{"id":1270,"date":"2024-08-22T17:16:53","date_gmt":"2024-08-22T22:16:53","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=1270"},"modified":"2026-07-21T10:46:26","modified_gmt":"2026-07-21T15:46:26","slug":"gestion-de-la-presence-locale","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr\/services\/location-optimization\/gestion-de-la-presence-locale\/","title":{"rendered":"Gestion de la pr\u00e9sence locale"},"content":{"rendered":"\n\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-local-op-lpm.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-local-op-lpm-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/hero-m-local-op-lpm.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/location-optimization\/\">Location Optimization<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                                    Optimisez votre pr\u00e9sence locale                            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>De l\u2019optimisation des fiches propuls\u00e9e par l\u2019IA \u00e0 la gestion continue de Google Business Profile, nous utilisons l\u2019intelligence et l\u2019automatisation pour garder votre marque au premier plan et g\u00e9n\u00e9rer des r\u00e9sultats concrets \u00e0 l\u2019\u00e9chelle de l\u2019ensemble de votre r\u00e9seau.<\/p>            <\/div>\n        \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  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                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/location-optimization\/\">Location Optimization<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                                    Optimisez votre pr\u00e9sence locale                            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>De l\u2019optimisation des fiches propuls\u00e9e par l\u2019IA \u00e0 la gestion continue de Google Business Profile, nous utilisons l\u2019intelligence et l\u2019automatisation pour garder votre marque au premier plan et g\u00e9n\u00e9rer des r\u00e9sultats concrets \u00e0 l\u2019\u00e9chelle de l\u2019ensemble de votre r\u00e9seau.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS LOCAL<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 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<\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"abm-jump-to-list\" class=\"abm-jump-to-list-container abm-jump-to-list-container--dark\">\n    <nav class=\"abm-jump-to-list\">\n        <label class=\"abm-jump-to-list__label\">Jump to:<\/label>\n        <select class=\"abm-jump-to-list__select\">\n                            <option value=\"#services\">\n                    <span class=\"abm-jump-to-list__option-label\">Nos capacit\u00e9s LPM<\/span>\n                <\/option>\n                            <option value=\"#services-carousel\">\n                    <span class=\"abm-jump-to-list__option-label\">Notre expertise<\/span>\n                <\/option>\n                            <option value=\"#text-image\">\n                    <span class=\"abm-jump-to-list__option-label\">Le r\u00f4le de l&#8217;IA<\/span>\n                <\/option>\n                            <option value=\"#services-2\">\n                    <span class=\"abm-jump-to-list__option-label\">Services DAC compl\u00e9mentaires<\/span>\n                <\/option>\n                            <option value=\"#text-image-2\">\n                    <span class=\"abm-jump-to-list__option-label\">LPM en action<\/span>\n                <\/option>\n                            <option value=\"#faq\">\n                    <span class=\"abm-jump-to-list__option-label\">Questions fr\u00e9quentes<\/span>\n                <\/option>\n                    <\/select>\n\n        <ul class=\"abm-jump-to-list__values\">\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#services\">\n                    Nos capacit\u00e9s LPM                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#services-carousel\">\n                    Notre expertise                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#text-image\">\n                    Le r\u00f4le de l&#8217;IA                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#services-2\">\n                    Services DAC compl\u00e9mentaires                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#text-image-2\">\n                    LPM en action                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#faq\">\n                    Questions fr\u00e9quentes                <\/a>\n                <\/li>\n                    <\/ul>\n    <\/nav>\n<\/section>\n\n<section id=\"services\" class=\"services-section text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Emplacement, emplacement, emplacement !<\/h2>\n\n                        <div class=\"large-description\"><p>Les donn\u00e9es de localisation sur Google, Apple Maps et d\u2019autres plateformes alimentent \u00e0 la fois la recherche locale et la d\u00e9couverte via les moteurs de recherche bas\u00e9s sur l\u2019IA. L\u00e0 o\u00f9 d\u2019autres prestataires se limitent \u00e0 la maintenance de ces donn\u00e9es, nous les transformons activement en leviers de croissance strat\u00e9gique. Soutenus par des technologies aliment\u00e9es par l\u2019IA, une expertise approfondie et plus de 50 ans de leadership en marketing local, nous garantissons la visibilit\u00e9, la pertinence et la d\u00e9couvrabilit\u00e9 de votre marque aupr\u00e8s des audiences locales.<\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" >\n                <div>PARLONS LOCAL<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Gestion et optimisation des listes                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Mettez les choses au point en vous assurant que les informations relatives \u00e0 votre entreprise sont exactes, coh\u00e9rentes et optimis\u00e9es sur toutes les plates-formes cl\u00e9s.\r\nNous nous chargeons de tout pour maximiser la visibilit\u00e9 locale de votre marque dans l&#8217;\u00e9cosyst\u00e8me num\u00e9rique.                               <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Gestion et analyse du profil professionnel Google                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Optimisez votre visibilit\u00e9 sur Google gr\u00e2ce \u00e0 notre service complet de gestion de votre profil professionnel sur Google.\r\nNous surveillons et mettons \u00e0 jour activement vos fiches, tirons pleinement parti des derni\u00e8res fonctionnalit\u00e9s de Google Business Listings et fournissons des informations d\u00e9taill\u00e9es permettant de prendre des d\u00e9cisions fond\u00e9es sur des donn\u00e9es.                               <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Suivi du positionnement des mots-cl\u00e9s et des requ\u00eates                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Analysez la visibilit\u00e9 des mots-cl\u00e9s locaux traditionnels ainsi que des requ\u00eates de recherche g\u00e9n\u00e9r\u00e9es par l\u2019IA afin de comprendre comment les clients d\u00e9couvrent vos \u00e9tablissements. Nous suivons les performances de votre activit\u00e9 et fournissons des insights clairs et actionnables pour affiner votre strat\u00e9gie de SEO local et dominer les SERP locales.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Gestion de la r\u00e9putation et analyse des sentiments                                  <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Du niveau de la marque aux emplacements individuels, votre r\u00e9putation en ligne est cruciale pour votre succ\u00e8s. Notre service de gestion de la r\u00e9putation surveille les avis des clients sur toutes les principales plates-formes, vous permettant d\u2019att\u00e9nuer efficacement les probl\u00e8mes et d\u2019amplifier les commentaires positifs.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-5\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-5\" aria-expanded=\"false\" aria-controls=\"collapse-5\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Affichage social local                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-5\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-5\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Engagez-vous aupr\u00e8s de votre public local en publiant des messages cibl\u00e9s sur les m\u00e9dias sociaux.\r\nQue vous lanciez des promotions, annonciez des \u00e9v\u00e9nements ou partagiez simplement des informations, nous adapterons efficacement vos publications sociales et donnerons \u00e0 votre marque les moyens d&#8217;\u00e9tablir des liens significatifs avec les clients locaux.                               <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-6\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-6\" aria-expanded=\"false\" aria-controls=\"collapse-6\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Optimisation des r\u00e9sultats d&#039;IA g\u00e9n\u00e9rative                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-6\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-6\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                L\u2019optimisation des r\u00e9ponses g\u00e9n\u00e9ratives renforce les signaux de pr\u00e9sence locale sur lesquels s\u2019appuie l\u2019IA g\u00e9n\u00e9rative. En tirant parti de la plateforme propri\u00e9taire TransparenSEE de DAC et de notre mod\u00e8le de gestion active, nous am\u00e9liorons la mani\u00e8re dont vos \u00e9tablissements apparaissent dans les r\u00e9ponses de recherche aliment\u00e9es par l\u2019IA.                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section id=\"info-banner\" class=\"info-banner-block\" style=\"background-color:rgb(234,247,228);\">\n    <div class=\"info-banner-block__inner container padding60\">\n        <div class=\"info-banner-block__content\">\n                            <span class=\"info-banner-block__header\">Signaux locaux \u2022 Intelligence des inscriptions \u2022 D\u00e9couverte de l&#039;IA<\/span>\n            \n                            <h2 class=\"info-banner-block__title\">Une IA qui g\u00e8re activement votre pr\u00e9sence locale<\/h2>\n            \n                            <div class=\"info-banner-block__description\"><p>Gr\u00e2ce \u00e0 TransparenSEE, une plateforme propuls\u00e9e par l&#8217;IA, DAC automatise la synchronisation des donn\u00e9es commerciales entre les \u00e9diteurs, en maintenant l&#8217;exactitude et en am\u00e9liorant la visibilit\u00e9 locale.<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"info-banner-block__image\">\n                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Ai-banner-img-location-optimization-1.png\" alt=\"\" \/>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n    <style>\n        :root {\n            --dots-color: #62bb46;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a6b0dea4f349\"]\n        {\n            color:#62bb46 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Dominer les <strong>r\u00e9sultats de recherche locaux<\/strong> avec l\u2019agence d\u2019entreprise \u00e0 locale d\u2019origine                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards.jpg\"\n                alt=\"US agency awards logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a6b0dea4f349\" style=\"text-align: center\">US Agency Awards<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Meilleure campagne locale avec notre client The Fresh Market.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-search-engine-land.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-search-engine-land.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-search-engine-land.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-search-engine-land.jpg\"\n                alt=\"Search engine land award logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a6b0dea4f349\" style=\"text-align: center\">Search Engine Land Awards<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Meilleure initiative de marketing de recherche locale \u2013 PPC avec notre client The Fresh Market<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-digiday-technology.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-digiday-technology.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-digiday-technology.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-digiday-technology.jpg\"\n                alt=\"Digiday award logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a6b0dea4f349\" style=\"text-align: center\">Digiday Technology Awards<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Pr\u00e9s\u00e9lectionn\u00e9 pour la meilleure plate-forme de donn\u00e9es de localisation pour TransparenSEE.<\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"text-image\" class=\"text-image-block  light_blue image-full- layout-one\">\n    <div class=\"container max-1448 padding60\">\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/TSEE-Dashboard-1.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/TSEE-Dashboard-1.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/TSEE-Dashboard-1.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/TSEE-Dashboard-1.svg\"\n                alt=\"DAC&#039;s TransparenSEE dashboard on a laptop screen.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                        <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Tirez le meilleur parti de votre pr\u00e9sence locale<\/h3>                <p><p>La recherche locale est en constante \u00e9volution, mais elle peut \u00eatre plus facile que vous ne le pensez prendre une longueur d\u2019avance. Aller de l\u2019avant avec notre unique le serviceet technologie exclusive, et comprendre comment LPM g\u00e9n\u00e8re des r\u00e9sultats puissants dans l\u2019ensemble de votre entreprise avec IRIS, notre enti\u00e8rement int\u00e9gr\u00e9 plate-forme de marketing.<\/p><\/p>\n\n                                    <a href=\"https:\/\/www.dacgroup.com\/fr\/plateformes-technologiques\/optimisation-locale\/transparensee\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>EXPLOREZ IRIS<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n    <style>\n        :root {\n            --dots-color: #62bb46;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a6b0dea6a26a\"]\n        {\n            color:#62bb46 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel-2\" class=\"\">\n\n    <div class=\"services-carousel  light_blue small\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Des technologies exclusives con\u00e7ues pour des r\u00e9sultats puissants                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"blue\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\"\n                alt=\"Total SERP logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a6b0dea6a26a\" style=\"text-align: left\">TotalSERP<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Orchestrez des strat\u00e9gies de recherche coh\u00e9rentes pour dominer les r\u00e9sultats payants, organiques et locaux. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\"\n                alt=\"transparensee logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a6b0dea6a26a\" style=\"text-align: left\">Transparence<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">G\u00e9rez, contr\u00f4lez et optimisez sans effort les donn\u00e9es d&#8217;inscription locale sur tous les sites.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\"\n                alt=\"gaurdrail\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a6b0dea6a26a\" style=\"text-align: left\">Garde-corps<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Boostez la productivit\u00e9 de l&#8217;IA en simplifiant les interactions et en maximisant l&#8217;efficacit\u00e9. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\"\n                alt=\"highlander\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a6b0dea6a26a\" style=\"text-align: left\">Highlander<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Rationalisez les analyses et les rapports, afin d&#8217;am\u00e9liorer la prise de d\u00e9cision sur l&#8217;ensemble des canaux de commercialisation.<\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                            <div class=\"services-carousel__cta\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/plates-formes-technologiques\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>EXPLOREZ NOS TECHNOLOGIES<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                <\/div>\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"services-2\" class=\"services-section text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        \n                <div class=\"left-column\">\n\n                    <h2>Une int\u00e9gration fluide pour des r\u00e9sultats exceptionnels<\/h2>\n        \n                    <p>Notre service unique de gestion de la pr\u00e9sence locale est disponible en tant que solution autonome.\r\nMais la v\u00e9ritable magie s&#8217;op\u00e8re lorsque vous l&#8217;associez \u00e0 des disciplines connexes afin de garantir que les moteurs de recherche mettent en \u00e9vidence votre marque de mani\u00e8re r\u00e9p\u00e9t\u00e9e, du niveau de l&#8217;entreprise jusqu&#8217;aux requ\u00eates locales tr\u00e8s sp\u00e9cifiques.   <\/p>\n            <\/div>\n    \n        \n        <div class=\"right-column\">\n\n                            <h3>SERVICES COMPL\u00c9MENTAIRES<\/h3>\n            \n            \n                <div class=\"services-accordion\" id=\"services-list-accordion\">\n\n                    \n                    <div class=\"service-item location_optimization\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/fr\/services\/location-optimization\/gestion-de-la-reputation\/\"\n                                        class=\"position-relative d-inline-flex location_optimization\"\n                                        target=\"_self\"\n                                    >Gestion de la r\u00e9putation<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item search_optimization\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/fr\/services\/search-optimization\/local-seo\/\"\n                                        class=\"position-relative d-inline-flex search_optimization\"\n                                        target=\"_self\"\n                                    >R\u00e9f\u00e9rencement local<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item strategy\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/fr\/services\/strategy\/strategie-de-contenu\/\"\n                                        class=\"position-relative d-inline-flex strategy\"\n                                        target=\"_self\"\n                                    >Contenu<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                <\/div>\n\n            \n                            <a\n                    href=\"https:\/\/www.dacgroup.com\/fr\/services\/\"\n                    class=\"btn_primary-filled_white_hand\"\n                    target=\"\"\n                >\n                    <div>Voir toutes les prestations<\/div>\n                    <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n<\/svg>                <\/a>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"text-image-2\" class=\"text-image-block  light_grey image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">La LPM en action<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Rectangle-59.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Rectangle-59.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Rectangle-59.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Rectangle-59.jpg\"\n                alt=\"\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                        <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Pourquoi la gestion de la pr\u00e9sence locale est essentielle \u00e0 la sant\u00e9 de la marque<\/h3>                <p><ul><li><span data-contrast=\"auto\">De nouvelles recherches montrent le pouvoir de la gestion de la pr\u00e9sence locale pour stimuler la d\u00e9couverte de la marque<\/span><\/li><li><span class=\"TextRun SCXW61809736 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61809736 BCX0\">D\u00e9couvrez <\/span><span class=\"NormalTextRun SCXW61809736 BCX0\">pourquoi LPM<\/span><span class=\"NormalTextRun SCXW61809736 BCX0\"> <span class=\"NormalTextRun SCXW61809736 BCX0\">change la donne pour les sp\u00e9cialistes du marketing et <\/span><span class=\"NormalTextRun SCXW61809736 BCX0\">est un<\/span> moteur <span class=\"NormalTextRun SCXW61809736 BCX0\">de<\/span><span class=\"NormalTextRun SCXW61809736 BCX0\"> croissance<\/span> <span class=\"NormalTextRun SCXW61809736 BCX0\">pour<\/span><span class=\"NormalTextRun SCXW61809736 BCX0\"> les entreprises<\/span><\/span><\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/fr\/lpm?_ga=2.40688866.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>T\u00e9l\u00e9chargez le Livre Blanc<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"faq\" class=\"faq-block\">\n    <div class=\"faq-block__inner\">\n        <div class=\"faq-block__heading-wrap\">\n            <h2 class=\"faq-block__heading\">FAQ<\/h2>\n        <\/div>\n\n        <div class=\"accordion faq-block__accordion\" id=\"faq-accordion-faq\">\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-1\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button \"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-1\"\n                            aria-expanded=\"true\"\n                            aria-controls=\"faq-accordion-faq-collapse-1\"\n                        >\n                            <span class=\"faq-block__question\">Que devrait r\u00e9soudre la gestion de la pr\u00e9sence locale au-del\u00e0 de l\u2019hygi\u00e8ne des annonces ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-1\"\n                        class=\"accordion-collapse collapse show\"\n                        aria-labelledby=\"faq-accordion-faq-heading-1\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Une <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/search-optimization\/local-seo\/\">strat\u00e9gie de gestion de la pr\u00e9sence locale<\/a> doit prot\u00e9ger la visibilit\u00e9, la confiance des clients et la pr\u00e9cision op\u00e9rationnelle dans chaque emplacement o\u00f9 une marque appara\u00eet en ligne, et pas seulement maintenir les fiches techniquement propres. La vraie valeur est de s\u2019assurer que les gens trouvent syst\u00e9matiquement les bonnes informations et agissent en toute confiance.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-2\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-2\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-2\"\n                        >\n                            <span class=\"faq-block__question\">Quel r\u00f4le la coh\u00e9rence des profils d&#039;entreprise, des annuaires et des donn\u00e9es de localisation Google devrait-elle jouer d\u00e9sormais ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-2\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-2\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Une <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/location-optimization\/reputation-management\/\">strat\u00e9gie de profil d&#8217;entreprise et de fiches Google<\/a> doit attribuer \u00e0 chaque source un r\u00f4le d\u00e9fini, le profil d&#8217;entreprise Google am\u00e9liorant la visibilit\u00e9 sur les surfaces Google, tandis que les annuaires et les donn\u00e9es de localisation structur\u00e9es renforcent la pr\u00e9cision, la confiance et la couverture ailleurs. Le succ\u00e8s vient d\u2019une gouvernance coordonn\u00e9e plut\u00f4t que d\u2019un traitement \u00e9gal de chaque inscription.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-3\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-3\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-3\"\n                        >\n                            <span class=\"faq-block__question\">\u00c0 quoi ressemblerait un programme de forte pr\u00e9sence locale lorsque la rapidit\u00e9, la pr\u00e9cision et la gouvernance comptent ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-3\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-3\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Les <a href=\"https:\/\/www.dacgroup.com\/fr\/tech-platforms\/local-optimization\/location-pages\/\">Programmes de pr\u00e9sence locale d&#8217;entreprise<\/a> combinent des mises \u00e0 jour rapides, des normes de donn\u00e9es strictes, une gouvernance bas\u00e9e sur les r\u00f4les et des flux de travail fiables afin que des centaines ou des milliers d&#8217;emplacements restent pr\u00e9cis sans n\u00e9cessiter de retouches manuelles constantes. Les meilleurs programmes font fonctionner ensemble la vitesse et le contr\u00f4le au lieu de s\u2019\u00e9changer l\u2019un contre l\u2019autre.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-4\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-4\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-4\"\n                        >\n                            <span class=\"faq-block__question\">Lorsque les donn\u00e9es de localisation sont fragment\u00e9es entre les syst\u00e8mes, quel est le co\u00fbt r\u00e9el pour l\u2019entreprise ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-4\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-4\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>La <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/development\/data-integration\/\">Fragmentation des donn\u00e9es de localisation<\/a> cr\u00e9e de r\u00e9els co\u00fbts pour l&#8217;entreprise, car des horaires, des attributs ou des identifiants incoh\u00e9rents peuvent supprimer la visibilit\u00e9, d\u00e9router les clients et gaspiller des d\u00e9penses m\u00e9diatiques en renvoyant les gens vers des informations erron\u00e9es. Ce n\u2019est pas seulement un probl\u00e8me op\u00e9rationnel ; cela affecte directement la conversion et la confiance.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-5\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-5\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-5\"\n                        >\n                            <span class=\"faq-block__question\">\u00c0 mesure que la d\u00e9couverte locale \u00e9volue, quels signaux deviendront plus importants que le simple volume de citations ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-5\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-5\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Comme nous le savons gr\u00e2ce \u00e0 notre <a href=\"https:\/\/www.dacgroup.com\/fr\/our-work\/case-studies\/\">travail in\u00e9gal\u00e9 en mati\u00e8re de d\u00e9couverte locale<\/a>, les futurs signaux de d\u00e9couverte locale favoriseront probablement l&#8217;exactitude, l&#8217;exhaustivit\u00e9 en temps r\u00e9el, la cr\u00e9dibilit\u00e9 des avis, l&#8217;engagement comportemental et des attributs de localisation plus riches, plus que le seul nombre brut de citations. \u00c0 mesure que la d\u00e9couverte devient plus intelligente, les marques ont besoin de donn\u00e9es mieux gouvern\u00e9es et de signaux de confiance plus forts au niveau g\u00e9ographique.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"featured-articles\" class=\"featured-articles-block layout-2\">\n    <div class=\"container\">\n    <h2><\/h2>        <div class=\"featured-articles-grid\">\n                            \n                                            <div class=\"featured-article\">\n                                                            <div class=\"featured-article-image\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/article-banner.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/article-banner.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/article-banner-768x384.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/article-banner-480x240.png\"\n                alt=\"Les mises \u00e0 jour majeures de Google en 2024 pour optimiser la pr\u00e9sence locale\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                        <div class=\"featured-article-content\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr\/insights\/blog\/local-optimization\/les-mises-a-jour-majeures-de-google-en-2024-pour-optimiser-la-presence-locale\/\"\n                                       target=\"_self\">\n                                        <h3 class=\"ps-4 ps-lg-0\">Les mises \u00e0 jour majeures de Google en 2024 pour optimiser la pr\u00e9sence locale<\/h3>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                    \n                                            <div class=\"featured-article\">\n                                                            <div class=\"featured-article-image\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/google-business-messenger.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/google-business-messenger.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/google-business-messenger.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/google-business-messenger.jpg\"\n                alt=\"Pourquoi votre entreprise devrait utiliser Google Business Messenger\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                        <div class=\"featured-article-content\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr\/insights\/blog\/local-optimization\/pourquoi-votre-entreprise-devrait-utiliser-google-business-messenger\/\"\n                                       target=\"_self\">\n                                        <h3 class=\"ps-4 ps-lg-0\">Pourquoi votre entreprise devrait utiliser Google Business Messenger<\/h3>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                    \n                                    \n                                                        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"phrase-carousel\" class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button 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