{"id":157233,"date":"2026-02-09T08:06:15","date_gmt":"2026-02-09T13:06:15","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=157233"},"modified":"2026-04-01T14:56:56","modified_gmt":"2026-04-01T19:56:56","slug":"proove","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/fr\/proove\/","title":{"rendered":"Proove"},"content":{"rendered":"\n\n<section id=\"hero-internal\" class=\"noWords background-video\"\n         data-desktoph=\"950px\" data-mobileh=\"282px\">\n\n    \n            <video autoPlay loop muted playsInline webkit-playsinline class=\"vidbacking\">\n            <source src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Homepage-Hero-reframed-1.mp4\" type=\"video\/mp4\">\n        <\/video>\n        <button aria-label=\"toggle hero button\" id=\"play-pause-button\">\n                            <img decoding=\"async\" aria-hidden=\"true\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-white.svg\" alt=\"\">\n                    <\/button>\n\n                <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"VideoObject\",\"uploadDate\":\"2026-04-01T19:56:56+00:00\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Homepage-Hero-reframed-1.mp4\",\"name\":\"hero \",\"description\":\"hero\"}<\/script>\n\n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:center;align-items:center\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Des insights pr\u00e9cis. <span style=\"color: #00BCFF; display: block;\">Des r\u00e9sultats intelligents.<\/span>            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Proove par DAC transforme des donn\u00e9es complexes en strat\u00e9gies pilot\u00e9es par l\u2019IA et ax\u00e9es sur la performance, afin d\u2019aider votre entreprise \u00e0 acc\u00e9l\u00e9rer sa croissance, \u00e0 gagner en efficacit\u00e9 et \u00e0 obtenir un impact plus important.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>COLLABOREZ AVEC PROOVE<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Des insights pr\u00e9cis. <span style=\"color: #00BCFF; display: block;\">Des r\u00e9sultats intelligents.<\/span>            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Proove par DAC transforme des donn\u00e9es complexes en strat\u00e9gies pilot\u00e9es par l\u2019IA et ax\u00e9es sur la performance, afin d\u2019aider votre entreprise \u00e0 acc\u00e9l\u00e9rer sa croissance, \u00e0 gagner en efficacit\u00e9 et \u00e0 obtenir un impact plus important.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>COLLABOREZ AVEC PROOVE<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_85d0038dc3ca48867a7c0d6ad0b4e165\" class=\"proove-features-grid\">\n    <div class=\"proove-features-grid__background\"><\/div>\n    \n    <div class=\"container proove-features-grid__container\">\n                    <h2 class=\"proove-features-grid__heading\">\n                                    <span class=\"proove-features-grid__heading-text\">\n                        Transformez vos objectifs en<br class=\"d-lg-block d-none\"> <span style=\"color:#00AAE7\">r\u00e9sultats mesurables<\/span>                    <\/span>\n                            <\/h2>\n        \n                    <p class=\"proove-features-grid__description\">\n                Nous unifions les donn\u00e9es, l\u2019IA et les \u00e9quipes afin que les insights se traduisent directement en actions. Gr\u00e2ce \u00e0 une int\u00e9gration full-funnel et \u00e0 des syst\u00e8mes d\u2019intelligence avanc\u00e9s con\u00e7us pour passer \u00e0 l\u2019\u00e9chelle, nous g\u00e9n\u00e9rons un impact imm\u00e9diat et une croissance durable et significative sur l\u2019ensemble des points de contact digitaux.            <\/p>\n        \n                    <div class=\"proove-features-grid__items\">\n                                    <div class=\"proove-features-grid__item \">\n                        <div class=\"proove-features-grid__item-header row \">\n                                                            <h3 class=\"proove-features-grid__item-title\">\n                                    D\u00e9veloppez la long-term-value                                 <\/h3>\n                                                        <div class=\"proove-features-grid__icon\">\n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/icon-growth-1.svg\" \n                                    aria-hidden=\"true\"    \n                                    alt=\"\" \/>\n                            <\/div>\n                        <\/div>\n\n                                                    <p class=\"proove-features-grid__item-description row\">\n                                Stimulez la performance en magasin et en ligne gr\u00e2ce \u00e0 une mod\u00e9lisation plus \tintelligente de vos clients.                             <\/p>\n                                            <\/div>\n                                    <div class=\"proove-features-grid__item \">\n                        <div class=\"proove-features-grid__item-header row \">\n                                                            <h3 class=\"proove-features-grid__item-title\">\n                                    Affinez ce que vous mesurez                                 <\/h3>\n                                                        <div class=\"proove-features-grid__icon\">\n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/icon-refine-1.svg\" \n                                    aria-hidden=\"true\"    \n                                    alt=\"\" \/>\n                            <\/div>\n                        <\/div>\n\n                                                    <p class=\"proove-features-grid__item-description row\">\n                                Utilisez les donn\u00e9es pour tester, apprendre et optimiser en continu la conversion au niveau de l\u2019exp\u00e9rience digitale.                             <\/p>\n                                            <\/div>\n                                    <div class=\"proove-features-grid__item \">\n                        <div class=\"proove-features-grid__item-header row \">\n                                                            <h3 class=\"proove-features-grid__item-title\">\n                                    Conservez votre avance malgr\u00e9 la perte de signaux                                 <\/h3>\n                                                        <div class=\"proove-features-grid__icon\">\n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/icon-signal-loss-1.svg\" \n                                    aria-hidden=\"true\"    \n                                    alt=\"\" \/>\n                            <\/div>\n                        <\/div>\n\n                                                    <p class=\"proove-features-grid__item-description row\">\n                                Passez \u00e0 des mod\u00e8les statistiques qui prot\u00e8gent la performance dans un environnement \tax\u00e9 sur la respect de la vie priv\u00e9e.                             <\/p>\n                                            <\/div>\n                                    <div class=\"proove-features-grid__item \">\n                        <div class=\"proove-features-grid__item-header row \">\n                                                            <h3 class=\"proove-features-grid__item-title\">\n                                    D\u00e9montrez ce qui g\u00e9n\u00e8re r\u00e9ellement des r\u00e9sultats                                <\/h3>\n                                                        <div class=\"proove-features-grid__icon\">\n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/icon-drive-results-1.svg\" \n                                    aria-hidden=\"true\"    \n                                    alt=\"\" \/>\n                            <\/div>\n                        <\/div>\n\n                                                    <p class=\"proove-features-grid__item-description row\">\n                                Reliez les m\u00e9dias aux r\u00e9sultats business gr\u00e2ce \u00e0 une strat\u00e9gie fond\u00e9e sur les tests et la \tmod\u00e9lisation de performance. \r\n\r\n                             <\/p>\n                                            <\/div>\n                                    <div class=\"proove-features-grid__item \">\n                        <div class=\"proove-features-grid__item-header row \">\n                                                            <h3 class=\"proove-features-grid__item-title\">\n                                    Anticipez la suite                                 <\/h3>\n                                                        <div class=\"proove-features-grid__icon\">\n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/icon-anticipate-2.svg\" \n                                    aria-hidden=\"true\"    \n                                    alt=\"\" \/>\n                            <\/div>\n                        <\/div>\n\n                                                    <p class=\"proove-features-grid__item-description row\">\n                                Suivez les indicateurs avanc\u00e9s et les mod\u00e8les pr\u00e9dictifs pour agir au plus t\u00f4t et prendre une \tlongueur d\u2019avance.                             <\/p>\n                                            <\/div>\n                                    <div class=\"proove-features-grid__item \">\n                        <div class=\"proove-features-grid__item-header row \">\n                                                            <h3 class=\"proove-features-grid__item-title\">\n                                    Localisez ce qui compte                                 <\/h3>\n                                                        <div class=\"proove-features-grid__icon\">\n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/icon-localize-1.svg\" \n                                    aria-hidden=\"true\"    \n                                    alt=\"\" \/>\n                            <\/div>\n                        <\/div>\n\n                                                    <p class=\"proove-features-grid__item-description row\">\n                                Affinez la compr\u00e9hension des audiences et les budgets m\u00e9dias pour chaque r\u00e9gion, levier et march\u00e9.                             <\/p>\n                                            <\/div>\n                            <\/div>\n        \n                    <div class=\"proove-features-grid__cta-wrapper\">\n                \n                        <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_aceff23a2c2809baa8400ab70efabbe4\" class=\"proove-services-grid\">\n    <div class=\"container proove-services-grid__container\">\n                    <h2 class=\"proove-services-grid__heading\">\n                Explorez nos services            <\/h2>\n        \n        <div class=\"proove-services-grid__items\">\n                            <div class=\"proove-services-grid__card\">\n              \n                    \n                                            <div class=\"proove-services-grid__card-image\">\n                            <img src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/service-card-ai-data.png\"\n                                 alt=\"Close-up of a computer chip with &quot;AI&quot; written on it, surrounded by glowing circuit lines.\"\n                                 loading=\"lazy\"\n                                 decoding=\"async\"\n                                 fetchpriority=\"low\"\n                                                                     width=\"423\"\n                                    height=\"600\"\n                                                             \/>\n                            <div class=\"proove-services-grid__card-overlay\"><\/div>\n                        <\/div>\n                    \n                    <div class=\"proove-services-grid__card-content\">\n                                                    <h3 class=\"proove-services-grid__card-title\">\n                                IA, data et intelligence conversationnelle\u202f                             <\/h3>\n                        \n                                                    <div class=\"proove-services-grid__card-description\">\n                                Transformez des donn\u00e9es diverses <br class=\"d-none d-lg-block\">\r\n en syst\u00e8mes clairs et intelligents.                             <\/div>\n                        \n                        <a\n                            href=\"\/fr\/services\/ia-donnees-intelligence-conversationnelle\/\"\n                            class=\"proove-services-grid__card-arrow-cta\"\n                            aria-label=\"Learn more about IA, data et intelligence conversationnelle\u202f\"\n                        >\n                            <span class=\"screen-reader-text\">Learn more about IA, data et intelligence conversationnelle\u202f<\/span>\n                            <svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                                <rect width=\"40\" height=\"40\" rx=\"20\" fill=\"#EFF9FE\"\/>\n                                <path d=\"M28.14 20.9628L23.2856 26.2137C22.9525 26.574 22.9526 27.1298 23.2857 27.49C23.6578 27.8924 24.2939 27.8924 24.666 27.4899L31.5906 19.9999L24.666 12.5099C24.2939 12.1074 23.6578 12.1074 23.2857 12.5098C22.9526 12.87 22.9525 13.4258 23.2856 13.7861L28.14 19.0368H9.37263C8.8408 19.0368 8.40967 19.468 8.40967 19.9998C8.40967 20.5316 8.8408 20.9628 9.37263 20.9628H28.14Z\" fill=\"#171616\"\/>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n\n                <\/div>\n                            <div class=\"proove-services-grid__card\">\n              \n                    \n                                            <div class=\"proove-services-grid__card-image\">\n                            <img src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/service-card-data-science.png\"\n                                 alt=\"Abstract digital art with vibrant, multicolored streaks and dots against a dark blue background, creating a dynamic, swirling effect.\"\n                                 loading=\"lazy\"\n                                 decoding=\"async\"\n                                 fetchpriority=\"low\"\n                                                                     width=\"423\"\n                                    height=\"600\"\n                                                             \/>\n                            <div class=\"proove-services-grid__card-overlay\"><\/div>\n                        <\/div>\n                    \n                    <div class=\"proove-services-grid__card-content\">\n                                                    <h3 class=\"proove-services-grid__card-title\">\n                                Science des donn\u00e9es et analyse pr\u00e9dictive                             <\/h3>\n                        \n                                                    <div class=\"proove-services-grid__card-description\">\n                                B\u00e2tissez des mod\u00e8les <br class=\"d-none d-lg-block\"> de pr\u00e9vision qui r\u00e9v\u00e8lent la r\u00e9alit\u00e9.                             <\/div>\n                        \n                        <a\n                            href=\"\/fr\/services\/science-des-donnees-analytique-predictive\/\"\n                            class=\"proove-services-grid__card-arrow-cta\"\n                            aria-label=\"Learn more about Science des donn\u00e9es et analyse pr\u00e9dictive\"\n                        >\n                            <span class=\"screen-reader-text\">Learn more about Science des donn\u00e9es et analyse pr\u00e9dictive<\/span>\n                            <svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                                <rect width=\"40\" height=\"40\" rx=\"20\" fill=\"#EFF9FE\"\/>\n                                <path d=\"M28.14 20.9628L23.2856 26.2137C22.9525 26.574 22.9526 27.1298 23.2857 27.49C23.6578 27.8924 24.2939 27.8924 24.666 27.4899L31.5906 19.9999L24.666 12.5099C24.2939 12.1074 23.6578 12.1074 23.2857 12.5098C22.9526 12.87 22.9525 13.4258 23.2856 13.7861L28.14 19.0368H9.37263C8.8408 19.0368 8.40967 19.468 8.40967 19.9998C8.40967 20.5316 8.8408 20.9628 9.37263 20.9628H28.14Z\" fill=\"#171616\"\/>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n\n                <\/div>\n                            <div class=\"proove-services-grid__card\">\n              \n                    \n                                            <div class=\"proove-services-grid__card-image\">\n                            <img src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/service-card-measurement-op.png\"\n                                 alt=\"A hand reaching upwards with a finger touching a glowing point on a digital graph, against a dark blue background.\"\n                                 loading=\"lazy\"\n                                 decoding=\"async\"\n                                 fetchpriority=\"low\"\n                                                                     width=\"423\"\n                                    height=\"600\"\n                                                             \/>\n                            <div class=\"proove-services-grid__card-overlay\"><\/div>\n                        <\/div>\n                    \n                    <div class=\"proove-services-grid__card-content\">\n                                                    <h3 class=\"proove-services-grid__card-title\">\n                                Mesure et optimisation                             <\/h3>\n                        \n                                                    <div class=\"proove-services-grid__card-description\">\n                                Am\u00e9liorez les indicateurs qui<br class=\"d-none d-lg-block\">\u2028comptent vraiment.                             <\/div>\n                        \n                        <a\n                            href=\"\/fr\/services\/mesure-optimisation\/\"\n                            class=\"proove-services-grid__card-arrow-cta\"\n                            aria-label=\"Learn more about Mesure et optimisation\"\n                        >\n                            <span class=\"screen-reader-text\">Learn more about Mesure et optimisation<\/span>\n                            <svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                                <rect width=\"40\" height=\"40\" rx=\"20\" fill=\"#EFF9FE\"\/>\n                                <path d=\"M28.14 20.9628L23.2856 26.2137C22.9525 26.574 22.9526 27.1298 23.2857 27.49C23.6578 27.8924 24.2939 27.8924 24.666 27.4899L31.5906 19.9999L24.666 12.5099C24.2939 12.1074 23.6578 12.1074 23.2857 12.5098C22.9526 12.87 22.9525 13.4258 23.2856 13.7861L28.14 19.0368H9.37263C8.8408 19.0368 8.40967 19.468 8.40967 19.9998C8.40967 20.5316 8.8408 20.9628 9.37263 20.9628H28.14Z\" fill=\"#171616\"\/>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n\n                <\/div>\n                            <div class=\"proove-services-grid__card\">\n              \n                    \n                                            <div class=\"proove-services-grid__card-image\">\n                            <img src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/service-card-segmentation.png\"\n                                 alt=\"Silhouettes of people walking and sitting in front of a blue-toned, abstract geometric backdrop.\"\n                                 loading=\"lazy\"\n                                 decoding=\"async\"\n                                 fetchpriority=\"low\"\n                                                                     width=\"423\"\n                                    height=\"600\"\n                                                             \/>\n                            <div class=\"proove-services-grid__card-overlay\"><\/div>\n                        <\/div>\n                    \n                    <div class=\"proove-services-grid__card-content\">\n                                                    <h3 class=\"proove-services-grid__card-title\">\n                                Segmentation\u202f                             <\/h3>\n                        \n                                                    <div class=\"proove-services-grid__card-description\">\n                                Ciblez avec plus de pr\u00e9cision et<br class=\"d-none d-lg-block\">\u2028convertissez plus efficacement.                             <\/div>\n                        \n                        <a\n                            href=\"\/fr\/services\/segmentation\/\"\n                            class=\"proove-services-grid__card-arrow-cta\"\n                            aria-label=\"Learn more about Segmentation\u202f\"\n                        >\n                            <span class=\"screen-reader-text\">Learn more about Segmentation\u202f<\/span>\n                            <svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                                <rect width=\"40\" height=\"40\" rx=\"20\" fill=\"#EFF9FE\"\/>\n                                <path d=\"M28.14 20.9628L23.2856 26.2137C22.9525 26.574 22.9526 27.1298 23.2857 27.49C23.6578 27.8924 24.2939 27.8924 24.666 27.4899L31.5906 19.9999L24.666 12.5099C24.2939 12.1074 23.6578 12.1074 23.2857 12.5098C22.9526 12.87 22.9525 13.4258 23.2856 13.7861L28.14 19.0368H9.37263C8.8408 19.0368 8.40967 19.468 8.40967 19.9998C8.40967 20.5316 8.8408 20.9628 9.37263 20.9628H28.14Z\" fill=\"#171616\"\/>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n\n                <\/div>\n                            <div class=\"proove-services-grid__card\">\n              \n                    \n                                            <div class=\"proove-services-grid__card-image\">\n                            <img src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/service-card-data-strat.png\"\n                                 alt=\"Abstract geometric network of interconnected lines and points on a dark blue background with pink and blue highlights.\"\n                                 loading=\"lazy\"\n                                 decoding=\"async\"\n                                 fetchpriority=\"low\"\n                                                                     width=\"423\"\n                                    height=\"600\"\n                                                             \/>\n                            <div class=\"proove-services-grid__card-overlay\"><\/div>\n                        <\/div>\n                    \n                    <div class=\"proove-services-grid__card-content\">\n                                                    <h3 class=\"proove-services-grid__card-title\">\n                                Strat\u00e9gie data et MarTech                             <\/h3>\n                        \n                                                    <div class=\"proove-services-grid__card-description\">\n                                Concevez un \u00e9cosyst\u00e8me de donn\u00e9es \u00e9volutif,\u2028pr\u00eat pour l\u2019avenir.                            <\/div>\n                        \n                        <a\n                            href=\"\/fr\/services\/strategie-de-donnees-martech\/\"\n                            class=\"proove-services-grid__card-arrow-cta\"\n                            aria-label=\"Learn more about Strat\u00e9gie data et MarTech\"\n                        >\n                            <span class=\"screen-reader-text\">Learn more about Strat\u00e9gie data et MarTech<\/span>\n                            <svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                                <rect width=\"40\" height=\"40\" rx=\"20\" fill=\"#EFF9FE\"\/>\n                                <path d=\"M28.14 20.9628L23.2856 26.2137C22.9525 26.574 22.9526 27.1298 23.2857 27.49C23.6578 27.8924 24.2939 27.8924 24.666 27.4899L31.5906 19.9999L24.666 12.5099C24.2939 12.1074 23.6578 12.1074 23.2857 12.5098C22.9526 12.87 22.9525 13.4258 23.2856 13.7861L28.14 19.0368H9.37263C8.8408 19.0368 8.40967 19.468 8.40967 19.9998C8.40967 20.5316 8.8408 20.9628 9.37263 20.9628H28.14Z\" fill=\"#171616\"\/>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n\n                <\/div>\n                            <div class=\"proove-services-grid__card\">\n              \n                    \n                                            <div class=\"proove-services-grid__card-image\">\n                            <img src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/service-card-conversion-ex.png\"\n                                 alt=\"Hand holding a smartphone with a blurred cityscape background and bokeh lights.\"\n                                 loading=\"lazy\"\n                                 decoding=\"async\"\n                                 fetchpriority=\"low\"\n                                                                     width=\"423\"\n                                    height=\"600\"\n                                                             \/>\n                            <div class=\"proove-services-grid__card-overlay\"><\/div>\n                        <\/div>\n                    \n                    <div class=\"proove-services-grid__card-content\">\n                                                    <h3 class=\"proove-services-grid__card-title\">\n                                Optimisation de la conversion et de l\u2019exp\u00e9rience utilisateur \u202f                             <\/h3>\n                        \n                                                    <div class=\"proove-services-grid__card-description\">\n                                Transformez chaque point de contact en\u2028facteur de performance.                             <\/div>\n                        \n                        <a\n                            href=\"\/fr\/services\/optimisation-conversion-experience\/\"\n                            class=\"proove-services-grid__card-arrow-cta\"\n                            aria-label=\"Learn more about Optimisation de la conversion et de l\u2019exp\u00e9rience utilisateur \u202f\"\n                        >\n                            <span class=\"screen-reader-text\">Learn more about Optimisation de la conversion et de l\u2019exp\u00e9rience utilisateur \u202f<\/span>\n                            <svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                                <rect width=\"40\" height=\"40\" rx=\"20\" fill=\"#EFF9FE\"\/>\n                                <path d=\"M28.14 20.9628L23.2856 26.2137C22.9525 26.574 22.9526 27.1298 23.2857 27.49C23.6578 27.8924 24.2939 27.8924 24.666 27.4899L31.5906 19.9999L24.666 12.5099C24.2939 12.1074 23.6578 12.1074 23.2857 12.5098C22.9526 12.87 22.9525 13.4258 23.2856 13.7861L28.14 19.0368H9.37263C8.8408 19.0368 8.40967 19.468 8.40967 19.9998C8.40967 20.5316 8.8408 20.9628 9.37263 20.9628H28.14Z\" fill=\"#171616\"\/>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"block_2222d56892d1465c95e17c1a9b0258cb\" class=\"proove-text-image-column\">\n    <div class=\"container proove-text-image-column__container\">\n                    <h2 class=\"proove-text-image-column__heading\">\n                Nos m\u00e9thodologies            <\/h2>\n        \n                    <div class=\"proove-text-image-column__intro\">\n                Nous aidons les marques \u00e0 passer rapidement et en toute confiance des donn\u00e9es brutes \u00e0 des d\u00e9cisions concr\u00e8tes, gr\u00e2ce \u00e0 des insights op\u00e9rationnels, mesurables et \u00e9volutifs. En harmonisant les syst\u00e8mes, en faisant ressortir les signaux et en appliquant une mod\u00e9lisation rigoureuse, nous permettons aux \u00e9quipes d\u2019agir \u2014 qu\u2019il s\u2019agisse d\u2019optimisation quotidienne ou de planification de croissance \u00e0 long terme.             <\/div>\n        \n        <div class=\"proove-text-image-column__rows owl-carousel owl-theme\">\n                            <div class=\"proove-text-image-column__row proove-text-image-column__row--image-right item\">\n                    <div class=\"proove-text-image-column__content\">\n                                                    <div class=\"proove-text-image-column__number\">\n                                01                            <\/div>\n                        \n                        <div class=\"proove-text-image-column__text-group\">\n                                                            <h3 class=\"proove-text-image-column__title\">\n                                    Unification                                 <\/h3>\n                            \n                                                            <div class=\"proove-text-image-column__description\">\n                                    Alignez les ensembles de donn\u00e9es fragment\u00e9s entre plateformes et \u00e9quipes pour \tcr\u00e9er une source centralis\u00e9e et fiable de r\u00e9f\u00e9rence marketing.                                 <\/div>\n                                                    <\/div>\n                    <\/div>\n\n                                            <div class=\"proove-text-image-column__image-wrapper\">\n                            <div class=\"proove-text-image-column__image proove-text-image-column__video\">\n                                <video \n                                    autoplay \n                                    loop \n                                    muted \n                                    playsinline\n                                    preload=\"metadata\"\n                                >\n                                    <source src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Unification-Reframed.mp4\" type=\"video\/mp4\">\n                                    Your browser does not support the video tag.                                <\/video>\n                                <button\n                                    type=\"button\"\n                                    class=\"proove-text-image-column__video-toggle\"\n                                    aria-label=\"Pause video\"\n                                    data-playing-label=\"Pause video\"\n                                    data-paused-label=\"Play video\"\n                                >\n                                    <svg class=\"icon-pause\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                                        <rect x=\"4\" y=\"3\" width=\"4\" height=\"14\" rx=\"1\" fill=\"currentColor\"\/>\n                                        <rect x=\"12\" y=\"3\" width=\"4\" height=\"14\" rx=\"1\" fill=\"currentColor\"\/>\n                                    <\/svg>\n                                    <svg class=\"icon-play\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" style=\"display:none\">\n                                        <path d=\"M6 3.86852C6 3.48517 6.41048 3.2491 6.73688 3.44867L16.2814 9.28015C16.5965 9.47275 16.5965 9.92725 16.2814 10.1199L6.73688 15.9513C6.41048 16.1509 6 15.9148 6 15.5315V3.86852Z\" fill=\"currentColor\"\/>\n                                    <\/svg>\n                                <\/button>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                            <div class=\"proove-text-image-column__row proove-text-image-column__row--image-left item\">\n                    <div class=\"proove-text-image-column__content\">\n                                                    <div class=\"proove-text-image-column__number\">\n                                02                            <\/div>\n                        \n                        <div class=\"proove-text-image-column__text-group\">\n                                                            <h3 class=\"proove-text-image-column__title\">\n                                    Observation                                 <\/h3>\n                            \n                                                            <div class=\"proove-text-image-column__description\">\n                                    Identifiez les tendances comportementales et les performances gr\u00e2ce \u00e0 des \t\t\tanalyses avanc\u00e9es et des diagnostics qui r\u00e9v\u00e8lent les signaux en temps r\u00e9el.                                 <\/div>\n                                                    <\/div>\n                    <\/div>\n\n                                            <div class=\"proove-text-image-column__image-wrapper\">\n                            <div class=\"proove-text-image-column__image proove-text-image-column__video\">\n                                <video \n                                    autoplay \n                                    loop \n                                    muted \n                                    playsinline\n                                    preload=\"metadata\"\n                                >\n                                    <source src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Observation-Reframed.mp4\" type=\"video\/mp4\">\n                                    Your browser does not support the video tag.                                <\/video>\n                                <button\n                                    type=\"button\"\n                                    class=\"proove-text-image-column__video-toggle\"\n                                    aria-label=\"Pause video\"\n                                    data-playing-label=\"Pause video\"\n                                    data-paused-label=\"Play video\"\n                                >\n                                    <svg class=\"icon-pause\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                                        <rect x=\"4\" y=\"3\" width=\"4\" height=\"14\" rx=\"1\" fill=\"currentColor\"\/>\n                                        <rect x=\"12\" y=\"3\" width=\"4\" height=\"14\" rx=\"1\" fill=\"currentColor\"\/>\n                                    <\/svg>\n                                    <svg class=\"icon-play\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" style=\"display:none\">\n                                        <path d=\"M6 3.86852C6 3.48517 6.41048 3.2491 6.73688 3.44867L16.2814 9.28015C16.5965 9.47275 16.5965 9.92725 16.2814 10.1199L6.73688 15.9513C6.41048 16.1509 6 15.9148 6 15.5315V3.86852Z\" fill=\"currentColor\"\/>\n                                    <\/svg>\n                                <\/button>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                            <div class=\"proove-text-image-column__row proove-text-image-column__row--image-right item\">\n                    <div class=\"proove-text-image-column__content\">\n                                                    <div class=\"proove-text-image-column__number\">\n                                03                            <\/div>\n                        \n                        <div class=\"proove-text-image-column__text-group\">\n                                                            <h3 class=\"proove-text-image-column__title\">\n                                    Pr\u00e9diction                                 <\/h3>\n                            \n                                                            <div class=\"proove-text-image-column__description\">\n                                    Appliquez des mod\u00e8les statistiques pr\u00e9dictifs pour comprendre les liens de \t\tcausalit\u00e9 et d\u00e9terminer les v\u00e9ritables leviers de performance.                                 <\/div>\n                                                    <\/div>\n                    <\/div>\n\n                                            <div class=\"proove-text-image-column__image-wrapper\">\n                            <div class=\"proove-text-image-column__image proove-text-image-column__video\">\n                                <video \n                                    autoplay \n                                    loop \n                                    muted \n                                    playsinline\n                                    preload=\"metadata\"\n                                >\n                                    <source src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Prediction-Reframed.mp4\" type=\"video\/mp4\">\n                                    Your browser does not support the video tag.                                <\/video>\n                                <button\n                                    type=\"button\"\n                                    class=\"proove-text-image-column__video-toggle\"\n                                    aria-label=\"Pause video\"\n                                    data-playing-label=\"Pause video\"\n                                    data-paused-label=\"Play video\"\n                                >\n                                    <svg class=\"icon-pause\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                                        <rect x=\"4\" y=\"3\" width=\"4\" height=\"14\" rx=\"1\" fill=\"currentColor\"\/>\n                                        <rect x=\"12\" y=\"3\" width=\"4\" height=\"14\" rx=\"1\" fill=\"currentColor\"\/>\n                                    <\/svg>\n                                    <svg class=\"icon-play\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" style=\"display:none\">\n                                        <path d=\"M6 3.86852C6 3.48517 6.41048 3.2491 6.73688 3.44867L16.2814 9.28015C16.5965 9.47275 16.5965 9.92725 16.2814 10.1199L6.73688 15.9513C6.41048 16.1509 6 15.9148 6 15.5315V3.86852Z\" fill=\"currentColor\"\/>\n                                    <\/svg>\n                                <\/button>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                            <div class=\"proove-text-image-column__row proove-text-image-column__row--image-left item\">\n                    <div class=\"proove-text-image-column__content\">\n                                                    <div class=\"proove-text-image-column__number\">\n                                04                            <\/div>\n                        \n                        <div class=\"proove-text-image-column__text-group\">\n                                                            <h3 class=\"proove-text-image-column__title\">\n                                    Action                                 <\/h3>\n                            \n                                                            <div class=\"proove-text-image-column__description\">\n                                    Activez les insights gr\u00e2ce \u00e0 un ciblage m\u00e9dia plus intelligent, \u00e0 des tests d\u2019optimisation de conversion, \u00e0 la segmentation et \u00e0 une allocation budg\u00e9taire \u00e9clair\u00e9e \u00e0 chaque \u00e9tape.                                  <\/div>\n                                                    <\/div>\n                    <\/div>\n\n                                            <div class=\"proove-text-image-column__image-wrapper\">\n                            <div class=\"proove-text-image-column__image proove-text-image-column__video\">\n                                <video \n                                    autoplay \n                                    loop \n                                    muted \n                                    playsinline\n                                    preload=\"metadata\"\n                                >\n                                    <source src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Action-Reframed.mp4\" type=\"video\/mp4\">\n                                    Your browser does not support the video tag.                                <\/video>\n                                <button\n                                    type=\"button\"\n                                    class=\"proove-text-image-column__video-toggle\"\n                                    aria-label=\"Pause video\"\n                                    data-playing-label=\"Pause video\"\n                                    data-paused-label=\"Play video\"\n                                >\n                                    <svg class=\"icon-pause\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                                        <rect x=\"4\" y=\"3\" width=\"4\" height=\"14\" rx=\"1\" fill=\"currentColor\"\/>\n                                        <rect x=\"12\" y=\"3\" width=\"4\" height=\"14\" rx=\"1\" fill=\"currentColor\"\/>\n                                    <\/svg>\n                                    <svg class=\"icon-play\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" style=\"display:none\">\n                                        <path d=\"M6 3.86852C6 3.48517 6.41048 3.2491 6.73688 3.44867L16.2814 9.28015C16.5965 9.47275 16.5965 9.92725 16.2814 10.1199L6.73688 15.9513C6.41048 16.1509 6 15.9148 6 15.5315V3.86852Z\" fill=\"currentColor\"\/>\n                                    <\/svg>\n                                <\/button>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n\n                    <div class=\"proove-text-image-column__cta-wrapper\">\n                \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/proove\/notre-approche\/' class=\"btn_primary-filled_white_arrow  \"  >\n                        \n                        <div>D\u00e9couvrez notre approche<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                        <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Contenus vedettes <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">D\u00e9mystifier les mythes de la mod\u00e9lisation du mix marketing<\/h3>                <p><ul><li><span class=\"TextRun SCXW262880397 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262880397 BCX0\">L<\/span><\/span><span class=\"TextRun SCXW262880397 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262880397 BCX0\">a majorit\u00e9 des marques consid\u00e8rent <\/span><span class=\"NormalTextRun SCXW262880397 BCX0\">d\u00e9sormais<\/span><span class=\"NormalTextRun SCXW262880397 BCX0\"> la mod\u00e9lisation du mix m\u00e9dia (MMM) comme un \u00e9l\u00e9ment essentiel de leu<\/span><span class=\"NormalTextRun SCXW262880397 BCX0\">rs <\/span><span class=\"NormalTextRun SCXW262880397 BCX0\">outils <\/span><span class=\"NormalTextRun SCXW262880397 BCX0\">Analytics<\/span><span class=\"NormalTextRun SCXW262880397 BCX0\">, mais elles sont souvent mal inform\u00e9es sur ce qu\u2019elle peut \u2014 ou ne peut pas \u2014 accomplir.<\/span><\/span><span class=\"EOP SCXW262880397 BCX0\" data-ccp-props=\"{\"469777462\":[720],\"469777927\":[0],\"469777928\":[8]}\"> <\/span><\/li><li><span class=\"TextRun SCXW170724554 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170724554 BCX0\">D\u00e9mystifiez les id\u00e9es re\u00e7ues sur le MMM et prenez une longueur d\u2019avance gr\u00e2ce \u00e0 notre livre blanc exclusif (et gratuit).<\/span><\/span><span class=\"EOP SCXW170724554 BCX0\" data-ccp-props=\"{}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/en-us\/2025dacxforresterstudy\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>T\u00c9L\u00c9CHARGER LE LIVRE BLANC<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_79d184483ae4ef11d68ad7a6e9fc2542\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/comment-les-outils-danalyse-de-donnees-generes-par-lia-ameliorent-les-strategies-de-marketing\/\" aria-label=\"Comment les outils d\u2019analyse de donn\u00e9es g\u00e9n\u00e9r\u00e9s par l\u2019IA am\u00e9liorent les strat\u00e9gies de marketing\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/05\/3-1-300x150.jpg\" alt=\"Comment les outils d\u2019analyse de donn\u00e9es g\u00e9n\u00e9r\u00e9s par l\u2019IA am\u00e9liorent les strat\u00e9gies de marketing\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/comment-les-outils-danalyse-de-donnees-generes-par-lia-ameliorent-les-strategies-de-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Comment les outils d\u2019analyse de donn\u00e9es g\u00e9n\u00e9r\u00e9s par l\u2019IA am\u00e9liorent les strat\u00e9gies de marketing                    <\/a>\n                <\/p>\n            <\/div>\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" aria-label=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_c58b8db64b1c58f4c03c71b14e9055ff\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Partenaires de grandes marques internationales                                                     <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = true;\n    <\/script>\n\n    <section id=\"brands-carousel\" class=\"is-static\">\n        <div class=\"brand-carousel-wrapper\">\n            <div class=\"brand-carousel\">\n                <div class=\"carousel-wrapper\">\n                                                                        <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/france-logo-matmut.png\" alt=\"logo de Matmut\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/france-logo-vyv.png\" alt=\"logo de Groupe Vyv\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/france-logo-orange.png\" alt=\"logo de Orange\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/france-logo-O2.png\" alt=\"logo de O2\"\/>\n                                                            <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section id=\"block_4f05b9c1da2ea7354c5c2e3aa58bff9d\" class=\"proove-footer-cta\">\n    <div class=\"container proove-footer-cta__container\">\n        <div class=\"proove-footer-cta__content\">\n                            <h2 class=\"proove-footer-cta__heading\">\n                    Pr\u00eats \u00e0 commencer ?                <\/h2>\n            \n                            <p class=\"proove-footer-cta__description\">\n                    Transformez des donn\u00e9es souvent n\u00e9glig\u00e9es en leviers d\u2019impact.<br class=\"d-none d-lg-block\">  Discutons-en et donnons vie \u00e0 un changement concret.                 <\/p>\n            \n                            <div class=\"proove-footer-cta__cta-wrapper\">\n                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>COLLABOREZ AVEC PROOVE<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/proove.php","meta":{"content-type":"","footnotes":""},"class_list":["post-157233","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Proove par DAC<\/title>\n<meta name=\"description\" content=\"Proove par DAC : l\u00e0 o\u00f9 l\u2019analytics rencontre l\u2019action, gr\u00e2ce \u00e0 une \u00e9quipe pluridisciplinaire de data scientists, strat\u00e8ges et experts technologiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/proove\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proove par DAC\" \/>\n<meta property=\"og:description\" content=\"Proove par DAC : l\u00e0 o\u00f9 l\u2019analytics rencontre l\u2019action, gr\u00e2ce \u00e0 une \u00e9quipe pluridisciplinaire de data scientists, strat\u00e8ges et experts technologiques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr\/proove\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T19:56:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/proove\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/proove\/\",\"name\":\"Proove par DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\"},\"datePublished\":\"2026-02-09T13:06:15+00:00\",\"dateModified\":\"2026-04-01T19:56:56+00:00\",\"description\":\"Proove par DAC : l\u00e0 o\u00f9 l\u2019analytics rencontre l\u2019action, gr\u00e2ce \u00e0 une \u00e9quipe pluridisciplinaire de data scientists, strat\u00e8ges et experts technologiques.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/proove\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr\/proove\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/proove\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proove\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Proove par DAC","description":"Proove par DAC : l\u00e0 o\u00f9 l\u2019analytics rencontre l\u2019action, gr\u00e2ce \u00e0 une \u00e9quipe pluridisciplinaire de data scientists, strat\u00e8ges et experts technologiques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/fr\/proove\/","og_locale":"fr_FR","og_type":"article","og_title":"Proove par DAC","og_description":"Proove par DAC : l\u00e0 o\u00f9 l\u2019analytics rencontre l\u2019action, gr\u00e2ce \u00e0 une \u00e9quipe pluridisciplinaire de data scientists, strat\u00e8ges et experts technologiques.","og_url":"https:\/\/www.dacgroup.com\/fr\/proove\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2026-04-01T19:56:56+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/fr\/proove\/","url":"https:\/\/www.dacgroup.com\/fr\/proove\/","name":"Proove par DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr\/#website"},"datePublished":"2026-02-09T13:06:15+00:00","dateModified":"2026-04-01T19:56:56+00:00","description":"Proove par DAC : l\u00e0 o\u00f9 l\u2019analytics rencontre l\u2019action, gr\u00e2ce \u00e0 une \u00e9quipe pluridisciplinaire de data scientists, strat\u00e8ges et experts technologiques.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/fr\/proove\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/fr\/proove\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/fr\/proove\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Proove"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/fr\/#website","url":"https:\/\/www.dacgroup.com\/fr\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/fr\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/pages\/157233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/comments?post=157233"}],"version-history":[{"count":3,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/pages\/157233\/revisions"}],"predecessor-version":[{"id":160877,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/pages\/157233\/revisions\/160877"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/media?parent=157233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}