{"id":150512,"date":"2025-10-02T11:28:47","date_gmt":"2025-10-02T16:28:47","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/rachel-kaplan-2\/"},"modified":"2025-10-02T11:28:47","modified_gmt":"2025-10-02T16:28:47","slug":"rachel-kaplan","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/","title":{"rendered":"Rachel Kaplan"},"content":{"rendered":"<p>Rachel Kaplan est une strat\u00e8ge digitale et de contenu chez DAC, o\u00f9 elle conjugue cr\u00e9ativit\u00e9 et m\u00e9thode dans chacun de ses projets, qu\u2019il s\u2019agisse de concevoir des calendriers \u00e9ditoriaux ou d\u2019\u00e9laborer des strat\u00e9gies de contenu pens\u00e9es autour du parcours client. Elle poss\u00e8de une solide exp\u00e9rience en planification m\u00e9dia, strat\u00e9gie sociale et cr\u00e9ation de contenu dans les secteurs du divertissement et du retail, ayant particip\u00e9 \u00e0 des campagnes aussi bien pour des films prim\u00e9s que pour des marques grand public. Chez DAC, Rachel s\u2019assure que chaque contenu, organique ou sponsoris\u00e9, ait une v\u00e9ritable raison d\u2019\u00eatre, soit adapt\u00e9 \u00e0 son support et con\u00e7u pour g\u00e9n\u00e9rer de la performance. Son approche repose sur une ma\u00eetrise fine du storytelling, un esprit analytique aff\u00fbt\u00e9 et une capacit\u00e9 naturelle \u00e0 adapter les id\u00e9es pour en faire de v\u00e9ritables leviers de croissance<\/p>\n","protected":false},"featured_media":151085,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150512","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rachel Kaplan | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rachel Kaplan | DAC\" \/>\n<meta property=\"og:description\" content=\"Rachel Kaplan est une strat\u00e8ge digitale et de contenu chez DAC, o\u00f9 elle conjugue cr\u00e9ativit\u00e9 et m\u00e9thode dans chacun de ses projets, qu\u2019il s\u2019agisse de concevoir des calendriers \u00e9ditoriaux ou d\u2019\u00e9laborer des strat\u00e9gies de contenu pens\u00e9es autour du parcours client. Elle poss\u00e8de une solide exp\u00e9rience en planification m\u00e9dia, strat\u00e9gie sociale et cr\u00e9ation de contenu dans [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Rachel-Kaplan-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/\",\"name\":\"Rachel Kaplan | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Rachel-Kaplan-1.jpg\",\"datePublished\":\"2025-10-02T16:28:47+00:00\",\"dateModified\":\"2025-10-02T16:28:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Rachel-Kaplan-1.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Rachel-Kaplan-1.jpg\",\"width\":400,\"height\":300,\"caption\":\"Rachel Kaplan - Contributing Expert\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rachel Kaplan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rachel Kaplan | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/","og_locale":"fr_FR","og_type":"article","og_title":"Rachel Kaplan | DAC","og_description":"Rachel Kaplan est une strat\u00e8ge digitale et de contenu chez DAC, o\u00f9 elle conjugue cr\u00e9ativit\u00e9 et m\u00e9thode dans chacun de ses projets, qu\u2019il s\u2019agisse de concevoir des calendriers \u00e9ditoriaux ou d\u2019\u00e9laborer des strat\u00e9gies de contenu pens\u00e9es autour du parcours client. Elle poss\u00e8de une solide exp\u00e9rience en planification m\u00e9dia, strat\u00e9gie sociale et cr\u00e9ation de contenu dans [&hellip;]","og_url":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","og_image":[{"width":400,"height":300,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Rachel-Kaplan-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/","url":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/","name":"Rachel Kaplan | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Rachel-Kaplan-1.jpg","datePublished":"2025-10-02T16:28:47+00:00","dateModified":"2025-10-02T16:28:47+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Rachel-Kaplan-1.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Rachel-Kaplan-1.jpg","width":400,"height":300,"caption":"Rachel Kaplan - Contributing Expert"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/rachel-kaplan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Rachel Kaplan"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/fr\/#website","url":"https:\/\/www.dacgroup.com\/fr\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/fr\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/contributing_experts\/150512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/contributing_experts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/types\/contributing_experts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/media\/151085"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/media?parent=150512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}