{"id":150470,"date":"2025-10-02T11:28:40","date_gmt":"2025-10-02T16:28:40","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/maura-pierson-2\/"},"modified":"2025-10-02T11:28:40","modified_gmt":"2025-10-02T16:28:40","slug":"maura-pierson","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/maura-pierson\/","title":{"rendered":"Maura Pierson"},"content":{"rendered":"

Maura Pierson est vice-pr\u00e9sidente de la planification m\u00e9dia chez DAC, o\u00f9 elle orchestre des strat\u00e9gies m\u00e9dias int\u00e9gr\u00e9es g\u00e9n\u00e9rant des r\u00e9sultats concrets, en alliant canaux digitaux et traditionnels. Avec plus de dix ans d\u2019exp\u00e9rience en marketing de performance, elle a accompagn\u00e9 des marques du Fortune 500 dans des environnements m\u00e9dias complexes, avec une expertise reconnue en search payant, social, programmatique, CTV et audio. Appr\u00e9ci\u00e9e pour sa vision strat\u00e9gique et son leadership collaboratif, Maura construit des \u00e9quipes performantes, guid\u00e9es par la pr\u00e9cision, l\u2019agilit\u00e9 et l\u2019obsession des r\u00e9sultats mesurables. Chez DAC, elle adopte une approche globale et orient\u00e9e parcours client, cr\u00e9ant un lien fort entre notori\u00e9t\u00e9 et conversion pour g\u00e9n\u00e9rer un impact r\u00e9el.<\/p>\n","protected":false},"featured_media":151043,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150470","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMaura Pierson | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/maura-pierson\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maura Pierson | DAC\" \/>\n<meta property=\"og:description\" content=\"Maura Pierson est vice-pr\u00e9sidente de la planification m\u00e9dia chez DAC, o\u00f9 elle orchestre des strat\u00e9gies m\u00e9dias int\u00e9gr\u00e9es g\u00e9n\u00e9rant des r\u00e9sultats concrets, en alliant canaux digitaux et traditionnels. Avec plus de dix ans d\u2019exp\u00e9rience en marketing de performance, elle a accompagn\u00e9 des marques du Fortune 500 dans des environnements m\u00e9dias complexes, avec une expertise reconnue en […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/maura-pierson\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Maura-Pierson-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/maura-pierson\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/maura-pierson\/\",\"name\":\"Maura Pierson | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/maura-pierson\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/maura-pierson\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Maura-Pierson-1.jpg\",\"datePublished\":\"2025-10-02T16:28:40+00:00\",\"dateModified\":\"2025-10-02T16:28:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/maura-pierson\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/maura-pierson\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/maura-pierson\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Maura-Pierson-1.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Maura-Pierson-1.jpg\",\"width\":400,\"height\":300,\"caption\":\"Maura Pierson - 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