{"id":116715,"date":"2024-12-27T13:27:48","date_gmt":"2024-12-27T18:27:48","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116715"},"modified":"2026-01-12T18:49:18","modified_gmt":"2026-01-12T23:49:18","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/\">Perspectives<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            Le blog de DAC        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Restez inform\u00e9 gr\u00e2ce \u00e0 des informations exploitables, des strat\u00e9gies d&#8217;experts et des id\u00e9es novatrices pour assurer le succ\u00e8s de votre marketing.                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":161573,\"title\":\"Le virage YouTube que les marques ne peuvent plus ignorer\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/search-optimization\\\/virage-contenu-youtube-marques-ne-peuvent-ignorer\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Optimisation de la recherche\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Vincent DeLuca\",\"publishedDate\":\"06 mai 2026\",\"read_time\":\"14 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\"},{\"id\":161266,\"title\":\"L\u2019IA agentique\u00a0bouleverse la recherche.\u00a0Les m\u00e9dias payants\u00a0n\u2019y \u00e9chapperont pas.\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/paid-media\\\/lia-agentique-sattaque-a-la-recherche-les-medias-payants-seront-les-prochains\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"15 avril 2026\",\"read_time\":\"15 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\"},{\"id\":160938,\"title\":\"Coupe du Monde de la FIFA 2026 : un moment fort pour cr\u00e9er des liens avec son audience de marque\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/paid-media\\\/comment-la-coupe-du-monde-de-la-fifa-peut-aider-les-marques-a-creer-des-liens-significatifs\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"02 avril 2026\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/2026-FIFA-World-Cup-875x438-Blog1.jpg\"},{\"id\":160473,\"title\":\"Temu\u00a0et Shein\u00a0en\u00a02026 :\u00a0leurs investissements en dents de scie redessinent les ench\u00e8res\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/none\\\/temu-shein-2026-volatilite-encheres-publicitaires-acheteurs-media\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"None (Draft)\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/none\\\/\"}],\"related_info\":{\"author\":\"Mariana Nasreddine\",\"publishedDate\":\"30 mars 2026\",\"read_time\":\"24 min\",\"difficulty\":\"Expert\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Temu-Shein-875x438-Blog1-1.jpg\"},{\"id\":159880,\"title\":\"De l\u2019ex\u00e9cution \u00e0 l\u2019orchestration : comment tirer parti de l\u2019IA g\u00e9n\u00e9rative sans perdre le contr\u00f4le\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/strategy\\\/ia-generative-sans-perdre-le-controle\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Strat\u00e9gie\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"C\u00e9dric Bellenger\",\"publishedDate\":\"12 mars 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Execution-to-Orchestration-875x438-Blog1.jpg\"},{\"id\":158786,\"title\":\"ChatGPT\u00a0ouvre la porte aux publicit\u00e9s : opportunit\u00e9s, limites et prochaines \u00e9tapes\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/paid-media\\\/publicites-chatgpt-guide-pour-les-marques\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Felicia DelVecchio\",\"publishedDate\":\"23 f\u00e9vrier 2026\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ChatGPT-ads-are-official-875x438-Blog1.jpg\"},{\"id\":157002,\"title\":\"Les Annonces Local Services: un levier cl\u00e9 pour les marques multi-sites\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/local-search\\\/annonces-local-services-marques-multi-sites\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"La Recherche Locale\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/local-search\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris\",\"publishedDate\":\"06 f\u00e9vrier 2026\",\"read_time\":\"13 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/What-multi-location-brands-need-to-know-about-local-service-875x438-Blog1.jpg\"},{\"id\":156608,\"title\":\"La marque\u00a0comme\u00a0multiplicateur\u00a0de performance:\u00a0\u00a0une approche pour g\u00e9n\u00e9rer une croissance durable \u00e0 court et \u00e0 long terme\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/paid-media\\\/relier-marque-et-medias-de-performance\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Robert Cooney\",\"publishedDate\":\"03 f\u00e9vrier 2026\",\"read_time\":\"23 min\",\"difficulty\":\"Expert\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Brdiging-brand-and-performance-media-875x438-Blog1-1.jpg\"},{\"id\":156238,\"title\":\"Protocole UCP (Universal Commerce Protocol) :\u00a0pourquoi votre marque doit parler \u201cIA\u201d couramment\u00a0\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/search-optimization\\\/universal-commerce-protocol-ia-commerce\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Optimisation de la recherche\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr\\\/perspectives\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Alex Hernandez\",\"publishedDate\":\"20 janvier 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Universal-Commerce-Protocol-875x438-Blog1.jpg\"}];\n    window.cta_label = 'En savoir plus'\n<\/script>\n\n<section id=\"hub-filter\" x-data=\"contentFilter\" data-language=\"fr\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div class=\"d-flex flex-row\">\n                                                            <button @click=\"activeFilter = '';\" :class=\"activeFilter === '' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr\/insights\/hub\/\">\n                                Tous                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'all';\" :class=\"activeFilter === 'all' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"#\">\n                                Blog                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'whitepapers';\" :class=\"activeFilter === 'whitepapers' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr\/discover\/white-papers\/\">\n                                White Papers                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'events';\" :class=\"activeFilter === 'events' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr\/insights\/series\/\">\n                                S\u00e9ries                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'localnews';\" :class=\"activeFilter === 'localnews' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr\/insights\/events\/\">\n                                Ev\u00e9nements                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'podcasts';\" :class=\"activeFilter === 'podcasts' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr\/insights\/webinars\/\">\n                                Webinaires                             <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'aihub';\" :class=\"activeFilter === 'aihub' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr\/insights\/local-search-news\/\">\n                                Actualit\u00e9s                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'Podcasts';\" :class=\"activeFilter === 'Podcasts' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr\/perspectives\/podcasts\/\">\n                                Podcasts                            <\/a>\n                        <\/button>\n                                                <\/div>\n        <\/div>\n\n    \n            <div data-role=\"image-title\" class=\"max-w-1400\">\n            <h3 class=\"title\">\n                Explorer les articles de blog en vedette            <\/h3>\n        <\/div>\n\n                    <div data-role=\"main-article\" class=\"max-w-1400\">\n\n                <div data-category=\"POST\" class=\"position-relative main-post-image-container \"\n                    style=\"background-image: url(https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/Social-media-age-restrictions-660x625-Blog1.jpg);\">\n                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/Social-media-age-restrictions-660x625-Blog1.jpg\" alt=\"main article image\">\n                <\/div>\n\n                <div class=\"main-post-content-container\">\n                    <div class=\"main-post-topics\">\n                                                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/\" class=\"topic-item\">\n                                M\u00e9dias Payants                            <\/a>\n\n                                                    \n                    <\/div>\n\n                    <a class=\"main-post-title\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/restrictions-age-reseaux-sociaux-marques-annonceurs\/\">\n                        Les restrictions d\u2019\u00e2ge sur les r\u00e9seaux sociaux : ce qu\u2019elles signifient pour les marques et les annonceurs                    <\/a>\n\n                    <div class=\"post-related-tags\">\n\n                                                    <div class=\"post-date\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                03 juillet 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Jenna Watson                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            En bref : les restrictions d\u2019\u00e2ge sur les r\u00e9seaux sociaux font de la protection des mineurs un enjeu de planification m\u00e9dia, de ciblage, de mesure et de s\u00e9curit\u00e9 de marque Alors que les pouvoirs publics passent de l\u2019autor\u00e9gulation des plateformes \u00e0 un contr\u00f4le d\u2019\u00e2ge opposable, les marques ne peuvent plus partir du principe que les r\u00e9seaux sociaux resteront des environnements ouverts, mesurables et faciles \u00e0 optimiser pour toucher les jeunes audiences. Cette \u00e9volution traduit une pr\u00e9occupation croissante quant aux effets que peuvent avoir les fils algorithmiques, la publicit\u00e9 personnalis\u00e9e, les contenus d\u2019influenceurs et la messagerie directe sur les plus jeunes utilisateurs, potentiellement plus vuln\u00e9rables \u00e0 la persuasion et aux risques en ligne. Les r\u00e8gles varient encore d\u2019un march\u00e9 \u00e0 l\u2019autre, mais la tendance est claire : l\u2019acc\u00e8s des jeunes, le ciblage des jeunes et les environnements m\u00e9dia proches des usages jeunes deviennent plus restreints, plus sensibles aux enjeux de protection de la vie priv\u00e9e et plus complexes \u00e0 planifier. D\u00e9couvrez pourquoi la planification m\u00e9dia avec contr\u00f4le d\u2019\u00e2ge devient \u00e0 la fois une priorit\u00e9 de protection des mineurs et un enjeu de r\u00e9silience sur l\u2019ensemble du parcours client pour les marques et les annonceurs. Les r\u00e9seaux sociaux ont toujours eu des r\u00e8gles d\u2019\u00e2ge minimum, mais ces r\u00e8gles ont longtemps \u00e9t\u00e9 trait\u00e9es comme des politiques de plateforme plut\u00f4t que comme une v\u00e9ritable infrastructure r\u00e9glementaire. Cette r\u00e9alit\u00e9 commence \u00e0 changer, alors que les l\u00e9gislateurs demandent aux plateformes de prouver qu\u2019elles peuvent identifier les mineurs, restreindre l\u2019acc\u00e8s \u00e0 certains environnements et r\u00e9duire les risques li\u00e9s aux fils algorithmiques, aux publicit\u00e9s personnalis\u00e9es, \u00e0 la messagerie directe et aux contenus cod\u00e9s pour les jeunes. L\u2019intention est importante : les jeunes audiences d\u00e9veloppent encore le jugement critique n\u00e9cessaire pour appr\u00e9hender les contenus persuasifs, l\u2019influence commerciale et la pression sociale en ligne. Dans cette nouvelle r\u00e9alit\u00e9, une meilleure assurance de l\u2019\u00e2ge peut contribuer \u00e0 cr\u00e9er des environnements num\u00e9riques plus s\u00fbrs, surtout au moment o\u00f9 les plateformes et les annonceurs doivent rendre davantage de comptes sur la mani\u00e8re dont les mineurs sont touch\u00e9s et influenc\u00e9s. Pour les annonceurs, il ne s\u2019agit pas seulement de conformit\u00e9. Cette \u00e9volution pourrait transformer la fa\u00e7on dont les marques construisent leurs audiences, briefent la cr\u00e9ation, choisissent leurs canaux, mesurent la performance et prot\u00e8gent leur capital de marque dans des environnements o\u00f9 les jeunes sont pr\u00e9sents, \u00e0 proximit\u00e9 ou volontairement exclus. L\u2019objectif n\u2019est pas de contourner les protections des mineurs, mais de s\u2019adapter de mani\u00e8re responsable \u00e0 un paysage m\u00e9dia o\u00f9 l\u2019acc\u00e8s, le consentement, le ciblage et la responsabilit\u00e9 sont red\u00e9finis. L\u2019Australie \u00e9tablit un pr\u00e9c\u00e9dent pour les restrictions d\u2019\u00e2ge sur les r\u00e9seaux sociaux L\u2019Australie est devenue le point de r\u00e9f\u00e9rence mondial de cette nouvelle vague r\u00e9glementaire. Ses restrictions d\u2019\u00e2ge sur les r\u00e9seaux sociaux obligent les plateformes vis\u00e9es \u00e0 prendre des mesures raisonnables pour emp\u00eacher les Australiens de moins de 16 ans d\u2019avoir un compte, faisant passer la question des conditions d\u2019utilisation des plateformes \u00e0 un contr\u00f4le d\u2019\u00e2ge opposable. Le changement majeur concerne la responsabilit\u00e9. Au lieu de s\u2019en remettre principalement aux utilisateurs pour d\u00e9clarer eux-m\u00eames leur \u00e2ge, les autorit\u00e9s demandent aux plateformes de d\u00e9montrer qu\u2019elles disposent des syst\u00e8mes, des processus et des m\u00e9thodes d\u2019assurance n\u00e9cessaires pour r\u00e9duire l\u2019acc\u00e8s des mineurs. Cela soul\u00e8ve des questions op\u00e9rationnelles pour les plateformes, mais cr\u00e9e aussi, en aval, des enjeux de planification pour les annonceurs qui s\u2019appuient sur ces plateformes pour la port\u00e9e, l\u2019optimisation et les donn\u00e9es d\u2019audience. Le mod\u00e8le australien ne sera probablement pas repris \u00e0 l\u2019identique ailleurs, mais il a chang\u00e9 la conversation mondiale en faisant de l\u2019acc\u00e8s des moins de 16 ans aux r\u00e9seaux sociaux un enjeu de politique publique courant, et non plus un d\u00e9bat de niche sur la s\u00e9curit\u00e9 des enfants. Les politiques de restriction d\u2019\u00e2ge \u00e9voluent de fa\u00e7on in\u00e9gale selon les march\u00e9s La tendance mondiale est claire, mais les r\u00e8gles ne sont pas les m\u00eames partout. Certains march\u00e9s envisagent de restreindre directement l\u2019acc\u00e8s; d\u2019autres renforcent l\u2019assurance de l\u2019\u00e2ge, le consentement parental, la protection de la vie priv\u00e9e des jeunes, la responsabilit\u00e9 des plateformes ou les r\u00e8gles publicitaires, sans aller jusqu\u2019\u00e0 une interdiction compl\u00e8te. March\u00e9Orientation actuelle pour les marques et les annonceurs\u00c9tats-UnisPas d\u2019interdiction f\u00e9d\u00e9rale unique des r\u00e9seaux sociaux, mais une mosa\u00efque de r\u00e8gles \u00c9tat par \u00c9tat qui \u00e9volue rapidement. La Floride, par exemple, restreint les comptes de r\u00e9seaux sociaux pour les enfants de moins de 14 ans et exige le consentement parental pour les jeunes de 14 et 15 ans.CanadaUn projet de loi f\u00e9d\u00e9ral propos\u00e9 cr\u00e9erait des r\u00e8gles plus strictes en mati\u00e8re de s\u00e9curit\u00e9 en ligne et pourrait exiger une v\u00e9rification ou une estimation de l\u2019\u00e2ge pour emp\u00eacher les moins de 16 ans de d\u00e9tenir un compte sur certaines plateformes.Royaume-UniLe pays se dirige vers des protections plus strictes pour les moins de 16 ans, avec Ofcom appel\u00e9 \u00e0 jouer un r\u00f4le central dans l\u2019application, l\u2019assurance de l\u2019\u00e2ge et la responsabilit\u00e9 des plateformes.EspagneL\u2019un des exemples europ\u00e9ens les plus clairs d\u2019une restriction propos\u00e9e de l\u2019acc\u00e8s aux r\u00e9seaux sociaux pour les moins de 16 ans, avec une v\u00e9rification efficace de l\u2019\u00e2ge au c\u0153ur de la discussion.AllemagnePas d\u2019interdiction compl\u00e8te, mais de fortes attentes en mati\u00e8re de protection des jeunes par la r\u00e9glementation nationale et les obligations europ\u00e9ennes. L\u2019accent est davantage mis sur la vie priv\u00e9e, la s\u00e9curit\u00e9 et la responsabilit\u00e9 des plateformes.FranceLa France a d\u00e9j\u00e0 introduit un cadre de majorit\u00e9 num\u00e9rique exigeant le consentement parental pour les enfants de moins de 15 ans qui souhaitent s\u2019inscrire \u00e0 des r\u00e9seaux sociaux, avec un d\u00e9bat qui se poursuit autour de protections plus fortes.EuropeLe r\u00e8glement sur les services num\u00e9riques de l\u2019UE limite d\u00e9j\u00e0 la capacit\u00e9 des plateformes \u00e0 diffuser des publicit\u00e9s fond\u00e9es sur le profilage lorsqu\u2019elles savent avec une certitude raisonnable que l\u2019utilisateur est mineur. Ce contexte europ\u00e9en est important. En vertu du r\u00e8glement sur les services num\u00e9riques, les annonceurs ne devraient pas seulement surveiller les interdictions compl\u00e8tes. M\u00eame dans les pays o\u00f9 l\u2019acc\u00e8s aux r\u00e9seaux sociaux n\u2019est pas enti\u00e8rement restreint, le ciblage des jeunes devient plus limit\u00e9, plus r\u00e9glement\u00e9 et plus sensible sur le plan de la r\u00e9putation. Cela signifie aussi que les marques doivent suivre la r\u00e9glementation \u00e0 deux niveaux : qui peut acc\u00e9der \u00e0 une plateforme, et ce que les annonceurs peuvent faire une fois que les utilisateurs s\u2019y trouvent. Ces deux questions sont li\u00e9es, mais elles ne sont pas identiques. La question de l\u2019application reste ouverte M\u00eame si la r\u00e9glementation devient plus ambitieuse, son application restera complexe. Des plateformes comme Meta, TikTok, Snapchat et d\u2019autres limitent d\u00e9j\u00e0 de nombreuses options de ciblage pour les mineurs, mais cela ne veut pas dire que les jeunes utilisateurs disparaissent du jour au lendemain des audiences des plateformes. C\u2019est une nuance importante. Le contr\u00f4le d\u2019\u00e2ge n\u2019est pas un simple interrupteur qui s\u00e9pare nettement les mineurs des adultes. Il d\u00e9pend plut\u00f4t de signaux d\u2019\u00e2ge, du comportement des utilisateurs, de la conception des plateformes, des r\u00e8gles de confidentialit\u00e9, des m\u00e9thodes techniques de v\u00e9rification, des parcours de consentement parental et de la capacit\u00e9 d\u2019application. Aux \u00c9tats-Unis en particulier, l\u2019absence d\u2019une norme f\u00e9d\u00e9rale unique pourrait cr\u00e9er un environnement op\u00e9rationnel plus fragment\u00e9, o\u00f9 les plateformes, les annonceurs et les \u00e9quipes juridiques doivent composer avec des obligations diff\u00e9rentes selon les \u00c9tats. Pour les marques, il ne faut pas conclure que l\u2019incertitude entourant l\u2019application des r\u00e8gles \u00e9limine le risque. La planification m\u00e9dia dans les environnements proches des audiences jeunes exigera plut\u00f4t une gouvernance plus solide, une documentation plus claire et plus de flexibilit\u00e9 \u00e0 mesure que les politiques des plateformes et les r\u00e8gles locales \u00e9volueront. L\u2019impact sur les annonceurs d\u00e9passe la port\u00e9e aupr\u00e8s des jeunes Pour les annonceurs, le premier effet est \u00e9vident : l\u2019acc\u00e8s aux jeunes audiences pourrait devenir plus limit\u00e9 sur les grandes plateformes sociales. Mais l\u2019impact le plus important est plus large que la simple port\u00e9e aupr\u00e8s des jeunes. Les restrictions d\u2019\u00e2ge pourraient influencer la fa\u00e7on dont les marques planifient, ciblent, mesurent et optimisent leurs campagnes \u00e0 toutes les \u00e9tapes du parcours. Les principaux impacts comprennent : Un acc\u00e8s r\u00e9duit aux audiences de moins de 16 ans ou de moins de 18 ans sur les grandes plateformes sociales Des limites accrues au ciblage personnalis\u00e9 et au profilage des mineurs Des angles morts plus importants dans la mesure si les plateformes collectent ou exposent moins de donn\u00e9es li\u00e9es \u00e0 l\u2019\u00e2ge Un examen plus strict des cr\u00e9ations cod\u00e9es jeunesse, des partenariats avec des influenceurs, du jeu vid\u00e9o et des contenus de divertissement Des attentes plus \u00e9lev\u00e9es en mati\u00e8re de s\u00e9curit\u00e9 de marque pour les annonceurs qui \u00e9voluent \u00e0 proximit\u00e9 des jeunes audiences Un possible d\u00e9placement du mix m\u00e9dia vers la vid\u00e9o contextuelle, la t\u00e9l\u00e9vision connect\u00e9e, le retail media, le search, la d\u00e9couverte locale, les \u00e9diteurs adapt\u00e9s aux familles et les audiences de parents ou de tuteurs La mesure pourrait devenir particuli\u00e8rement difficile. Si les plateformes r\u00e9duisent la quantit\u00e9 de donn\u00e9es li\u00e9es \u00e0 l\u2019\u00e2ge qu\u2019elles collectent, exposent ou permettent aux annonceurs d\u2019utiliser, les marques pourraient se retrouver avec des diagnostics d\u2019audience moins pr\u00e9cis, moins de leviers d\u2019optimisation et moins de certitude quant aux personnes touch\u00e9es. Cela pourrait rendre la mesure de l\u2019incr\u00e9mentalit\u00e9, la mod\u00e9lisation du mix m\u00e9dia, l\u2019analyse de performance contextuelle et les reportings respectueux de la vie priv\u00e9e encore plus importants. La gouvernance cr\u00e9ative et celle des influenceurs gagneront en importance La planification avec contr\u00f4le d\u2019\u00e2ge ne se r\u00e9sume pas aux param\u00e8tres de ciblage. Elle concerne aussi ce que la cr\u00e9ation est con\u00e7ue pour signaler, qui appara\u00eet dans le contenu, quels influenceurs sont impliqu\u00e9s et o\u00f9 le contenu risque de circuler. Les marques devraient s\u2019attendre \u00e0 un examen plus strict des campagnes qui ne ciblent pas explicitement les mineurs, mais qui reposent tout de m\u00eame sur des codes jeunesse : esth\u00e9tiques de jeu vid\u00e9o, formats de cr\u00e9ateurs, langage de fandom, temps forts de l\u2019ann\u00e9e scolaire, propri\u00e9t\u00e9s de divertissement pour adolescents ou tendances natives des plateformes populaires aupr\u00e8s des jeunes. Il en va de m\u00eame pour les partenariats avec des influenceurs, o\u00f9 les contenus de marque peuvent toucher des audiences par l\u2019interm\u00e9diaire des syst\u00e8mes de recommandation, des reposts, des commentaires et des communaut\u00e9s de fans d\u2019une mani\u00e8re plus difficile \u00e0 contr\u00f4ler que les placements m\u00e9dia payants. Cela ne veut pas dire que les marques devraient \u00e9viter les cr\u00e9ations culturellement pertinentes. Elles doivent plut\u00f4t se doter de r\u00e8gles plus claires pour d\u00e9terminer quand les codes jeunesse sont appropri\u00e9s, \u00e0 quelles audiences ils s\u2019adressent, quelles plateformes conviennent et comment le risque sera \u00e9valu\u00e9 avant le lancement. Comment les marques devraient se pr\u00e9parer d\u00e8s maintenant Les marques devraient traiter cette nouvelle r\u00e9alit\u00e9 comme un enjeu de r\u00e9silience m\u00e9dia sur l\u2019ensemble du parcours client. \u00c0 mesure que les plateformes sociales deviennent plus restreintes pour les mineurs, les marques auront besoin de strat\u00e9gies qui ne d\u00e9pendent pas du ciblage direct des jeunes. Cela veut dire renforcer la planification contextuelle, la gouvernance cr\u00e9ative, la mesure respectueuse de la vie priv\u00e9e, l\u2019orchestration des m\u00e9dias payants sur l\u2019ensemble du parcours et une visibilit\u00e9 plus r\u00e9siliente en optimisation de la recherche et en d\u00e9couverte locale. Les marques qui d\u00e9veloppent cette flexibilit\u00e9 maintenant seront mieux plac\u00e9es si les r\u00e8gles des plateformes se durcissent rapidement. Un plan de pr\u00e9paration pratique devrait commencer par les bases : comprendre o\u00f9 les jeunes audiences apparaissent aujourd\u2019hui dans le plan m\u00e9dia, quelles campagnes reposent sur le ciblage par \u00e2ge, quels assets cr\u00e9atifs pourraient \u00eatre consid\u00e9r\u00e9s comme cod\u00e9s jeunesse et quels cadres de mesure d\u00e9pendent des donn\u00e9es d\u2019\u00e2ge des plateformes. Les \u00e9quipes marketing devraient commencer par se poser les questions suivantes : Quelles campagnes d\u00e9pendent actuellement d\u2019un acc\u00e8s direct aux audiences de moins de 16 ans ou de moins de 18 ans? O\u00f9 les jeunes audiences sont-elles touch\u00e9es indirectement par l\u2019interm\u00e9diaire de cr\u00e9ateurs, de contenus de divertissement, du jeu vid\u00e9o ou d\u2019adjacences contextuelles? Quels march\u00e9s pr\u00e9sentent la plus forte exposition r\u00e9glementaire ou l\u2019environnement politique qui \u00e9volue le plus rapidement? Les \u00e9quipes cr\u00e9atives peuvent-elles distinguer les messages pertinents pour les jeunes, les familles et les adultes? Les \u00e9quipes m\u00e9dia disposent-elles d\u2019options de rechange si la port\u00e9e, le ciblage ou la mesure sur les r\u00e9seaux sociaux deviennent plus restreints? Les \u00e9quipes brand safety, juridiques, confidentialit\u00e9 et m\u00e9dia sont-elles align\u00e9es sur ce que \u00ab proche des audiences jeunes \u00bb signifie pour l\u2019entreprise? Il ne s\u2019agit pas de mettre l\u2019innovation en pause, mais de b\u00e2tir un syst\u00e8me m\u00e9dia suffisamment diversifi\u00e9, gouvern\u00e9 et disciplin\u00e9 sur le plan de la mesure pour r\u00e9sister aux changements r\u00e9glementaires. Vous souhaitez b\u00e2tir une strat\u00e9gie m\u00e9dia capable de performer dans un environnement plus r\u00e9glement\u00e9, plus sensible \u00e0 la protection de la vie priv\u00e9e et de plus en plus soumis au contr\u00f4le d\u2019\u00e2ge? Contactez DAC pour d\u00e9couvrir comment nos \u00e9quipes int\u00e9gr\u00e9es en m\u00e9dia, search, analytics et strat\u00e9gie peuvent vous aider \u00e0 vous adapter avec confiance.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/restrictions-age-reseaux-sociaux-marques-annonceurs\/\" class=\"custom-cta\">\n                        En savoir plus                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/AI-wont-fix-bad-customer-data-Blog1-875x438-1.jpg\" alt=\"L\u2019IA ne corrigera pas de mauvaises donn\u00e9es client: pourquoi la pr\u00e9paration du CRM passe avant tout\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/ia-ne-corrigera-pas-mauvaises-donnees-client-preparation-crm\/\">L\u2019IA ne corrigera pas de mauvaises donn\u00e9es client: pourquoi la pr\u00e9paration du CRM passe avant tout<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    22 juin 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Ruchika Dhunna\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Ruchika Dhunna                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/\">Proove Analytics<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\" alt=\"Ce que les CMO doivent exiger d\u2019un partenaire m\u00e9dia aujourd\u2019hui\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/strategy\/ce-que-les-cmo-doivent-exiger-dun-partenaire-media-aujourdhui\/\">Ce que les CMO doivent exiger d\u2019un partenaire m\u00e9dia aujourd\u2019hui<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    04 juin 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Nasser Sahlool\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Nasser Sahlool                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/strategy\/\">Strat\u00e9gie<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/GML-Blog1-875x438-1.jpg\" alt=\"Google Marketing Live 2026 : 4 points cl\u00e9s\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/google-marketing-live-2026-points-cles\/\">Google Marketing Live 2026 : 4 points cl\u00e9s<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    28 mai 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Victoria Khinevich\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Victoria Khinevich                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/paid-media\/\">M\u00e9dias Payants<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Plus de nouvelles                        <\/h4>\n                        <p class=\"subtitle\">\n                            Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.                        <\/p>\n                    <\/div>\n\n                    <div data-role=\"form-group\">\n\n                        <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_6a5245eb97a7f'>\n        <div class='d-flex input'>\n            <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n            <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n        <\/div>\n        <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n        \n        <p class='hubspot-status' id='hubspot_form_6a5245eb97a7f_status'><\/p>\n    <\/form>\n    <script>\n    document.addEventListener('DOMContentLoaded', function() {\n        var loadedAt = Date.now();\n        var form = document.getElementById('hubspot_form_6a5245eb97a7f');\n        form.addEventListener('submit', function(event) {\n            if (!form.checkValidity()) {\n                event.preventDefault();\n                form.reportValidity();\n                return; \/\/ Exit the function\n            }\n\n            event.preventDefault();\n            \/\/ Collect the form data\n            var emailInput = this.querySelector('input[name=\\'email\\']');\n            var email = emailInput.value;\n\n            \/\/ Email validation\n            var emailPattern = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/; \/\/ Simple email regex\n            \/\/ Use custom selector if provided, otherwise use the specific status element for this form\n            var statusElement = '.hubspot-status' ? document.querySelector('.hubspot-status') : document.getElementById('hubspot_form_6a5245eb97a7f_status');\n\n            if (!emailPattern.test(email)) {\n                statusElement.textContent = 'Please enter a valid email address.';\n                statusElement.style.color = 'red';\n                statusElement.style.paddingTop = '10px';\n                statusElement.classList.add('showing-message');\n                statusElement.classList.remove('d-none');\n                return; \/\/ Stop the form submission\n            }\n\n            \/\/ Submit through the site's form proxy (form IDs stay server-side)\n            fetch('https:\/\/www.dacgroup.com\/fr\/wp-json\/api\/v1\/forms\/submit', {\n                method: 'POST',\n                headers: {\n                    'Content-Type': 'application\/json'\n                },\n                body: JSON.stringify({\n                    form: 'newsletter',\n                    source: 'newsletter-inline',\n                    lang: 'fr',\n                    email: email,\n                    hp: form.querySelector('input[name=\\'dac_hp\\']').value,\n                    turnstileToken: (form.querySelector('[name=\\'cf-turnstile-response\\']') || {}).value || '',\n                    elapsed: Date.now() - loadedAt,\n                    pageUri: window.location.href,\n                    pageName: document.title\n                })\n            })\n            .then(response => response.json().catch(function() { return {}; }).then(result => {\n                if (response.ok && result.success) {\n                    \/\/ Status element should already be properly defined, but fallback to form-specific element if needed\n                    if(!statusElement) {\n                        statusElement = document.getElementById('hubspot_form_6a5245eb97a7f_status');\n                    }\n\n                    if(statusElement) {\n                        statusElement.textContent = \"Formulaire soumis avec succ\\u00e8s !\";\n                        statusElement.style.color = 'green';\n                        statusElement.style.paddingTop = '10px';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                    }\n\n                    var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                    if(!!userInfo)\n                    {\n                        userInfo.event = 'Form_submit';\n                        userInfo.email = email;\n                        userInfo.form_name = 'Newsletter';\n                        window.dataLayer = window.dataLayer || [];\n                        window.dataLayer.push(userInfo);\n                    }\n\n                    emailInput.value = ''; \/\/ Clear the email field\n                    window.dispatchEvent(new CustomEvent('newsletter-submit'));\n                } else {\n                    if(statusElement) {\n                        statusElement.textContent = (result.data && result.data.message) || \"Une erreur s'est produite lors de la soumission du formulaire.\";\n                        statusElement.style.color = 'red';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                        statusElement.style.paddingTop = '10px';\n                    }\n                }\n            }))\n            .catch(error => {\n                console.error('Error:', error);\n                \/\/ Ensure we have the correct status element for this specific form\n                if(!statusElement) {\n                    statusElement = document.getElementById('hubspot_form_6a5245eb97a7f_status');\n                }\n                if(statusElement) {\n                    statusElement.textContent = \"Une erreur s'est produite lors de la soumission du formulaire.\";\n                    statusElement.style.color = 'red';\n                    statusElement.style.paddingTop = '10px';\n                    statusElement.classList.add('showing-message');\n                    statusElement.classList.remove('d-none');\n                }\n            });\n        });\n    });\n<\/script>\n                        <button class=\"subscribe-btn\" type=\"button\" @click=\"handleTopSubmission()\">\n                            SOUMETTRE                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\"\n                                        fill=\"black\" \/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\"\n                                        fill=\"white\" \/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n\n                    <\/div>\n\n                <\/div>\n            <\/div>\n\n        <\/div>\n    \n    \n        <div data-role=\"topic-filter-container\" class=\"max-w-1400\">\n            <h5>\n                D\u00e9couvrez tous les articles de DAC            <\/h5>\n\n            <p>\n                D\u00e9couvrez les points de vue d&#8217;experts et des id\u00e9es concr\u00e8tes pour optimiser votre strat\u00e9gie marketing d\u00e8s aujourd&#8217;hui.            <\/p>\n\n                            <div data-role=\"topic-filter-search\">\n\n                    <label for=\"open-filter-button\">\n                        Filtrer par sujet                    <\/label>\n\n                    <div class=\"filter-button-row flex-wrap\">\n                        <button class=\"topic-button\" :class=\"activeType == 'all' ? 'active' : ''\" @click=\"setActiveType('all', 'SEE ALL')\">\n                        TOUS                        <\/button>\n\n                                                    <button\n                                data-index=\"0\"\n                                style=\"transition-delay: 0ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'paid-media' ? 'active' : ''\"\n                                @click=\"setActiveType('paid-media', 'M\u00e9dias Payants')\"\n                            >\n                                M\u00e9dias Payants                            <\/button>\n                                                    <button\n                                data-index=\"1\"\n                                style=\"transition-delay: 50ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'search-optimization' ? 'active' : ''\"\n                                @click=\"setActiveType('search-optimization', 'Optimisation de la recherche')\"\n                            >\n                                Optimisation de la recherche                            <\/button>\n                                                    <button\n                                data-index=\"2\"\n                                style=\"transition-delay: 100ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'local-search' ? 'active' : ''\"\n                                @click=\"setActiveType('local-search', 'La Recherche Locale')\"\n                            >\n                                La Recherche Locale                            <\/button>\n                                                    <button\n                                data-index=\"3\"\n                                style=\"transition-delay: 150ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'strategy' ? 'active' : ''\"\n                                @click=\"setActiveType('strategy', 'Strat\u00e9gie')\"\n                            >\n                                Strat\u00e9gie                            <\/button>\n                                                    <button\n                                data-index=\"4\"\n                                style=\"transition-delay: 200ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'creative' ? 'active' : ''\"\n                                @click=\"setActiveType('creative', 'Cr\u00e9ative')\"\n                            >\n                                Cr\u00e9ative                            <\/button>\n                                                    <button\n                                data-index=\"5\"\n                                style=\"transition-delay: 250ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'analytics' ? 'active' : ''\"\n                                @click=\"setActiveType('analytics', 'Proove Analytics')\"\n                            >\n                                Proove Analytics                            <\/button>\n                                                    <button\n                                data-index=\"6\"\n                                style=\"transition-delay: 300ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'development' ? 'active' : ''\"\n                                @click=\"setActiveType('development', 'D\u00e9veloppement')\"\n                            >\n                                D\u00e9veloppement                            <\/button>\n                        \n                        <span data-role=\"spinner\" x-show=\"isLoading\" x-cloak>\n                            <svg class=\"animate-spin\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"#171616\" stroke-width=\"4\" fill=\"none\" stroke-dasharray=\"31.4 31.4\">\n                                    <animateTransform attributeName=\"transform\" attributeType=\"XML\" type=\"rotate\" from=\"0 12 12\" to=\"360 12 12\" dur=\"1s\" repeatCount=\"indefinite\" \/>\n                                <\/circle>\n                            <\/svg>\n                        <\/span>\n                    <\/div>\n\n\n                    <button @click=\"setMenuVisibleTo(true)\" id=\"open-filter-button\">\n                        <span class=\"d-inline-flex justiy-content-center align-items-center\" x-text=\"selectedLabel\"><\/span>\n                        <span class=\"d-inline-block\">\n                            <svg width=\"22\" height=\"23\" viewBox=\"0 0 22 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path\n                                    d=\"M4.16797 8.02515V1.06421C4.16797 0.591553 3.78125 0.204834 3.30859 0.204834C2.83594 0.204834 2.44922 0.591553 2.44922 1.06421V8.02515C0.988281 8.45483 0 9.7439 0 11.2048C0 12.6658 0.988281 13.9548 2.40625 14.3845V21.3455C2.40625 21.8181 2.79297 22.2048 3.26562 22.2048C3.73828 22.2048 4.125 21.8181 4.125 21.3455V14.3845C5.54297 13.9978 6.53125 12.7087 6.53125 11.2048C6.53125 9.70093 5.58594 8.45483 4.16797 8.02515ZM2.79297 12.6658C2.66406 12.6228 2.57812 12.5798 2.49219 12.5369C2.01953 12.2361 1.71875 11.7634 1.71875 11.2048C1.71875 10.6462 2.01953 10.1736 2.49219 9.8728C2.57812 9.82983 2.66406 9.78687 2.79297 9.7439C2.83594 9.7439 2.87891 9.70093 2.92188 9.70093C2.96484 9.70093 3.00781 9.70093 3.00781 9.65796C3.09375 9.65796 3.17969 9.65796 3.26562 9.65796C3.35156 9.65796 3.4375 9.65796 3.52344 9.70093C3.56641 9.70093 3.60937 9.70093 3.60937 9.7439C3.65234 9.7439 3.69531 9.78687 3.73828 9.78687C3.86719 9.82983 3.95312 9.8728 4.03906 9.91577C4.51172 10.2166 4.8125 10.6892 4.8125 11.2478C4.8125 11.8064 4.51172 12.2791 4.03906 12.5798C3.99609 12.5798 3.86719 12.6228 3.78125 12.6658C3.73828 12.6658 3.69531 12.7087 3.65234 12.7087C3.60938 12.7087 3.56641 12.7087 3.56641 12.7517C3.48047 12.7517 3.39453 12.7947 3.30859 12.7947C3.22266 12.7947 3.13672 12.7947 3.05078 12.7517C3.00781 12.7517 2.96484 12.7517 2.96484 12.7087C2.87891 12.7087 2.83594 12.6658 2.79297 12.6658Z\"\n                                    fill=\"#171616\" \/>\n                                <path\n                                    d=\"M11.8594 2.3103V1.06421C11.8594 0.591553 11.4727 0.204834 11 0.204834C10.5273 0.204834 10.1406 0.591553 10.1406 1.06421V2.3103C8.72266 2.69702 7.73438 3.98608 7.73438 5.48999C7.73438 6.9939 8.72266 8.23999 10.1406 8.66968V21.3884C10.1406 21.8611 10.5273 22.2478 11 22.2478C11.4727 22.2478 11.8594 21.8611 11.8594 21.3884V8.62671C13.2773 8.23999 14.2656 6.95093 14.2656 5.44702C14.2656 3.94312 13.2773 2.69702 11.8594 2.3103ZM11.3437 6.95093C11.3008 6.95093 11.2578 6.95093 11.2578 6.9939C11.1719 6.9939 11.0859 7.03687 11 7.03687C10.9141 7.03687 10.8281 7.03687 10.7422 6.9939C10.6992 6.9939 10.6562 6.9939 10.6562 6.95093C10.6133 6.95093 10.5703 6.90796 10.5273 6.90796C10.3984 6.86499 10.3125 6.82202 10.2266 6.77905C9.75391 6.47827 9.45312 6.00562 9.45312 5.44702C9.45312 4.88843 9.75391 4.41577 10.2266 4.11499C10.3125 4.07202 10.3984 4.02905 10.5273 3.98608C10.5703 3.98608 10.6133 3.94312 10.6562 3.94312C10.6992 3.94312 10.7422 3.94312 10.7422 3.90015C10.8281 3.90015 10.9141 3.85718 11 3.85718C11.0859 3.85718 11.1719 3.85718 11.2578 3.90015C11.3008 3.90015 11.3437 3.90015 11.3437 3.94312C11.3867 3.94312 11.4297 3.98608 11.4727 3.98608C11.6016 4.07202 11.6875 4.11499 11.7734 4.15796C12.2461 4.45874 12.5469 4.9314 12.5469 5.48999C12.5469 6.04858 12.2461 6.52124 11.7734 6.82202C11.6875 6.86499 11.6016 6.90796 11.4727 6.95093C11.4297 6.95093 11.3867 6.95093 11.3437 6.95093Z\"\n                                    fill=\"#171616\" \/>\n                                <path\n                                    d=\"M19.5508 12.9236V1.06421C19.5508 0.591553 19.1641 0.204834 18.6914 0.204834C18.2187 0.204834 17.832 0.591553 17.832 1.06421V12.9236C16.4141 13.3103 15.4258 14.5994 15.4258 16.1033C15.4258 17.6072 16.4141 18.8533 17.832 19.283V21.3455C17.832 21.8181 18.2187 22.2048 18.6914 22.2048C19.1641 22.2048 19.5508 21.8181 19.5508 21.3455V19.283C20.9687 18.8962 21.957 17.6072 21.957 16.1033C21.957 14.5994 20.9687 13.3533 19.5508 12.9236ZM19.0781 17.6072C19.0352 17.6072 18.9922 17.6072 18.9922 17.6501C18.9062 17.6501 18.8203 17.6931 18.7344 17.6931C18.6484 17.6931 18.5625 17.6931 18.4766 17.6501C18.4336 17.6501 18.3906 17.6501 18.3906 17.6072C18.3477 17.6072 18.3047 17.5642 18.2617 17.5642C18.1328 17.5212 18.0469 17.4783 17.9609 17.4353C17.4883 17.1345 17.1875 16.6619 17.1875 16.1033C17.1875 15.5447 17.4883 15.072 17.9609 14.7712C18.0469 14.7283 18.1328 14.6853 18.2617 14.6423C18.3047 14.6423 18.3477 14.5994 18.3906 14.5994C18.4336 14.5994 18.4766 14.5994 18.4766 14.5564C18.5625 14.5564 18.6484 14.5134 18.7344 14.5134C18.8203 14.5134 18.9062 14.5134 18.9922 14.5564C19.0352 14.5564 19.0781 14.5564 19.0781 14.5994C19.1211 14.5994 19.1641 14.6423 19.207 14.6423C19.3359 14.6853 19.4219 14.7283 19.5078 14.7712C19.9805 15.072 20.2812 15.5447 20.2812 16.1033C20.2812 16.6619 19.9805 17.1345 19.5078 17.4353C19.4219 17.4783 19.3359 17.5212 19.207 17.5642C19.1211 17.5642 19.1211 17.6072 19.0781 17.6072Z\"\n                                    fill=\"#171616\" \/>\n                            <\/svg>\n                        <\/span>\n                    <\/button>\n                <\/div>\n\n                <aside x-show=\"isMenuShowing\" x-cloak @click=\"setMenuVisibleTo(false)\" data-role=\"sliding-filter-menu\">\n                    <div @click.stop x-show=\"isMenuShowing\" x-transition:enter=\"transition ease-out duration-300\"\n                        x-transition:enter-start=\"translate-x-outside\" x-transition:enter-end=\"transition-x-inside\"\n                        x-transition:leave=\"transition ease-in duration-300\" x-transition:leave-start=\"translate-x-inside\"\n                        x-transition:leave-end=\"translate-x-outside\" class=\"menu-content\">\n                        <ul class=\"d-flex flex-column\">\n                            <li @click=\"setMenuVisibleTo(false)\" role=\"button\">\n                                <span class=\"d-inline-block pb-1\">\n                                    <svg width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\"\n                                        xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                            d=\"M16.0247 9.22553H4.08469L6.93291 12.3063C7.24353 12.6423 7.2435 13.1607 6.93285 13.4966C6.58578 13.8719 5.99253 13.8719 5.64551 13.4965L0.872194 8.33348L5.64551 3.17041C5.99253 2.79506 6.58578 2.79503 6.93285 3.17034C7.2435 3.50628 7.24354 4.02464 6.93293 4.36063L4.08465 7.44158H16.0247C16.5173 7.44158 16.9166 7.84093 16.9166 8.33355C16.9166 8.82618 16.5173 9.22553 16.0247 9.22553Z\"\n                                            fill=\"#363534\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Back\n                            <\/li>\n                            <li @click=\"setActiveType('all', 'SEE ALL')\" role=\"button\">\n                            TOUS                            <\/li>\n\n                                                            <li role=\"button\" @click=\"setActiveType('paid-media', 'M\u00e9dias Payants')\">\n                                    M\u00e9dias Payants                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('search-optimization', 'Optimisation de la recherche')\">\n                                    Optimisation de la recherche                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('local-search', 'La Recherche Locale')\">\n                                    La Recherche Locale                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('strategy', 'Strat\u00e9gie')\">\n                                    Strat\u00e9gie                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('creative', 'Cr\u00e9ative')\">\n                                    Cr\u00e9ative                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('analytics', 'Proove Analytics')\">\n                                    Proove Analytics                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('development', 'D\u00e9veloppement')\">\n                                    D\u00e9veloppement                                <\/li>\n                                                    <\/ul>\n                    <\/div>\n\n                <\/aside>\n                    <\/div>\n\n        <div data-role=\"content-result-container\" class=\"max-w-1400\">\n            <div class=\"content-list\"> <\/div>\n\n                            <div class=\"d-flex flex-row align-items-center justify-content-center read-more-container\">\n                    <button x-cloak x-show=\"hasMorePosts\" x-on:click=\"loadMorePosts()\" x-bind:disabled=\"isLoading\"\n                        class=\"read-more-button\">\n                        <span x-show=\"isLoading\"> Chargement&#8230;<\/span>\n                        <span x-show=\"!isLoading\">Charger plus d&#8217;articles<\/span>\n                    <\/button>\n                <\/div>\n                    <\/div>\n\n    \n            <div data-role=\"discover-more-container\" class=\"w-100\">\n            <div class=\"title-container max-w-1400\">\n                <h5 class=\"title\">\n                    D\u00e9couvrez davantage d\u2019analyses de DAC                <\/h5>\n\n                <a href=https:\/\/www.dacgroup.com\/fr\/decouvrir\/                    class=\"more-content-large d-none d-lg-flex\">\n                    EXPLORER                    <svg width=\"24\" height=\"17\" viewBox=\"0 0 24 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path\n                            d=\"M19.7303 9.46276L14.8759 14.7137C14.5429 15.074 14.5429 15.6298 14.876 15.99C15.2481 16.3924 15.8842 16.3924 16.2563 15.9899L23.1809 8.49991L16.2563 1.00988C15.8842 0.607416 15.2481 0.607379 14.876 1.0098C14.5429 1.37001 14.5429 1.92582 14.8759 2.28607L19.7303 7.53683H0.962963C0.431133 7.53683 0 7.96796 0 8.49979C0 9.03162 0.431133 9.46276 0.962963 9.46276H19.7303Z\"\n                            fill=\"#171616\" \/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n\n\n            \n\n            <div class=\"d-flex d-lg-none w-100 align-items-center justify-content-center insight-cta-container\">\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/decouvrir\/' class=\"btn_primary-filled_white_none  \"  >\n                        \n                        <div>Explorer<\/div>\n\n                        \n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n        <\/div>\n    \n<\/section>\n\n\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur<br class=\"d-none d-lg-block\"> les principales tendances du digital, directement dans votre bo\u00eete mail.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a5245eba53d1'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a5245eba53d1');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/fr\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'fr',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"Une erreur s'est produite lors de la soumission du formulaire.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":116692,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/blog-dac-gutenberg.php","meta":{"content-type":"","footnotes":""},"class_list":["post-116715","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog | DAC\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T23:49:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/\",\"name\":\"Blog | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\"},\"datePublished\":\"2024-12-27T18:27:48+00:00\",\"dateModified\":\"2026-01-12T23:49:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/","og_locale":"fr_FR","og_type":"article","og_title":"Blog | DAC","og_url":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2026-01-12T23:49:18+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/","url":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/","name":"Blog | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr\/#website"},"datePublished":"2024-12-27T18:27:48+00:00","dateModified":"2026-01-12T23:49:18+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/www.dacgroup.com\/fr\/perspectives\/"},{"@type":"ListItem","position":3,"name":"Blog"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/fr\/#website","url":"https:\/\/www.dacgroup.com\/fr\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/fr\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/pages\/116715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/comments?post=116715"}],"version-history":[{"count":4,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/pages\/116715\/revisions"}],"predecessor-version":[{"id":162141,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/pages\/116715\/revisions\/162141"}],"up":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/pages\/116692"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/media?parent=116715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}