{"id":147379,"date":"2023-11-08T00:44:00","date_gmt":"2023-11-08T05:44:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/dac-gagnant-des-omma-awards-2023-marketing-de-recherche-campagne-seo-2\/"},"modified":"2025-08-25T14:12:52","modified_gmt":"2025-08-25T19:12:52","slug":"dac-gagnant-des-omma-awards-2023-marketing-de-recherche-campagne-seo-2","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/dac-gagnant-des-omma-awards-2023-marketing-de-recherche-campagne-seo-2\/","title":{"rendered":"DAC gagnant des OMMA Awards 2023 \u2013 Marketing de recherche : campagne SEO"},"content":{"rendered":"<p>Confront\u00e9e \u00e0 de s\u00e9rieuses difficult\u00e9s lors de la r\u00e9ouverture des ports \u00e0 la suite de la pand\u00e9mie, Holland America Line s&#8217;est associ\u00e9e \u00e0 DAC pour g\u00e9n\u00e9rer un trafic organique qualifi\u00e9. En commen\u00e7ant par des analyses et des audits approfondis pour identifier les lacunes dans le contenu du site Web de HAL, DAC a \u00e9labor\u00e9 des strat\u00e9gies de mots-cl\u00e9s non li\u00e9s \u00e0 la marque et de nouveaux textes pour le site Web, et a optimis\u00e9 la structure des pages et la navigation sur le site pour se concentrer sur les besoins sp\u00e9cifiques \u00e0 la destination.<\/p>\n<p>Les mises \u00e0 jour ont permis de classer 5 000 mots-cl\u00e9s non-marques suppl\u00e9mentaires en un peu plus de deux mois. Les soumissions de formulaires de prospects ont augment\u00e9 de 65 % et les revenus de 136 %, tandis que le trafic organique a \u00e9galement connu une croissance impressionnante, avec une augmentation de 103 % en glissement annuel et une augmentation de 54 % du trafic par rapport \u00e0 la m\u00eame p\u00e9riode en 2019. Cette performance scandaleuse a \u00e9t\u00e9 reconnue lors des OMMA Awards 2023, en remportant le prix dans la cat\u00e9gorie Search Marketing : Campagne de r\u00e9f\u00e9rencement, malgr\u00e9 une concurrence acharn\u00e9e. Bravo \u00e0 toutes les personnes impliqu\u00e9es !<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3076],"class_list":["post-147379","awards","type-awards","status-publish","hentry","awards-service-type-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAC gagnant des OMMA Awards 2023 - Marketing de recherche : campagne SEO | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/dac-gagnant-des-omma-awards-2023-marketing-de-recherche-campagne-seo-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAC gagnant des OMMA Awards 2023 - Marketing de recherche : campagne SEO | DAC\" \/>\n<meta property=\"og:description\" content=\"Confront\u00e9e \u00e0 de s\u00e9rieuses difficult\u00e9s lors de la r\u00e9ouverture des ports \u00e0 la suite de la pand\u00e9mie, Holland America Line s&#8217;est associ\u00e9e \u00e0 DAC pour g\u00e9n\u00e9rer un trafic organique qualifi\u00e9. 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