{"id":106840,"date":"2020-03-19T14:00:00","date_gmt":"2020-03-19T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/comment-gerer-vos-listes-google-pendant-la-pandemie-covid-19-2\/"},"modified":"2024-12-20T09:22:06","modified_gmt":"2024-12-20T14:22:06","slug":"comment-gerer-vos-listes-google-pendant-la-pandemie-covid-19-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/comment-gerer-vos-listes-google-pendant-la-pandemie-covid-19-2\/","title":{"rendered":"Comment g\u00e9rer vos fiches Google pendant la pand\u00e9mie COVID-19"},"content":{"rendered":"<p>L&#8217;apparition soudaine du COVID-19 fait la une des journaux et a un impact sur tous les aspects de la vie &#8211; et les fiches locales ne font pas exception \u00e0 cette p\u00e9riode tr\u00e8s inhabituelle. Vous avez peut-\u00eatre suppos\u00e9 qu&#8217;un \u00e9l\u00e9ment aussi fondamental que votre fiche Google My Business (GMB) n&#8217;aurait pas besoin d&#8217;\u00eatre modifi\u00e9e, mais la situation a d\u00e9j\u00e0 forc\u00e9 Google \u00e0 publier un <a href=\"https:\/\/support.google.com\/business\/answer\/9773423\" target=\"_blank\" rel=\"noopener\">guide<\/a> pour traiter sp\u00e9cifiquement l&#8217;effet du COVID-19 sur GMB.<\/p>\n<p>Les trois \u00e9tapes suivantes repr\u00e9sentent la meilleure fa\u00e7on de communiquer avec vos clients tout au long de la pand\u00e9mie. Apr\u00e8s tout, les clients qui sont m\u00e9contents en raison d&#8217;heures d&#8217;ouverture impr\u00e9cises ou d&#8217;interruptions de service inopin\u00e9es le seront toujours lorsque les affaires reviendront \u00e0 la normale. De m\u00eame, si vous pouvez g\u00e9rer ces probl\u00e8mes avec aplomb, les clients existants resteront fid\u00e8les et d&#8217;innombrables nouveaux clients pourraient vous d\u00e9couvrir lorsque leurs entreprises pr\u00e9f\u00e9r\u00e9es habituelles ne parviendront pas \u00e0 faire face \u00e0 la situation.<\/p>\n<ul>\n<li>\n<h2>Communiquer via Google Posts<\/h2>\n<p>Les Google Posts pourraient bien valoir leur pesant d&#8217;or dans des moments comme celui-ci. Ces microblogs sont visibles directement sur votre profil GMB, ce qui vous permet d&#8217;informer vos clients des nouvelles, annonces ou changements importants directement sur la SERP. Si vous \u00eates en mesure de fournir des services suppl\u00e9mentaires \u00e0 votre communaut\u00e9 pendant l&#8217;\u00e9pid\u00e9mie, il s&#8217;agit d&#8217;un excellent point de contact pour tenir vos clients inform\u00e9s.<\/p>\n<p>Les Google Posts sont un bon moyen de promouvoir des messages sp\u00e9ciaux tels que la disponibilit\u00e9 d&#8217;articles sp\u00e9cifiques (comme du d\u00e9sinfectant pour les mains !). Ils peuvent \u00e9galement \u00eatre utilis\u00e9s pour susciter l&#8217;int\u00e9r\u00eat de clients qui ne consid\u00e8rent g\u00e9n\u00e9ralement pas votre entreprise. Par exemple, si l&#8217;\u00e9picerie habituelle d&#8217;un utilisateur est \u00e0 court de produits casher, votre Google Post ax\u00e9 sur le casher peut vous aider \u00e0 vous positionner pour ces recherches de niche.<\/li>\n<li>\n<h2>Rester au courant des derni\u00e8res mises \u00e0 jour !<\/h2>\n<p>La vie quotidienne a \u00e9t\u00e9 perturb\u00e9e pour les personnes et les entreprises du monde entier. Mais ce n&#8217;est pas une raison pour oublier vos fiches. En fait, c&#8217;est le moment id\u00e9al pour vous concentrer sur l&#8217;optimisation de vos fiches.<\/p>\n<ul>\n<li>\n<h3>Mettez \u00e0 jour vos heures d&#8217;ouverture<\/h3>\n<p>Le GMB vous permet non seulement de modifier vos heures d\u2019ouverture habituelles, mais aussi de fixer des heures sp\u00e9ciales pour les vacances et autres \u00e9v\u00e9nements. Si votre entreprise est ouverte plus tard que d&#8217;habitude ou si elle a des horaires particuliers pendant la pand\u00e9mie, vous devez le signaler dans votre compte GMB pour en informer vos clients. Personne ne sait combien de temps durera la perturbation COVID-19, donc en attendant, vous pouvez d\u00e9finir vos heures d&#8217;ouverture standard pour les adapter \u00e0 votre nouvel horaire.<\/li>\n<li>\n<h3>Mettre \u00e0 jour votre num\u00e9ro de t\u00e9l\u00e9phone<\/h3>\n<p>Le num\u00e9ro de t\u00e9l\u00e9phone de votre entreprise devrait toujours \u00eatre un num\u00e9ro local &#8211; et vous allez maintenant d\u00e9couvrir pourquoi. Avec un afflux d&#8217;appels vers le si\u00e8ge de votre entreprise ou d&#8217;autres centres d&#8217;appel non locaux, vous verrez beaucoup de clients inquiets ne pas pouvoir obtenir de r\u00e9ponse \u00e0 leurs questions locales. Si votre t\u00e9l\u00e9phone professionnel n&#8217;est pas d\u00e9j\u00e0 local et pr\u00e9cis, mettez-le \u00e0 jour imm\u00e9diatement. Il s&#8217;agit d&#8217;une pratique exemplaire accept\u00e9e dans les meilleures conditions, et encore plus en cas de pand\u00e9mie.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d3009078a7b'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d3009078a7b');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '94901490-bbd4-411e-b605-43504b151185';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/94901490-bbd4-411e-b605-43504b151185', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Par exemple, il se peut que votre restaurant ne propose plus que la livraison et refuse pour l&#8217;instant de proposer des options de restauration \u00e0 domicile. Dans de tels cas, vous pouvez envisager de changer de cat\u00e9gorie d&#8217;entreprise et passer de &#8220;restaurant de pizzas&#8221; \u00e0 &#8220;livraison de pizzas&#8221;. La mise \u00e0 jour de la cat\u00e9gorie informera les clients de mani\u00e8re plus pr\u00e9cise et vous aidera \u00e0 obtenir un meilleur classement pour les recherches bas\u00e9es sur la livraison que pour les recherches bas\u00e9es sur la livraison \u00e0 domicile.<\/li>\n<li>\n<h3>Mettez \u00e0 jour la description de votre entreprise<\/h3>\n<p>Pour des raisons de s\u00e9curit\u00e9 publique, la description de votre activit\u00e9 de base doit \u00eatre modifi\u00e9e pour informer les clients de la mani\u00e8re dont votre entreprise g\u00e8re COVID-19. Expliquez si votre entreprise est concern\u00e9e par COVID-19 ou non, d\u00e9crivez les pr\u00e9cautions suppl\u00e9mentaires qui sont prises, et dressez la liste des services suppl\u00e9mentaires qui sont offerts.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>C&#8217;est une p\u00e9riode tr\u00e8s \u00e9prouvante, mais le plus important est de rester calme, de se tenir inform\u00e9 et d&#8217;informer son public \u00e0 son tour. Lorsque l&#8217;\u00e9pid\u00e9mie du COVID-19 sera derri\u00e8re nous, vos amis et vos clients se souviendront des entreprises qui se sont montr\u00e9es les plus adaptables, compr\u00e9hensives et accommodantes. Soyez gentil et intelligent, non seulement pour aider votre entreprise, mais aussi pour aider tous ceux qui traversent cette p\u00e9riode difficile.<\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTEZ-NOUS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"87cb869b-be2e-4735-8682-ad4991afa6a9\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775435920000-2739818845\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775435920000-2739818845\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;apparition soudaine du COVID-19 fait la une des journaux et a un impact sur tous les aspects de la vie &#8211; et les fiches locales ne font pas exception \u00e0 cette p\u00e9riode tr\u00e8s inhabituelle. Vous avez peut-\u00eatre suppos\u00e9 qu&#8217;un \u00e9l\u00e9ment aussi fondamental que votre fiche Google My Business (GMB) n&#8217;aurait pas besoin d&#8217;\u00eatre modifi\u00e9e, mais [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":106834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2884],"tags":[],"class_list":["post-106840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment g\u00e9rer vos fiches Google pendant la pand\u00e9mie COVID-19 | DAC<\/title>\n<meta name=\"description\" content=\"Les entreprises ne sont pas impuissantes pendant la pand\u00e9mie COVID-19. Gr\u00e2ce \u00e0 ces mesures, il est facile de communiquer avec votre public au niveau local, m\u00eame pendant les p\u00e9riodes difficiles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/local-search\/comment-gerer-vos-listes-google-pendant-la-pandemie-covid-19-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment g\u00e9rer vos fiches Google pendant la pand\u00e9mie COVID-19 | DAC\" \/>\n<meta property=\"og:description\" content=\"Les entreprises ne sont pas impuissantes pendant la pand\u00e9mie COVID-19. 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