{"id":149713,"date":"2025-09-17T15:10:43","date_gmt":"2025-09-17T20:10:43","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=webinars&#038;p=149713"},"modified":"2025-10-17T12:48:51","modified_gmt":"2025-10-17T17:48:51","slug":"regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux","status":"publish","type":"webinars","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/","title":{"rendered":"Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center hero-webinars\" style=\"background-color: #171616;\">\n    <header data-role=\"events-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/\">Perspectives<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/\">Webinaires<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col\">\n                <span class=\"d-block title-decorator\">\n                WEBINAIRE                <\/span>\n\n                <h1 class=\"title my-0\">\n                    Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux                <\/h1>\n                <p class=\"status\" data-role=\"form-status\"><\/p>                \n                \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#webinar-details' data-scroll-position='top' class=\"btn_primary-filled_white_hand smooth-scroll \"  >\n                        \n                        <div>Acc\u00e9der au webinaire <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                <div class=\"date-time-block responsive\" style=\"\">\n                    \n                                            <div class=\"experts-wrap\">\n                            <div class=\"icon\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                                    <rect width=\"40\" height=\"40\" rx=\"2\" fill=\"#363534\"\/>\n                                    <circle cx=\"20\" cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                    <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                <\/svg>\n                            <\/div>\n                            <div class=\"expert\">\n                                <div class=\"mob\"><p class=\"role\">Intervenant<\/p><p class=\"name\">Mario Lemieux<\/p><p class=\"position\">Partenaire, vice-pr\u00e9sident principal du d\u00e9veloppement des affaires<\/p><\/div>                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n\n                <div class=\"social-media-responsive\">\n                    <div class=\"icons-container\">\n                        <span>Partager cette information<\/span>\n\n                        <div class=\"icons\">\n\n                            <div class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7290)\">\n                                        <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#A8A8A8\" \/>\n                                    <\/g>\n                                    <defs>\n                                        <clipPath id=\"clip0_7915_7290\">\n                                            <rect width=\"24\" height=\"21.7886\" fill=\"white\" transform=\"translate(0.172363)\" \/>\n                                        <\/clipPath>\n                                    <\/defs>\n                                <\/svg>\n                            <\/div>\n\n                            <div class=\"box\" id=\"facebook\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 25 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7295)\">\n                                        <path d=\"M24.1724 23.4807C24.1724 24.2001 23.5838 24.7886 22.8645 24.7886H16.7173V15.5025H19.8563L20.3141 11.9058H16.7173V9.61697C16.7173 8.57065 16.9789 7.85131 18.483 7.85131H20.3794V4.58155C20.0525 4.51616 18.9408 4.45076 17.5675 4.45076C14.8209 4.45076 12.9244 6.15103 12.9244 9.2246V11.9058H9.78544V15.5025H12.9244V24.7886H1.48027C0.760919 24.7886 0.172363 24.2001 0.172363 23.4807V2.09654C0.172363 1.37719 0.760919 0.788635 1.48027 0.788635H22.8645C23.5838 0.788635 24.1724 1.37719 24.1724 2.09654V23.4807Z\" fill=\"#A8A8A8\" \/>\n                                    <\/g>\n                                    <defs>\n                                        <clipPath id=\"clip0_7915_7295\">\n                                            <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0.172363 0.788635)\" \/>\n                                        <\/clipPath>\n                                    <\/defs>\n                                <\/svg>\n                            <\/div>\n\n                            <div class=\"box\" id=\"email\">\n                                <svg width=\"25.66\" height=\"16.55\" viewBox=\"0 0 26 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.4578 0.788635C24.8282 0.804486 25.178 0.96109 25.4334 1.22548C25.6889 1.48988 25.8302 1.84144 25.8275 2.20622V15.9271C25.8301 16.2915 25.6887 16.6426 25.4331 16.9063C25.1776 17.17 24.8278 17.3256 24.4578 17.3404H1.61321C1.23184 17.3404 0.866024 17.1916 0.595939 16.9267C0.325855 16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#A8A8A8\" \/>\n                                <\/svg>\n                            <\/div>\n\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"media-col \">\n                                    <div class=\"video-container show-recording\" style=\"display: none;\">\n                        <video \n                        id=\"recording-video\"\n                        data-role=\"desktop-video-source\"\n                        playsinline \n                        webkit-playsinline\n                        loop\n                        preload=\"none\"\n                        class=\"vidbacking\"\n                        controls\n                        poster=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png\">\n                        <source type=\"video\/mp4\" src=\"https:\/\/5408011.fs1.hubspotusercontent-na1.net\/hubfs\/5408011\/%5BFR-CA%5DTotal%20SERP%20webinar-October%202025-%20On%20demand%20recording.mp4\">\n                        <\/video>\n                            <!-- Buttons from your example -->\n                            <div class=\"buttons\">\n                                <!-- <button data-role=\"play-button\" aria-label=\"toggle video play status\" class=\"play\"><\/button> -->\n                                <!-- <button aria-label=\"toggle video audio\" class=\"volume\"><\/button> -->\n                            <\/div>\n                    <\/div>\n                \n                <span class=\"badge\">regarder \u00e0 la demande<\/span>                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png\" alt=\"hero image\" class=\"event-img\"\/>\n                \n\n                                            <div class=\"date-time-block\" style=\"\">\n                                                                                                                    <div class=\"experts-wrap\">\n                                    <div class=\"icon\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                                            <rect width=\"40\" height=\"40\" rx=\"2\" fill=\"#363534\"\/>\n                                            <circle cx=\"20\" cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                            <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"expert\">\n                                        <div><p class=\"role\">Intervenant<\/p><p class=\"name\">Mario Lemieux<\/p><p class=\"position\">Partenaire, vice-pr\u00e9sident principal du d\u00e9veloppement des affaires<\/p><\/div><div><p class=\"role\">Intervenant<\/p><p class=\"name\">Samuel Faucon<\/p><p class=\"position\">Gestionnaire, m\u00e9dias num\u00e9riques<\/p><\/div><div><p class=\"role\">Intervenant<\/p><p class=\"name\">Nicolas Madore<\/p><p class=\"position\">Sp\u00e9cialiste SEO<\/p><\/div>                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    \n                <div class=\"social-media-container\">\n                    <div class=\"content\">\n                        <span>Partager cette information<\/span>\n\n                        <div class=\"icons\">\n\n                            <div data-share=\"linkedin\" class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7290)\">\n                                        <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#A8A8A8\" \/>\n                                    <\/g>\n                                    <defs>\n                                        <clipPath id=\"clip0_7915_7290\">\n                                            <rect width=\"24\" height=\"21.7886\" fill=\"white\" transform=\"translate(0.172363)\" \/>\n                                        <\/clipPath>\n                                    <\/defs>\n                                <\/svg>\n                            <\/div>\n\n                            <div data-share=\"facebook\" class=\"box\" id=\"facebook\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 25 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7295)\">\n                                        <path d=\"M24.1724 23.4807C24.1724 24.2001 23.5838 24.7886 22.8645 24.7886H16.7173V15.5025H19.8563L20.3141 11.9058H16.7173V9.61697C16.7173 8.57065 16.9789 7.85131 18.483 7.85131H20.3794V4.58155C20.0525 4.51616 18.9408 4.45076 17.5675 4.45076C14.8209 4.45076 12.9244 6.15103 12.9244 9.2246V11.9058H9.78544V15.5025H12.9244V24.7886H1.48027C0.760919 24.7886 0.172363 24.2001 0.172363 23.4807V2.09654C0.172363 1.37719 0.760919 0.788635 1.48027 0.788635H22.8645C23.5838 0.788635 24.1724 1.37719 24.1724 2.09654V23.4807Z\" fill=\"#A8A8A8\" \/>\n                                    <\/g>\n                                    <defs>\n                                        <clipPath id=\"clip0_7915_7295\">\n                                            <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0.172363 0.788635)\" \/>\n                                        <\/clipPath>\n                                    <\/defs>\n                                <\/svg>\n                            <\/div>\n\n                            <div data-share=\"email\" class=\"box\" id=\"email\">\n                                <svg width=\"25.66\" height=\"16.55\" viewBox=\"0 0 26 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.4578 0.788635C24.8282 0.804486 25.178 0.96109 25.4334 1.22548C25.6889 1.48988 25.8302 1.84144 25.8275 2.20622V15.9271C25.8301 16.2915 25.6887 16.6426 25.4331 16.9063C25.1776 17.17 24.8278 17.3256 24.4578 17.3404H1.61321C1.23184 17.3404 0.866024 17.1916 0.595939 16.9267C0.325855 16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#A8A8A8\" \/>\n                                <\/svg>\n                            <\/div>\n\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/header>\n<\/section>\n\n<script>\n    const buttons = document.querySelectorAll('.add-to-calendar');\n    \n    buttons.forEach(button => \n    {\n        button.addEventListener('click', function() {\n            const time = generateEventTimes('20251016');\n            const event = {\n                title: 'Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux',\n                description: '',\n                location: '',\n                startTime: time.startTime,\n                endTime: time.endTime,\n            };\n            const icsContent = generateIcsFile(event);\n            downloadIcsFile(icsContent, 'event.ics');\n\n\n            \/\/ Data Layer Push for \"Add to Calendar\"\n            const clickData = {\n                event: \"add_to_calendar\"\n            };\n\n                            clickData.event_name = 'Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux';\n            \n                            clickData.event_date_time = 'Jeudi 16\u00a0octobre 2025, 12 h';\n            \n            \n            dataLayerPush(clickData);\n\n        });\n    } )\n\n    function generateIcsFile(event) {\n        const startTime = formatDateForICS(new Date(event.startTime));\n        const endTime = formatDateForICS(new Date(event.endTime));\n\n        return [\n            'BEGIN:VCALENDAR',\n            'VERSION:2.0',\n            'PRODID:-\/\/Your Organization\/\/Your Product\/\/EN',\n            'BEGIN:VEVENT',\n            `UID:${Math.random().toString(36).substring(2)}@yourdomain.com`, \/\/ Unique ID\n            `DTSTAMP:${formatDateForICS(new Date())}`,\n            `DTSTART:${startTime}`,\n            `DTEND:${endTime}`,\n            `SUMMARY:${event.title}`,\n            `DESCRIPTION:${event.description}`,\n            `LOCATION:${event.location}`,\n            'END:VEVENT',\n            'END:VCALENDAR',\n        ].join('\\n');\n    }\n\n    function formatDateForICS(date) {\n        return date.toISOString().replace(\/-|:|\\.\\d+\/g, '');\n    }\n\n    function downloadIcsFile(content, filename) {\n        const blob = new Blob([content], {\n            type: 'text\/calendar'\n        });\n        const url = URL.createObjectURL(blob);\n\n        const link = document.createElement('a');\n        link.href = url;\n        link.setAttribute('download', filename);\n        document.body.appendChild(link);\n        link.click();\n        document.body.removeChild(link);\n    }\n\n    function generateEventTimes(timestamp, startHour = 9) {\n        \/\/ Extract year, month, and day from the timestamp\n        const year = timestamp.slice(0, 4);\n        const month = timestamp.slice(4, 6);\n        const day = timestamp.slice(6, 8);\n\n        \/\/ Create start time in ISO format\n        const startTime = `${year}-${month}-${day}T${String(startHour).padStart(2, '0')}:00:00`;\n\n        \/\/ Calculate end time (3 hours later)\n        const endHour = startHour + 3;\n        const endTime = `${year}-${month}-${day}T${String(endHour).padStart(2, '0')}:00:00`;\n\n        return {\n            startTime,\n            endTime,\n        };\n    }\n<\/script>\n<script>\n    window.addEventListener(\"show-video\", function () {\n        const video = document.getElementById(\"recording-video\");\n        const volumeButton = document.querySelector(\".buttons .volume\");\n        if (!video) return; \/\/ Exit if video doesn't exist\n        const playButton = document.querySelector('[data-role=\"play-button\"]');\n        \/\/ Play\/Pause Video\n        playButton.addEventListener(\"click\", function () {\n            if (video.paused) {\n                video.play();\n                playButton.classList.add(\"playing\"); \/\/ Add playing state\n            } else {\n                video.pause();\n                playButton.classList.remove(\"playing\"); \/\/ Remove playing state\n            }\n        });\n\n        \/\/ Mute\/Unmute Video\n        volumeButton.addEventListener(\"click\", function () {\n            video.muted = !video.muted;\n            volumeButton.classList.toggle(\"muted\", video.muted);\n        });\n\n        \/\/ Lazy Load Video\n        const videoObserver = new IntersectionObserver((entries) => {\n            entries.forEach((entry) => {\n                if (entry.isIntersecting) {\n                    video.load(); \/\/ Load video when visible\n                }\n            });\n        }, { root: null, rootMargin: \"0px\", threshold: 0.5 });\n\n        videoObserver.observe(video);\n    });\n\n    window.addEventListener('hs-submit-event', () =>\n    {\n        const heroCta = document.querySelector('[data-role=\"cta\"]');\n        if (heroCta) heroCta.remove();\n        const statusElement = document.querySelector('[data-role=\"form-status\"]');\n        if (statusElement) {\n            \/\/statusElement.innerHTML = ' Merci de vous \u00eatre inscrit !';\n            statusElement.innerHTML = \"Merci de votre inscription! \ud83c\udf89 Le webinaire est maintenant disponible \u00e0 la demande.\\r\\nVous recevrez \u00e9galement un courriel sous peu contenant le lien, afin d\u2019y acc\u00e9der en tout temps.\\r\\nProfitez bien de la s\u00e9ance et n\u2019h\u00e9sitez pas \u00e0 nous contacter si vous avez des questions!\";\n            statusElement.classList.add('d-block');\n            statusElement.scrollIntoView({ behavior: 'smooth', block: 'center' });\n        }\n        const textColumn = document.querySelector('.webinar-details');\n        if (textColumn) textColumn.style.maxWidth = \"100%\";\n        \n    } );\n<\/script>\n\n\n<section id=\"webinar-details\">\n    <div class=\"container max-1448 padding60\">\n        <h2>D\u00e9tails du webinaire<\/h2>\n        <div class=\"wrapper\">\n            <!-- <div class=\"webinar-details full-w\"> -->\n            <div class=\"webinar-details \">\n                <p>Votre visibilit\u00e9 sur Google a diminu\u00e9? Avec l\u2019arriv\u00e9e de l\u2019intelligence artificielle, les r\u00e9sultats de recherche traditionnels changent rapidement. Les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA prennent de plus en plus de place, ce qui r\u00e9duit la port\u00e9e des approches payantes et organiques classiques.<\/p>\n<p>Il existe toutefois une solution : l\u2019approche <i>TotalSERP<\/i> de DAC.<\/p>\n<p>Nous vous invitons \u00e0 un webinaire exclusif o\u00f9 nos experts partageront des strat\u00e9gies concr\u00e8tes pour :<\/p>\n<ul>\n<li>Retrouver une visibilit\u00e9 compl\u00e8te gr\u00e2ce \u00e0 une strat\u00e9gie int\u00e9gr\u00e9e payant + organique + local.<\/li>\n<li>Utiliser l\u2019IA pour am\u00e9liorer la performance du contenu et capter l\u2019intention r\u00e9elle des utilisateurs.<\/li>\n<li>G\u00e9n\u00e9rer des r\u00e9sultats d\u2019affaires mesurables gr\u00e2ce \u00e0 une approche unifi\u00e9e.<\/li>\n<\/ul>\n<p>Ne laissez pas vos concurrents prendre l\u2019avantage. Inscrivez-vous d\u00e8s aujourd\u2019hui et d\u00e9couvrez comment regagner et consolider votre visibilit\u00e9 sur Google.<\/p>\n            <\/div>\n                        \n                            <div class=\"form-wrapper\" data-role=\"hs-form-wrapper\">\n                    <h3 class=\"form-h\">REMPLIR LE FORMULAIRE POUR VISIONNER LE WEBINAIRE<\/h3>\n                    <div class=\"hubspot-form\">\n                            <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n                            <script>\n                                hbspt.forms.create({\n                                    portalId: \"5408011\",\n                                    formId: \"b34242eb-e1e9-4d7d-bb86-dc9ad58f1e4a\",\n                                    onFormReady: () =>\n                                    {\n                                        const form = document.querySelector(\".hubspot-form form\");\n                                        \n                                        \/\/ Ensure form exists before adding event listener\n                                        if (!form) {\n                                            console.error('Webinar form not found');\n                                            return;\n                                        }\n                                        \n                                        form.addEventListener('submit', (event) => \n                                        {  \n                                            event.stopPropagation();\n                                            event.preventDefault();\n\n                                            if (!form.checkValidity())\n                                            {\n                                                form.reportValidity();\n                                                return;\n                                            }\n                                            const data = {\n                                                fields: [],\n                                                context: {},\n                                                submittedAt: new Date().getTime()\n                                            };\n\n                                            const formData = new FormData(form);\n                                            let formFields = [];\n                                            for (const [key, value] of formData.entries())\n                                            {\n                                                const field = {\n                                                    name: key,\n                                                    value: value\n                                                };\n                                                formFields.push(field);\n\n                                                if(key == \"hs_context\")\n                                                {\n                                                    data.context = JSON.parse(value);\n                                                }       \n                                                else\n                                                {\n                                                    data.fields.push(field);\n                                                }\n                                            }\n\n                                            \/\/ Extract HubSpot user tracking cookie for proper contact linking\n                                            function getCookie(name) {\n                                                const value = `; ${document.cookie}`;\n                                                const parts = value.split(`; ${name}=`);\n                                                if (parts.length === 2) return parts.pop().split(';').shift();\n                                                return null;\n                                            }\n\n                                            const hutk = getCookie('hubspotutk');\n\n                                            \/\/ Submit form data to HubSpot API with only allowed context fields\n                                            \/\/ HubSpot Forms API v3 only accepts: hutk, pageUri, pageName\n                                            const submissionContext = {\n                                                pageUri: window.location.href,\n                                                pageName: document.title\n                                            };\n                                            \n                                            \/\/ Add hutk if available for contact linking and analytics\n                                            if (hutk) {\n                                                submissionContext.hutk = hutk;\n                                            }\n                                            \n                                            fetch(`https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b34242eb-e1e9-4d7d-bb86-dc9ad58f1e4a`, {\n                                                method: 'POST',\n                                                headers: {\n                                                    'Content-Type': 'application\/json'\n                                                },\n                                                body: JSON.stringify({\n                                                    submittedAt: new Date().getTime(),\n                                                    fields: data.fields,\n                                                    context: submissionContext\n                                                })\n                                            })\n                                            .then(async response => {\n                                                \/\/-- GTM Tracking: Push form submission to dataLayer\n                                                \/\/ Note: Track submission regardless of HubSpot API response\n                                                \n                                                \/\/ Get tracking category from body data attribute\n                                                var dataTrackingCategory = document.body.getAttribute('data-tracking-category');\n\n                                                \/\/ Convert formFields array to formData object for GTM\n                                                \/\/ Format: {formId: \"...\", firstname: \"...\", lastname: \"...\", ...}\n                                                var formDataObject = {\n                                                    formId: form.getAttribute('id') || 'hsForm_b34242eb-e1e9-4d7d-bb86-dc9ad58f1e4a'\n                                                };\n\n                                                \/\/ Transform array [{name, value}] to object {name: value}\n                                                formFields.forEach(field => {\n                                                    if (field.name !== 'hs_context') {\n                                                        formDataObject[field.name] = field.value;\n                                                    }\n                                                });\n\n                                                \/\/ Initialize dataLayer if not exists\n                                                if (!Array.isArray(window.dataLayer)) {\n                                                    window.dataLayer = [];\n                                                }\n\n                                                \/\/ Push to GTM in standard format (matches contact form structure)\n                                                window.dataLayer.push({\n                                                    event: 'Form_submit',\n                                                    formData: formDataObject, \/\/ Object with all form fields\n                                                    page_location: window.location.href, \/\/ Current page URL\n                                                    Category: dataTrackingCategory, \/\/ Tracking category from body attribute\n                                                    form_name: 'Webinar Registration' \/\/ Form identifier\n                                                });\n                                                \n                                                \/\/console.log('GTM Form submission tracked:', formDataObject);\n                                                \/\/-- End GTM tracking\n\n                                                \/\/ Log if HubSpot submission failed (but continue with UI updates)\n                                                if (!response.ok) {\n                                                    const errorText = await response.text();\n                                                    \/\/console.error('HubSpot API submission failed:', response.status, errorText);\n                                                }\n                                                \n                                                \/\/ Proceed with UI updates regardless of HubSpot API response\n                                                const hsSubmitEvent = new CustomEvent('hs-submit-event');\n                                                window.dispatchEvent(hsSubmitEvent);\n                                                const formWrapper = document.querySelector('[data-role=\"hs-form-wrapper\"]');\n                                                if (formWrapper) {\n                                                    formWrapper.remove();\n                                                }\n                                                const webinarDetails = document.querySelector(\".webinar-details\");\n                                                if (webinarDetails) {\n                                                    webinarDetails.classList.add(\"full-w\");\n                                                }\n                                                const expertsWrapper = document.querySelector('[data-role=\"events-experts\"]');\n                                                if (expertsWrapper) {\n                                                    const buttonLink = expertsWrapper.querySelector('a[role=\"button\"]');\n                                                    if (buttonLink) {\n                                                        buttonLink.remove();\n                                                    }\n                                                }\n                                                                                                const showVideo = new CustomEvent('show-video');\n                                                window.dispatchEvent(showVideo);\n                                                const eventImg = document.querySelector(\".event-img\");\n                                                if (eventImg) {\n                                                    eventImg.remove();\n                                                }\n                                                const showRecording = document.querySelector(\".show-recording\");\n                                                if (showRecording) {\n                                                    showRecording.style.display = \"block\";\n                                                }\n                                                if (typeof UC_UI !== \"undefined\" && UC_UI.areAllConsentsAccepted()) {\n                                                    document.cookie = `webinar_id_149713=true; path=\/; max-age=${7 * 24 * 60 * 60}`;\n                                                }\n                                                                                            })\n                                            .catch(error => {\n                                                console.error('Error:', error);\n                                            });\n\n                                            return false;\n                                        } );\n                                    }\n                                });\n\n                                window.addEventListener('message', event =>\n                                {\n                                    const isFormCallback = event.data.type === 'hsFormCallback';\n                                    const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n                                    const iscurrentForm = !!event?.data?.id ? \"b34242eb-e1e9-4d7d-bb86-dc9ad58f1e4a\".trim() == event?.data?.id : false; \n                                    \n                                    if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n                                        window.location.href = window.location.href;\n                                    }\n                                });\n                                                            <\/script>\n                    <\/div>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-role=\"events-experts\">\n        <div class=\"content\">\n            <h2 class=\"title\">Faire connaissance avec les experts<\/h2>\n\n            <div class=\"experts-row multiple-items\" >\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/mlemieux.jpg\" alt=\"Mario Lemieux\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                            Intervenant                        <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Mario Lemieux                                                            <\/p>\n                            <p class=\"position\">\n                                Partenaire, vice-pr\u00e9sident principal du d\u00e9veloppement des affaires                            <\/p>\n                        <\/div>\n\n                                            <\/div>\n                <\/article>\n\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/08\/Samuel-Faucon-1.jpg\" alt=\"Samuel Faucon\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                            Intervenant                        <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Samuel Faucon                                                            <\/p>\n                            <p class=\"position\">\n                                Gestionnaire, m\u00e9dias num\u00e9riques                            <\/p>\n                        <\/div>\n\n                                            <\/div>\n                <\/article>\n\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/nicolas_.png\" alt=\"Nicolas Madore\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                            Intervenant                        <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Nicolas Madore                                                            <\/p>\n                            <p class=\"position\">\n                                Sp\u00e9cialiste SEO                            <\/p>\n                        <\/div>\n\n                                            <\/div>\n                <\/article>\n\n                            <\/div>\n                                                <div class=\"m-md-auto\">\n                        \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#webinar-details' data-scroll-position='top' class=\"btn_primary-filled_white_hand smooth-scroll \"  >\n                        \n                        <div>Acc\u00e9der au webinaire <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n                                    <\/div>    \n    <\/section>\n\n\n<section class=\"related-3-cpt webinar\">\n    <div class=\"container max-1448 padding60\">\n                    <h2>D\u00e9couvrez d&#039;autres webinaires DAC<\/h2>\n                <div class=\"card-row\">\n        <!-- Recent Webinar -->\n                        <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SEJ-Webinar-875x438-Blog1.jpg\" alt=\"Webinar- Don&#039;t go chasing AI yet\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ne-courez-pas-aveuglement-apres-lia-un-cadre-pour-etablir-vos-priorites-entre-le-seo-et-la-recherche-par-ia\/\">Ne courez pas aveugl\u00e9ment apr\u00e8s l\u2019IA: un cadre pour \u00e9tablir vos priorit\u00e9s entre le SEO et la recherche par IA<\/a>\n                                                            <div class=\"additional-info\">\n                                    <div class=\"info-item\" id=\"publish-date\">\n                                        <span>\n                                            <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                            <\/svg>\n                                        <\/span>\n                                        <span>Wednesday, March 25<\/span>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ne-courez-pas-aveuglement-apres-lia-un-cadre-pour-etablir-vos-priorites-entre-le-seo-et-la-recherche-par-ia\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                            <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/JanuarySEOWebinar-CategoryCard1-1.jpg\" alt=\"SEO for AI search webinar\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search\/\">Red\u00e9finir le succ\u00e8s en SEO \u00e0 l\u2019\u00e8re de la recherche propuls\u00e9e par l\u2019IA<\/a>\n                                                            <div class=\"additional-info\">\n                                    <div class=\"info-item\" id=\"publish-date\">\n                                        <span>\n                                            <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                            <\/svg>\n                                        <\/span>\n                                        <span>Jeudi 29 janvier<\/span>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                            <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-8.jpg\" alt=\"\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ai-is-rewriting-local-search-how-multi-location-brands-can-win-now\/\">L\u2019IA red\u00e9finit la recherche locale : comment les marques multi-sites peuvent tirer leur \u00e9pingle du jeu <\/a>\n                                                            <div class=\"additional-info\">\n                                    <div class=\"info-item\" id=\"publish-date\">\n                                        <span>\n                                            <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                            <\/svg>\n                                        <\/span>\n                                        <span>Wednesday, September 24<\/span>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ai-is-rewriting-local-search-how-multi-location-brands-can-win-now\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                     <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Abonnez-vous \u00e0 notre infolettre mensuelle            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d13a1b515d2'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d13a1b515d2');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n","protected":false},"featured_media":151490,"menu_order":0,"template":"","meta":{"content-type":""},"webinars-service-type":[],"webinar-category":[],"class_list":["post-149713","webinars","type-webinars","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux | DAC<\/title>\n<meta name=\"description\" content=\"Votre visibilit\u00e9 sur Google a diminu\u00e9? Avec l\u2019arriv\u00e9e de l\u2019intelligence artificielle, les r\u00e9sultats de recherche traditionnels changent rapidement. Les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA prennent de plus en plus de place, ce qui r\u00e9duit la port\u00e9e des approches payantes et organiques classiques.Il existe toutefois une solution : l\u2019approche TotalSERP de DAC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux | DAC\" \/>\n<meta property=\"og:description\" content=\"Votre visibilit\u00e9 sur Google a diminu\u00e9? Avec l\u2019arriv\u00e9e de l\u2019intelligence artificielle, les r\u00e9sultats de recherche traditionnels changent rapidement. Les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA prennent de plus en plus de place, ce qui r\u00e9duit la port\u00e9e des approches payantes et organiques classiques.Il existe toutefois une solution : l\u2019approche TotalSERP de DAC.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T17:48:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/\",\"name\":\"Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png\",\"datePublished\":\"2025-09-17T20:10:43+00:00\",\"dateModified\":\"2025-10-17T17:48:51+00:00\",\"description\":\"Votre visibilit\u00e9 sur Google a diminu\u00e9? Avec l\u2019arriv\u00e9e de l\u2019intelligence artificielle, les r\u00e9sultats de recherche traditionnels changent rapidement. Les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA prennent de plus en plus de place, ce qui r\u00e9duit la port\u00e9e des approches payantes et organiques classiques.Il existe toutefois une solution : l\u2019approche TotalSERP de DAC.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png\",\"width\":660,\"height\":625,\"caption\":\"Un homme tenant une loupe examine un \u00e9cran d'ordinateur avec des coccinelles sur un site web, sur un fond rouge.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/fr-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/fr-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux | DAC","description":"Votre visibilit\u00e9 sur Google a diminu\u00e9? Avec l\u2019arriv\u00e9e de l\u2019intelligence artificielle, les r\u00e9sultats de recherche traditionnels changent rapidement. Les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA prennent de plus en plus de place, ce qui r\u00e9duit la port\u00e9e des approches payantes et organiques classiques.Il existe toutefois une solution : l\u2019approche TotalSERP de DAC.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/","og_locale":"fr_CA","og_type":"article","og_title":"Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux | DAC","og_description":"Votre visibilit\u00e9 sur Google a diminu\u00e9? Avec l\u2019arriv\u00e9e de l\u2019intelligence artificielle, les r\u00e9sultats de recherche traditionnels changent rapidement. Les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA prennent de plus en plus de place, ce qui r\u00e9duit la port\u00e9e des approches payantes et organiques classiques.Il existe toutefois une solution : l\u2019approche TotalSERP de DAC.","og_url":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2025-10-17T17:48:51+00:00","og_image":[{"width":660,"height":625,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/","url":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/","name":"Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png","datePublished":"2025-09-17T20:10:43+00:00","dateModified":"2025-10-17T17:48:51+00:00","description":"Votre visibilit\u00e9 sur Google a diminu\u00e9? Avec l\u2019arriv\u00e9e de l\u2019intelligence artificielle, les r\u00e9sultats de recherche traditionnels changent rapidement. Les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA prennent de plus en plus de place, ce qui r\u00e9duit la port\u00e9e des approches payantes et organiques classiques.Il existe toutefois une solution : l\u2019approche TotalSERP de DAC.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Untitled-design-1-1-1.png","width":660,"height":625,"caption":"Un homme tenant une loupe examine un \u00e9cran d'ordinateur avec des coccinelles sur un site web, sur un fond rouge."},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/regagnez-le-terrain-perdu-sur-google-optimisation-des-resultats-payants-organiques-et-locaux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/fr-ca\/"},{"@type":"ListItem","position":2,"name":"Regagnez le terrain perdu sur Google : optimisation des r\u00e9sultats payants, organiques et locaux"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#website","url":"https:\/\/www.dacgroup.com\/fr-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/fr-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/fr-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/webinars\/149713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/webinars"}],"about":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/types\/webinars"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/media\/151490"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/media?parent=149713"}],"wp:term":[{"taxonomy":"webinars-service-type","embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/webinars-service-type?post=149713"},{"taxonomy":"webinar-category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/webinar-category?post=149713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}