{"id":156021,"date":"2026-01-13T11:00:35","date_gmt":"2026-01-13T16:00:35","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/webinars\/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search\/"},"modified":"2026-02-02T13:48:28","modified_gmt":"2026-02-02T18:48:28","slug":"seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search","status":"publish","type":"webinars","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search\/","title":{"rendered":"Red\u00e9finir le succ\u00e8s en SEO \u00e0 l\u2019\u00e8re de la recherche propuls\u00e9e par l\u2019IA"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center hero-webinars\" style=\"background-color: #171616;\">\n    <header data-role=\"events-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/\">Perspectives<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/\">Webinaires<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col\">\n                <span class=\"d-block title-decorator\">\n                WEBINAIRE                <\/span>\n\n                <h1 class=\"title my-0\">\n                    Red\u00e9finir le succ\u00e8s en SEO \u00e0 l\u2019\u00e8re de la recherche propuls\u00e9e par l\u2019IA                <\/h1>\n                <p class=\"status\" data-role=\"form-status\"><\/p>                                    <p class=\"description\">\n                        La recherche \u00e9volue rapidement. Les exp\u00e9riences de recherche aliment\u00e9es par l\u2019IA transforment la fa\u00e7on dont les consommateurs d\u00e9couvrent les marques et prennent des d\u00e9cisions, souvent avant m\u00eame de visiter un site web. Ce webinaire explique ce qui change en SEO, ce qui demeure essentiel et comment les marques peuvent s\u2019adapter \u00e0 un \u00e9cosyst\u00e8me de recherche de plus en plus guid\u00e9 par l\u2019IA.                    <\/p>\n                \n                \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#webinar-details' data-scroll-position='top' class=\"btn_primary-filled_white_hand smooth-scroll \"  >\n                        \n                        <div>Acc\u00e9der au webinaire <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                            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14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                <div class=\"date-time-block responsive\" style=\"\">\n                    \n                                            <div class=\"experts-wrap\">\n                            <div class=\"icon\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                                    <rect width=\"40\" height=\"40\" rx=\"2\" fill=\"#363534\"\/>\n                                    <circle cx=\"20\" cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                    <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                <\/svg>\n                            <\/div>\n                            <div class=\"expert\">\n                                <div class=\"mob\"><p class=\"role\">Intervenant<\/p><p class=\"name\">Jenna Watson<\/p><p class=\"position\">Senior Vice President, Digital Media<\/p><\/div>                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n\n                <div class=\"social-media-responsive\">\n                    <div class=\"icons-container\">\n                        <span>Partager cette information<\/span>\n\n                        <div 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                             <div class=\"date-time-block\" style=\"\">\n                                                                                                                    <div class=\"experts-wrap\">\n                                    <div class=\"icon\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                                            <rect width=\"40\" height=\"40\" rx=\"2\" fill=\"#363534\"\/>\n                                            <circle cx=\"20\" cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                            <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"expert\">\n                                        <div><p class=\"role\">Intervenant<\/p><p class=\"name\">Jenna Watson<\/p><p class=\"position\">Senior Vice President, Digital Media<\/p><\/div><div><p class=\"role\">Intervenant<\/p><p class=\"name\">Michael Goodman<\/p><p class=\"position\">Director, SEO<\/p><\/div>                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    \n                <div class=\"social-media-container\">\n                    <div class=\"content\">\n                        <span>Partager cette information<\/span>\n\n                        <div class=\"icons\">\n\n                            <div data-share=\"linkedin\" class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7290)\">\n                                  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document.querySelector('[data-role=\"form-status\"]');\n        if (statusElement) {\n            \/\/statusElement.innerHTML = ' Merci de vous \u00eatre inscrit !';\n            statusElement.innerHTML = \"Merci de votre inscription! \ud83c\udf89 Le webinaire est maintenant disponible \u00e0 la demande. Vous recevrez \u00e9galement un courriel sous peu contenant le lien, afin d\u2019y acc\u00e9der en tout temps. Profitez bien de la s\u00e9ance et n\u2019h\u00e9sitez pas \u00e0 nous contacter si vous avez des questions!\";\n            statusElement.classList.add('d-block');\n            statusElement.scrollIntoView({ behavior: 'smooth', block: 'center' });\n        }\n        const textColumn = document.querySelector('.webinar-details');\n        if (textColumn) textColumn.style.maxWidth = \"100%\";\n        \n    } );\n<\/script>\n\n\n<section id=\"webinar-details\">\n    <div class=\"container max-1448 padding60\">\n        <h2>D\u00e9tails du webinaire<\/h2>\n        <div class=\"wrapper\">\n            <!-- <div class=\"webinar-details full-w\"> -->\n            <div class=\"webinar-details \">\n                <p>La recherche vit l\u2019une des transformations les plus importantes de son histoire. Les exp\u00e9riences de recherche aliment\u00e9es par l\u2019intelligence artificielle et les grands mod\u00e8les de langage changent profond\u00e9ment la fa\u00e7on dont les gens d\u00e9couvrent l\u2019information, \u00e9valuent leurs options et prennent des d\u00e9cisions, souvent avant m\u00eame de cliquer vers un site web. Dans ce contexte, les indicateurs SEO traditionnels comme les classements, les clics et le trafic organique ne suffisent plus \u00e0 eux seuls pour mesurer le succ\u00e8s. Pourtant, les fondements du SEO, comme des bases techniques solides, du contenu de qualit\u00e9 et des signaux de confiance clairs, demeurent essentiels.<\/p>\n<p>Dans ce webinaire, <strong>Jenna Watson, Vice-pr\u00e9sidente principale,<\/strong>\u00a0et <strong>Michael Goodman, Directeur, SEO<\/strong>, aborderont :<\/p>\n<ul>\n<li>L\u2019\u00e9volution du parcours de recherche et ce que cela signifie pour les marques<\/li>\n<li>Un cadre pratique pour b\u00e2tir des fondations SEO adapt\u00e9es \u00e0 l\u2019IA<\/li>\n<li>Les nouvelles fa\u00e7ons de mesurer le succ\u00e8s dans un environnement de recherche propuls\u00e9 par l\u2019IA<\/li>\n<\/ul>\n<p>Cette session s\u2019adresse aux leaders marketing \u00e0 la recherche de conseils concrets pour s\u2019adapter \u00e0 l\u2019\u00e9volution rapide de la recherche.<\/p>\n<p>Ce webinaire est offert en anglais.<\/p>\n            <\/div>\n                        \n                            <div class=\"form-wrapper\" data-role=\"hs-form-wrapper\">\n                    <h3 class=\"form-h\">REMPLIR LE FORMULAIRE POUR VISIONNER LE WEBINAIRE<\/h3>\n                    <div class=\"hubspot-form\">\n                            <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n                            <script>\n                                hbspt.forms.create({\n                                    portalId: \"5408011\",\n                                    formId: \"1aa2cafa-5556-43af-92fd-328a11cf7062\",\n                                    onFormReady: () =>\n                                    {\n                                        const form = document.querySelector(\".hubspot-form form\");\n                                        \n                                        \/\/ Ensure form exists before adding event listener\n                                        if (!form) {\n                                            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allowed context fields\n                                            \/\/ HubSpot Forms API v3 only accepts: hutk, pageUri, pageName\n                                            const submissionContext = {\n                                                pageUri: window.location.href,\n                                                pageName: document.title\n                                            };\n                                            \n                                            \/\/ Add hutk if available for contact linking and analytics\n                                            if (hutk) {\n                                                submissionContext.hutk = hutk;\n                                            }\n                                            \n                                            fetch(`https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/1aa2cafa-5556-43af-92fd-328a11cf7062`, {\n                                                method: 'POST',\n                                                headers: {\n                                                    'Content-Type': 'application\/json'\n                                                },\n                                                body: JSON.stringify({\n                                                    submittedAt: new Date().getTime(),\n                                                    fields: data.fields,\n                                                    context: submissionContext\n                                                })\n                                            })\n                                            .then(async response => {\n                                                \/\/-- GTM Tracking: Push form submission to dataLayer\n                                                \/\/ Note: Track submission regardless of HubSpot API response\n                                                \n                                                \/\/ Get tracking category from body data attribute\n                                                var dataTrackingCategory = document.body.getAttribute('data-tracking-category');\n\n                                                \/\/ Convert formFields array to formData object for GTM\n                                                \/\/ Format: {formId: \"...\", firstname: \"...\", lastname: \"...\", ...}\n                                                var formDataObject = {\n                                                    formId: form.getAttribute('id') || 'hsForm_1aa2cafa-5556-43af-92fd-328a11cf7062'\n                                                };\n\n                                                \/\/ Transform array [{name, value}] to object {name: value}\n                                                formFields.forEach(field => {\n                                                    if (field.name !== 'hs_context') {\n                                                        formDataObject[field.name] = field.value;\n                                                    }\n                                                });\n\n                                                \/\/ Initialize dataLayer if not exists\n                                                if (!Array.isArray(window.dataLayer)) {\n                                                    window.dataLayer = [];\n                                                }\n\n                                                \/\/ Push to GTM in standard format (matches contact form structure)\n                                                window.dataLayer.push({\n                                                    event: 'Form_submit',\n                                                    formData: formDataObject, \/\/ Object with all form fields\n                                                    page_location: window.location.href, \/\/ Current page URL\n                                                    Category: dataTrackingCategory, \/\/ Tracking category from body attribute\n                                                    form_name: 'Webinar Registration' \/\/ Form identifier\n                                                });\n                                                \n                                                \/\/console.log('GTM Form submission tracked:', formDataObject);\n                                                \/\/-- End GTM tracking\n\n                                                \/\/ Log if HubSpot submission failed (but continue with UI updates)\n                                                if (!response.ok) {\n                                                    const errorText = await response.text();\n                                                    \/\/console.error('HubSpot API submission failed:', response.status, errorText);\n                                                }\n                               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                             const expertsWrapper = document.querySelector('[data-role=\"events-experts\"]');\n                                                if (expertsWrapper) {\n                                                    const buttonLink = expertsWrapper.querySelector('a[role=\"button\"]');\n                                                    if (buttonLink) {\n                                                        buttonLink.remove();\n                                                    }\n                                                }\n                                                                                                const showVideo = new CustomEvent('show-video');\n                                                window.dispatchEvent(showVideo);\n                                                const eventImg = document.querySelector(\".event-img\");\n                                                if (eventImg) {\n                                         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                   <\/script>\n                    <\/div>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-role=\"events-experts\">\n        <div class=\"content\">\n            <h2 class=\"title\">Faire connaissance avec les experts<\/h2>\n\n            <div class=\"experts-row multiple-items\" >\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/jwatson.png\" alt=\"Jenna Watson\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                            Intervenant                        <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Jenna Watson                                                            <\/p>\n                            <p class=\"position\">\n                                Vice-pr\u00e9sidente principale, M\u00e9dias num\u00e9riques                            <\/p>\n                        <\/div>\n\n                                            <\/div>\n                <\/article>\n\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/michael-goodman.jpeg\" alt=\"Michael Goodman\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                            Intervenant                        <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Michael Goodman                                                            <\/p>\n                            <p class=\"position\">\n                                Directeur, SEO                            <\/p>\n                        <\/div>\n\n                                            <\/div>\n                <\/article>\n\n                            <\/div>\n                                                <div class=\"m-md-auto\">\n                        \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#webinar-details' data-scroll-position='top' class=\"btn_primary-filled_white_hand smooth-scroll \"  >\n                        \n                        <div>Acc\u00e9der au webinaire <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 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10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n                                    <\/div>    \n    <\/section>\n\n\n<section class=\"related-3-cpt webinar\">\n    <div class=\"container max-1448 padding60\">\n                    <h2>D\u00e9couvrez d&#039;autres webinaires DAC<\/h2>\n                <div class=\"card-row\">\n        <!-- Recent Webinar -->\n                        <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SEJ-Webinar-875x438-Blog1.jpg\" alt=\"Webinar- Don&#039;t go chasing AI yet\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ne-courez-pas-aveuglement-apres-lia-un-cadre-pour-etablir-vos-priorites-entre-le-seo-et-la-recherche-par-ia\/\">Ne courez pas aveugl\u00e9ment apr\u00e8s l\u2019IA: un cadre pour \u00e9tablir vos priorit\u00e9s entre le SEO et la recherche par IA<\/a>\n                                                            <div class=\"additional-info\">\n                                    <div class=\"info-item\" id=\"publish-date\">\n                                        <span>\n                                            <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                            <\/svg>\n                                        <\/span>\n                                        <span>Wednesday, March 25<\/span>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ne-courez-pas-aveuglement-apres-lia-un-cadre-pour-etablir-vos-priorites-entre-le-seo-et-la-recherche-par-ia\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                            <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png\" alt=\"Un homme tenant une loupe examine un \u00e9cran d&#039;ordinateur avec des coccinelles sur un site web, sur un fond rouge.\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/\">Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux<\/a>\n                                                            <div class=\"additional-info\">\n                                    <div class=\"info-item\" id=\"publish-date\">\n                                        <span>\n                                            <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                            <\/svg>\n                                        <\/span>\n                                        <span>Jeudi 16\u00a0octobre 2025<\/span>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                            <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-8.jpg\" alt=\"\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ai-is-rewriting-local-search-how-multi-location-brands-can-win-now\/\">L\u2019IA red\u00e9finit la recherche locale : comment les marques multi-sites peuvent tirer leur \u00e9pingle du jeu <\/a>\n                                                            <div class=\"additional-info\">\n                                    <div class=\"info-item\" id=\"publish-date\">\n                                        <span>\n                                            <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                            <\/svg>\n                                        <\/span>\n                                        <span>Wednesday, September 24<\/span>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ai-is-rewriting-local-search-how-multi-location-brands-can-win-now\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                     <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"award-accolades-block\">\n    <div class=\"container\">\n    <h2>Awards and accolades<\/h2>        <div class=\"award-accolades-grid\">\n                                                                        <div class=\"featured-article-image\">\n                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/cropped-SIA_logo.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/cropped-SIA_logo.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/cropped-SIA_logo.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/cropped-SIA_logo.png\"\n                alt=\"Awards and accolades\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <\/div>\n                                                                                <div class=\"featured-article-image\">\n                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/ESA-New-Logo-Lockup.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/ESA-New-Logo-Lockup.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/ESA-New-Logo-Lockup.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/ESA-New-Logo-Lockup.png\"\n                alt=\"Awards and accolades\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <\/div>\n                                                                                <div class=\"featured-article-image\">\n                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/NP-Digital-omma-awards-logo-white-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/NP-Digital-omma-awards-logo-white-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/NP-Digital-omma-awards-logo-white-1-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/NP-Digital-omma-awards-logo-white-1-1.png\"\n                alt=\"Awards and accolades\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <\/div>\n                                                                                <div class=\"featured-article-image\">\n                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/SEL-logo_400px.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/SEL-logo_400px.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/SEL-logo_400px.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/SEL-logo_400px.png\"\n                alt=\"Awards and accolades\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <\/div>\n                                                                                <div class=\"featured-article-image\">\n                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Best-Companies-to-work-for-New-York-2022-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Best-Companies-to-work-for-New-York-2022-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Best-Companies-to-work-for-New-York-2022-1-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Best-Companies-to-work-for-New-York-2022-1-1.png\"\n                alt=\"Awards and accolades\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <\/div>\n                                                                                <div class=\"featured-article-image\">\n                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/GAA-No-Year-Logo-23.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/GAA-No-Year-Logo-23.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/GAA-No-Year-Logo-23.png\">\n            \n            <img decoding=\"async\"\n                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