{"id":127908,"date":"2025-05-13T12:17:41","date_gmt":"2025-05-13T17:17:41","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/white-papers-2-4\/"},"modified":"2025-10-22T12:05:37","modified_gmt":"2025-10-22T17:05:37","slug":"livres-blancs","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/livres-blancs\/","title":{"rendered":"Whitepapers Category page"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/\">Perspectives<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            Livres blancs DAC         <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    D\u00e9couvrez notre collection de livres blancs consacr\u00e9s au marketing, \u00e0 la technologie et aux grandes tendances sectorielles. Vous d\u00e9couvrirez des analyses et des strat\u00e9gies innovantes pour r\u00e9ussir dans un monde digital en perp\u00e9tuelle \u00e9volution.                 <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":150100,\"title\":\"Guide strat\u00e9gique sur l\u2019IA et la recherche locale en 2026 : 6 questions essentielles auxquelles toute marque multi-sites doit r\u00e9pondre pour r\u00e9ussir\",\"type\":\"whitepapers\",\"post_status\":\"publish\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/livres-blancs\\\/guide-strategique-sur-lia-et-la-recherche-locale-en-2026-6-questions-essentielles-auxquelles-toute-marque-multi-sites-doit-repondre-pour-reussir\\\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"publishedDate\":\"30 septembre 2025\",\"description\":\"Dans ce guide, vous d\u00e9couvrirez comment : Identifier ce qui a chang\u00e9 dans la visibilit\u00e9 locale et comprendre comment les AI Overviews et la recherche ax\u00e9e sur les r\u00e9seaux sociaux transforment le parcours client. D\u00e9tecter et corriger les vuln\u00e9rabilit\u00e9s organisationnelles qui freinent la croissance, des \u00e9cosyst\u00e8mes technologiques fragment\u00e9s aux syst\u00e8mes d\u2019avis peu performants. Favoriser une collaboration efficace entre le marketing, les op\u00e9rations et l\u2019exp\u00e9rience client pour une ex\u00e9cution plus fluide et une adaptation plus rapide. Repenser la pr\u00e9sence et la r\u00e9putation \u00e0 l\u2019heure o\u00f9 les consommateurs commencent leur recherche sur Reddit, TikTok, Maps et les moteurs de r\u00e9ponse.\",\"hasExternalLink\":false},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/2026-Local-AI-Search-Readiness-Playbook-FeaturedImage1.png\"},{\"id\":149094,\"title\":\"AI Overviews face au Pack local Google : comment l\u2019intention de recherche impacte-t-elle le classement des r\u00e9sultats sur Google\",\"type\":\"whitepapers\",\"post_status\":\"publish\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/livres-blancs\\\/ai-overviews-face-au-pack-local-google-comment-lintention-de-recherche-impacte-t-elle-le-classement-des-resultats-sur-google\\\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"publishedDate\":\"5 septembre 2025\",\"description\":\"Vous y d\u00e9couvrirez : Les signaux de recherche qui activent les AI Overviews ou les packs Maps D\u00e9couvrez comment les expressions comme \u00ab pr\u00e8s de moi \u00bb, les mots interrogatifs, les pluriels ou encore les formulations transactionnelles influencent l\u2019affichage des fonctionnalit\u00e9s dans les pages de r\u00e9sultats. Ce qui se passe lorsque les AI Overviews et les packs Maps se chevauchent D\u00e9couvrez les cas rares de chevauchement o\u00f9 les deux fonctionnalit\u00e9s s\u2019affichent simultan\u00e9ment. Les tendances sectorielles qui red\u00e9finissent la visibilit\u00e9 dans les r\u00e9sultats de recherche D\u00e9couvrez comment des secteurs comme les services automobiles, les services \u00e0 domicile, les services financiers et d\u2019assurance, ainsi que l\u2019habillement r\u00e9v\u00e8lent chacun des comportements distincts dans les pages de r\u00e9sultats. Les strat\u00e9gies SEO et locales concr\u00e8tes pour une visibilit\u00e9 double Apprenez \u00e0 adapter votre contenu pour \u00eatre inclus dans les AI Overviews tout en optimisant vos profils locaux afin de dominer les packs Maps.\",\"hasExternalLink\":false},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/SEJWhitepaper-FeaturedImage1.png\"},{\"id\":150165,\"title\":\"Le guide strat\u00e9gique du quatri\u00e8me trimestre 2025\u202f:\u00a0r\u00e9ussir la saison des f\u00eates en Europe\u00a0\",\"type\":\"whitepapers\",\"post_status\":\"publish\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/livres-blancs\\\/le-guide-strategique-du-quatrieme-trimestre-2025-reussir-la-saison-des-fetes-en-europe\\\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"publishedDate\":\"30 septembre 2025\",\"description\":\"Au sommaire de ce Playbook :  Les plateformes m\u00e9dia des distributeurs deviennent incontournables  Touchez les consommateurs \u00e0 grande \u00e9chelle en exploitant les donn\u00e9es propri\u00e9taires des plus grands distributeurs europ\u00e9ens.  L\u2019international, levier de croissance  Alliez finesse locale et puissance de diffusion pour capter la demande dans chaque march\u00e9.  La TV connect\u00e9e au c\u0153ur de l\u2019action Entre streaming et \u00e9v\u00e9nements sportifs, les f\u00eates offrent des opportunit\u00e9s m\u00e9dia fortes et engageantes. Des r\u00e9seaux sociaux \u00e0 l\u2019achat en un scroll La g\u00e9n\u00e9ration Z ach\u00e8te l\u00e0 o\u00f9 elle consomme du contenu : sur TikTok, Instagram ou YouTube. Le mobile, moteur de conversion Les applications boostent les vues, les achats et r\u00e9duisent l\u2019abandon de panier. IA et donn\u00e9es : l\u2019atout ma\u00eetre des f\u00eates Anticipez les besoins, personnalisez les parcours et optimisez vos campagnes sur une saison d\u2019achat plus longue.\",\"hasExternalLink\":false},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2025Q4StrategyPlaybook-FeaturedImage1.png\"},{\"id\":149787,\"title\":\"4 \u00e9volutions indispensables que tous les responsables marketing du commerce de d\u00e9tail doivent adopter sans attendre\",\"type\":\"whitepapers\",\"post_status\":\"publish\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/livres-blancs\\\/4-evolutions-indispensables-que-tous-les-responsables-marketing-du-commerce-de-detail-doivent-adopter-sans-attendre4-evolutions-indispensables-que-tous-les-responsables-marketing-du-commerce-de-detail\\\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"publishedDate\":\"19 septembre 2025\",\"description\":\"Vous y d\u00e9couvrirez : Exploitez pleinement la force de votre pr\u00e9sence locale Passez d\u2019une logique de ROAS transactionnel \u00e0 une vision ax\u00e9e sur la valeur vie client Trouvez l\u2019ad\u00e9quation parfaite produit-audience : le bon produit, pour le bon client, au bon moment Adoptez une approche du commerce port\u00e9e par le contenu.\",\"hasExternalLink\":false},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/RetailBrewWhitepaper-FeaturedImage1.png\"}];\n    window.post_type = 'whitepapers';\n    window.cta_label = 'En savoir plus';\n    window.translated_label = 'Livres blancs';\n<\/script>\n\n<style>\n    :root {\n        --card-header-bg: #FABFBF;\n        --card-header-text-color: #171616;\n    }\n<\/style>\n\n<section\n    x-data=\"contentFilter\"\n    data-language=\"fr\"\n    data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"\n    class=\"d-flex flex-column align-items-center\"\n    id=\"whitepapers-filter\">\n\n    <div class=\"d-flex flex-row w-100 max-w-1400\" 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main-post-image-container \"\n                style=\"background-image: url(https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/AdAgeWhitepaper-September2025-FeaturedImage.png);\">\n                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/AdAgeWhitepaper-September2025-FeaturedImage.png\" alt=\"main article image\">\n            <\/div>\n\n\n            <div class=\"main-post-content-container\">\n                \n                <div class=\"d-flex flex-column\" style=\"gap: 25px;\">\n                    <a class=\"main-post-title\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/livres-blancs\/intelligence-marketing-generative-une-nouvelle-approche-pour-les-marques-innovantes-alliant-performance-et-efficience\/\" >\n                        Intelligence marketing g\u00e9n\u00e9rative:Une nouvelle approche pour les marques innovantes, alliant performance et efficience                    <\/a>\n\n                    <div class=\"post-related-tags mt-0\">\n                        <div class=\"post-date mt-0\">\n                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path\n                                        d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 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17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                        fill=\"white\" \/>\n                                <\/svg>\n                            <\/span>\n                            15 septembre 2025                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <div class=\"main-post-text-content\">\n                    <p>\n                        Dans l\u2019environnement marketing complexe d\u2019aujourd\u2019hui, les marques doivent faire face \u00e0 un niveau de changement sans pr\u00e9c\u00e9dent, port\u00e9 par des audiences de plus en plus diversifi\u00e9es, des \u00e9cosyst\u00e8mes m\u00e9diatiques fragment\u00e9s, des attentes consommateurs en constante hausse et une pression croissante sur l\u2019efficacit\u00e9. 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