{"id":107267,"date":"2019-02-05T21:00:00","date_gmt":"2019-02-06T02:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/nos-recommandations-local-presence-management-lpm-janvier-2019\/"},"modified":"2024-12-20T09:22:45","modified_gmt":"2024-12-20T14:22:45","slug":"nos-recommandations-local-presence-management-lpm-janvier-2019","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/nos-recommandations-local-presence-management-lpm-janvier-2019\/","title":{"rendered":"Nos recommandations Local Presence Management (LPM) \u2013 Janvier 2019"},"content":{"rendered":"<p>En ce d\u00e9but d\u2019ann\u00e9e 2019, Google et d&#8217;autres acteurs du digital local ont apport\u00e9 d\u2019importantes \u00e9volutions \u00e0 leurs services. Oublions donc le froid hivernal et examinons les derni\u00e8res nouveaut\u00e9s en mati\u00e8re de recherche locale et de <a href=\"\/fr\/services\/gestion-de-la-presence-locale\/&quot;\">Gestion de la pr\u00e9sence locale<\/a><\/p>\n<ol>\n<li>\n<h2>La version b\u00eata de la fonctionnalit\u00e9 Produits arrive dans le tableau de bord Google My Business<\/h2>\n<p>Un menu Produits a \u00e9t\u00e9 ajout\u00e9 au tableau de bord GMB sous forme b\u00eata. Permettre aux petites entreprises d\u2019ajouter manuellement des produits \u00e0 leurs informations peut \u00eatre utile pour toutes les entreprises qui souhaitent voir appara\u00eetre leurs produits dans la page de r\u00e9sultats Google mais qui n\u2019ont pas la possibilit\u00e9 d\u2019int\u00e9grer le flux de leurs produits via Google Merchant Center.<\/p>\n<p>La fonctionnalit\u00e9 Produits fonctionne exactement comme son \u00e9quivalent dans les pages des secteurs de la restauration et des services. Mais il y existe une distinction notable : le nouveau &#8220;Stock d&#8217;inventaire&#8221; ne se trouve pas dans la m\u00eame section &#8220;info&#8221; que les deux autres menus.<\/p>\n<p>Il est probable que les stocks de produits ajout\u00e9s appara\u00eetront \u00e9galement dans les notifications push, comme ils le sont actuellement pour les grands retailers. Avec une interface et un mode d\u2019ex\u00e9cution similaires ayant d\u00e9j\u00e0 \u00e9t\u00e9 impl\u00e9ment\u00e9s pour les grands r\u00e9seaux, cette mise \u00e0 jour est probablement l\u00e0 pour durer, les TPE\/PME devraient donc profiter de cette nouvelle fonctionnalit\u00e9 tout en pouvant prendre l&#8217;avantage sur leur concurrence locale &#8211; de la m\u00eame mani\u00e8re que les entreprises ont un avantage sur leurs rivaux plus petits.<\/li>\n<li>\n<h2>Clap de fin pour le SMS de GMB<\/h2>\n<p>Un changement majeur a \u00e9t\u00e9 annonc\u00e9 pour ceux qui utilisent la fonction de messagerie de GMB : l&#8217;architecture actuellement utilis\u00e9e par Google pour la gestion des SMS, Allo, sera supprim\u00e9e en avril. Apr\u00e8s cela, la fonctionnalit\u00e9 de SMS dans GMB cessera de fonctionner. Jusqu&#8217;\u00e0 la mise en place d&#8217;une nouvelle architecture SMS, le seul moyen pour une entreprise de continuer \u00e0 recevoir des messages consistera \u00e0 utiliser l&#8217;application GMB.<\/p>\n<p>Google pourrait mettre en \u0153uvre une nouvelle architecture avant avril mais, dans le cas contraire, les entreprises devraient se pr\u00e9parer \u00e0 effectuer la transition vers l&#8217;application GMB avant la cessation de l&#8217;activit\u00e9 Allo. Si vous \u00eates une entreprise qui utilise les SMS pour communiquer avec vos clients, vous ne voulez pas risquer de passer soudainement au silence radio quand Allo cessera d\u2019emettre !<\/li>\n<li>\n<h2>DuckDuckGo bascule vers Apple Maps<\/h2>\n<p>DuckDuckGo a annonc\u00e9 qu&#8217;il adoptait le framework MapKit JS d&#8217;Apple pour les recherches r\u00e9alis\u00e9es sur ordinateur et sur mobile. Cela signifie que DuckDuckGo a d\u00e9sormais ses services de recherches de cartes et d&#8217;adresses support\u00e9s par Apple Maps plut\u00f4t que par OpenStreetMap.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38481\" src=\"https:\/\/dev-dac-website-build.pantheonsite.io\/wpe-content\/uploads\/2024\/11\/duckduckgo-1.jpg\" alt=\"DuckDuckGo homepage\" width=\"860\" height=\"430\" \/><\/p>\n<p>Pour ceux qui ne le savent pas, DuckDuckGo est un concurrent de Google, qui a enregistr\u00e9 9 milliards de recherches en 2018. Certes, DuckDuckGo est nettement plus petit que Google, mais DuckDuckGo n&#8217;enregistre pas de donn\u00e9es utilisateurs, bloque tous les trackers de publicit\u00e9 et ne garde aucun historique. DuckDuckGo a gagn\u00e9 en part de march\u00e9 dans l\u2019industrie des moteurs de recherche du fait de nombreuses pr\u00e9occupations \u00e9mergentes relatives \u00e0 la protection de la vie priv\u00e9e.<\/p>\n<p>Les annonces locales sur Apple ont imm\u00e9diatement acquis plus de valeur avec ce transfert. Alors qu&#8217;Apple Maps dominait d\u00e9j\u00e0 l\u2019environnement iOS, DuckDuckGo a gagn\u00e9 en popularit\u00e9, ann\u00e9e apr\u00e8s ann\u00e9e, du fait d\u2019actualit\u00e9s quasi quotidiennes li\u00e9es \u00e0 des probl\u00e8mes de s\u00e9curit\u00e9 et d&#8217;atteinte \u00e0 la vie priv\u00e9e. Bien que DuckDuckGo demeure un petit acteur sur le march\u00e9 des moteurs de recherche, il a conquis une base importante d\u2019utilisateurs que de nombreuses entreprises ne peuvent rater. Si vous souhaitez atteindre vos clients partout o\u00f9 vous le pouvez, ignorer Apple Maps serait une erreur.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e1e5094a427'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e1e5094a427');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '94901490-bbd4-411e-b605-43504b151185';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/94901490-bbd4-411e-b605-43504b151185', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '94901490-bbd4-411e-b605-43504b151185'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>Google Assistant sur Google Maps<\/h2>\n<p>L&#8217;int\u00e9r\u00eat manifest\u00e9 par Google pour la recherche vocale est clair car le g\u00e9ant cherche \u00e0 int\u00e9grer Google Assistant dans tous ses produits. L&#8217;assistant dans Google Maps (sur iOS et Android) vous permettra d\u00e9sormais de contr\u00f4ler la navigation, de r\u00e9pondre aux textes et de contr\u00f4ler la musique. Bien que Google Assistant soit sur iOS depuis un certain temps, il \u00e9tait auparavant n\u00e9cessaire difficile pour les utilisateurs d\u2019utiliser cette fonctionnalit\u00e9. Une difficult\u00e9 que de nombreux utilisateurs ne d\u00e9passaient pas. D\u00e9sormais, gr\u00e2ce \u00e0 l\u2019int\u00e9gration directe dans Google Maps, Google montre qu&#8217;il essaie de faire en sorte que le plus grand nombre d&#8217;utilisateurs possible utilise la recherche vocale.<\/p>\n<p>Si votre entreprise n&#8217;a pas encore rendu les informations de ses points de vente adapt\u00e9es pour la recherche vocale, le moment est venu d&#8217;agir. Assurez-vous de couvrir les principes fondamentaux, tels que la liste de toutes les commodit\u00e9s\/attributs de chacun de vos points de vente et l&#8217;ajout d&#8217;une FAQ. Cr\u00e9ant \u00e0 la fois une meilleure exp\u00e9rience utilisateur, ces contenus suppl\u00e9mentaires permettront \u00e9galement aux moteurs de recherches vocales de vous trouver et de comprendre votre entreprise, produits et services.<\/li>\n<li>\n<h2>Les impressions indiqu\u00e9es par la Google Search Console (GSC) d\u00e9gringolent<\/h2>\n<p>Il y a eu un petit probl\u00e8me dans la Matrix Google ! Au cours de la derni\u00e8re semaine de janvier, de nombreux utilisateurs ont vu leurs impressions dans la Google Search Console chuter de mani\u00e8re spectaculaire. La cause ? Pour ceux qui utilisent les codes UTM dans GMB, il semble que la GSC les interpr\u00eate comme des URLs * canoniques *.<\/p>\n<p>Bien que ce probl\u00e8me (ou ce changement intentionnel ?) ne semble pas avoir beaucoup de sens, le principal avantage est que le volume de clics reste inchang\u00e9. Esp\u00e9rons que Google traitera rapidement ce probl\u00e8me ou annoncera que le changement a \u00e9t\u00e9 pr\u00e9vu. En attendant, ne soyez pas effray\u00e9s par le volume de vos impressions affich\u00e9s dans la Google Search Console : il vous suffit de comptabiliser les impressions de vos URL canoniques et de voir si les chiffres correspondent \u00e0 vos attentes. Sinon, nous sommes d\u2019accords, <em> alors &lt;\/ em&gt; il sera peut-\u00eatre temps de paniquer.<\/em><\/li>\n<\/ol>\n<p>Le Local \u00e9volue constamment et il n&#8217;est pas toujours facile de garder une longueur d&#8217;avance, en particulier pour les entreprises au r\u00e9seau eparpill\u00e9. Heureusement, nous disposons des outils, des techniques et du talent pour vous aider \u00e0 g\u00e9n\u00e9rer une croissance significative et mesurable de chacun de vos points de vente. Tout commence par une conversation, alors <a href=\"\/fr\/contactez-nous\/\">contactez-nous<\/a> d\u00e8s aujourd&#8217;hui !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ce d\u00e9but d\u2019ann\u00e9e 2019, Google et d&#8217;autres acteurs du digital local ont apport\u00e9 d\u2019importantes \u00e9volutions \u00e0 leurs services. Oublions donc le froid hivernal et examinons les derni\u00e8res nouveaut\u00e9s en mati\u00e8re de recherche locale et de Gestion de la pr\u00e9sence locale La version b\u00eata de la fonctionnalit\u00e9 Produits arrive dans le tableau de bord Google [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":107268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2891],"tags":[970,964,1003,1021],"class_list":["post-107267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media","tag-digital-marketing-5","tag-local-3","tag-local-listing-management-3","tag-local-search-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nos recommandations Local Presence Management (LPM) \u2013 Janvier 2019 | DAC<\/title>\n<meta name=\"description\" content=\"Oublions le froid hivernal et jetons un \u0153il sur les derni\u00e8res nouveaut\u00e9s en mati\u00e8re de recherche locale et de gestion de la pr\u00e9sence locale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/nos-recommandations-local-presence-management-lpm-janvier-2019\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos recommandations Local Presence Management (LPM) \u2013 Janvier 2019 | DAC\" \/>\n<meta property=\"og:description\" content=\"Oublions le froid hivernal et jetons un \u0153il sur les derni\u00e8res nouveaut\u00e9s en mati\u00e8re de recherche locale et de gestion de la pr\u00e9sence locale.\" 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