{"id":157950,"date":"2026-02-09T12:39:24","date_gmt":"2026-02-09T17:39:24","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/mesure-optimisation\/incrementality\/"},"modified":"2026-04-01T16:27:52","modified_gmt":"2026-04-01T21:27:52","slug":"incrementalite","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr\/services\/proove\/mesure-optimisation\/incrementalite\/","title":{"rendered":"Incrementality Testing"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Incrementality.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Incrementality-XL-1.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Incrementality.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/mesure-optimisation\/\">Mesure Optimisation<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Tests d\u2019incr\u00e9mentalit\u00e9 pr\u00eats pour l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Les tests d\u2019incr\u00e9mentalit\u00e9 dissipent le bruit de l\u2019attribution gr\u00e2ce \u00e0 une exp\u00e9rimentation structur\u00e9e, afin de vous permettre d\u2019investir en toute confiance, de mesurer l\u2019impact r\u00e9el et de concentrer vos efforts l\u00e0 o\u00f9 ils comptent le plus, tout en fournissant des signaux plus propres \u00e0 l\u2019optimisation pilot\u00e9e par l\u2019IA.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>DISCUTONS INCR\u00c9MENTALIT\u00c9 <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 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21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/mesure-optimisation\/\">Mesure Optimisation<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Tests d\u2019incr\u00e9mentalit\u00e9 pr\u00eats pour l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Les tests d\u2019incr\u00e9mentalit\u00e9 dissipent le bruit de l\u2019attribution gr\u00e2ce \u00e0 une exp\u00e9rimentation structur\u00e9e, afin de vous permettre d\u2019investir en toute confiance, de mesurer l\u2019impact r\u00e9el et de concentrer vos efforts l\u00e0 o\u00f9 ils comptent le plus, tout en fournissant des signaux plus propres \u00e0 l\u2019optimisation pilot\u00e9e par l\u2019IA.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>DISCUTONS INCR\u00c9MENTALIT\u00c9 <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 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<\/div>\n\n\n\n\n<section id=\"block_de6c080d7f655df3941b2e30b86de901\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            R\u00e9v\u00e9lez ce qui                                     <span class=\"section-header-block__accent\">g\u00e9n\u00e8re r\u00e9ellement<\/span>\n                                 la performance                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Dans un univers de parcours multitouch et de chevauchement des m\u00e9dias, l\u2019incr\u00e9mentalit\u00e9 est la r\u00e9f\u00e9rence pour savoir ce qui fait r\u00e9ellement bouger les lignes. Nous utilisons des cadres de test rigoureux, des exp\u00e9rimentations g\u00e9ographiques aux groupes de contr\u00f4le au niveau des audiences, pour isoler le v\u00e9ritable impact causal et aider les responsables marketing \u00e0 prendre des d\u00e9cisions d\u2019investissement plus intelligentes, fond\u00e9es sur des preuves plut\u00f4t que sur des hypoth\u00e8ses ou des r\u00e9sultats de bo\u00eete noire.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_a011e2bc66d700c22d8b2b9e5c2a4e05\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Isolez la v\u00e9ritable incr\u00e9mentalit\u00e9 des canaux <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Allez au-del\u00e0 de la corr\u00e9lation en prouvant l\u2019effet causal d\u2019un levier, d\u2019une campagne ou d\u2019une tactique gr\u00e2ce \u00e0 des exp\u00e9riences contr\u00f4l\u00e9es. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Fingers typing on a smartphone screen in a dark setting with purple and blue lighting.\"  aria-label=\"Fingers typing on a smartphone screen in a dark setting with purple and blue lighting.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/bf8b78565589221dc4e9d75c3ba64dbc2805ce7c-2.jpg');\" role=\"img\" aria-label=\"Fingers typing on a smartphone screen in a dark setting with purple and blue lighting.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Validez la performance en conditions r\u00e9elles <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Mesurez la valeur incr\u00e9mentale des campagnes dans un contexte de march\u00e9 actif, en capturant les effets que les mod\u00e8les ou l\u2019attribution ne peuvent r\u00e9v\u00e9ler. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Un homme portant des lunettes et une veste bleu clair pr\u00e9sente un plan de test d\u2019incr\u00e9mentalit\u00e9 devant un \u00e9cran. Des chaises sont visibles \u00e0 l\u2019arri\u00e8re-plan et une table se trouve sur la droite.\"  aria-label=\"Un homme portant des lunettes et une veste bleu clair pr\u00e9sente un plan de test d\u2019incr\u00e9mentalit\u00e9 devant un \u00e9cran. Des chaises sont visibles \u00e0 l\u2019arri\u00e8re-plan et une table se trouve sur la droite.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/745fa3443a2e4464203cf54d588730e5cad11cb0-scaled-1.jpg');\" role=\"img\" aria-label=\"Un homme portant des lunettes et une veste bleu clair pr\u00e9sente un plan de test d\u2019incr\u00e9mentalit\u00e9 devant un \u00e9cran. Des chaises sont visibles \u00e0 l\u2019arri\u00e8re-plan et une table se trouve sur la droite.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Guidez des optimisations agiles <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Transformez les r\u00e9sultats de tests en ajustements actionnables, optimisez les budgets, le ciblage et les cr\u00e9ations selon des gains incr\u00e9mentaux d\u00e9montr\u00e9s. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Acc\u00e9l\u00e9rez les cycles d\u2019apprentissage <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Utilisez les enseignements tir\u00e9s de l\u2019incr\u00e9mental pour orienter les optimisations et acc\u00e9l\u00e9rer les d\u00e9cisions go\/no-go. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>L\u00e0 o\u00f9 l\u2019exp\u00e9rimentation rencontre la preuve <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW260190770 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW260190770 BCX0\">Nos capacit\u00e9s en mati\u00e8re d\u2019<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW260190770 BCX0\">incr\u00e9mentalit\u00e9<\/span><span class=\"NormalTextRun SCXW260190770 BCX0\"> sont con\u00e7ues pour isoler l\u2019impact marketing r\u00e9el avec une rigueur scientifique. Que vous lanciez un nouveau canal, ajustiez votre mix m\u00e9dia ou validiez un changement strat\u00e9gique, nous utilisons une exp\u00e9rimentation structur\u00e9e pour distinguer corr\u00e9lation et causalit\u00e9<\/span><span class=\"NormalTextRun SCXW260190770 BCX0\">,<\/span><span class=\"NormalTextRun SCXW260190770 BCX0\"> <\/span><span class=\"NormalTextRun SCXW260190770 BCX0\">afin que vous puissiez agir avec clart\u00e9, et non \u00e0 l\u2019aveugle.<\/span><\/span><span class=\"EOP SCXW260190770 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>DISCUTONS INCR\u00c9MENTALIT\u00c9 <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Tests g\u00e9o-bas\u00e9s                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Menez des exp\u00e9riences \u00e0 l\u2019\u00e9chelle des march\u00e9s en divisant les r\u00e9gions g\u00e9ographiques en groupes expos\u00e9s et t\u00e9moins. Id\u00e9al pour les activations m\u00e9dias ou de marque \u00e0 grande \u00e9chelle, cette approche vous donne une visibilit\u00e9 sur le lift incr\u00e9mental dans des zones d\u00e9finies sans n\u00e9cessiter de donn\u00e9es personnelles.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Conception des exclusions d\u2019audience                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Segmentez et excluez une partie de votre audience cible afin de mesurer l\u2019effet r\u00e9el de votre campagne. Nos cadres d\u2019exclusion structur\u00e9s r\u00e9v\u00e8lent ce qui se produit lorsqu\u2019un utilisateur voit ou ne voit pas votre message, vous aidant \u00e0 quantifier l\u2019impact r\u00e9el.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Calcul de l\u2019effet incr\u00e9mental                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Nous ne faisons pas que mener des tests, nous les analysons avec pr\u00e9cision. Nos calculs de gains tiennent compte du bruit, des biais et des lignes de base naturelles pour fournir une mesure exacte et actionnable de ce que votre campagne a r\u00e9ellement accompli.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Exp\u00e9rimentation intercanale                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Lorsque les tactiques se chevauchent, les tests deviennent complexes. Nous concevons des exp\u00e9riences qui \u00e9valuent l\u2019interaction entre les plateformes, vous aidant \u00e0 comprendre non seulement si quelque chose fonctionne, mais comment les diff\u00e9rents canaux s\u2019amplifient (ou se neutralisent) les uns les autres.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Int\u00e9gr\u00e9e de bout en bout pour maximiser l\u2019impact<\/h2>\n            <p>Les tests d\u2019incr\u00e9mentalit\u00e9 sont plus puissants lorsqu\u2019ils sont int\u00e9gr\u00e9s dans l\u2019ensemble de votre strat\u00e9gie marketing. C\u2019est pourquoi nous int\u00e9grons les tests dans la planification m\u00e9dia, l\u2019analyse de performance et les cadres de mesure afin de r\u00e9v\u00e9ler ce qui g\u00e9n\u00e8re r\u00e9ellement le gain. Le r\u00e9sultat ? Un ciblage plus pr\u00e9cis, des d\u00e9penses mieux optimis\u00e9es et des d\u00e9cisions plus claires \u00e0 chaque \u00e9tape du parcours. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>AMPLIFIEZ LA PERFORMANCE AVEC\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/mesure-optimisation\/modelisation-du-mix-marketing\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Mod\u00e9lisation du mix m\u00e9dia<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Mod\u00e9lisation d\u2019attribution<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/paid-media\/medias-digitaux\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">M\u00e9dias digitaux<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>VOIR TOUS LES SERVICES<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Encore une Proove <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">D\u00e9mystifier les mythes de la mod\u00e9lisation du mix marketing<\/h3>                <p><ul><li><span class=\"TextRun SCXW134385305 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW134385305 BCX0\">La<\/span><span class=\"NormalTextRun SCXW134385305 BCX0\"> majorit\u00e9 des marques consid\u00e8rent aujourd\u2019hui la mod\u00e9lisation du mix m\u00e9dia (MMM) comme un \u00e9l\u00e9ment essentiel de leur<\/span><span class=\"NormalTextRun SCXW134385305 BCX0\">s o<\/span><span class=\"NormalTextRun SCXW134385305 BCX0\">utils <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW134385305 BCX0\">analytics<\/span><span class=\"NormalTextRun SCXW134385305 BCX0\">, mais elles sont souvent mal inform\u00e9es sur ce qu\u2019elle peut ou ne peut pas accomplir.<\/span><\/span><span class=\"EOP SCXW134385305 BCX0\" data-ccp-props=\"{\"335559685\":2160}\"> <\/span><\/li><li><span class=\"TextRun SCXW29474654 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW29474654 BCX0\">D\u00e9mystifiez<\/span><span class=\"NormalTextRun SCXW29474654 BCX0\"> les id\u00e9es re\u00e7ues sur le MMM et <\/span><span class=\"NormalTextRun SCXW29474654 BCX0\">prenez de l\u2019avance <\/span><span class=\"NormalTextRun SCXW29474654 BCX0\">gr\u00e2ce \u00e0 notre livre blanc exclusif (et gratuit).<\/span><\/span><span class=\"TextRun SCXW29474654 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29474654 BCX0\"> <\/span><\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>T\u00c9L\u00c9CHARGER LE LIVRE BLANC <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_2023c3e896ab8217360c20c46056a455\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" aria-label=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?                    <\/a>\n                <\/p>\n            <\/div>\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/think-leads-2025-de-google-lavenir-de-la-generation-de-prospects-a-lere-de-lia-et-des-donnees-proprietaires\/\" aria-label=\"Think Leads 2025 de Google : l\u2019avenir de la g\u00e9n\u00e9ration de prospects \u00e0 l\u2019\u00e8re de l\u2019IA et des donn\u00e9es propri\u00e9taires\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/20-300x150.png\" alt=\"Think Leads 2025 de Google : l\u2019avenir de la g\u00e9n\u00e9ration de prospects \u00e0 l\u2019\u00e8re de l\u2019IA et des 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