{"id":112099,"date":"2021-10-19T14:00:00","date_gmt":"2021-10-19T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/barometre-presence-review-management-secteur-des-cosmetiques\/"},"modified":"2024-12-21T05:53:00","modified_gmt":"2024-12-21T10:53:00","slug":"barometre-presence-review-management-secteur-des-cosmetiques","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/barometre-presence-review-management-secteur-des-cosmetiques\/","title":{"rendered":"Barom\u00e8tre Pr\u00e9sence & Review Management : Secteur des Cosm\u00e9tiques"},"content":{"rendered":"<p>DAC est fier de vous annoncer le lancement de son barom\u00e8tre mensuel \u00ab\u00a0Pr\u00e9sence &amp; Review Management\u00a0\u00bb.<\/p>\n<p>Chaque mois, retrouvez sur notre blog ainsi que sur <a href=\"https:\/\/fr.linkedin.com\/showcase\/dac-group-fr\" target=\"_blank\" rel=\"noopener\">notre page LinkedIn<\/a> les tendances d\u2019un secteur d\u2019activit\u00e9 analys\u00e9 par nos soins, et d\u00e9couvrez les meilleurs \u00e9l\u00e8ves :<\/p>\n<ul>\n<li>Ceux g\u00e9rant le plus efficacement leur LPM (gestion de leurs fiches Google My Business)<\/li>\n<li>Ceux ayant la meilleure satisfaction client en ligne (analyse des avis publi\u00e9s par les internautes).<\/li>\n<\/ul>\n<p>Ce mois-ci, c\u2019est <strong>le secteur des cosm\u00e9tiques <\/strong>qui est \u00e0 l\u2019honneur.<\/p>\n<p>Secteur extr\u00eamement porteur, il repr\u00e9sente l\u2019excellence fran\u00e7aise \u00e0 l\u2019\u00e9tranger. La croissance du secteur n\u2019est toutefois pas \u00e0 remettre en cause malgr\u00e9 la situation postpand\u00e9mique. Saviez-vous qu\u2019en France, il est le second march\u00e9 exportateur derri\u00e8re celui de l\u2019a\u00e9ronautique\u00a0? Les beaux jours sont devant les acteurs de ce march\u00e9, d\u00e9couvrons-les ce mois-ci\u00a0dans notre barom\u00e8tre in\u00e9dit.<em>\u00a0<\/em><\/p>\n<h2>Comment est cr\u00e9\u00e9 le barom\u00e8tre Pr\u00e9sence &amp; Review Management\u00a0?<\/h2>\n<p>Afin de g\u00e9n\u00e9rer ce barom\u00e8tre, DAC a r\u00e9alis\u00e9 des recherches locales dans 1 000 villes fran\u00e7aises de plus de 10 000 habitants (repr\u00e9sentant plus de 50% de la population fran\u00e7aise) et a analys\u00e9 la performance des marques et r\u00e9seaux dans leur capacit\u00e9 \u00e0 g\u00e9n\u00e9rer des visites en magasin.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2021\/10\/barometre-blog-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59411\" src=\"\/wpe-content\/uploads\/2021\/10\/barometre-blog-1.jpg\" alt=\"P\u00e9rim\u00e8tre d\u2019\u00e9tude du barom\u00e8tre\" width=\"945\" height=\"473\" \/><\/a><\/p>\n<p>Sur ce secteur des cosm\u00e9tiques, nous avons obtenu plus de 49\u00a0000 r\u00e9sultats pour un ensemble de 20 marques du secteur audit\u00e9es. Nous avons ainsi analys\u00e9 les fiches GMB de ces 20 marques, en analysant le contenu des fiches et l\u2019ensemble des avis qu\u2019elles contiennent, afin d\u2019en identifier les bons acteurs.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2021\/10\/barometre-blog-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59405\" src=\"\/wpe-content\/uploads\/2021\/10\/barometre-blog-2.jpg\" alt=\"Les 20 marques audit\u00e9es du secteur cosm\u00e9tiques.\" width=\"945\" height=\"473\" \/><\/a><\/p>\n<p>La recherche locale d\u00e9signe, dans le domaine du r\u00e9f\u00e9rencement, l&#8217;ensemble des\u00a0requ\u00eates effectu\u00e9es sur Google\u00a0qui comprennent un \u00e9l\u00e9ment de localisation g\u00e9ographique. Un exemple de recherche locale pour ce barom\u00e8tre peut \u00eatre \u00ab\u00a0cosm\u00e9tique Paris\u00a0\u00bb.<\/p>\n<p>Les recherches locales correspondent \u00e0 des enjeux commerciaux de plus en plus importants. \u00a0En effet, les recherches mobiles sont de plus en plus nombreuses et les marques cherchent de plus en plus \u00e0 se positionner sur ce type de requ\u00eates, notamment dans une logique dite Web-to-Store.<\/p>\n<h2>Gestion des fiches Google My Business\u00a0: Yves rocher leader du secteur<\/h2>\n<p>La gestion des fiches Google My Business est primordiale pour toute entreprise souhaitant \u00eatre pr\u00e9sente sur Internet.<\/p>\n<p>Une gestion ad\u00e9quate de vos fiches (exactitude des informations de base type adresse, t\u00e9l\u00e9phone, horaire etc..) vous permettra de communiquer les bonnes informations au bon moment \u00e0 vos potentiels clients souhaitant se rendre en magasin, tout en garantissant un bon r\u00e9f\u00e9rencement de votre\/vos magasin(s) sur les diff\u00e9rents moteurs de recherche.<\/p>\n<p>En analysant les fiches Google My Business, nous recensons les fiches incompl\u00e8tes et celles n\u2019\u00e9tant pas revendiqu\u00e9es directement par l\u2019entreprise, c\u2019est-\u00e0-dire les fiches n\u2019\u00e9tant pas g\u00e9r\u00e9es directement par le propri\u00e9taire du magasin. Il est imp\u00e9ratif de revendiquer ses fiches Google My Business. Dans le cas contraire, une personne tierce pourrait le faire et communiquer au nom de votre magasin.<\/p>\n<p>Le meilleur \u00e9l\u00e8ve concernant la gestion des fiches Google My Business n\u2019est autre que Yves Rocher, grand acteur du secteur des cosm\u00e9tiques (2% de fiches incompl\u00e8tes ou non revendiqu\u00e9es) devant <a href=\"\/fr\/realisations\/mac-cosmetics\/\">MAC Cosmetics<\/a> (3%) et The Body Shop (3%).<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2021\/10\/barometre-blog-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59399\" src=\"\/wpe-content\/uploads\/2021\/10\/barometre-blog-3.jpg\" alt=\"Gestion des fiches GMB \u2013 Podium\" width=\"945\" height=\"473\" \/><\/a><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a30fd668a94b'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a30fd668a94b');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/fr\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                lang: 'fr',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"Une erreur s'est produite lors de la soumission du formulaire.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>E-reputation Google My Business\u00a0: Des petits poucets qui se d\u00e9brouillent plus que bien.<\/h2>\n<p>En analysant plus de 3 millions d\u2019avis, nous avons d\u00e9couvert de nombreuses marques dont la satisfaction client \u00e9tait plus que prometteuse bien qu\u2019elles ne poss\u00e8dent pas les parts de march\u00e9 les plus importantes du secteur.<\/p>\n<p>C\u2019est bien dans cette direction, la satisfaction du client, que ces entreprises doivent se tourner si elles souhaitent continuer de stimuler des croissances ambitieuses. Ce ne sont pas les leaders du secteur qui dominent ce podium mais des entreprises qui jouent plut\u00f4t les seconds r\u00f4les.<\/p>\n<p>Nous retrouvons l\u2019am\u00e9ricain Benefit en premi\u00e8re position (4,9\/5 de note moyenne), suivi par l\u2019anglais LUSH et le fran\u00e7ais Avril (4,5\/5 de note moyenne). La moyenne du secteur \u00e9tant de 4\/5, plut\u00f4t correct sur plus de 3 millions d\u2019avis\u00a0!<\/p>\n<p>T\u00e9l\u00e9chargez notre barom\u00e8tre \u00ab\u00a0Pr\u00e9sence &amp; Review Management\u00a0\u00bb pour d\u00e9couvrir les r\u00e9sultats complets de notre \u00e9tude.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2021\/10\/barometre-blog-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59393\" src=\"\/wpe-content\/uploads\/2021\/10\/barometre-blog-4.jpg\" alt=\"E-Reputation GMB - Podium\" width=\"945\" height=\"473\" \/><\/a><\/p>\n<h2>\u00c0 propos de DAC<\/h2>\n<p>DAC est un acc\u00e9l\u00e9rateur de performance digitale locale. Sp\u00e9cialis\u00e9s dans la communication et le r\u00e9f\u00e9rencement local, nous aidons nos clients \u00e0 am\u00e9liorer la visibilit\u00e9 de leurs magasins sur Internet tout au long du parcours d&#8217;achat.<\/p>\n<p>\u00c9changeons ensemble autour de votre strat\u00e9gie digitale.<\/p>\n<p>Vous souhaitez d\u00e9couvrir les r\u00e9sultats complets de notre \u00e9tude? T\u00e9l\u00e9chargez gratuitement notre barom\u00e8tre in\u00e9dit : Pr\u00e9sence &amp; Review Management #1 : Le secteur des cosm\u00e9tiques.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/info.dacgroup.com\/barometre-01-secteur-des-cosmetiques\" target=\"_blank\" rel=\"noopener\">T\u00c9L\u00c9CHARGER LE BAROM\u00c8TRE COMPLET<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DAC est fier de vous annoncer le lancement de son barom\u00e8tre mensuel \u00ab\u00a0Pr\u00e9sence &amp; Review Management\u00a0\u00bb. Chaque mois, retrouvez sur notre blog ainsi que sur notre page LinkedIn les tendances d\u2019un secteur d\u2019activit\u00e9 analys\u00e9 par nos soins, et d\u00e9couvrez les meilleurs \u00e9l\u00e8ves : Ceux g\u00e9rant le plus efficacement leur LPM (gestion de leurs fiches Google [&hellip;]<\/p>\n","protected":false},"author":253,"featured_media":112101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.65,"reading_level_needs_review":"0","footnotes":""},"categories":[2884],"tags":[],"class_list":["post-112099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barom\u00e8tre Pr\u00e9sence &amp; Review Management : Secteur des Cosm\u00e9tiques | DAC<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre premier barom\u00e8tre analysant la pr\u00e9sence en ligne et la e-reputation des entreprises du secteur des cosm\u00e9tiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/barometre-presence-review-management-secteur-des-cosmetiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barom\u00e8tre Pr\u00e9sence &amp; Review Management : Secteur des Cosm\u00e9tiques | DAC\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez notre premier barom\u00e8tre analysant la pr\u00e9sence en ligne et la e-reputation des entreprises du secteur des cosm\u00e9tiques.\" \/>\n<meta property=\"og:url\" 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