{"id":150372,"date":"2025-10-02T11:28:22","date_gmt":"2025-10-02T16:28:22","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/hogan-mccormack-2\/"},"modified":"2025-10-02T11:28:22","modified_gmt":"2025-10-02T16:28:22","slug":"hogan-mccormack","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/hogan-mccormack\/","title":{"rendered":"Hogan McCormack"},"content":{"rendered":"<p>Hogan McCormack est sp\u00e9cialiste senior des m\u00e9dias digitaux chez DAC. Il apporte \u00e0 chaque mission une expertise pointue en SEM et une passion marqu\u00e9e pour le search payant. Depuis son arriv\u00e9e en 2022, il a jou\u00e9 un r\u00f4le cl\u00e9 dans la refonte de plusieurs comptes SEM, l\u2019onboarding de nouveaux clients et le lancement d\u2019initiatives de collaboration inter\u00e9quipes. Appr\u00e9ci\u00e9 pour son esprit structur\u00e9 et sa grande rigueur, Hogan excelle dans l\u2019identification d\u2019opportunit\u00e9s d\u2019optimisation et la mise en \u0153uvre de strat\u00e9gies d\u2019ench\u00e8res orient\u00e9es valeur, g\u00e9n\u00e9rant des r\u00e9sultats concrets. Fort d\u2019une exp\u00e9rience sur des comptes B2B comme B2C, il reste constamment \u00e0 l\u2019\u00e9coute des \u00e9volutions du march\u00e9 pour garantir des performances de haut niveau \u00e0 chaque campagne.<\/p>\n","protected":false},"featured_media":150945,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150372","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hogan McCormack | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/nos-experts\/hogan-mccormack\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hogan McCormack | DAC\" \/>\n<meta property=\"og:description\" content=\"Hogan McCormack est sp\u00e9cialiste senior des m\u00e9dias digitaux chez DAC. Il apporte \u00e0 chaque mission une expertise pointue en SEM et une passion marqu\u00e9e pour le search payant. 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