{"id":147571,"date":"2025-08-06T06:01:46","date_gmt":"2025-08-06T11:01:46","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=awards&#038;p=147571"},"modified":"2025-11-07T07:57:08","modified_gmt":"2025-11-07T12:57:08","slug":"nature-decouvertes-choisit-dac-pour-accelerer-sa-strategie-digitale-locale-dans-90-magasins-en-france","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/nature-decouvertes-choisit-dac-pour-accelerer-sa-strategie-digitale-locale-dans-90-magasins-en-france\/","title":{"rendered":"Nature & D\u00e9couvertes choisit DAC pour acc\u00e9l\u00e9rer sa strat\u00e9gie digitale locale dans 90 magasins en France"},"content":{"rendered":"\n<p><strong>DAC<\/strong>, une agence de marketing de premier plan sp\u00e9cialis\u00e9e dans l\u2019approche full funnel, est fi\u00e8re d\u2019annoncer son nouveau partenariat avec <strong>Nature &amp; D\u00e9couvertes<\/strong>, marque patrimoniale et engag\u00e9e depuis 35 ans, pionni\u00e8re du commerce exp\u00e9rientiel et omnicanal. Forte de plus de 100 points de vente en Europe, dont 90 magasins \u00e0 travers toute la France, l\u2019enseigne a choisi DAC pour accompagner sa transformation num\u00e9rique en simplifiant la diffusion de contenu local et en renfor\u00e7ant la visibilit\u00e9 des performances \u00e0 l\u2019\u00e9chelle de chaque point de vente.<\/p>\n\n\n\n<p>Au c\u0153ur de cette collaboration se trouve <strong>TransparenSEE<\/strong>, la plateforme propri\u00e9taire de marketing multi-sites d\u00e9velopp\u00e9e par DAC. Cet outil remplace les processus manuels par un syst\u00e8me centralis\u00e9 et intuitif, permettant aux \u00e9quipes locales de g\u00e9rer efficacement leur contenu tout en offrant aux responsables r\u00e9gionaux des informations cl\u00e9s et des tendances de performance.<\/p>\n\n\n\n<p><a><em>\u00ab&nbsp;Nature &amp; D\u00e9couvertes avait besoin d\u2019une solution alliant expertise strat\u00e9gique et pr\u00e9cision technologique,&nbsp;\u00bb d\u00e9clare C\u00e9dric Bellenger, vice-pr\u00e9sident et directeur g\u00e9n\u00e9ral chez DAC. \u00ab&nbsp;Avec TransparenSEE, nous offrons bien plus qu\u2019une plateforme performante&nbsp;: nous l\u2019accompagnons de l\u2019expertise approfondie de nos \u00e9quipes. C\u2019est cette combinaison qui permet d\u2019agir plus vite, plus intelligemment, et avec une vision claire des leviers de performance digitale au niveau local.&nbsp;\u00bb<\/em><\/a><\/p>\n\n\n\n<p>Les fonctionnalit\u00e9s cl\u00e9s qui ont motiv\u00e9 la d\u00e9cision de Nature &amp; D\u00e9couvertes incluent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gestion des avis<\/strong> pour assurer une veille active sur la r\u00e9putation de la marque<\/li>\n\n\n\n<li><strong>Rapports de performance<\/strong> offrant des analyses exploitables bas\u00e9es sur des donn\u00e9es concr\u00e8tes<\/li>\n\n\n\n<li><strong>Int\u00e9gration des publications Google<\/strong> afin de renforcer la visibilit\u00e9 et l\u2019engagement<\/li>\n<\/ul>\n\n\n\n<p>Ces \u00e9l\u00e9ments, associ\u00e9s \u00e0 l\u2019accompagnement personnalis\u00e9 et au soutien strat\u00e9gique de DAC, constituent un cadre \u00e9volutif propice \u00e0 la croissance. Le partenariat d\u00e9bute par un programme de gestion de la pr\u00e9sence locale, incluant les publications Google, les services, des analyses de positionnement ainsi qu\u2019un suivi de la visibilit\u00e9 sur Google Maps \u2014 des leviers jug\u00e9s essentiels par le client.<\/p>\n\n\n\n<p><em>\u00ab&nbsp;Nous ne cherchions pas simplement un outil, <a>mais<\/a> un v\u00e9ritable partenaire de confiance,&nbsp;\u00bb d\u00e9clare Yann Broissand, Directeur de l\u2019Animation Commerciale chez Nature &amp; D\u00e9couvertes. \u00ab&nbsp;DAC s\u2019est d\u00e9marqu\u00e9e par la performance de sa plateforme, la pertinence de son accompagnement strat\u00e9gique et sa grande r\u00e9activit\u00e9. Nous nous r\u00e9jouissons de construire ensemble un partenariat durable et cr\u00e9ateur de valeur. \u00bb<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a>CONTACTEZ-NOUS<\/a><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"64e2ab4c-3875-4e0c-9163-ad6fe2da7e6f\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776776256000-2301046223\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776776256000-2301046223\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":152361,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[],"class_list":["post-147571","awards","type-awards","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nature &amp; 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