{"id":108232,"date":"2022-09-29T19:20:00","date_gmt":"2022-09-30T00:20:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-devoile-un-nouvel-onglet-produits-pour-les-fiches-google-business-profile-gbp-2\/"},"modified":"2024-12-31T05:36:14","modified_gmt":"2024-12-31T10:36:14","slug":"google-devoile-un-nouvel-onglet-produits-pour-les-fiches-google-business-profile-gbp-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/strategy\/google-devoile-un-nouvel-onglet-produits-pour-les-fiches-google-business-profile-gbp-2\/","title":{"rendered":"Google d\u00e9voile un nouvel onglet \u201cProduits\u201d pour les fiches Google Business Profile (GBP)"},"content":{"rendered":"<p>En septembre, tout comme les saisons, le monde de la recherche locale a \u00e9volu\u00e9. D\u00e9couvrez comment Google a mis \u00e0 jour son algorithme, s&#8217;est pr\u00e9par\u00e9 pour les F\u00eates de fin d&#8217;ann\u00e9e et s&#8217;est int\u00e9ress\u00e9 de plus pr\u00e8s au contenu des avis. Voici toutes les derni\u00e8res informations que vous devez conna\u00eetre. <\/p>\n<h2>La mise \u00e0 jour g\u00e9n\u00e9rale de septembre 2022 est op\u00e9rationnelle<\/h2>\n<p>Suite \u00e0 la mise \u00e0 jour <a href=\"\/fr\/blog\/helpful-content-google-deploie-la-mise-a-jour-principale-de-son-algorithme\/\">de la fonctionnalit\u00e9 \u00ab Utilit\u00e9 du contenu \u00bb<\/a> en ao\u00fbt dernier, Google a publi\u00e9 une mise \u00e0 jour de l&#8217;algorithme principal le 12 septembre. Cette mise \u00e0 jour plus importante vise \u00e0 am\u00e9liorer progressivement les classements de recherche de Google. La plupart des utilisateurs ne remarqueront pas de changements spectaculaires, mais les webmasters ont pu constater des fluctuations dans leurs classements \u00e0 partir de la troisi\u00e8me semaine de septembre. <\/p>\n<p>\u00c0 chaque fois que Google met \u00e0 jour ses algorithmes de classement de recherche, les performances de votre site ou de vos annonces peuvent soudainement s&#8217;am\u00e9liorer ou se d\u00e9grader. C&#8217;est pourquoi il est important de savoir exactement quand Google effectue ces mises \u00e0 jour, ce qui vous donne un point de d\u00e9part pour comprendre si les changements de classement sont dus \u00e0 quelque chose que vous avez fait ou \u00e0 quelque chose que Google a modifi\u00e9 dans son algorithme de classement de recherche. Quoi qu&#8217;il en soit, la meilleure solution consiste toujours \u00e0 suivre les meilleures pratiques de <a href=\"\/fr\/services\/search-engine-optimisation\/\">r\u00e9f\u00e9rencement<\/a> et \u00e0 maintenir un classement organique solide, moins sujet \u00e0 la volatilit\u00e9 des algorithmes. <\/p>\n<h2>Les fiches Google Business Profile (GBP) disposent d&#8217;un nouvel onglet &#8220;Produits&#8221;<\/h2>\n<p>Afin de mieux rivaliser avec des entreprises comme Amazon, Google a pass\u00e9 les deux derni\u00e8res ann\u00e9es \u00e0 d\u00e9velopper de mani\u00e8re intensive les options de la fonctionnalit\u00e9 &#8221; Afficher les articles en magasin &#8221; afin de mettre en avant les produits list\u00e9s, directement dans les r\u00e9sultats de recherche. Le nouvel onglet &#8220;Produits&#8221; dans les fiches Google Business Profile (GBP) est la derni\u00e8re mise \u00e0 jour en date, et il permet aux clients de : <\/p>\n<ul>\n<li>Cliquer sur la fiche d&#8217;un produit pour consulter ses caract\u00e9ristiques ;<\/li>\n<li>Cliquer sur une cat\u00e9gorie de produits pour afficher une vue d&#8217;ensemble ;<\/li>\n<li>Cliquer sur un produit dans une cat\u00e9gorie de produits pour afficher les d\u00e9tails du produit ;<\/li>\n<li>Chatter ou appeler pour en savoir plus, ou cliquer sur le bouton qui m\u00e8ne \u00e0 votre site internet pour commander en ligne ;<\/li>\n<li>et donner son avis en cas de probl\u00e8mes de propri\u00e9t\u00e9 intellectuelle ou juridiques.<\/li>\n<\/ul>\n<p>L&#8217;affichage en ligne des produits en magasin permet non seulement aux utilisateurs d&#8217;effectuer des achats en ligne, mais augmente \u00e9galement le trafic en magasin pour les acheteurs qui aiment v\u00e9rifier la disponibilit\u00e9 d&#8217;un produit avant de se rendre sur place. Les articles pr\u00e9sent\u00e9s dans le nouvel onglet montreront \u00e9galement aux clients des produits associ\u00e9s qu&#8217;ils n&#8217;ont pas recherch\u00e9s directement. <\/p>\n<p>Google a \u00e9galement mis \u00e0 jour ses <ahref=\"https:\/\/support.google.com\/business\/answer\/9124203\">r\u00e8gles d&#8217;\u00e9dition des produits<\/a> pour les d\u00e9taillants et les annonceurs qui souhaitent ajouter des nouvelles fiches produites sur GBP. Les r\u00e8gles d\u00e9crivent la politique de Google sur divers aspects des listes de produits, incluant l&#8217;interdiction des produits r\u00e9glement\u00e9s tels que : <\/p>\n<ul>\n<li>L\u2019alcool<\/li>\n<li>Le tabac<\/li>\n<li>Les jeux d\u2019argent<\/li>\n<li>Les services financiers<\/li>\n<li>Les produits pharmaceutiques<\/li>\n<li>Les compl\u00e9ments alimentaires non-approuv\u00e9s<\/li>\n<li>Sant\u00e9 et appareils m\u00e9dicaux<\/li>\n<\/ul>\n<p>Avec la saison des F\u00eates qui approche \u00e0 grands pas, les sp\u00e9cialistes du marketing doivent utiliser tous les outils \u00e0 leur disposition. Assurez-vous d&#8217;optimiser vos fiches Google avant que la fr\u00e9n\u00e9sie des achats de No\u00ebl ne commence. <\/p>\n<h2>Google teste les avis dans les sous-cat\u00e9gories<\/h2>\n<p>Bien que les avis sur les fiches Google soient d\u00e9j\u00e0 filtr\u00e9s par des mots-cl\u00e9s recommand\u00e9s (une fois qu&#8217;un certain seuil de nombre d&#8217;avis a \u00e9t\u00e9 atteint), Google cherche maintenant \u00e0 \u00e9tendre ce syst\u00e8me en interrogeant directement les consommateurs sur ces th\u00e8mes sp\u00e9cifiques. Avec les &#8220;sous-cat\u00e9gories&#8221;, le g\u00e9ant de la recherche demande aux internautes de laisser des avis courts et cibl\u00e9s, sur des aspects sp\u00e9cifiques d&#8217;une entreprise donn\u00e9e. Avec ce changement, le g\u00e9ant de la recherche est susceptible de devenir une plateforme d&#8217;\u00e9valuation encore plus robuste, en particulier pour les entreprises qui cherchent \u00e0 afficher leurs \u00e9l\u00e9ments diff\u00e9renciateurs pour gagner en visibilit\u00e9. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65478\" src=\"\/wpe-content\/uploads\/2022\/09\/sub-topics-1.jpg\" alt=\"New &quot;sub-topics&quot; functionality on Google reviews\" width=\"652\" height=\"439\" \/> <\/p>\n<p>Image: Colan Nielsen via <a href=\"https:\/\/www.seroundtable.com\/subreviews-google-local-reviews-33997.html\" target=\"_blank\" rel=\"noopener\">Search Engine Roundtable<\/a> <\/p>\n<p>Actuellement en version b\u00eata, les demandes de sous-cat\u00e9gories n&#8217;apparaissent pour l&#8217;instant que lorsque les guides locaux Google existants laissent des avis. Attendez-vous \u00e0 ce qu&#8217;elles deviennent une fonctionnalit\u00e9 standard ; presque toutes les mises \u00e0 jour d&#8217;avis de Google deviennent permanentes apr\u00e8s un test initial. <\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e7ace00c992'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e7ace00c992');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '94901490-bbd4-411e-b605-43504b151185';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/94901490-bbd4-411e-b605-43504b151185', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Dans le cadre de ces mesures, Google a toujours refus\u00e9 d&#8217;encourager les avis par des cadeaux et des remises. Il \u00e9tablit maintenant cette restriction dans le sens inverse, en mettant \u00e0 jour <a href=\"https:\/\/support.google.com\/contributionpolicy\/answer\/7400114?hl=en&amp;ref_topic=7422769#zippy=%2Cfake-engagement\" target=\"_blank\" rel=\"noopener\">les instructions pour les contributeurs de Google Maps<\/a> afin d&#8217;interdire sp\u00e9cifiquement aux entreprises d&#8217;inciter \u00e0 la suppression d&#8217;avis n\u00e9gatifs : <\/p>\n<blockquote><p>Les commentaires sur Google Maps doivent refl\u00e9ter une exp\u00e9rience authentique dans un lieu ou un commerce. Les faux t\u00e9moignages ne sont pas autoris\u00e9s et seront supprim\u00e9s&#8230; Le contenu ayant fait l&#8217;objet d&#8217;une incitation de la part d&#8217;un commerce en \u00e9change de remises, de biens et\/ou de services gratuits&#8230; Cela inclut les demandes de r\u00e9vision ou de suppression d&#8217;un avis n\u00e9gatif par un commer\u00e7ant en \u00e9change de remises, de biens ou de services gratuits ou toute autre incitation.<\/p><\/blockquote>\n<h2>De nouveaux attributs pour les panneaux de connaissance de l\u2019industrie h\u00f4teli\u00e8re<\/h2>\n<p>Bien qu&#8217;auparavant, les utilisateurs pouvaient d\u00e9j\u00e0 consulter les informations relatives \u00e0 la sant\u00e9, \u00e0 la s\u00e9curit\u00e9 et au d\u00e9veloppement durable d&#8217;un h\u00f4tel dans les pages de destination figurant dans les r\u00e9sultats de recherche d&#8217;h\u00f4tels sur Google, ces \u00e9l\u00e9ments sont d\u00e9sormais directement visibles dans les rubriques de pr\u00e9sentation sans que les utilisateurs aient \u00e0 cliquer sur le moteur de recherche d\u00e9di\u00e9 aux h\u00f4tels de Google. <\/p>\n<p>N&#8217;oubliez pas que les nouvelles caract\u00e9ristiques des fiches ont presque toujours le potentiel d&#8217;am\u00e9liorer les taux de clics et de g\u00e9n\u00e9rer du trafic suppl\u00e9mentaire. Que ces nouveaux crit\u00e8res am\u00e9liorent votre classement dans les recherches pour lesquelles votre entreprise est d\u00e9j\u00e0 qualifi\u00e9e ou qu&#8217;ils vous permettent d&#8217;acc\u00e9der \u00e0 davantage de recherches, vos fiches gagneront probablement plus d&#8217;impressions. Apr\u00e8s tout, les fiches Google qui adoptent toutes les fonctionnalit\u00e9s disponibles semblent plus dignes de confiance et plus professionnelles que celles qui ne le font pas. <\/p>\n<p>Si vous ne tirez pas encore le meilleur parti de vos annonces locales, il y a de fortes chances que vous soyez \u00e0 la tra\u00eene. Programmez une discussion avec nos experts et nous vous montrerons exactement tout ce que vous pouvez faire de plus. <\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTEZ-NOUS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"87cb869b-be2e-4735-8682-ad4991afa6a9\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776790752000-1437382864\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776790752000-1437382864\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En septembre, tout comme les saisons, le monde de la recherche locale a \u00e9volu\u00e9. D\u00e9couvrez comment Google a mis \u00e0 jour son algorithme, s&#8217;est pr\u00e9par\u00e9 pour les F\u00eates de fin d&#8217;ann\u00e9e et s&#8217;est int\u00e9ress\u00e9 de plus pr\u00e8s au contenu des avis. Voici toutes les derni\u00e8res informations que vous devez conna\u00eetre. La mise \u00e0 jour g\u00e9n\u00e9rale [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":108179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2905],"tags":[1937,1587,1626,1790,2143,1440,1636],"class_list":["post-108232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-gbp-4","tag-google-business-profile-3","tag-local-listings-2-3","tag-local-marketing-3","tag-local-seo-4-3","tag-marketing-5","tag-reputation-management-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google d\u00e9voile un nouvel onglet &quot;Produits&quot; pour les fiches Google Business Profile (GBP) | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/strategy\/google-devoile-un-nouvel-onglet-produits-pour-les-fiches-google-business-profile-gbp-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google d\u00e9voile un nouvel onglet &quot;Produits&quot; pour les fiches Google Business Profile (GBP) | DAC\" \/>\n<meta property=\"og:description\" content=\"En septembre, tout comme les saisons, le monde de la recherche locale a \u00e9volu\u00e9. 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