{"id":107791,"date":"2022-01-31T20:19:00","date_gmt":"2022-02-01T01:19:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-business-profile-ameliore-la-securite-de-son-service-et-ajoute-de-nouvelles-fonctionnalites-de-shopping\/"},"modified":"2024-12-31T05:35:36","modified_gmt":"2024-12-31T10:35:36","slug":"google-business-profile-ameliore-la-securite-de-son-service-et-ajoute-de-nouvelles-fonctionnalites-de-shopping","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/google-business-profile-ameliore-la-securite-de-son-service-et-ajoute-de-nouvelles-fonctionnalites-de-shopping\/","title":{"rendered":"Google Business Profile am\u00e9liore la s\u00e9curit\u00e9 de son service et ajoute de nouvelles fonctionnalit\u00e9s de Shopping"},"content":{"rendered":"<p>Le temps passe relativement vite dans la recherche locale, et il y a d\u00e9j\u00e0 beaucoup de nouveaut\u00e9s en d\u00e9veloppement au cours du premier mois de l\u2019ann\u00e9e. Une fois de plus, il est temps de v\u00e9rifier attentivement ces mises \u00e0 jour Google Business Profile (GBP) et autres remaniements SERP. Rejoignez-nous pour d\u00e9couvrir les derni\u00e8res actualit\u00e9s de la recherche locale du mois de janvier 2022.<\/p>\n<h2>S\u00e9curiser GBP : nouvelle attente de sept jours pour les nouveaux profils de propri\u00e9taire et de gestionnaire<\/h2>\n<p>Attention pour les personnes \u00e9voluant dans le marketing : avec l&#8217;augmentation des risques li\u00e9s \u00e0 la cybers\u00e9curit\u00e9, une nouvelle mise \u00e0 jour de s\u00e9curit\u00e9 pour GBP appelle \u00e0 la patience. Lorsqu&#8217;un nouvel internaute est ajout\u00e9 \u00e0 GBP, il doit attendre sept jours avant de pouvoir modifier des informations ou effectuer certaines actions de profil. Pourquoi ce ralentissement ? Cet obstacle de s\u00e9curit\u00e9 est destin\u00e9 \u00e0 emp\u00eacher les utilisateurs accidentels ou non autoris\u00e9s d&#8217;obtenir des autorisations de gestion, puis de vandaliser les profils. Bien que la p\u00e9riode d&#8217;attente puisse sembler \u00eatre un frein pour les entreprises qui tentent d&#8217;ajouter rapidement de nouveaux utilisateurs, elle prot\u00e8ge cet important point de contact client contre la cible d\u2019acteurs mal intentionn\u00e9s.<\/p>\n<p><a href=\"https:\/\/support.google.com\/business\/answer\/3403100?hl=en&amp;ref_topic=4539640#:~:text=Understand%20new%20owner%20%26%20manager%20limitations\" target=\"_blank\" rel=\"noopener\">Le nouveau document d&#8217;aide de Google<\/a> a \u00e9t\u00e9 mis \u00e0 jour pour prendre en compte la nouvelle p\u00e9riode d&#8217;attente de sept jours. Les nouveaux propri\u00e9taires ou administrateurs recevront une erreur s&#8217;ils tentent l&#8217;une des actions suivantes :<\/p>\n<ul>\n<li>Supprimer ou restaurer un profil<\/li>\n<li>Supprimer d&#8217;autres propri\u00e9taires ou gestionnaires d&#8217;un profil<\/li>\n<li>Transf\u00e9rer la propri\u00e9t\u00e9 principale d&#8217;un profil \u00e0 lui-m\u00eame ou \u00e0 un utilisateur tiers<\/li>\n<li>Utilisez un profil de propri\u00e9taire ou de gestionnaire existant pour transf\u00e9rer la propri\u00e9t\u00e9 principale \u00e0 un nouveau propri\u00e9taire ou gestionnaire pr\u00e9sent sur la plate-forme depuis moins de 7 jours<\/li>\n<\/ul>\n<p>Si le nouveau propri\u00e9taire ou gestionnaire supprime son compte dans les sept premiers jours, il est supprim\u00e9 du profil. S&#8217;ils restaurent ult\u00e9rieurement leur compte, ils doivent \u00e0 nouveau \u00eatre ajout\u00e9s au profil.<\/p>\n<h2>Google ajoute la section &#8220;Magasins&#8221; aux r\u00e9sultats de recherche<\/h2>\n<p>Au cours des deux derni\u00e8res ann\u00e9es, Google s&#8217;est efforc\u00e9 de devenir la r\u00e9f\u00e9rence du shopping sur Internet. \u00c0 cette fin, nous avons vu des mises \u00e0 jour pour garder les internautes sur Google afin qu\u2019ils y effectuent leurs achats. L&#8217;expansion commerciale la plus r\u00e9cente du g\u00e9ant de la recherche est le lancement d&#8217;une section &#8220;Boutiques&#8221; dans les r\u00e9sultats de recherche mobiles. Cette section affiche jusqu&#8217;\u00e0 10 d\u00e9taillants en fonction de l&#8217;inventaire disponible. Tout est bas\u00e9 sur la proximit\u00e9 et les classements de recherche organiques, mais ces requ\u00eates li\u00e9es aux achats sont actuellement limit\u00e9es aux Etats-Unis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60566\" src=\"\/wpe-content\/uploads\/2022\/01\/roundup-jan-22-1.jpg\" alt=\"New &quot;Shops&quot; section on Google mobile search results\" width=\"652\" height=\"681\" \/><\/p>\n<p>Image: Search Engine Roundtable<\/p>\n<p>Google a \u00e9galement chang\u00e9 bon nombre de ses offres shopping payantes en annonces gratuites afin d&#8217;accro\u00eetre l&#8217;adoption du service par les fournisseurs. Le nouvel onglet mobile &#8220;Boutiques&#8221; voit cette tendance se poursuivre alors que Google tente d&#8217;augmenter sa part sur le march\u00e9 des achats en ligne\u2014en concurrence avec Amazon tout en profitant aux d\u00e9taillants et aux acheteurs. Les d\u00e9taillants b\u00e9n\u00e9ficieront d&#8217;une exposition gratuite tandis que les acheteurs verront un catalogue plus complet en raison de la suppression de la barri\u00e8re payante permettant aux entreprises de participer.<\/p>\n<h2>Changement \u00e0 venir dans l&#8217;industrie automobile : des voitures \u00e0 vendre sur Google Business Profile ?<\/h2>\n<p>Envie d\u2019une petite balade ? Parall\u00e8lement aux am\u00e9liorations g\u00e9n\u00e9rales apport\u00e9es aux achats en ligne via Google, le moteur de recherche pilote une nouvelle fonctionnalit\u00e9 pour l&#8217;un des articles les plus chers disponibles \u00e0 la vente : les voitures. Certains concessionnaires automobiles peuvent d\u00e9sormais promouvoir leur inventaire sur leurs profils. Les internautes sur Google peuvent rechercher, filtrer et en savoir plus facilement sur les voitures \u00e0 vendre gr\u00e2ce aux informations sur l&#8217;inventaire des ventes fournies par les concessionnaires automobiles ou leurs partenaires agr\u00e9\u00e9s.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60572\" src=\"\/wpe-content\/uploads\/2022\/01\/roundup-jan-22-2.gif\" alt=\"Fonctionnalit\u00e9 de vente de voitures dans les r\u00e9sultats de recherche Google width=\" height=\"859\" \/><\/p>\n<p>GIF: Google<\/p>\n<p>Ce programme est actuellement en phase de test, mais n&#8217;importe qui peut postuler pour impl\u00e9menter la fonctionnalit\u00e9. Le <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScRlW1TKcs5QPyCfkJgfRuzEwrHgjJuFvCiZQqVv7GjMozO4Q\/viewform\" target=\"_blank\" rel=\"noopener\">formulaire Google<\/a> est ouvert aux candidats qui souhaitent participer.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f3b41bdff1e'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f3b41bdff1e');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '94901490-bbd4-411e-b605-43504b151185';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/94901490-bbd4-411e-b605-43504b151185', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '94901490-bbd4-411e-b605-43504b151185'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>Mettez en valeur vos meilleurs produits avec la nouvelle option &#8220;Marquer comme sp\u00e9cial&#8221; de GBP<\/h2>\n<p>Les produits Google sont disponibles pour de nombreuses cat\u00e9gories d&#8217;entreprises et ne se limitent pas aux produits physiques achet\u00e9s et exp\u00e9di\u00e9s en ligne. Les entreprises telles que les ateliers de r\u00e9paration d&#8217;ordinateurs peuvent r\u00e9pertorier les types d&#8217;aide sp\u00e9cifiques qu&#8217;elles proposent directement dans leur Knowledge Panel. Google autorise d\u00e9sormais ces profils \u00e0 marquer certains de leurs produits comme &#8220;sp\u00e9ciaux&#8221; pour les produits et services les plus vendus, de mani\u00e8re permanente ou temporaire.<\/p>\n<p>Cocher la case &#8220;Marquer comme sp\u00e9cial&#8221; fait appara\u00eetre les articles s\u00e9lectionn\u00e9s en haut de la liste des produits du profil. Les vendeurs peuvent s\u00e9lectionner plusieurs produits comme \u00e9tant sp\u00e9ciaux, en donnant la priorit\u00e9 \u00e0 tous les produits s\u00e9lectionn\u00e9s avant les autres. Les produits sont tri\u00e9s dans le m\u00eame ordre qu&#8217;avant d&#8217;\u00eatre marqu\u00e9s comme sp\u00e9ciaux si plusieurs re\u00e7oivent cette note en m\u00eame temps.<\/p>\n<h2>Google am\u00e9liore sa fonctionnalit\u00e9 &#8220;Choses \u00e0 faire&#8221;<\/h2>\n<p>En prenant les airs, les rails ou les routes, les voyageurs peuvent voir de nouvelles informations locales de la part de Google. Ce dernier teste une nouvelle mise en page qui montre les choses \u00e0 faire dans les a\u00e9roports et les arr\u00eats de transport en commun en fonction de l&#8217;emplacement de l&#8217;internaute. Du temps est pass\u00e9 depuis que Google a annonc\u00e9 la fonctionnalit\u00e9 &#8220;Choses \u00e0 faire&#8221; il y a deux ans, mais maintenant elle s&#8217;est \u00e9tendue \u00e0 de nouveaux domaines. La fonctionnalit\u00e9 ne se connectait autrefois qu&#8217;aux h\u00f4tels et aux attractions environnantes, mais s&#8217;\u00e9tend d\u00e9sormais aux moyens par lesquels les utilisateurs atteignent leurs destinations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60578\" src=\"\/wpe-content\/uploads\/2022\/01\/roundup-jan-22-3.gif\" alt=\"&quot;Things to do&quot; feature on Google search results\" width=\"396\" height=\"540\" \/><\/p>\n<p>GIF: Search Engine Roundtable<\/p>\n<p>Si votre entreprise est pr\u00e9sente dans l&#8217;une de ces zones de transits, il est plus important que jamais d&#8217;avoir une fiche GBP revendiqu\u00e9e et compl\u00e8te. Apr\u00e8s tout, le public captif des a\u00e9roports et des gares est plus susceptible de regarder son t\u00e9l\u00e9phone que la signalisation visuelle qui l&#8217;entoure. Pour rivaliser avec les autres restaurants, magasins ou options de divertissement de ces lieux, votre entreprise doit \u00eatre visible sur Google.<\/p>\n<p>Ce n&#8217;est que le d\u00e9but de l&#8217;ann\u00e9e, mais il n&#8217;est jamais trop t\u00f4t pour am\u00e9liorer vos performances de recherche locale. D\u00e9couvrez comment nos employ\u00e9s, nos processus et nos plateformes peuvent faire passer votre marketing local au niveau sup\u00e9rieur. Discutons-en !<\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTEZ-NOUS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"87cb869b-be2e-4735-8682-ad4991afa6a9\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777579035000-0379538803\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777579035000-0379538803\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le temps passe relativement vite dans la recherche locale, et il y a d\u00e9j\u00e0 beaucoup de nouveaut\u00e9s en d\u00e9veloppement au cours du premier mois de l\u2019ann\u00e9e. Une fois de plus, il est temps de v\u00e9rifier attentivement ces mises \u00e0 jour Google Business Profile (GBP) et autres remaniements SERP. Rejoignez-nous pour d\u00e9couvrir les derni\u00e8res actualit\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":107777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.68,"reading_level_needs_review":"0","footnotes":""},"categories":[2884],"tags":[1305,970,1937,1587,1790,1021,2143,1440],"class_list":["post-107791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search","tag-business-listings-2","tag-digital-marketing-5","tag-gbp-4","tag-google-business-profile-3","tag-local-marketing-3","tag-local-search-3","tag-local-seo-4-3","tag-marketing-5"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Business Profile am\u00e9liore la s\u00e9curit\u00e9 de son service et ajoute de nouvelles fonctionnalit\u00e9s de Shopping | DAC<\/title>\n<meta name=\"description\" content=\"Une fois de plus, il est temps de v\u00e9rifier attentivement les mises \u00e0 jour Google Business Profile (GBP) et autres remaniements SERP. 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