{"id":111301,"date":"2022-04-21T19:39:00","date_gmt":"2022-04-22T00:39:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/"},"modified":"2024-12-21T05:51:57","modified_gmt":"2024-12-21T10:51:57","slug":"instagram-lance-un-nouveau-modele-d-abonnement-payant-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/","title":{"rendered":"Instagram lance un nouveau mod\u00e8le d\u2019abonnement payant"},"content":{"rendered":"<p>Avec la popularit\u00e9 croissante des Reels Instagram et de l\u2019IGTV, Instagram s\u2019appr\u00eate \u00e0 lancer une fonctionnalit\u00e9 inattendue : les abonnements. Oui, vous avez bien lu. Cette nouvelle fonctionnalit\u00e9 permettra aux cr\u00e9ateurs de partager du contenu exclusif disponible uniquement pour les abonn\u00e9s.<\/p>\n<p>Mark Zuckerberg a d\u2019abord annonc\u00e9 cette fonctionnalit\u00e9 en 2020 pour Facebook (<a href=\"\/fr\/blog\/podcast-rewind-4-points-a-retenir-de-l-annonce-de-ce-metavers\/\">devenu Meta, bien entendu<\/a>), mais va finalement attendre au moins jusqu\u2019en 2023 avant de mettre en place des frais pour les abonn\u00e9s. Il semble que cette fonctionnalit\u00e9, qui a pris plus de temps \u00e0 \u00eatre lanc\u00e9e que pr\u00e9vu, soit dans sa phase finale avant lancement.<\/p>\n<h2>Quel est l\u2019int\u00e9r\u00eat pour les cr\u00e9ateurs ?<\/h2>\n<p>Les responsables des abonnements Facebook peuvent t\u00e9l\u00e9charger et stocker tous les mails des nouveaux abonn\u00e9s (qui ont choisi de communiquer leur adresse mail) depuis d\u00e9cembre 2021, ce qui leur permet de communiquer sur et hors de la plateforme. Il y a aussi de l\u2019argent (de Facebook) \u00e0 gagner : Zuckerberg a d\u00e9clar\u00e9 qu\u2019il avait l\u2019intention de verser un milliard de dollars aux cr\u00e9ateurs de contenu de Facebook et d\u2019Instagram d\u2019ici la fin de 2022 pour attirer de nouveaux abonn\u00e9s. Les cr\u00e9ateurs pourront \u00e9galement promouvoir leurs abonnements \u00e0 l\u2019aide d\u2019un lien personnalis\u00e9 qui leur permettra de conserver 100 % de l\u2019argent gagn\u00e9, hors taxes.<\/p>\n<p>Les cr\u00e9ateurs semblent \u00eatre plut\u00f4t satisfaits :<\/p>\n<blockquote><p>Le fait d\u2019avoir des abonnements sur Instagram permet de construire une relation plus intime avec mes abonn\u00e9s et mes fans. Je suis tr\u00e8s enthousiaste \u00e0 l\u2019id\u00e9e d\u2019entretenir ces liens et d\u2019avoir un impact sur le long terme qui contribuera \u00e0 la durabilit\u00e9 de mon travail.<br \/>\n&#8211; <a href=\"https:\/\/www.instagram.com\/bunnymichael\/?hl=en\" target=\"_blank\" rel=\"noopener\">@bunnymichael<\/a><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62032\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/instagram.jpg\" alt=\"Instagram creators @donallenii and @bunnymichael\" width=\"652\" height=\"628\" \/><\/p>\n<p>Image: <a href=\"https:\/\/business.instagram.com\/blog\/subscriptions-creators-instagram-recurring-monthly-income\" target=\"_blank\" rel=\"noopener\">Instagram Business Team<\/a><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f1e441d2770'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f1e441d2770');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '94901490-bbd4-411e-b605-43504b151185';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/94901490-bbd4-411e-b605-43504b151185', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '94901490-bbd4-411e-b605-43504b151185'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>Qu\u2019en disent les experts en marketing ?<\/h2>\n<p>Les experts en marketing voient quelques opportunit\u00e9s potentielles avec ces nouvelles fonctionnalit\u00e9s. Certains disent que le succ\u00e8s de cette nouveaut\u00e9 ne sera pas \u00e9vident tant qu\u2019elle ne sera pas devenue l\u2019une des principales fonctionnalit\u00e9s d\u2019Instagram. Une fois qu\u2019elle sera enti\u00e8rement d\u00e9ploy\u00e9e pour tout le monde et que davantage de cr\u00e9ateurs en profiteront, cela pourrait changer.<\/p>\n<p>Les marques devront tenir compte de cette fonctionnalit\u00e9 dans leurs strat\u00e9gies de marketing d\u2019influence, de r\u00e9seaux sociaux, <a href=\"\/fr\/services\/strategie-de-contenu\/\">de contenu<\/a>, etc. Il y aura beaucoup de choses \u00e0 prendre en compte dans les mois \u00e0 venir, \u00e0 mesure que cette nouvelle fonctionnalit\u00e9 d\u2019abonnement prendra de l\u2019ampleur. Abonnez-vous \u00e0 notre newsletter pour conna\u00eetre nos points de vue et nos conseils !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la popularit\u00e9 croissante des Reels Instagram et de l\u2019IGTV, Instagram s\u2019appr\u00eate \u00e0 lancer une fonctionnalit\u00e9 inattendue : les abonnements. Oui, vous avez bien lu. Cette nouvelle fonctionnalit\u00e9 permettra aux cr\u00e9ateurs de partager du contenu exclusif disponible uniquement pour les abonn\u00e9s. Mark Zuckerberg a d\u2019abord annonc\u00e9 cette fonctionnalit\u00e9 en 2020 pour Facebook (devenu Meta, bien [&hellip;]<\/p>\n","protected":false},"author":302,"featured_media":111287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2891],"tags":[2572,2525,2544,2546,2091],"class_list":["post-111301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media","tag-ciontent-strategy-4","tag-content-creators-2","tag-content-subscription-3","tag-instagram-3","tag-meta-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram lance un nouveau mod\u00e8le d\u2019abonnement payant | DAC<\/title>\n<meta name=\"description\" content=\"Instagram est sur le point de lancer des abonnements. Cette fonctionnalit\u00e9 tant attendue permettra aux cr\u00e9ateurs de partager du contenu exclusif disponible uniquement pour les abonn\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram lance un nouveau mod\u00e8le d\u2019abonnement payant | DAC\" \/>\n<meta property=\"og:description\" content=\"Instagram est sur le point de lancer des abonnements. Cette fonctionnalit\u00e9 tant attendue permettra aux cr\u00e9ateurs de partager du contenu exclusif disponible uniquement pour les abonn\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-22T00:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:51:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/instagram-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rahel Gandhi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rahel Gandhi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/\"},\"author\":{\"name\":\"Rahel Gandhi\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/person\/fdd29be28c2de387f7bff5f42baa6e9a\"},\"headline\":\"Instagram lance un nouveau mod\u00e8le d\u2019abonnement payant\",\"datePublished\":\"2022-04-22T00:39:00+00:00\",\"dateModified\":\"2024-12-21T10:51:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/\"},\"wordCount\":431,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/instagram-hero.jpg\",\"keywords\":[\"ciontent strategy\",\"content creators\",\"content subscription\",\"Instagram\",\"Meta\"],\"articleSection\":[\"M\u00e9dias Payants\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/\",\"name\":\"Instagram lance un nouveau mod\u00e8le d\u2019abonnement payant | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/instagram-lance-un-nouveau-modele-d-abonnement-payant-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/instagram-hero.jpg\",\"datePublished\":\"2022-04-22T00:39:00+00:00\",\"dateModified\":\"2024-12-21T10:51:57+00:00\",\"description\":\"Instagram est sur le point de lancer des abonnements. 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