---
title: "Les spécialistes du marketing sont pris dans l’engrenage de l’IA générative"
date: 2025-06-02
published: 2023-12-04
author: "banand"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/06/Website-banners_forrester-02.png"
lang: fr
translations:
  en: "https://www.dacgroup.com/insights/white-papers/marketers-are-caught-up-in-generative-ais-hype.md"
  en-ca: "https://www.dacgroup.com/en-ca/insights/white-papers/marketers-are-caught-up-in-generative-ais-hype.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/livres-blancs/les-specialistes-du-marketing-sont-pris-dans-lengrenage-de-lia-generative-2.md"
  de: "https://www.dacgroup.com/de/einblicke/whitepaper/marketingspezialisten-sind-im-hype-der-generativen-ki-gefangen.md"
  en-gb: "https://www.dacgroup.com/en-gb/insights/white-papers/marketers-are-caught-up-in-generative-ais-hype-2.md"
  es: "https://www.dacgroup.com/es/descubre/informes-tecnicos/los-profesionales-del-marketing-estan-enganchados-al-hype-de-la-ia-generativa-2.md"
---

# Les spécialistes du marketing sont pris dans l’engrenage de l’IA générative