{"id":160667,"date":"2026-04-01T09:58:34","date_gmt":"2026-04-01T14:58:34","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=webinars&#038;p=160667"},"modified":"2026-04-01T10:30:48","modified_gmt":"2026-04-01T15:30:48","slug":"ne-courez-pas-aveuglement-apres-lia-un-cadre-pour-etablir-vos-priorites-entre-le-seo-et-la-recherche-par-ia","status":"publish","type":"webinars","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ne-courez-pas-aveuglement-apres-lia-un-cadre-pour-etablir-vos-priorites-entre-le-seo-et-la-recherche-par-ia\/","title":{"rendered":"Ne courez pas aveugl\u00e9ment apr\u00e8s l\u2019IA: un cadre pour \u00e9tablir vos priorit\u00e9s entre le SEO et la recherche par IA"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center hero-webinars\" style=\"background-color: #171616;\">\n    <header data-role=\"events-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/\">Perspectives<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/\">Webinaires<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col\">\n                <span class=\"d-block title-decorator\">\n                WEBINAIRE                <\/span>\n\n                <h1 class=\"title my-0\">\n                    Ne courez pas aveugl\u00e9ment apr\u00e8s l\u2019IA: un cadre pour \u00e9tablir vos priorit\u00e9s entre le SEO et la recherche par IA                <\/h1>\n                <p class=\"status\" data-role=\"form-status\"><\/p>                                    <p class=\"description\">\n                        Regardez le webinaire pour d\u00e9couvrir un cadre d\u00e9cisionnel concret afin de vous aider \u00e0 \u00e9tablir vos priorit\u00e9s selon votre mod\u00e8le d\u2019affaires, la complexit\u00e9 de vos produits et le parcours client, afin d\u2019investir de fa\u00e7on strat\u00e9gique plut\u00f4t que de suivre les tendances.                    <\/p>\n                \n                \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#webinar-details' data-scroll-position='top' class=\"btn_primary-filled_white_hand smooth-scroll \"  >\n                        \n                        <div>Access the webinar<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 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class=\"icon\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                                    <rect width=\"40\" height=\"40\" rx=\"2\" fill=\"#363534\"\/>\n                                    <circle cx=\"20\" cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                    <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                <\/svg>\n                            <\/div>\n                            <div class=\"expert\">\n                                <div class=\"mob\"><p class=\"role\">Presenter<\/p><p class=\"name\">Orli Millstein<\/p><p class=\"position\">Director, Content Strategy<\/p><\/div>                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n\n                <div class=\"social-media-responsive\">\n                    <div class=\"icons-container\">\n                        <span>Partager cette information<\/span>\n\n                        <div class=\"icons\">\n\n                            <div class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7290)\">\n                                        <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" 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    <span class=\"badge\">regarder \u00e0 la demande<\/span>                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SEJ-Webinar-875x438-Blog1.jpg\" alt=\"hero image\" class=\"event-img\"\/>\n                \n\n                                            <div class=\"date-time-block\" style=\"\">\n                                                                                                                    <div class=\"experts-wrap\">\n                                    <div class=\"icon\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                                            <rect width=\"40\" height=\"40\" rx=\"2\" fill=\"#363534\"\/>\n                                            <circle cx=\"20\" cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                            <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"expert\">\n                                        <div><p class=\"role\">Presenter<\/p><p class=\"name\">Orli Millstein<\/p><p class=\"position\">Director, Content Strategy<\/p><\/div><div><p class=\"role\">Presenter<\/p><p class=\"name\">Alex Hernandez<\/p><p class=\"position\">Associate Director, SEO<\/p><\/div>                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    \n                <div class=\"social-media-container\">\n                    <div class=\"content\">\n                        <span>Partager cette information<\/span>\n\n                        <div class=\"icons\">\n\n                            <div data-share=\"linkedin\" class=\"box\" 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Bonne session, et n\u2019h\u00e9sitez pas \u00e0 nous contacter si vous avez des questions !\";\n            statusElement.classList.add('d-block');\n            statusElement.scrollIntoView({ behavior: 'smooth', block: 'center' });\n        }\n        const textColumn = document.querySelector('.webinar-details');\n        if (textColumn) textColumn.style.maxWidth = \"100%\";\n        \n    } );\n<\/script>\n\n\n<section id=\"webinar-details\">\n    <div class=\"container max-1448 padding60\">\n        <h2>D\u00e9tails du webinaire<\/h2>\n        <div class=\"wrapper\">\n            <!-- <div class=\"webinar-details full-w\"> -->\n            <div class=\"webinar-details \">\n                <p>Tout le monde cherche en ce moment \u00e0 \u00ab optimiser pour l\u2019IA \u00bb. Mais pour votre marque, qu\u2019est-ce qui devrait vraiment passer en priorit\u00e9 : le SEO classique, l\u2019optimisation pour la recherche par IA, ou le bon \u00e9quilibre entre les deux?<\/p>\n<p>Au cours de cette session, Alex Hernandez (directeur associ\u00e9, SEO) et Orli Millstein (directrice, strat\u00e9gie de contenu) pr\u00e9sentent un cadre d\u00e9cisionnel concret pour vous aider \u00e0 \u00e9tablir vos priorit\u00e9s selon votre mod\u00e8le d\u2019affaires, la complexit\u00e9 de vos produits et le parcours client, afin d\u2019investir logiquement plut\u00f4t que de suivre les tendances.<\/p>\n<p><strong>Vous apprendrez notamment :<\/strong><\/p>\n<ul>\n<li>Les questions diagnostiques \u00e0 poser avant d\u2019investir dans la visibilit\u00e9 li\u00e9e \u00e0 l\u2019IA<\/li>\n<li>Les signaux qui influencent les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA (et comment rep\u00e9rer plus rapidement les lacunes)<\/li>\n<li>Un mod\u00e8le d\u2019audit de pr\u00e9paration du contenu pour \u00e9valuer si votre site et vos messages sont pr\u00eats \u00e0 soutenir votre visibilit\u00e9 dans les environnements IA<\/li>\n<\/ul>\n            <\/div>\n                        \n                            <div class=\"form-wrapper\" data-role=\"hs-form-wrapper\">\n                    <h3 class=\"form-h\">REMPLIR LE FORMULAIRE POUR VISIONNER LE WEBINAIRE<\/h3>\n                    <div class=\"hubspot-form\">\n                            <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n                            <script>\n                                hbspt.forms.create({\n                                    portalId: \"5408011\",\n                                    formId: \"251aff75-20cf-49a1-a8dd-be75d9d768d9\",\n                                    onFormReady: () =>\n                                    {\n                                        const form = 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                     if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n                                        window.location.href = window.location.href;\n                                    }\n                                });\n                                                            <\/script>\n                    <\/div>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-role=\"events-experts\">\n        <div class=\"content\">\n            <h2 class=\"title\">Faire connaissance avec les experts<\/h2>\n\n            <div class=\"experts-row multiple-items\" >\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/orli-millstein\/\" title=\"Orli Millstein\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Orli-Millstein-1.jpg\" alt=\"Orli Millstein\">\n                                                    <\/a>\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                            Presenter                        <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/orli-millstein\/\" title=\"Orli Millstein\">\n                                                                    Orli Millstein                                                                    <\/a>\n                                                            <\/p>\n                            <p class=\"position\">\n                                Directrice, Strat\u00e9gie de contenu                            <\/p>\n                        <\/div>\n\n                                                    <div class=\"context\">\n                                <p>Orli dirige notre pratique mondiale en mati\u00e8re de strat\u00e9gie de contenu.  Int\u00e9grant l&#8217;\u00e9quipe DAC en 2018, elle apporte plus de dix ans d&#8217;exp\u00e9rience dans la conception de strat\u00e9gies de contenu B2C et B2B, \u00e9clair\u00e9es par les donn\u00e9es, r\u00e9solvant des probl\u00e8mes complexes pour ses clients. Son champ d&#8217;action s&#8217;\u00e9tend sur diverses industries telles que la technologie, la vente au d\u00e9tail, la planification financi\u00e8re, la restauration rapide, la fabrication, et bien d&#8217;autres.Dot\u00e9e d&#8217;une formation en beaux-arts et anim\u00e9e par une passion pour cr\u00e9er de l&#8217;ordre \u00e0 partir du chaos, Orli s&#8217;est rapidement \u00e9prise de la strat\u00e9gie de contenu, consid\u00e9rant cela comme le mariage parfait entre l&#8217;art et la science. Elle prend plaisir \u00e0 explorer et \u00e0 r\u00e9diger sur le paysage dynamique de la strat\u00e9gie de contenu, les tendances \u00e9mergentes, l&#8217;impact des technologies \u00e9mergentes, et comment des exp\u00e9riences de contenu r\u00e9fl\u00e9chies peuvent influencer le comportement des consommateurs.<\/p>                            <\/div>\n                                            <\/div>\n                <\/article>\n\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/alex-hernandez\/\" title=\"Alex Hernandez\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Alex-Hernandez-2.jpg\" alt=\"Alex Hernandez\">\n                                                    <\/a>\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                            Presenter                        <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/alex-hernandez\/\" title=\"Alex Hernandez\">\n                                                                    Alex Hernandez                                                                    <\/a>\n                                                            <\/p>\n                            <p class=\"position\">\n                                Directeur associ\u00e9, SEO                            <\/p>\n                        <\/div>\n\n                                                    <div class=\"context\">\n                                <p>Alex Hernandez est directeur associ\u00e9 en SEO chez DAC. Il poss\u00e8de une expertise approfondie en SEO et en strat\u00e9gie de contenu, qu\u2019il met au service des marques pour accro\u00eetre leur visibilit\u00e9, asseoir leur cr\u00e9dibilit\u00e9 et \u00e9tablir des connexions durables avec leur audience. Gr\u00e2ce \u00e0 une approche alliant pr\u00e9cision analytique et vision strat\u00e9gique, Alex pilote des initiatives qui optimisent la performance en ligne et g\u00e9n\u00e8rent une croissance tangible. Son champ de comp\u00e9tence englobe le SEO technique, l\u2019architecture de contenu, la strat\u00e9gie de mots-cl\u00e9s et l\u2019optimisation guid\u00e9e par les donn\u00e9es, avec pour priorit\u00e9 de livrer des r\u00e9sultats en parfaite ad\u00e9quation avec les objectifs d\u2019affaires.<\/p>                            <\/div>\n                                            <\/div>\n                <\/article>\n\n                            <\/div>\n                                                <div class=\"m-md-auto\">\n                        \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#webinar-details' data-scroll-position='top' class=\"btn_primary-filled_white_hand smooth-scroll \"  >\n                        \n                        <div>Access the webinar<\/div>\n\n                        \n                                \n                                        <svg 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   <\/section>\n\n\n<section class=\"related-3-cpt webinar\">\n    <div class=\"container max-1448 padding60\">\n                    <h2>D\u00e9couvrez d&#039;autres webinaires DAC<\/h2>\n                <div class=\"card-row\">\n        <!-- Recent Webinar -->\n                        <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/JanuarySEOWebinar-CategoryCard1-1.jpg\" alt=\"SEO for AI search webinar\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search\/\">Red\u00e9finir le succ\u00e8s en SEO \u00e0 l\u2019\u00e8re de la recherche propuls\u00e9e par l\u2019IA<\/a>\n                                                            <div class=\"additional-info\">\n                                    <div class=\"info-item\" id=\"publish-date\">\n                                        <span>\n                                            <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                            <\/svg>\n                                        <\/span>\n                                        <span>Jeudi 29 janvier<\/span>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                            <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png\" alt=\"Un homme tenant une loupe examine un \u00e9cran d&#039;ordinateur avec des coccinelles sur un site web, sur un fond rouge.\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/\">Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux<\/a>\n                                                            <div class=\"additional-info\">\n                                    <div class=\"info-item\" id=\"publish-date\">\n                                        <span>\n                                            <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                            <\/svg>\n                                        <\/span>\n                                        <span>Jeudi 16\u00a0octobre 2025<\/span>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                            <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-8.jpg\" alt=\"\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ai-is-rewriting-local-search-how-multi-location-brands-can-win-now\/\">L\u2019IA red\u00e9finit la recherche locale : comment les marques multi-sites peuvent tirer leur \u00e9pingle du jeu <\/a>\n                                                            <div class=\"additional-info\">\n                                    <div class=\"info-item\" id=\"publish-date\">\n                                        <span>\n                                            <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                            <\/svg>\n                                        <\/span>\n                                        <span>Wednesday, September 24<\/span>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ai-is-rewriting-local-search-how-multi-location-brands-can-win-now\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                     <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"award-accolades-block\">\n    <div class=\"container\">\n    <h2>Awards and accolades<\/h2>        <div class=\"award-accolades-grid\">\n                                                                        <div class=\"featured-article-image\">\n                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/cropped-SIA_logo.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/cropped-SIA_logo.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/cropped-SIA_logo.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/cropped-SIA_logo.png\"\n                alt=\"Awards and accolades\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <\/div>\n                                                                                <div class=\"featured-article-image\">\n                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/ESA-New-Logo-Lockup.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/ESA-New-Logo-Lockup.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/ESA-New-Logo-Lockup.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/ESA-New-Logo-Lockup.png\"\n                alt=\"Awards and accolades\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <\/div>\n                                                                                <div class=\"featured-article-image\">\n                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/NP-Digital-omma-awards-logo-white-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/NP-Digital-omma-awards-logo-white-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/NP-Digital-omma-awards-logo-white-1-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/NP-Digital-omma-awards-logo-white-1-1.png\"\n                alt=\"Awards and accolades\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <\/div>\n                                                                                <div class=\"featured-article-image\">\n                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/SEL-logo_400px.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/SEL-logo_400px.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/SEL-logo_400px.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/SEL-logo_400px.png\"\n                alt=\"Awards and accolades\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <\/div>\n                                                                                <div class=\"featured-article-image\">\n                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Best-Companies-to-work-for-New-York-2022-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Best-Companies-to-work-for-New-York-2022-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Best-Companies-to-work-for-New-York-2022-1-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Best-Companies-to-work-for-New-York-2022-1-1.png\"\n                alt=\"Awards and accolades\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <\/div>\n                                        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