{"id":118709,"date":"2024-08-19T08:00:00","date_gmt":"2024-08-19T13:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/blog\/none\/\/"},"modified":"2025-01-10T07:56:02","modified_gmt":"2025-01-10T12:56:02","slug":"reddit-ou-lia-qui-sortira-gagnant-apres-cette-mise-a-jour-dalgorithme","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/search-optimization\/reddit-ou-lia-qui-sortira-gagnant-apres-cette-mise-a-jour-dalgorithme\/","title":{"rendered":"Reddit ou l\u2019IA : qui sortira gagnant apr\u00e8s cette mise \u00e0 jour d\u2019algorithme ?"},"content":{"rendered":"\n<p>Reddit a connu une augmentation spectaculaire de son classement dans les moteurs de recherche au cours de l&#8217;ann\u00e9e \u00e9coul\u00e9e (+446 % d&#8217;augmentation des classements dans le Top 3), ce qui soul\u00e8ve des questions sur la capacit\u00e9 de la plateforme \u00e0 continuer de profiter des derni\u00e8res mises \u00e0 jour de l&#8217;algorithme de Google et sur ce que cela signifie pour les professionnels du SEO. Alors que Google affine ses strat\u00e9gies de recherche, il devient essentiel de comprendre l&#8217;impact sur des plateformes comme Reddit. Cet article explore les effets potentiels sur la visibilit\u00e9 de Reddit et propose des conseils aux marketeurs digitaux et cr\u00e9ateurs de contenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Mise \u00e0 jour majeure de l&#8217;algorithme<\/strong><\/h2>\n\n\n\n<p>Le 15 ao\u00fbt 2024, Google a franchi une \u00e9tape importante en \u00e9largissant la fonctionnalit\u00e9 d&#8217; Overviews bas\u00e9s sur l&#8217;IA aux utilisateurs non connect\u00e9s aux \u00c9tats-Unis. Cette mise \u00e0 jour marque une int\u00e9gration plus profonde de l&#8217;IA dans l&#8217;exp\u00e9rience de recherche, visant \u00e0 offrir des r\u00e9sultats de recherche plus personnalis\u00e9s et informatifs \u00e0 un public plus large.<\/p>\n\n\n\n<p>Cette expansion a co\u00efncid\u00e9 avec le d\u00e9ploiement d&#8217;une mise \u00e0 jour du c\u0153ur de l&#8217;algorithme, sugg\u00e9rant une corr\u00e9lation possible entre les capacit\u00e9s am\u00e9lior\u00e9es de l&#8217;IA et les changements dans les classements de recherche. Cette double mise \u00e0 jour pourrait refl\u00e9ter l&#8217;intention de Google de peaufiner l&#8217;influence du contenu g\u00e9n\u00e9r\u00e9 par l&#8217;IA sur les r\u00e9sultats de recherche, en donnant potentiellement la priorit\u00e9 aux Overviews g\u00e9n\u00e9r\u00e9s par l&#8217;IA dans les r\u00e9sultats de recherche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Pourquoi Reddit pourrait profiter de la derni\u00e8re mise \u00e0 jour<\/h2>\n\n\n\n<p>Au cours de l&#8217;ann\u00e9e \u00e9coul\u00e9e, Reddit a r\u00e9guli\u00e8rement vu ses classements dans les r\u00e9sultats de recherche augmenter de mani\u00e8re significative gr\u00e2ce aux mises \u00e0 jour de l&#8217;algorithme de Google. Reddit est une source contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs, couvrant une vaste gamme de sujets, d&#8217;opinions et de discussions. Ce contenu est particuli\u00e8rement pr\u00e9cieux pour le traitement du langage naturel (NLP) et la compr\u00e9hension des nuances du langage conversationnel, ce qui fait de Reddit un candidat id\u00e9al pour b\u00e9n\u00e9ficier de l&#8217;accent mis par Google sur la qualit\u00e9 du contenu. Avec l&#8217;importance croissante que Google accorde au contenu de haute qualit\u00e9 et pertinent, les discussions vari\u00e9es et organiques de Reddit s&#8217;alignent parfaitement avec les nouveaux crit\u00e8res de recherche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chronologie de la relation entre Reddit et Google<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Juin 2023, blackout de Reddit :<\/strong> De nombreuses communaut\u00e9s Reddit ont emp\u00each\u00e9 Google d\u2019indexer leur contenu en signe de protestation. Cela a fortement perturb\u00e9 les r\u00e9sultats de recherche de Google, mettant en lumi\u00e8re le r\u00f4le crucial de Reddit dans la visibilit\u00e9 des recherches.<\/li>\n\n\n\n<li><strong>Ao\u00fbt \u00e0 novembre 2023, mises \u00e0 jour d&#8217;algorithmes et demande de donn\u00e9es :<\/strong>Pendant cette p\u00e9riode, Google a d\u00e9ploy\u00e9 une s\u00e9rie de mises \u00e0 jour d&#8217;algorithmes visant \u00e0 am\u00e9liorer la qualit\u00e9 du contenu et \u00e0 lutter contre le SPAM, ce qui a entra\u00een\u00e9 une augmentation de 131 % des classements de mots-cl\u00e9s de Reddit dans le Top 3 (selon SEMrush). Parall\u00e8lement, Reddit a exig\u00e9 une compensation de Google pour l\u2019utilisation de ses donn\u00e9es afin de former des mod\u00e8les d&#8217;intelligence artificielle.<\/li>\n\n\n\n<li><strong>Novembre 2023, Accord entre Google et Reddit <\/strong>: Google a sign\u00e9 un accord de 60 millions de dollars avec Reddit pour utiliser ses donn\u00e9es \u00e0 des fins d&#8217;entra\u00eenement pour l&#8217;IA. \u00c0 la suite de cet accord, le classement de Reddit s&#8217;est stabilis\u00e9 jusqu&#8217;en mars 2024.<\/li>\n\n\n\n<li><strong>Mars 2024 Mise \u00e0 jour d\u2019algorithme :<\/strong> Une autre <a href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\">mise \u00e0 jour d\u2019algorithme de Google<\/a> a \u00e9t\u00e9 lanc\u00e9e, entra\u00eenant une augmentation suppl\u00e9mentaire de 133 % des classements de mots-cl\u00e9s de Reddit, renfor\u00e7ant davantage sa pr\u00e9sence dans les recherches. Cette mise \u00e0 jour est l&#8217;une des plus marquantes et volatiles que Google ait jamais publi\u00e9es.<\/li>\n\n\n\n<li><strong>R\u00e9sum\u00e9 :<\/strong> Depuis juin 2023, Reddit a connu une augmentation impressionnante de 446 % de ses classements de mots-cl\u00e9s dans le Top 3, refl\u00e9tant l&#8217;impact significatif de ces d\u00e9veloppements sur sa visibilit\u00e9 dans les recherches.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/dacgroup.com\/wpe-content\/uploads\/2024\/08\/Image-1-300x155.png\" alt=\"\" class=\"wp-image-86994\"\/><\/figure>\n<\/div>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f40a107a709'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f40a107a709');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '94901490-bbd4-411e-b605-43504b151185';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/94901490-bbd4-411e-b605-43504b151185', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Cependant, le d\u00e9ploiement de la SGE pour les utilisateurs non connect\u00e9s pourrait indiquer un virage vers des r\u00e9sultats davantage g\u00e9n\u00e9r\u00e9s par l&#8217;IA dans ce cadre. Cela pourrait entra\u00eener une diminution des r\u00e9sultats organiques traditionnels au profit d&#8217;AI Overviews en t\u00eate des pages de recherche, r\u00e9duisant ainsi l\u00e9g\u00e8rement la domination de Reddit sur certaines requ\u00eates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Ce que cela signifie pour la strat\u00e9gie d&#8217;engagement<\/strong><\/h2>\n\n\n\n<p>Que le gagnant soit Reddit ou la SGE, cela mettra en \u00e9vidence l&#8217;importance d&#8217;une strat\u00e9gie d&#8217;engagement social globale dans le cadre d&#8217;un programme de recherche r\u00e9ussi. Alors que les moteurs de recherche continuent d&#8217;int\u00e9grer des r\u00e9sultats conversationnels, les entreprises doivent activement s&#8217;impliquer dans les communaut\u00e9s en offrant des contributions pertinentes qui suscitent des sentiments positifs. Une approche multicanal non seulement am\u00e9liore la visibilit\u00e9 dans les recherches, mais favorise \u00e9galement un engagement significatif et renforce les liens avec les audiences.<\/p>\n\n\n\n<p>Comprendre comment exploiter efficacement les diff\u00e9rents types de m\u00e9dias est essentiel pour aligner les strat\u00e9gies SEO et de contenu avec les tendances de recherche pilot\u00e9es par l&#8217;IA. En se concentrant sur la diffusion de contenu coh\u00e9rent et de haute qualit\u00e9 sur ces plateformes, les entreprises peuvent mieux se positionner pour r\u00e9ussir dans un paysage num\u00e9rique en constante \u00e9volution.<\/p>\n\n\n\n<p><a>CONTACTEZ-NOUS<\/a><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"87cb869b-be2e-4735-8682-ad4991afa6a9\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777601040000-5157709305\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777601040000-5157709305\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reddit a connu une augmentation spectaculaire de son classement dans les moteurs de recherche au cours de l&#8217;ann\u00e9e \u00e9coul\u00e9e (+446 % d&#8217;augmentation des classements dans le Top 3), ce qui soul\u00e8ve des questions sur la capacit\u00e9 de la plateforme \u00e0 continuer de profiter des derni\u00e8res mises \u00e0 jour de l&#8217;algorithme de Google et sur ce [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":118622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2898],"tags":[],"class_list":["post-118709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reddit ou l&#039;IA : qui sortira gagnant apr\u00e8s cette mise \u00e0 jour d&#039;algorithme ? | DAC<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le bond de 446 % de Reddit dans les classements de recherche et l&#039;impact des mises \u00e0 jour de l&#039;IA de Google sur les strat\u00e9gies de r\u00e9f\u00e9rencement. 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