{"id":112012,"date":"2021-06-09T14:00:00","date_gmt":"2021-06-09T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/limportance-des-avis-google-et-de-bien-les-gerer\/"},"modified":"2024-12-21T05:52:57","modified_gmt":"2024-12-21T10:52:57","slug":"limportance-des-avis-google-et-de-bien-les-gerer","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/limportance-des-avis-google-et-de-bien-les-gerer\/","title":{"rendered":"L\u2019importance des avis Google, et de bien les g\u00e9rer"},"content":{"rendered":"<p>Les avis Google sont une vitrine en ligne pour les internautes, et ils sont le fruit d\u2019une \u00e9valuation de toute exp\u00e9rience qu\u2019un client a avec votre entreprise. D\u2019un point de vue digital, un avis est l\u2019impression partag\u00e9e en ligne d\u2019un client. Ces avis clients font partie de votre image en ligne et jouent un r\u00f4le cl\u00e9 pour fa\u00e7onner la r\u00e9putation de votre entreprise, et influencer les clients dans leur d\u00e9cision d\u2019achat. Avant de continuer, vous pouvez toujours revoir notre article sur l\u2019importance de la <a href=\"\/fr\/blog\/limportance-de-la-gestion-des-avis-pour-les-hotels\/\">gestion des avis sur le secteur h\u00f4telier<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57525\" src=\"\/wpe-content\/uploads\/2021\/06\/fr-article-1.jpg\" alt=\"Ce qu\u2019un internaute voit lorsqu\u2019il arrive sur une fiche Google My Business\" width=\"652\" height=\"700\" \/><\/p>\n<p><em>Ce qu\u2019un internaute voit lorsqu\u2019il arrive sur une fiche Google My Business<\/em><\/p>\n<h2><u>Quelques statistiques cl\u00e9s sur les avis Google\u00a0: <\/u><\/h2>\n<ul>\n<li>95% des clients lisent les avis avant d\u2019effectuer un achat (Spiegel Research Center)<\/li>\n<li>72% des clients ne souhaiteront pas acheter tant qu\u2019ils n\u2019auront pas lu les avis (<a href=\"https:\/\/mytestimonialengine.com\/how-reviews-affect-purchasing-decisions-and-seo\/\" target=\"_blank\" rel=\"noopener\">Testimonial Engine<\/a>)<\/li>\n<li>Si deux produits ont une note similaire, les consommateurs seront plus enclins \u00e0 acheter le produit poss\u00e9dant le plus grand nombre d\u2019avis (<a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/0956797617711291?\" target=\"_blank\" rel=\"noopener\">Psychological Science<\/a>)<\/li>\n<li>Pour chaque augmentation de la note moyenne qu\u2019un magasin obtient, il constate une augmentation de 5 \u00e0 9% de son chiffre d\u2019affaires (<a href=\"https:\/\/hbr.org\/2019\/11\/designing-better-online-review-systems\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a>)<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69df3d377eb99'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69df3d377eb99');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '94901490-bbd4-411e-b605-43504b151185';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/94901490-bbd4-411e-b605-43504b151185', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '94901490-bbd4-411e-b605-43504b151185'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>53% des clients attendent d\u2019une entreprise qu\u2019elle r\u00e9ponde \u00e0 un avis laiss\u00e9 en ligne dans les 7 jours (<a href=\"https:\/\/www.reviewtrackers.com\/reports\/online-reviews-survey\/\" target=\"_blank\" rel=\"noopener\">Review trackers<\/a>)<\/li>\n<\/ul>\n<p>Comme le montre les statistiques ci-dessus, les avis clients sur Google sont primordiaux pour votre Pr\u00e9sence en ligne (ou Local Presence Management (LPM) en anglais) et ce pour une multitude de raisons\u00a0: Les avis jouent un r\u00f4le cl\u00e9 en tant que facteur de r\u00e9f\u00e9rencement local, et jouent un r\u00f4le important dans les r\u00e9sultats des moteurs de recherche Google. Augmenter le nombre d\u2019avis positifs qu\u2019un magasin g\u00e9n\u00e8re peut augmenter les chances de bon r\u00e9f\u00e9rencement de votre magasin sur Google Maps ou Apple Plan lorsque les internautes recherchent les mots cl\u00e9s pertinents pour le magasin. D\u2019excellents avis peuvent \u00e9galement rassurer un consommateur et l\u2019inciter \u00e0 choisir votre marque. Les avis sont en quelque sorte la validation d\u2019une bonne exp\u00e9rience client.<\/p>\n<p>Avec notre outil de gestion de magasin <a href=\"\/fr\/produits\/transparensee\/\">TransparenSEE<\/a>\u2122, vous avez une vue globale de votre r\u00e9putation en ligne. D\u2019un m\u00eame tableau de bord, g\u00e9rez l\u2019int\u00e9gralit\u00e9 de vos avis Google et Facebook pour tous vos magasins, <a href=\"\/fr\/blog\/gerez-facilement-les-avis-en-utilisant-notre-fonctionnalite-de-reponses-pre-enregistrees\/\">pr\u00e9voyez des mod\u00e8les de r\u00e9ponse<\/a> pour chaque type de commentaires et soignez votre e-r\u00e9putation tout en gagnant du temps dans votre gestion LPM.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57531\" src=\"\/wpe-content\/uploads\/2021\/06\/fr-article-2.jpg\" alt=\"Notre outil de gestion de magasins TransparenSEE : Vue d\u2019ensemble des avis pour les magasins de l\u2019un de nos clients\" width=\"652\" height=\"296\" \/><\/p>\n<p><em>Notre outil de gestion de magasins TransparenSEE<\/em><em> : Vue d\u2019ensemble des avis pour les magasins de l\u2019un de nos clients<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57537\" src=\"\/wpe-content\/uploads\/2021\/06\/fr-article-3.jpg\" alt=\"Triez et r\u00e9pondez aux avis directement sur TransparenSEE. Choisissez parmi des mod\u00e8les de r\u00e9ponse que vous d\u00e9finissez en amont et personnalisez votre message.\" width=\"652\" height=\"299\" \/><\/p>\n<p><em>Triez et r\u00e9pondez aux avis directement sur TransparenSEE. Choisissez parmi des mod\u00e8les de r\u00e9ponse que vous d\u00e9finissez en amont et personnalisez votre message.<\/em><\/p>\n<p>Vous souhaitez am\u00e9liorer votre e-r\u00e9putation\u00a0et en apprendre davantage sur la gestion du Review Management\u00a0? D\u00e9couvrez nos autres <a href=\"\/fr\/produits\/\">produits<\/a> et contactez-nous.<\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTEZ-NOUS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"87cb869b-be2e-4735-8682-ad4991afa6a9\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776237879000-0112783701\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776237879000-0112783701\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les avis Google sont une vitrine en ligne pour les internautes, et ils sont le fruit d\u2019une \u00e9valuation de toute exp\u00e9rience qu\u2019un client a avec votre entreprise. D\u2019un point de vue digital, un avis est l\u2019impression partag\u00e9e en ligne d\u2019un client. Ces avis clients font partie de votre image en ligne et jouent un r\u00f4le [&hellip;]<\/p>\n","protected":false},"author":253,"featured_media":112014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2884],"tags":[],"class_list":["post-112012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019importance des avis Google, et de bien les g\u00e9rer | DAC<\/title>\n<meta name=\"description\" content=\"Les avis Google jouent un r\u00f4le cl\u00e9 pour fa\u00e7onner la r\u00e9putation en ligne de votre entreprise, et influencer les clients dans leur d\u00e9cision d\u2019achat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/limportance-des-avis-google-et-de-bien-les-gerer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019importance des avis Google, et de bien les g\u00e9rer | DAC\" \/>\n<meta property=\"og:description\" content=\"Les avis Google jouent un r\u00f4le cl\u00e9 pour fa\u00e7onner la r\u00e9putation en ligne de votre entreprise, et influencer les clients dans leur d\u00e9cision d\u2019achat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/limportance-des-avis-google-et-de-bien-les-gerer\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" 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