{"id":108908,"date":"2024-03-04T12:30:00","date_gmt":"2024-03-04T17:30:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/"},"modified":"2024-12-20T09:25:27","modified_gmt":"2024-12-20T14:25:27","slug":"lia-au-service-des-clients-creer-des-experiences-de-marque-positives","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/","title":{"rendered":"L\u2019IA au service des clients : Cr\u00e9er des exp\u00e9riences de marque positives"},"content":{"rendered":"<p>\u00c0 l&#8217;\u00e8re du num\u00e9rique, les avis des clients sur des plateformes telles que Google et Facebook jouent un r\u00f4le essentiel dans la r\u00e9putation et le succ\u00e8s des entreprises. Il s&#8217;agit des deux plateformes les plus influentes sur lesquelles les clients partagent leurs exp\u00e9riences. En fait, 82 % des consommateurs consultent les avis Google avant d&#8217;effectuer un achat. Tirer parti de l&#8217;intelligence artificielle (IA) pour g\u00e9rer la r\u00e9putation d&#8217;une marque sur ces canaux a chang\u00e9 la donne pour ceux qui savent d\u00e9j\u00e0 qu&#8217;il ne s&#8217;agit pas seulement d&#8217;obtenir des avis positifs, mais aussi de r\u00e9pondre de mani\u00e8re appropri\u00e9e (et efficace) aux interactions n\u00e9gatives.<\/p>\n<p>Dans cet article, nous allons d\u00e9couvrir comment <a href=\"\/fr\/blog\/maitriser-les-avis-en-ligne-le-pouvoir-de-lia-en-matiere-de-gestion-de-la-reputation\/\">l&#8217;int\u00e9gration de l&#8217;IA dans votre strat\u00e9gie<\/a> de r\u00e9putation peut stimuler l&#8217;engagement de vos clients et cultiver une image solide et digne de confiance pour booster le succ\u00e8s de votre marque.<\/p>\n<h2>L&#8217;IA au service des clients<\/h2>\n<p>L&#8217;IA a d\u00e9barqu\u00e9 dans le monde professionnel comme un outil puissant permettant d&#8217;am\u00e9liorer l&#8217;exp\u00e9rience client et d&#8217;optimiser les processus op\u00e9rationnels. Mais qu&#8217;est-ce que cela signifie exactement ? En termes simples, l&#8217;IA dans le service client fait r\u00e9f\u00e9rence \u00e0 l&#8217;utilisation de technologies intelligentes, telles que l&#8217;apprentissage automatique et le traitement du langage naturel, pour\u00a0:<\/p>\n<ul>\n<li><strong>Simplifier les r\u00e9ponses :<\/strong> L&#8217;IA peut sugg\u00e9rer des r\u00e9ponses imm\u00e9diates et pr\u00e9cises qui r\u00e9pondent aux questions des clients, m\u00eame les plus complexes.<\/li>\n<li><strong>R\u00e9duire les co\u00fbts : <\/strong>L&#8217;IA ne remplace pas les personnes, mais les lib\u00e8re des t\u00e2ches r\u00e9p\u00e9titives afin qu&#8217;elles puissent se concentrer sur des t\u00e2ches plus strat\u00e9giques pour leur organisation.<\/li>\n<li><strong>Obtenir des informations pertinentes pour l&#8217;entreprise : <\/strong>L&#8217;IA peut traiter les commentaires des clients pour identifier les tendances, les domaines \u00e0 am\u00e9liorer et les faiblesses, ce qui permet aux entreprises de prendre des d\u00e9cisions plus \u00e9clair\u00e9es.<\/li>\n<li><strong>Personnaliser les interactions : <\/strong>L&#8217;IA peut cr\u00e9er des exp\u00e9riences personnalis\u00e9es pour chaque client, en adaptant les r\u00e9ponses, les recommandations et les offres \u00e0 leurs besoins et int\u00e9r\u00eats sp\u00e9cifiques.<\/li>\n<\/ul>\n<p>Les applications d&#8217;IA dans ce contexte sont diverses :<\/p>\n<ul>\n<li><strong>Conseils pour r\u00e9pondre aux commentaires : <\/strong>L&#8217;IA peut vous aider \u00e0 r\u00e9pondre aux avis Google et Facebook de mani\u00e8re efficace et professionnelle, qu&#8217;il s&#8217;agisse de commentaires positifs ou n\u00e9gatifs.<\/li>\n<li><strong>Reformulation des r\u00e9ponses courantes : <\/strong>L&#8217;IA vous propose diff\u00e9rentes fa\u00e7ons d&#8217;exprimer la m\u00eame id\u00e9e, ce qui permet d&#8217;\u00e9viter les r\u00e9p\u00e9titions et d&#8217;am\u00e9liorer la fluidit\u00e9 de la communication.<\/li>\n<li><strong>R\u00e9pondre aux questions fr\u00e9quemment pos\u00e9es : <\/strong>L&#8217;IA peut vous aider \u00e0 cr\u00e9er une base de donn\u00e9es de questions fr\u00e9quemment pos\u00e9es avec des r\u00e9ponses automatiques.<\/li>\n<li><strong>Analyse des sentiments : <\/strong>Vous pouvez analyser le ton et l&#8217;\u00e9motion des interactions avec les clients afin d&#8217;identifier les probl\u00e8mes potentiels ou les domaines \u00e0 am\u00e9liorer.<\/li>\n<li><strong>Adaptation automatique des r\u00e9ponses :<\/strong> Les syst\u00e8mes d&#8217;IA les plus avanc\u00e9s analysent les sentiments des clients et adaptent automatiquement les r\u00e9ponses pour offrir une exp\u00e9rience plus personnalis\u00e9e.<\/li>\n<\/ul>\n<h2>Comment exploitons-nous le potentiel de l&#8217;iA chez DAC ?<\/h2>\n<p>Notre outil de gestion de la pr\u00e9sence locale, <a href=\"\/local-marketing-platforms\/transparensee\/\">TransparenSEE<\/a>, est d\u00e9j\u00e0 dot\u00e9 d&#8217;un assistant qui r\u00e9pond aux commentaires gr\u00e2ce \u00e0 l&#8217;intelligence artificielle. Gr\u00e2ce \u00e0 cette technologie exclusive, nous pouvons sugg\u00e9rer instantan\u00e9ment des r\u00e9ponses aux commentaires et aux questions que posent vos clients. Cette fonction peut \u00eatre automatis\u00e9e pour remercier les clients pour leurs commentaires positifs, r\u00e9pondre aux pr\u00e9occupations mentionn\u00e9es dans les commentaires n\u00e9gatifs et fournir une assistance imm\u00e9diate ou escalader les probl\u00e8mes si n\u00e9cessaire. Cette imm\u00e9diatet\u00e9 montre aux clients que leur opinion est appr\u00e9ci\u00e9e et que leurs pr\u00e9occupations sont prises en compte, ce qui se traduit par une meilleure perception globale de la marque, \u00e0 la fois pour eux et pour ceux qui sont en phase de consid\u00e9ration.<\/p>\n<p>Notre outil utilise \u00e9galement l&#8217;IA pour analyser le ton et l&#8217;\u00e9motion qui se cachent derri\u00e8re les commentaires des clients sur Google et Facebook. Comprendre ces subtilit\u00e9s permet aux entreprises d&#8217;adapter leurs r\u00e9ponses de mani\u00e8re plus efficace. De plus, notre IA utilise des m\u00e9thodes d&#8217;analyse pr\u00e9dictive pour anticiper les besoins ou les probl\u00e8mes des clients avant qu&#8217;ils ne s&#8217;aggravent. En analysant les mod\u00e8les d&#8217;avis et de commentaires, nous pouvons aider les entreprises \u00e0 aborder de mani\u00e8re proactive leurs domaines de pr\u00e9occupation, \u00e0 am\u00e9liorer leur offre, \u00e0 personnaliser les interactions avec les clients et \u00e0 prendre de meilleures d\u00e9cisions concernant leurs produits, leurs services, leur marque ou leurs strat\u00e9gies de gestion de la client\u00e8le.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69ead7a762567'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69ead7a762567');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '94901490-bbd4-411e-b605-43504b151185';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/94901490-bbd4-411e-b605-43504b151185', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '94901490-bbd4-411e-b605-43504b151185'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>L&#8217;IA a encore un long chemin \u00e0 parcourir<\/h2>\n<p>L&#8217;int\u00e9gration de l&#8217;IA dans la <a href=\"\/services\/reputation-management\/\">gestion de la r\u00e9putation<\/a> offre aux entreprises un moyen puissant d&#8217;am\u00e9liorer la satisfaction des clients, de rationaliser les processus et d&#8217;am\u00e9liorer leur r\u00e9putation globale. En am\u00e9liorant le taux et la qualit\u00e9 des r\u00e9ponses, en analysant le sentiment et en personnalisant les interactions, les marques peuvent s&#8217;engager avec leurs clients de mani\u00e8re plus efficace et m\u00eame r\u00e9pondre \u00e0 leurs besoins de mani\u00e8re proactive.<\/p>\n<p>Pourtant, le paysage de l&#8217;IA dans le service client est en constante \u00e9volution, avec de nouvelles technologies et m\u00e9thodologies \u00e9mergeant \u00e0 un rythme rapide. \u00c0 mesure que l&#8217;IA se d\u00e9veloppe, son r\u00f4le en tant qu&#8217;agent du service client deviendra essentiel pour les entreprises qui cherchent \u00e0 prosp\u00e9rer sur les march\u00e9s physiques et num\u00e9riques.<\/p>\n<p>Pour les marques engag\u00e9es dans leur strat\u00e9gie de r\u00e9putation, il est crucial de rester agile et ouvert \u00e0 cette \u00e9volution. C&#8217;est l\u00e0 que DAC aide les marques \u00e0 garder une longueur d&#8217;avance. En restant \u00e0 l&#8217;aff\u00fbt des tendances du secteur, en exp\u00e9rimentant de nouvelles technologies et en \u00e9tant pr\u00eats \u00e0 adopter une nouvelle approche des commentaires et de la perception des clients, nous aidons nos clients \u00e0 exploiter l&#8217;IA non seulement comme un outil d&#8217;automatisation, mais aussi comme un alli\u00e9 de la gestion de la r\u00e9putation.<\/p>\n<p>Vous voulez donner un coup de fouet \u00e0 vos \u00e9valuations Facebook et Google et jeter les bases d&#8217;une strat\u00e9gie de gestion de la r\u00e9putation \u00e0 l&#8217;\u00e9preuve du temps ? Il est alors temps de s&#8217;adresser \u00e0 des experts.<\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTEZ-NOUS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"87cb869b-be2e-4735-8682-ad4991afa6a9\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776998311000-2424305183\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776998311000-2424305183\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&#8217;\u00e8re du num\u00e9rique, les avis des clients sur des plateformes telles que Google et Facebook jouent un r\u00f4le essentiel dans la r\u00e9putation et le succ\u00e8s des entreprises. Il s&#8217;agit des deux plateformes les plus influentes sur lesquelles les clients partagent leurs exp\u00e9riences. En fait, 82 % des consommateurs consultent les avis Google avant d&#8217;effectuer [&hellip;]<\/p>\n","protected":false},"author":269,"featured_media":108896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2884],"tags":[],"class_list":["post-108908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;IA au service des clients : Cr\u00e9er des exp\u00e9riences de marque positives | DAC<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l&#039;IA transforme la gestion de la r\u00e9putation sur Google et Facebook, en stimulant l&#039;engagement et la confiance pour le succ\u00e8s de la marque. Plongez dans le r\u00f4le de l&#039;IA dans le service \u00e0 la client\u00e8le.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;IA au service des clients : Cr\u00e9er des exp\u00e9riences de marque positives | DAC\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment l&#039;IA transforme la gestion de la r\u00e9putation sur Google et Facebook, en stimulant l&#039;engagement et la confiance pour le succ\u00e8s de la marque. Plongez dans le r\u00f4le de l&#039;IA dans le service \u00e0 la client\u00e8le.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-04T17:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T14:25:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victoria Del Tejo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Del Tejo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/\"},\"author\":{\"name\":\"Victoria Del Tejo\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/person\/66e02ce6d84db0df5efd794745dd61c0\"},\"headline\":\"L\u2019IA au service des clients : Cr\u00e9er des exp\u00e9riences de marque positives\",\"datePublished\":\"2024-03-04T17:30:00+00:00\",\"dateModified\":\"2024-12-20T14:25:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/\"},\"wordCount\":1132,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-7.jpg\",\"articleSection\":[\"La Recherche Locale\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/\",\"name\":\"L'IA au service des clients : Cr\u00e9er des exp\u00e9riences de marque positives | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-7.jpg\",\"datePublished\":\"2024-03-04T17:30:00+00:00\",\"dateModified\":\"2024-12-20T14:25:27+00:00\",\"description\":\"D\u00e9couvrez comment l'IA transforme la gestion de la r\u00e9putation sur Google et Facebook, en stimulant l'engagement et la confiance pour le succ\u00e8s de la marque. Plongez dans le r\u00f4le de l'IA dans le service \u00e0 la client\u00e8le.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-7.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-7.jpg\",\"width\":860,\"height\":430,\"caption\":\"|\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019IA au service des clients : Cr\u00e9er des exp\u00e9riences de marque positives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/person\/66e02ce6d84db0df5efd794745dd61c0\",\"name\":\"Victoria Del Tejo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1f95debab74555aebcfb78f1ddc7fd4be075655d0012f152ec8f0f28490f7609?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1f95debab74555aebcfb78f1ddc7fd4be075655d0012f152ec8f0f28490f7609?s=96&d=mm&r=g\",\"caption\":\"Victoria Del Tejo\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/victoriadeltejo\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'IA au service des clients : Cr\u00e9er des exp\u00e9riences de marque positives | DAC","description":"D\u00e9couvrez comment l'IA transforme la gestion de la r\u00e9putation sur Google et Facebook, en stimulant l'engagement et la confiance pour le succ\u00e8s de la marque. Plongez dans le r\u00f4le de l'IA dans le service \u00e0 la client\u00e8le.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/","og_locale":"fr_FR","og_type":"article","og_title":"L'IA au service des clients : Cr\u00e9er des exp\u00e9riences de marque positives | DAC","og_description":"D\u00e9couvrez comment l'IA transforme la gestion de la r\u00e9putation sur Google et Facebook, en stimulant l'engagement et la confiance pour le succ\u00e8s de la marque. Plongez dans le r\u00f4le de l'IA dans le service \u00e0 la client\u00e8le.","og_url":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2024-03-04T17:30:00+00:00","article_modified_time":"2024-12-20T14:25:27+00:00","og_image":[{"width":860,"height":430,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-7.jpg","type":"image\/jpeg"}],"author":"Victoria Del Tejo","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Victoria Del Tejo","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/"},"author":{"name":"Victoria Del Tejo","@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/person\/66e02ce6d84db0df5efd794745dd61c0"},"headline":"L\u2019IA au service des clients : Cr\u00e9er des exp\u00e9riences de marque positives","datePublished":"2024-03-04T17:30:00+00:00","dateModified":"2024-12-20T14:25:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/"},"wordCount":1132,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-7.jpg","articleSection":["La Recherche Locale"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/","url":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/","name":"L'IA au service des clients : Cr\u00e9er des exp\u00e9riences de marque positives | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-7.jpg","datePublished":"2024-03-04T17:30:00+00:00","dateModified":"2024-12-20T14:25:27+00:00","description":"D\u00e9couvrez comment l'IA transforme la gestion de la r\u00e9putation sur Google et Facebook, en stimulant l'engagement et la confiance pour le succ\u00e8s de la marque. Plongez dans le r\u00f4le de l'IA dans le service \u00e0 la client\u00e8le.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-7.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-7.jpg","width":860,"height":430,"caption":"|"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/lia-au-service-des-clients-creer-des-experiences-de-marque-positives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/fr\/"},{"@type":"ListItem","position":2,"name":"L\u2019IA au service des clients : Cr\u00e9er des exp\u00e9riences de marque positives"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/fr\/#website","url":"https:\/\/www.dacgroup.com\/fr\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/fr\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/person\/66e02ce6d84db0df5efd794745dd61c0","name":"Victoria Del Tejo","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1f95debab74555aebcfb78f1ddc7fd4be075655d0012f152ec8f0f28490f7609?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f95debab74555aebcfb78f1ddc7fd4be075655d0012f152ec8f0f28490f7609?s=96&d=mm&r=g","caption":"Victoria Del Tejo"},"sameAs":["https:\/\/www.linkedin.com\/in\/victoriadeltejo\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/posts\/108908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/comments?post=108908"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/posts\/108908\/revisions"}],"predecessor-version":[{"id":108909,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/posts\/108908\/revisions\/108909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/media\/108896"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/media?parent=108908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/categories?post=108908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/tags?post=108908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}