{"id":151392,"date":"2025-07-14T14:54:06","date_gmt":"2025-07-14T19:54:06","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/webinars\/navigatingthecomplextvlandscape\/"},"modified":"2025-12-11T08:02:28","modified_gmt":"2025-12-11T13:02:28","slug":"navigatingthecomplextvlandscape","status":"publish","type":"webinars","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/navigatingthecomplextvlandscape\/","title":{"rendered":"Comment les agences naviguent dans la complexit\u00e9 croissante du paysage publicitaire t\u00e9l\u00e9vis\u00e9 actuel"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n
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\n DAC<\/a>\"\"Perspectives<\/a>\"\"Webinaires<\/a> <\/div>\n\n
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\n \n WEBINAIRE <\/span>\n\n

\n Comment les agences naviguent dans la complexit\u00e9 croissante du paysage publicitaire t\u00e9l\u00e9vis\u00e9 actuel <\/h1>\n

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\n La t\u00e9l\u00e9vision demeure l\u2019un des canaux publicitaires les plus influents, mais les r\u00e8gles ont profond\u00e9ment \u00e9volu\u00e9. Avec la mont\u00e9e en puissance de l\u2019AVOD, du FAST, du SVOD et de la t\u00e9l\u00e9vision payante, agences et annonceurs doivent naviguer dans un \u00e9cosyst\u00e8me complexe, entre plateformes multiples, parcours d\u2019achat vari\u00e9s et d\u00e9fis de mesure d\u2019audience. Ce webinaire vous accompagne pour mieux comprendre et ma\u00eetriser cette nouvelle r\u00e9alit\u00e9. (Ce webinaire est pr\u00e9sent\u00e9 en anglais) <\/p>\n \n \n \n

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Felicia DelVecchio<\/p>

Vice President Digital Media<\/p><\/div> <\/div>\n <\/div>\n <\/div>\n\n\n

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