{"id":151404,"date":"2025-05-06T14:10:56","date_gmt":"2025-05-06T19:10:56","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/webinars\/own-the-total-serp\/"},"modified":"2025-10-10T15:20:13","modified_gmt":"2025-10-10T20:20:13","slug":"own-the-total-serp","status":"publish","type":"webinars","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/own-the-total-serp\/","title":{"rendered":"Retrouvez votre visibilit\u00e9 sur les pages de r\u00e9sultats : r\u00e9f\u00e9rencement payant, organique et local"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center hero-webinars\" style=\"background-color: #171616;\">\n    <header data-role=\"events-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/\">Perspectives<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/\">Webinaires<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col\">\n                <span class=\"d-block title-decorator\">\n                WEBINAIRE                <\/span>\n\n                <h1 class=\"title my-0\">\n                    Retrouvez votre visibilit\u00e9 sur les pages de r\u00e9sultats : r\u00e9f\u00e9rencement payant, organique et local                <\/h1>\n                <p class=\"status\" data-role=\"form-status\"><\/p>                                    <p class=\"description\">\n                        Vous souhaitez regagner en visibilit\u00e9 sur des pages de r\u00e9sultats d\u00e9sormais pilot\u00e9es par l\u2019IA ? Ou augmenter un trafic qualifi\u00e9 qui g\u00e9n\u00e8re plus de revenus ? Joignez-vous \u00e0 nous pour d\u00e9couvrir la strat\u00e9gie Total SERP. (Ce webinaire est pr\u00e9sent\u00e9 en anglais)                    <\/p>\n                \n                \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#webinar-details' data-scroll-position='top' class=\"btn_primary-filled_white_hand smooth-scroll \"  >\n                        \n                        <div>Visionner le webinaire<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 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cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                    <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                <\/svg>\n                            <\/div>\n                            <div class=\"expert\">\n                                <div class=\"mob\"><p class=\"role\">Intervenant<\/p><p class=\"name\">Bhavin Prashad<\/p><p class=\"position\">Associate Vice President, Digital Media<\/p><\/div>                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n\n                <div class=\"social-media-responsive\">\n                    <div class=\"icons-container\">\n                        <span>Partager cette information<\/span>\n\n                        <div class=\"icons\">\n\n                            <div class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" 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fill=\"#A8A8A8\" \/>\n                                <\/svg>\n                            <\/div>\n\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"media-col \">\n                                    <div class=\"video-container show-recording\" style=\"display: none;\">\n                        <video \n                        id=\"recording-video\"\n                        data-role=\"desktop-video-source\"\n                        playsinline \n                        webkit-playsinline\n                        loop\n                        preload=\"none\"\n                        class=\"vidbacking\"\n                        controls\n                        poster=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/Supported-by-3.jpg\">\n                        <source type=\"video\/mp4\" src=\"https:\/\/5408011.fs1.hubspotusercontent-na1.net\/hubfs\/5408011\/DAC%20X%20SEJ%20Webinar-On%20demand%20recording.mp4\">\n                        <\/video>\n                            <!-- Buttons from your example -->\n                            <div class=\"buttons\">\n                                <!-- <button data-role=\"play-button\" aria-label=\"toggle video play status\" class=\"play\"><\/button> -->\n                                <!-- <button aria-label=\"toggle video audio\" class=\"volume\"><\/button> -->\n                            <\/div>\n                    <\/div>\n                \n                <span class=\"badge\">regarder \u00e0 la demande<\/span>                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/Supported-by-3.jpg\" alt=\"hero image\" class=\"event-img\"\/>\n                \n\n                                            <div class=\"date-time-block\" style=\"\">\n                                                                                                                    <div class=\"experts-wrap\">\n                                    <div class=\"icon\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                                            <rect width=\"40\" height=\"40\" rx=\"2\" fill=\"#363534\"\/>\n                                            <circle cx=\"20\" cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                            <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"expert\">\n                                        <div><p class=\"role\">Intervenant<\/p><p class=\"name\">Bhavin Prashad<\/p><p class=\"position\">Associate Vice President, Digital Media<\/p><\/div><div><p class=\"role\">Intervenant<\/p><p class=\"name\">Dan Lauer<\/p><p class=\"position\">SEO Strategist<\/p><\/div>                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    \n                <div class=\"social-media-container\">\n                    <div class=\"content\">\n                        <span>Partager cette information<\/span>\n\n                        <div class=\"icons\">\n\n                            <div data-share=\"linkedin\" class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7290)\">\n                                        <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n                 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statusElement.innerHTML = \"Merci de votre inscription! \ud83c\udf89 Le webinaire est maintenant disponible \u00e0 la demande.\\r\\nVous recevrez \u00e9galement un courriel sous peu contenant le lien, afin d\u2019y acc\u00e9der en tout temps.\\r\\nProfitez bien de la s\u00e9ance et n\u2019h\u00e9sitez pas \u00e0 nous contacter si vous avez des questions!\";\n            statusElement.classList.add('d-block');\n            statusElement.scrollIntoView({ behavior: 'smooth', block: 'center' });\n        }\n        const textColumn = document.querySelector('.webinar-details');\n        if (textColumn) textColumn.style.maxWidth = \"100%\";\n        \n    } );\n<\/script>\n\n\n<section id=\"webinar-details\">\n    <div class=\"container max-1448 padding60\">\n        <h2>D\u00e9tails du webinaire<\/h2>\n        <div class=\"wrapper\">\n            <!-- <div class=\"webinar-details full-w\"> -->\n            <div class=\"webinar-details \">\n                <p>Avec l\u2019essor des aper\u00e7us g\u00e9n\u00e9r\u00e9s par l\u2019IA et des moteurs de r\u00e9ponse intelligents qui remplacent peu \u00e0 peu les pages de r\u00e9sultats de recherche traditionnelles, il est plus que jamais essentiel de disposer d\u2019une strat\u00e9gie \u00e0 toute \u00e9preuve. Bhavin Prashad, vice-pr\u00e9sident associ\u00e9, M\u00e9dias num\u00e9riques, et Dan Lauer, strat\u00e8ge SEO, vous expliqueront comment mettre en place une approche <strong>TotalSERP<\/strong> afin de r\u00e9cup\u00e9rer le trafic perdu.<\/p>\n<p>Participez \u00e0 notre session pour d\u00e9couvrir la strat\u00e9gie <strong>TotalSERP<\/strong> :<\/p>\n<ul>\n<li>Obtenez une visibilit\u00e9 compl\u00e8te tout au long du parcours de recherche.<\/li>\n<li>Alignez vos contenus optimis\u00e9s par l\u2019IA sur la demande en temps r\u00e9el.<\/li>\n<li>Maximisez vos r\u00e9sultats d\u2019affaires gr\u00e2ce \u00e0 la recherche.<\/li>\n<\/ul>\n<p><strong><em>Reconstruire ce que l\u2019algorithme de Google et l\u2019IA vous ont fait perdre<\/em><\/strong><\/p>\n<p>La visibilit\u00e9 dans les recherches ne se limite plus au payant ou \u00e0 l\u2019organique : il s\u2019agit d\u00e9sormais de ma\u00eetriser l\u2019ensemble des pages de r\u00e9sultats, aujourd\u2019hui propuls\u00e9es par l\u2019IA g\u00e9n\u00e9rative.<\/p>\n<p>Vous d\u00e9couvrirez :<\/p>\n<ul>\n<li>Comment obtenir une visibilit\u00e9 totale sur les pages de r\u00e9sultats gr\u00e2ce \u00e0 une strat\u00e9gie unifi\u00e9e payante + organique + locale.<\/li>\n<li>Comment tirer parti de l\u2019IA g\u00e9n\u00e9rative pour am\u00e9liorer la performance de vos contenus et capter l\u2019intention de recherche.<\/li>\n<li>Comment g\u00e9n\u00e9rer des r\u00e9sultats mesurables gr\u00e2ce \u00e0 une approche de recherche int\u00e9gr\u00e9e.<\/li>\n<\/ul>\n<p>D\u00e9couvrez comment une approche unifi\u00e9e, que DAC appelle <strong>TotalSERP<\/strong>, aligne le r\u00e9f\u00e9rencement payant, organique, local et les exp\u00e9riences pilot\u00e9es par l\u2019IA afin de capter les clients \u00e0 chaque \u00e9tape de leur parcours d\u2019intention.<\/p>\n            <\/div>\n                        \n                            <div class=\"form-wrapper\" data-role=\"hs-form-wrapper\">\n                    <h3 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<\/div>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n    <section data-role=\"events-experts\">\n        <div class=\"content\">\n            <h2 class=\"title\">Faire connaissance avec les experts<\/h2>\n\n            <div class=\"experts-row multiple-items\" >\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Bhavin-Prashad-v2-3.jpg\" alt=\"Bhavin Prashad\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                            Intervenant                        <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Bhavin Prashad                                                            <\/p>\n                            <p class=\"position\">\n                                Associate Vice President, Digital Media                            <\/p>\n                        <\/div>\n\n                                                    <div class=\"context\">\n                                <p><p><span class=\"TextRun SCXW82666323 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82666323 BCX8\">Bhavin Prashad is a Senior Director of Digital Media at DAC, where he has excelled for 12 years, steadily making his way up through the ranks. He oversees a dedicated team of 15 specialists, focusing on full-funnel media planning and buying.<\/span><\/span><span class=\"EOP SCXW82666323 BCX8\" data-ccp-props=\"{&quot;335559685&quot;:1440,&quot;335559991&quot;:1440}\">\u00a0<\/span><\/p>\n<\/p>                            <\/div>\n                                            <\/div>\n                <\/article>\n\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Dan-Lauer.jpg\" alt=\"Dan Lauer\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                            Intervenant                        <\/p>\n\n                        <div class=\"name_position\">\n                            <p 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