{"id":151562,"date":"2025-10-20T09:42:09","date_gmt":"2025-10-20T14:42:09","guid":{"rendered":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/none\/agentic-commerce-and-instant-checkout-how-to-prepare-for-the-future-of-buying-in-chatgpt\/"},"modified":"2025-10-20T14:37:28","modified_gmt":"2025-10-20T19:37:28","slug":"agentic-commerce-and-instant-checkout-how-to-prepare-for-the-future-of-buying-in-chatgpt","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/search-optimization\/agentic-commerce-and-instant-checkout-how-to-prepare-for-the-future-of-buying-in-chatgpt\/","title":{"rendered":"Commerce agentique et paiement instantan\u00e9 : se pr\u00e9parer d\u00e8s maintenant au futur de l\u2019achat dans ChatGPT\u00a0"},"content":{"rendered":"\n<p>ChatGPT ne se contente plus de r\u00e9pondre aux questions : il facilite d\u00e9sormais les ventes. Avec <a href=\"https:\/\/openai.com\/index\/buy-it-in-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">le paiement instantan\u00e9<\/a>, les utilisateurs peuvent parcourir, s\u00e9lectionner et acheter des produits directement depuis la conversation. Cette nouvelle fonctionnalit\u00e9, rendue possible par <strong>le protocole de commerce agentique<\/strong> d\u2019OpenAI, int\u00e8gre la d\u00e9couverte, l\u2019\u00e9valuation et l\u2019achat de produits en une seule exp\u00e9rience fluide, sans jamais quitter le chat.&nbsp;<\/p>\n\n\n\n<p>M\u00eame si le paiement instantan\u00e9 est encore en phase b\u00eata et r\u00e9serv\u00e9 \u00e0 des partenaires comme Walmart, Etsy ou Shopify, le protocole est quant \u00e0 lui, ouvert \u00e0 tous. Les \u00e9quipes marketing et produit peuvent donc commencer \u00e0 s\u2019y pr\u00e9parer d\u00e8s maintenant : structuration des flux produits, d\u00e9veloppement de la logique de paiement, int\u00e9gration des syst\u00e8mes de transaction.&nbsp;<\/p>\n\n\n\n<p>Mais l\u2019enjeu ne se limite pas \u00e0 une simple avance technologique. Il s\u2019agit de rejoindre les consommateurs l\u00e0 o\u00f9 ils interagissent d\u00e9j\u00e0 avec les marques, et bient\u00f4t, cela pourrait aussi vouloir dire finaliser un achat dans la m\u00eame conversation que celle ayant permis de d\u00e9couvrir le produit. Les \u00e9quipes qui agissent d\u00e8s aujourd\u2019hui auront une longueur d\u2019avance lorsque l\u2019acc\u00e8s sera g\u00e9n\u00e9ralis\u00e9, avec des parcours d\u2019achat d\u00e9j\u00e0 pr\u00eats \u00e0 l\u2019emploi.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/C6qcZdtIv54?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] 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empty:hidden\"><div class=\"text-center\"><\/div><\/div><\/div><\/div><\/article><div aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px\"><\/div><\/figcaption><\/figure>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e0325fd3ee6'>\n    <div class='d-flex input'>\n        <input 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'94901490-bbd4-411e-b605-43504b151185'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi l\u2019enjeu d\u00e9passe la technologie et concerne aussi les entreprises\u00a0<\/h2>\n\n\n\n<p>Finaliser un achat au sein d\u2019un mod\u00e8le de langage peut sembler n\u2019\u00eatre qu\u2019une \u00e9volution logique des technologies actuelles, mais cela marque en r\u00e9alit\u00e9 le d\u00e9but d\u2019une toute nouvelle mani\u00e8re d\u2019interagir avec les marques.&nbsp;<\/p>\n\n\n\n<p>Le paiement instantan\u00e9 \u00e9limine les points de friction qui freinent souvent l\u2019achat : changer d\u2019onglet, ressaisir ses informations, patienter devant une page qui met du temps \u00e0 charger. D\u00e9sormais, tout se passe au m\u00eame endroit, en temps r\u00e9el. Ce parcours simplifi\u00e9 l\u00e8ve les obstacles \u00e0 la conversion et augmente les chances de conclure une vente, en particulier pour les achats spontan\u00e9s ou \u00e0 faible engagement.&nbsp;<\/p>\n\n\n\n<p>Pour les \u00e9quipes marketing, c\u2019est l\u2019\u00e9mergence d\u2019un nouveau canal : un <strong>commerce conversationnel<\/strong> \u00e0 la fois fluide, personnalis\u00e9 et transactionnel. Pour les marques, cela signifie que la d\u00e9couverte de produits ne d\u00e9pend plus uniquement des moteurs de recherche ou des plateformes en ligne. Elle peut d\u00e9sormais avoir lieu directement l\u00e0 o\u00f9 les consommateurs sont d\u00e9j\u00e0 pr\u00e9sents et engag\u00e9s.\u00a0<\/p>\n\n\n\n<p>Il ne s\u2019agit pas de remplacer l\u2019e-commerce existant, mais de l\u2019enrichir. Les entreprises qui saisissent cette \u00e9volution d\u00e8s maintenant pourront cr\u00e9er des exp\u00e9riences r\u00e9ellement adapt\u00e9es \u00e0 ces nouveaux environnements, plut\u00f4t que d\u2019essayer de transposer des mod\u00e8les d\u00e9pass\u00e9s dans un contexte en pleine mutation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment se pr\u00e9parer \u00e0 l\u2019arriv\u00e9e du paiement instantan\u00e9 dans les mod\u00e8les de langage\u00a0<\/h2>\n\n\n\n<p>Le paiement instantan\u00e9 est encore en phase b\u00eata ferm\u00e9e, mais il est d\u00e9j\u00e0 possible de se pr\u00e9parer \u00e0 son int\u00e9gration.&nbsp;Au c\u0153ur de cette nouvelle exp\u00e9rience se trouve le <a href=\"https:\/\/developers.openai.com\/commerce\/guides\/get-started\" target=\"_blank\" rel=\"noreferrer noopener\">protocole de commerce agentique<\/a>, un cadre qui permet aux entreprises de connecter leurs syst\u00e8mes e-commerce directement \u00e0 ChatGPT. Ce protocole repose sur trois \u00e9l\u00e9ments cl\u00e9s : &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.openai.com\/commerce\/specs\/feed\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Un flux produit<\/strong><\/a>, qui transmet des informations \u00e0 jour comme le nom, le prix, les images et la disponibilit\u00e9 des articles.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une <\/strong><a href=\"https:\/\/developers.openai.com\/commerce\/specs\/checkout\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>API de commande<\/strong><\/a><strong>,<\/strong> qui g\u00e8re la cr\u00e9ation, la mise \u00e0 jour et le traitement des achats en temps r\u00e9el.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une solution de paiement<\/strong>, int\u00e9gr\u00e9e via une sp\u00e9cification d\u00e9l\u00e9gu\u00e9e ou un prestataire comme Stripe.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>OpenAI a publi\u00e9 <a href=\"https:\/\/developers.openai.com\/commerce\/specs\/feed\" target=\"_blank\" rel=\"noreferrer noopener\">l\u2019ensemble des sp\u00e9cificit\u00e9s,<\/a> ce qui permet \u00e0 toute entreprise de commencer \u00e0 v\u00e9rifier la compatibilit\u00e9 de ses syst\u00e8mes actuels. Il n\u2019est pas n\u00e9cessaire de tout d\u00e9velopper d\u00e8s maintenant, mais vous pouvez d\u00e9j\u00e0 auditer votre catalogue produits, tracer votre parcours d\u2019achat et identifier votre solution de paiement.&nbsp;<\/p>\n\n\n\n<p>Les entreprises qui tireront le meilleur parti du paiement instantan\u00e9 ne seront pas forc\u00e9ment celles qui y acc\u00e8dent en premier, mais celles qui auront anticip\u00e9 son int\u00e9gration et seront pr\u00eates \u00e0 l\u2019activer d\u00e8s que l\u2019occasion se pr\u00e9sentera.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Regarder vers l\u2019avenir : le commerce propuls\u00e9 par l\u2019IA est d\u00e9j\u00e0 une r\u00e9alit\u00e9\u00a0<\/h2>\n\n\n\n<p>Bien plus qu\u2019une simple nouveaut\u00e9, le paiement instantan\u00e9 marque un v\u00e9ritable changement dans la fa\u00e7on et le lieu o\u00f9 les transactions s\u2019effectuent. \u00c0 mesure que des outils d\u2019IA comme ChatGPT \u00e9voluent, passant de l\u2019information \u00e0 l\u2019action, la fronti\u00e8re entre conversation et commerce s\u2019efface.&nbsp;<\/p>\n\n\n\n<p>Il ne s\u2019agit pas de remplacer les canaux traditionnels, mais d\u2019en ajouter un nouveau : plus rapide, plus intuitif, directement int\u00e9gr\u00e9 aux environnements o\u00f9 les utilisateurs interagissent d\u00e9j\u00e0.&nbsp;<\/p>\n\n\n\n<p>Le protocole est ouvert. Les sp\u00e9cifications sont disponibles. Et m\u00eame si le paiement instantan\u00e9 reste en phase b\u00eata, il est d\u00e9j\u00e0 temps de s\u2019y pr\u00e9parer.&nbsp;<\/p>\n\n\n\n<p>Que l\u2019adoption soit rapide ou progressive, les marques qui auront explor\u00e9 le protocole de commerce agentique auront une longueur d\u2019avance : elles avanceront avec confiance, et non dans l\u2019urgence. Le commerce natif \u00e0 l\u2019IA n\u2019est pas une perspective future. Il est d\u00e9j\u00e0 l\u00e0. Ce qui compte d\u00e9sormais, c\u2019est la mani\u00e8re dont vous y prenez part.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT ne se contente plus de r\u00e9pondre aux questions : il facilite d\u00e9sormais les ventes. Avec le paiement instantan\u00e9, les utilisateurs peuvent parcourir, s\u00e9lectionner et acheter des produits directement depuis la conversation. Cette nouvelle fonctionnalit\u00e9, rendue possible par le protocole de commerce agentique d\u2019OpenAI, int\u00e8gre la d\u00e9couverte, l\u2019\u00e9valuation et l\u2019achat de produits en une seule [&hellip;]<\/p>\n","protected":false},"author":340,"featured_media":151507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2898],"tags":[],"class_list":["post-151562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commerce agentique et paiement instantan\u00e9 : se pr\u00e9parer d\u00e8s maintenant au futur de l\u2019achat dans ChatGPT\u00a0 | DAC<\/title>\n<meta name=\"description\" content=\"Le paiement instantan\u00e9 de ChatGPT red\u00e9finit le e-commerce, permettant de parcourir, choisir et acheter directement dans le chat. 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