{"id":112057,"date":"2021-06-29T14:00:00","date_gmt":"2021-06-29T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/analysez-les-classements-de-vos-mots-cles-sur-google\/"},"modified":"2024-12-21T05:52:58","modified_gmt":"2024-12-21T10:52:58","slug":"analysez-les-classements-de-vos-mots-cles-sur-google","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/analysez-les-classements-de-vos-mots-cles-sur-google\/","title":{"rendered":"Analysez les classements de vos mots cl\u00e9s sur Google"},"content":{"rendered":"<p>Lors du pr\u00e9c\u00e9dent article de cette s\u00e9rie, \u00ab <a href=\"\/fr\/blog\/analysez-finement-vos-positions-moyennes-google-autour-de-vos-points-de-vente\/\">Analysez finement vos positions moyennes Google autour de vos points de vente<\/a> \u00bb, nous vous faisions d\u00e9couvrir Local Rank +, fonctionnalit\u00e9 de <a href=\"\/fr\/produits\/transparensee\/\">TransparenSEE\u2122<\/a> notre outil de gestion d\u2019informations en ligne de vos magasins. Bri\u00e8vement, Local Rank + permer d\u2019analyser vos positions moyennes sur Google selon diff\u00e9rents endroits situ\u00e9s autour de vos magasins. <\/p>\n<p>En compl\u00e9ment de Local Rank+, nous poss\u00e9dons un outil qui peut vous \u00eatre fortement utile dans l\u2019analyse de la qualit\u00e9 de votre pr\u00e9sence en ligne, et dans le calcul de vos positions moyennes sur Google. Alors que Local Rank + se focalisait sur votre classement Google \u00e0 diff\u00e9rents endroits pr\u00e9cis autour de votre magasin, nous analysons \u00e9galement les performances en termes de SEO local de vos magasins sur plusieurs mot cl\u00e9s gr\u00e2ce \u00e0 notre plateforme TransparenSEE. <\/p>\n<h2>L\u2019importance de bien \u00eatre class\u00e9 sur une multitude de mots cl\u00e9s<\/h2>\n<p>Une personne peut trouver votre magasin sur Internet de nombreuses de fa\u00e7ons distinctes. Cherche-t-elle un magasin pr\u00e9cis ? Auquel cas elle tapera le nom de l\u2019enseigne dans la barre Google, et tant mieux si c\u2019est la votre.<\/p>\n<p>Autrement, si elle recherche un service, un produit ou une comp\u00e9tence pr\u00e9cise : son choix n\u2019est pas fait \u00e0 l\u2019avance, et les premiers r\u00e9sultats seront determinant dans son <a href=\"\/fr\/blog\/limportance-des-avis-google-et-de-bien-les-gerer\/\">\u00e9valuation des options disponibles<\/a>, sa d\u00e9cision et son acte d\u2019achat. <\/p>\n<p>Tout le monde a des envies et besoins diff\u00e9rents : chacun va rechercher des mots cl\u00e9s diff\u00e9rents dans un moteur de recherche. TransparenSEE vous permet de surveiller et d\u2019analyser le positionnnement moyen d\u2019un groupe de magasin sur une multitude de mot cl\u00e9s.<\/p>\n<p>Groupez vos magasins selon le pays, la r\u00e9gion ou bien le crit\u00e8re que vous souhaitez. Vous pouvez choisir jusqu\u2019\u00e0 6 mots cl\u00e9s \u00e0 analyser pour un groupe de magasin donn\u00e9. Si vous avez besoin d\u2019analyser plus de 6 mots cl\u00e9s pour un magasin : il existe une astuce ! Vous pouvez cr\u00e9er autant de groupe de magasins que vous le souhaitez, de ce fait vous pouvez mettre un magasin dans plusieurs groupes, et donc analyser une infinit\u00e9 de mots cl\u00e9s.<\/p>\n<p>Nous vous aidons \u00e0 choisir des mots cl\u00e9s pertinents et en lien avec votre activit\u00e9. Les termes ou expressions en rapport avec vos produits ou services sont \u00e9videmment les plus int\u00e9ressants \u00e0 analyser, et dans lesquels investir. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wpe-content\/uploads\/2021\/06\/Google-rank.jpg\" alt=\"Vue d\u2019ensemble de la plateforme TransparenSEE. D\u00e9couvrez le positionnement moyen de vos magasins sur divers mots-cl\u00e9s en gardant un historique. \" width=\"679\" height=\"305\" class=\"aligncenter size-full wp-image-57841\" \/><\/p>\n<p><em>Vue d\u2019ensemble de la plateforme TransparenSEE. D\u00e9couvrez le positionnement moyen de vos magasins sur divers mots-cl\u00e9s en gardant un historique.<\/em> <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wpe-content\/uploads\/2021\/06\/Aubade-floute\u0301.jpg\" alt=\"Et rentrez dans le d\u00e9tail magasin par magasin, mot cl\u00e9 par mot cl\u00e9.\" width=\"1025\" height=\"526\" class=\"aligncenter size-full wp-image-57847\" \/><\/p>\n<p><em>Et rentrez dans le d\u00e9tail magasin par magasin, mot cl\u00e9 par mot cl\u00e9. <\/em><\/p>\n<p>Votre magasin peut avoir une position moyenne globale de 4. Mais vous ne serez pas toujours visibles en quatri\u00e8me position dans les moteurs de recherche. Vous serez parfois positionn\u00e9s plus bas dans le classement, par exemple 7<sup>\u00e8me<\/sup> et parfois vous occuperez la premi\u00e8re position sur une recherche sp\u00e9cifique. C\u2019est dans cette analyse que se situe vos avantages concurrentiels futurs : il s\u2019agit d\u2019identifier vos forces, vos faiblesses et les opportunit\u00e9s locales qui en r\u00e9sultent en r\u00e9alisant un plan d\u2019optimisation afin de remonter dans les pages de r\u00e9sultats Google sur ces mots cl\u00e9s pr\u00e9cis. <\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6aa4fec946f80'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6aa4fec946f80');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/fr\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'fr',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"Une erreur s'est produite lors de la soumission du formulaire.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>Du th\u00e9orique \u00e0 la pratique : Optimisez votre SEO local pour ensuite mettre en place une campagne SEA ultra-cibl\u00e9e<\/h2>\n<p>En fonction de votre performance locale, identifier les optimisations en termes de r\u00e9f\u00e9rencement naturel. Si un de vos magasins n\u2019est pas suffisamment visibles sur un ou plusieurs mots cl\u00e9s, int\u00e9grez ces derniers dans la description de votre magasin, ajoutez des cat\u00e9gories secondaires, animez votre fiche Google My Business \u00e0 l\u2019aide de Google Posts\u2026<\/p>\n<p>Une fois l\u2019ensemble des bonnes pratiques SEO mises en places, poursuivez votre analyse ranking et pour les magasins qui conservent une position moyenne non satisfaisante, vous pouvez sur la base des performances SEO, mettre en place une campagne SEA (r\u00e9f\u00e9rencement payant) uniquement pour certains mots cl\u00e9s et pour certaines localit\u00e9s.<\/p>\n<p>Nous avons par exemple men\u00e9 une campagne de r\u00e9f\u00e9rencement payant local pour Aubade que nous accompagnons dans leur presence et review management. Notre plateforme analysait ainsi pour un certain nombre de mots cl\u00e9s la position moyenne de chaque magasin.<\/p>\n<p>L\u2019exemple ci-dessous indique pour le mot cl\u00e9 \u00ab Culottes \u00bb dans la ville d\u2019Anneryon, il n\u2019est pas utilise d\u2019allouer un budget SEA puisque le magasin Aubade occupe la premi\u00e8re position naturelle et capte ainsi l\u2019intention exprim\u00e9e par les internautes : <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wpe-content\/uploads\/2021\/06\/Pas-dinvestissement.jpg\" alt=\" Le mot cl\u00e9 \u00ab Culottes \u00bb dans la ville d\u2019Anneryon\" width=\"489\" height=\"267\" class=\"aligncenter size-full wp-image-57854\" \/><\/p>\n<p>Dans le second exemple ci-dessous, l\u2019outil TransparenSEE nous indique que la position moyenne pour ce m\u00eame mot cl\u00e9 mais pour un autre magasin est \u00e0 4. Ce dernier n\u2019est ainsi plus visible dans le pack local affich\u00e9 sur la page de r\u00e9sultats Google.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wpe-content\/uploads\/2021\/06\/Investissement.jpg\" alt=\"L\u2019outil TransparenSEE\" width=\"477\" height=\"291\" class=\"aligncenter size-full wp-image-57860\" \/><\/p>\n<p>Dans ce cas, nous recommandons d\u2019allouer un budget afin de maximiser sur Google Maps la visibilit\u00e9 de ce magasin pr\u00e9cis.<\/p>\n<p>Un article consacr\u00e9 \u00e0 cette \u00e9tude de cas sera disponible prochainement sur notre <a href=\"\/fr\/blog\/\">blog<\/a>. Si vous souhaitez en savoir plus, contactez-nous.<\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTEZ-NOUS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"87cb869b-be2e-4735-8682-ad4991afa6a9\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1789198025000-7208096568\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1789198025000-7208096568\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lors du pr\u00e9c\u00e9dent article de cette s\u00e9rie, \u00ab Analysez finement vos positions moyennes Google autour de vos points de vente \u00bb, nous vous faisions d\u00e9couvrir Local Rank +, fonctionnalit\u00e9 de TransparenSEE\u2122 notre outil de gestion d\u2019informations en ligne de vos magasins. Bri\u00e8vement, Local Rank + permer d\u2019analyser vos positions moyennes sur Google selon diff\u00e9rents endroits [&hellip;]<\/p>\n","protected":false},"author":253,"featured_media":112059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2884],"tags":[],"class_list":["post-112057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analysez les classements de vos mots cl\u00e9s sur Google | DAC<\/title>\n<meta name=\"description\" content=\"Avec TransparenSEE\u2122, nous analysons les performances SEO Local de vos magasins sur 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