{"id":107855,"date":"2022-03-11T20:42:00","date_gmt":"2022-03-12T01:42:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-lance-la-mise-a-jour-pirate-ainsi-qu-une-serie-de-mises-a-jour-de-google-maps-2\/"},"modified":"2024-12-20T09:23:40","modified_gmt":"2024-12-20T14:23:40","slug":"google-lance-la-mise-a-jour-pirate-ainsi-qu-une-serie-de-mises-a-jour-de-google-maps-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/google-lance-la-mise-a-jour-pirate-ainsi-qu-une-serie-de-mises-a-jour-de-google-maps-2\/","title":{"rendered":"Google lance la mise \u00e0 jour Pirate ainsi qu\u2019une s\u00e9rie de mises \u00e0 jour de Google Maps"},"content":{"rendered":"<p>Dans le monde de la recherche locale, certaines mises \u00e0 jour sont plus importantes que d&#8217;autres. Ce mois-ci, nous avons vu Google modifier quelques param\u00e8tres, retirer certaines fonctionnalit\u00e9s et annoncer de certaines cons\u00e9quences suite \u00e0 sa derni\u00e8re mise \u00e0 jour de l&#8217;algorithme. Entrons dans les d\u00e9tails.<\/p>\n<h2>La nouvelle mise \u00e0 jour de l\u2019algorithme Pirate de Google ann\u00e9antit le trafic des sites en infraction<\/h2>\n<p>D\u00e9but f\u00e9vrier, Google a lanc\u00e9 sa toute derni\u00e8re mise \u00e0 jour de l\u2019algorithme, <em>Google Pirate. <\/em>et celle-ci a d\u00e9j\u00e0 du succ\u00e8s. Un d\u00e9p\u00f4t de Google aupr\u00e8s de l\u2019US Copyright Office, le bureau am\u00e9ricain du droit d\u2019auteur, a r\u00e9v\u00e9l\u00e9 que la toute derni\u00e8re mise \u00e0 jour de l\u2019algorithme du g\u00e9ant de la recherche r\u00e9duit en moyenne le volume de 89 % pour les sites Web auquel sont attribu\u00e9s un \u00ab signal de d\u00e9f\u00e9rencement \u00bb. Cette mesure s\u2019inscrit dans le cadre des efforts d\u00e9ploy\u00e9s par Google pour d\u00e9tourner le trafic des sites qui re\u00e7oivent un grand nombre de demandes de suppression de droits d&#8217;auteur valides en vertu du Digital Millennium Copyright Act (DMCA).<\/p>\n<p>Ceci est consid\u00e9rable dans la mesure o\u00f9 nous voyons exactement \u00e0 quel point une mise \u00e0 jour d&#8217;algorithme peut avoir un impact sur le classement d&#8217;une entreprise. Les signaux de d\u00e9f\u00e9rencement automatiques sont destin\u00e9s \u00e0 cibler des activit\u00e9s manifestement illicites dans lesquelles la plupart des entreprises ne s&#8217;engageraient pas, mais n\u2019oubliez pas que nous avons vu d&#8217;autres mises \u00e0 jour (comme Medic) qui ont \u00e9t\u00e9 moins clairs quant \u00e0 leur cible. Ainsi, bien qu&#8217;une baisse de 89 % du trafic vers un site Web ill\u00e9gal soit une victoire \u00e9vidente, une r\u00e9duction similaire pour une entreprise l\u00e9gitime mais cibl\u00e9e par inadvertance pourrait affecter son existence m\u00eame<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61608\" src=\"\/wpe-content\/uploads\/2022\/02\/piracy.jpg\" alt=\"Un jeune homme, le visage en partie masqu\u00e9 par un pull \u00e0 capuche, travaille sur un \u00e9cran d\u2019ordinateur non visible mais illumin\u00e9.\" width=\"652\" height=\"326\" \/><\/p>\n<p>Les cons\u00e9quences potentielles de ces processus sont effrayantes, surtout si l\u2019on consid\u00e8re l\u2019absence de surveillance manuelle. Il est donc important de ne pas seulement respecter les conditions d&#8217;utilisation de Google, mais aussi de se tenir informer de tous les changements d&#8217;algorithme. Seules une faible partie des mises \u00e0 jour de Google est annonc\u00e9e publiquement chaque ann\u00e9e, celles auxquelles on attribue des noms, mais les experts en r\u00e9f\u00e9rencement local peuvent surveiller les changements constants des algorithmes en utilisant des \u00e9chantillons de grande taille. \u00c0 moins que vous ne vouliez risquer une perte de trafic de 89 %, ne prenez jamais les mises \u00e0 jour de Google pour acquises (et ne comptez pas sur l\u2019US Copyright Office pour r\u00e9veler par hasard le fonctionnement des mises \u00e0 jour de l&#8217;algorithme de Google !).<\/p>\n<h2>Google Maps annonce un renforcement de la politique anti-spam des avis<\/h2>\n<p>Google a publi\u00e9 un aper\u00e7u sur <a href=\"https:\/\/blog.google\/products\/maps\/how-google-maps-reviews-work\/\" target=\"_blank\" rel=\"noopener\">le fonctionnement des avis de Google Maps<\/a>. Il explique en d\u00e9tail comment la compagnie d\u00e9veloppe et applique ses r\u00e8gles, quels processus sont automatis\u00e9s et lesquels sont aliment\u00e9s par la mod\u00e9ration manuelle du contenu.<\/p>\n<p>Au d\u00e9but de la pand\u00e9mie, nous avons vu comment Google a d\u00fb intervenir pour modifier ses r\u00e8gles d\u2019\u00e9valuation. En raison de campagnes massives d&#8217;avis n\u00e9gatifs fond\u00e9es sur les exigences en mati\u00e8re de vaccination, Google a d\u00e9clar\u00e9 :<\/p>\n<blockquote><p>Nous avons mis en place des protections suppl\u00e9mentaires pour supprimer les avis Google qui critiquent une entreprise pour ses politiques de sant\u00e9 et de s\u00e9curit\u00e9 ou pour sa conformit\u00e9 \u00e0 une obligation de vaccination.<\/p><\/blockquote>\n<p>En d&#8217;autres termes, Google utilise \u00e0 la fois des machines et des personnes pour mod\u00e9rer sa plate-forme d\u2019\u00e9valuation lorsque des facteurs ext\u00e9rieurs aux pratiques de l&#8217;entreprise exercent une influence sur les avis.  <\/p>\n<p>Pourquoi est-ce si important ? Lorsque l\u2019on sait que Google Maps occupe une place aussi importante que d\u2019autres sites d\u2019\u00e9valuation tels que Yelp et Home Stars, il peut \u00eatre extr\u00eamement nuisible que des personnes mal intentionn\u00e9es abusent de la plateforme en \u00e9mettant des critiques ill\u00e9gitimes, et les algorithmes de Google ne sont pas en mesure de d\u00e9tecter et de supprimer tous les avis toxiques. Tout propri\u00e9taire d\u2019entreprise devrait au moins savoir comment signaler les avis pour qu\u2019ils soient supprim\u00e9s manuellement. Mieux encore, il doit s\u2019engager dans une mod\u00e9ration permanente des spams et dans une gestion de la r\u00e9putation des avis l\u00e9gitimes, qu\u2019ils soient positifs ou n\u00e9gatifs. <\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69daf13a70359'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69daf13a70359');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '94901490-bbd4-411e-b605-43504b151185';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/94901490-bbd4-411e-b605-43504b151185', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '94901490-bbd4-411e-b605-43504b151185'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>Les mises \u00e0 jour et les questions-r\u00e9ponses des clients ajout\u00e9es aux fiches d\u2019entreprises de Google Maps<\/h2>\n<p>La nouvelle fonctionnalit\u00e9 &#8220;Mises \u00e0 jour par les clients&#8221; de Google Maps affiche les avis des clients directement sur les fiches d&#8217;entreprise, en accordant une importance particuli\u00e8re \u00e0 ceux qui contiennent des images ou des avis qui sont r\u00e9dig\u00e9s par des guides locaux. Bien que cette fonctionnalit\u00e9 ait pour but de fournir un aper\u00e7u pertinent d\u2019une entreprise, un peu comme les extraits d&#8217;avis des fiches info de Google,  elle a jusqu\u2019\u00e0 pr\u00e9sent \u00e9t\u00e9 un cauchemar pour les propri\u00e9taires d&#8217;entreprise.<\/p>\n<p>La fr\u00e9quence des avis semble \u00eatre un facteur trop important, et les individus mal intentionn\u00e9s qui publient des images frauduleuses \u00e0 c\u00f4t\u00e9 de leurs avis non moins frauduleux sont souvent r\u00e9compens\u00e9s par une visibilit\u00e9 accrue de la fiche. Les entreprises qui ne surveillent pas leurs avis verront bient\u00f4t que les &#8220;mises \u00e0 jour par les clients&#8221; sont facilement d\u00e9tourn\u00e9es \u00e0 mauvais escient, donnant aux spammeurs de la visibilit\u00e9 sans qu\u2019aucun clic ne soit n\u00e9c\u00e9ssaire.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61579 size-full\" src=\"\/wpe-content\/uploads\/2022\/02\/penguins-are-rad.jpg\" alt=\"Spam content in Google Maps' &quot;Updates from customers&quot; feature\" width=\"652\" height=\"454\" \/><\/p>\n<p>Google a \u00e9galement accord\u00e9 davantage de place dans Maps au contenu des questions-r\u00e9ponses. Affich\u00e9es de la m\u00eame mani\u00e8re que les &#8220;Mises \u00e0 jour par les clients&#8221;, les questions et r\u00e9ponses s&#8217;affichent d\u00e9sormais de la m\u00eame mani\u00e8re, sans aucun clic suppl\u00e9mentaire n\u00e9cessaire. Bien que la fonction question-r\u00e9ponse soit loin d&#8217;\u00eatre aussi populaire que les avis (et qu\u2019elle soit donc beaucoup moins sujette aux spams), cette mise \u00e0 jour signifie que toute question, quelle que soit sa pertinence, est mise en \u00e9vidence dans la fiche. Ainsi, les propri\u00e9taires d&#8217;entreprise doivent surveiller leurs avis, mais aussi leurs questions-r\u00e9ponses.<\/p>\n<p>Les questions-r\u00e9ponses offrent cependant un avantage essentiel : les propri\u00e9taires d&#8217;entreprise sont autoris\u00e9s \u00e0 poser leurs propres questions et \u00e0 y r\u00e9pondre pour g\u00e9n\u00e9rer une FAQ adapt\u00e9e aux recherches. Dans cet optique, la nouvelle importance accord\u00e9e aux questions-r\u00e9ponses donne aux propri\u00e9taires d&#8217;entreprise la possibilit\u00e9 d&#8217;enrichir leurs fiches Google Maps et de lutter les spams potentiels provenant des &#8220;mises \u00e0 jour par les clients&#8221;.<\/p>\n<h2>Les fonctionnalit\u00e9s p\u00e9riph\u00e9riques vont dispara\u00eetre de Google Maps<\/h2>\n<p>Les fonctionnalit\u00e9s vont et viennent. Les derni\u00e8res fonctionnalit\u00e9s de Maps qui vont dispara\u00eetre sont la possibilit\u00e9 d\u2019abonnement \u00e0 des entreprises et la possibilit\u00e9 pour les entreprises d&#8217;accorder des offres de bienvenue \u00e0 leurs abonn\u00e9s. Pourquoi? Cela est probablement d\u00fb \u00e0 une combinaison de d\u00e9fauts de fabrication et de faibles taux d\u2019adoption. Ce dernier point sugg\u00e8re que la plupart des entreprises ne seront pas affect\u00e9es par ce changement, ce qui pourrait expliquer pourquoi Google n&#8217;a pas ressenti le besoin de sp\u00e9cifier une date exacte. Au lieu de cela, le g\u00e9ant de la recherche a simplement d\u00e9clar\u00e9 que ces fonctionnalit\u00e9s seraient \u00ab bient\u00f4t \u00bb supprim\u00e9es  <\/p>\n<p>La recherche locale est en constante \u00e9volution. Heureusement, garder une longueur d&#8217;avance, c\u2019est ce que nous faisons le mieux. Discutons-en ! <\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTEZ-NOUS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"87cb869b-be2e-4735-8682-ad4991afa6a9\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775956282000-1757411992\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775956282000-1757411992\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans le monde de la recherche locale, certaines mises \u00e0 jour sont plus importantes que d&#8217;autres. Ce mois-ci, nous avons vu Google modifier quelques param\u00e8tres, retirer certaines fonctionnalit\u00e9s et annoncer de certaines cons\u00e9quences suite \u00e0 sa derni\u00e8re mise \u00e0 jour de l&#8217;algorithme. Entrons dans les d\u00e9tails. La nouvelle mise \u00e0 jour de l\u2019algorithme Pirate de [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":107828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2884],"tags":[2144,1937,967,1587,1790,1021,2143,1715,2150],"class_list":["post-107855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search","tag-digital-marketing-news-6","tag-gbp-4","tag-google-4","tag-google-business-profile-3","tag-local-marketing-3","tag-local-search-3","tag-local-seo-4-3","tag-neighborhood-vibe-5","tag-pirate-algorithm-update-5"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google lance la mise \u00e0 jour Pirate ainsi qu\u2019une s\u00e9rie de mises \u00e0 jour de Google Maps | DAC<\/title>\n<meta name=\"description\" content=\"Dans le monde de la recherche locale, certaines mises \u00e0 jour sont plus importantes que d&#039;autres. 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