{"id":146913,"date":"2023-06-21T06:15:00","date_gmt":"2023-06-21T11:15:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/"},"modified":"2025-08-25T14:08:08","modified_gmt":"2025-08-25T19:08:08","slug":"finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/","title":{"rendered":"Finaliste pour les Global Search Awards 2023 : meilleure campagne SEO aux \u00c9tats-Unis"},"content":{"rendered":"

Alors que la pand\u00e9mie se dissipait et que les voyageurs se pr\u00e9paraient \u00e0 red\u00e9couvrir le monde, la compagnie de croisi\u00e8res Holland America Line (HAL) a fait appel \u00e0 DAC pour entreprendre un nouveau voyage sous le signe de la croissance, de la d\u00e9couverte et d’une performance num\u00e9rique record.<\/p>\n

La strat\u00e9gie qui en a \u00e9merg\u00e9, fond\u00e9e sur des regroupements th\u00e9matiques de mots cl\u00e9s, s’est orient\u00e9e vers un objectif principal : accro\u00eetre le trafic organique \u00e0 un niveau jamais atteint, d\u00e9passant m\u00eame les chiffres d’avant la pand\u00e9mie, signe d’un redressement total.<\/p>\n

En \u00e9tablissant des liens \u00e9troits avec diff\u00e9rentes \u00e9quipes chez HAL et en adoptant une approche “Prioriser et Pousser”, nous avons permis \u00e0 HAL de gagner de nombreuses places dans les r\u00e9sultats de recherche, face \u00e0 des concurrents majeurs, ce qui a conduit \u00e0 une croissance consid\u00e9rable de leur chiffre d’affaires et des r\u00e9servations, ainsi qu’\u00e0 une nomination pour la meilleure campagne de r\u00e9f\u00e9rencement aux \u00c9tats-Unis<\/strong> lors des Global Search Awards 2023<\/strong>.<\/p>\n

VOIR LA LISTE DES FINALISTES<\/a><\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3076],"class_list":["post-146913","awards","type-awards","status-publish","hentry","awards-service-type-search-optimization"],"acf":[],"yoast_head":"\nFinaliste pour les Global Search Awards 2023 : meilleure campagne SEO aux \u00c9tats-Unis | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finaliste pour les Global Search Awards 2023 : meilleure campagne SEO aux \u00c9tats-Unis | DAC\" \/>\n<meta property=\"og:description\" content=\"Alors que la pand\u00e9mie se dissipait et que les voyageurs se pr\u00e9paraient \u00e0 red\u00e9couvrir le monde, la compagnie de croisi\u00e8res Holland America Line (HAL) a fait appel \u00e0 DAC pour entreprendre un nouveau voyage sous le signe de la croissance, de la d\u00e9couverte et d’une performance num\u00e9rique record. La strat\u00e9gie qui en a \u00e9merg\u00e9, fond\u00e9e […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T19:08:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/\",\"name\":\"Finaliste pour les Global Search Awards 2023 : meilleure campagne SEO aux \u00c9tats-Unis | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\"},\"datePublished\":\"2023-06-21T11:15:00+00:00\",\"dateModified\":\"2025-08-25T19:08:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Finaliste pour les Global Search Awards 2023 : meilleure campagne SEO aux \u00c9tats-Unis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Finaliste pour les Global Search Awards 2023 : meilleure campagne SEO aux \u00c9tats-Unis | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/","og_locale":"fr_FR","og_type":"article","og_title":"Finaliste pour les Global Search Awards 2023 : meilleure campagne SEO aux \u00c9tats-Unis | DAC","og_description":"Alors que la pand\u00e9mie se dissipait et que les voyageurs se pr\u00e9paraient \u00e0 red\u00e9couvrir le monde, la compagnie de croisi\u00e8res Holland America Line (HAL) a fait appel \u00e0 DAC pour entreprendre un nouveau voyage sous le signe de la croissance, de la d\u00e9couverte et d’une performance num\u00e9rique record. La strat\u00e9gie qui en a \u00e9merg\u00e9, fond\u00e9e […]","og_url":"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2025-08-25T19:08:08+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/","url":"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/","name":"Finaliste pour les Global Search Awards 2023 : meilleure campagne SEO aux \u00c9tats-Unis | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr\/#website"},"datePublished":"2023-06-21T11:15:00+00:00","dateModified":"2025-08-25T19:08:08+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/fr\/a-propos-de-nous\/presse-et-prix\/finaliste-pour-les-global-search-awards-2023-meilleure-campagne-seo-aux-etats-unis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Finaliste pour les Global Search Awards 2023 : meilleure campagne SEO aux \u00c9tats-Unis"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/fr\/#website","url":"https:\/\/www.dacgroup.com\/fr\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/fr\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/awards\/146913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/awards"}],"about":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/types\/awards"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/media?parent=146913"}],"wp:term":[{"taxonomy":"awards-service-type","embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/awards-service-type?post=146913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}