{"id":123559,"date":"2020-04-21T05:46:49","date_gmt":"2020-04-21T10:46:49","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/webinars\/la-route-a-suivre-le-marketing-au-milieu-de-la-pandemie-et-au-dela\/"},"modified":"2025-12-11T07:49:13","modified_gmt":"2025-12-11T12:49:13","slug":"la-route-a-suivre-le-marketing-au-milieu-de-la-pandemie-et-au-dela","status":"publish","type":"webinars","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/la-route-a-suivre-le-marketing-au-milieu-de-la-pandemie-et-au-dela\/","title":{"rendered":"\u201cLa route \u00e0 suivre\u201d : Le marketing au milieu de la pand\u00e9mie et au-del\u00e0"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center hero-webinars\" style=\"background-color: #171616;\">\n    <header data-role=\"events-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/\">Perspectives<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/\">Webinaires<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col\">\n                <span class=\"d-block title-decorator\">\n                WEBINAIRE                <\/span>\n\n                <h1 class=\"title my-0\">\n                    &#8220;La route \u00e0 suivre&#8221; : Le marketing au milieu de la pand\u00e9mie et au-del\u00e0                <\/h1>\n                <p class=\"status\" data-role=\"form-status\"><\/p>                \n                \n            \n                <div class=\"date-time-block responsive\" 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<div class=\"webinar-details full-w\">\n                <p>Alors que la pand\u00e9mie COVID-19 continue d&#8217;\u00e9voluer, nous avons r\u00e9uni certains des principaux sp\u00e9cialistes du marketing industriel du monde entier afin d&#8217;\u00e9tudier leur r\u00e9action, leurs pr\u00e9visions et la mani\u00e8re dont ils tracent un parcours en ces temps sans pr\u00e9c\u00e9dent.<\/p>\n<p>Prenez donc un caf\u00e9, asseyez-vous et rejoignez-nous pour une table ronde virtuelle qui vous permettra de d\u00e9couvrir des informations de premi\u00e8re main sur la pand\u00e9mie :<\/p>\n<ul>\n<li>Comment le r\u00f4le du commercialisateur &#8211; en tant qu&#8217;anthropologue et psychiatre &#8211; devient plus nuanc\u00e9 \u00e0 une \u00e9poque de raret\u00e9 et d&#8217;ins\u00e9curit\u00e9 per\u00e7ues<\/li>\n<li>Pourquoi les mod\u00e8les commerciaux bas\u00e9s sur l&#8217;adh\u00e9sion font pivoter leur marketing de l&#8217;acquisition \u00e0 la conservation<\/li>\n<li>Trouver un \u00e9quilibre entre un marchandisage efficace et des communications authentiques, bas\u00e9es sur la communaut\u00e9<\/li>\n<li>Comment les messages, les pr\u00e9sentations et les programmes locaux sont encore plus importants en pr\u00e9vision des r\u00e9ouvertures propos\u00e9es<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Regarder la table ronde virtuelle (en anglais)<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jGENKCW3S8s\" width=\"652\" height=\"366\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Si vous avez des questions sur les th\u00e8mes et les sujets abord\u00e9s lors de notre table ronde &#8211; ou si vous voulez simplement savoir comment nous pouvons aider votre marque <a href=\"https:\/\/www.dacgroup.com\/blog\/our-lasting-adaptations-will-create-the-new-normal\/\">\u00e0 s&#8217;adapter \u00e0 la nouvelle normalit\u00e9<\/a>, il vous suffit de demander.<\/p>\n            <\/div>\n                        \n                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"related-3-cpt webinar\">\n    <div class=\"container max-1448 padding60\">\n                    <h2>D\u00e9couvrez d&#039;autres webinaires DAC<\/h2>\n                <div class=\"card-row\">\n        <!-- Recent Webinar -->\n                        <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/Fix-Your-Blind-Spots-Blog1-875x438-1.jpg\" alt=\"AI Search measurement\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/comblez-les-angles-morts-de-vos-indicateurs-relier-enfin-la-recherche-ia-a-la-performance\/\">Comblez les angles morts de vos indicateurs : relier enfin la recherche IA \u00e0 la performance <\/a>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/comblez-les-angles-morts-de-vos-indicateurs-relier-enfin-la-recherche-ia-a-la-performance\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                            <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SEJ-Webinar-875x438-Blog1.jpg\" alt=\"Webinar- Don&#039;t go chasing AI yet\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ne-courez-pas-aveuglement-apres-lia-un-cadre-pour-etablir-vos-priorites-entre-le-seo-et-la-recherche-par-ia\/\">Ne courez pas aveugl\u00e9ment apr\u00e8s l\u2019IA: un cadre pour \u00e9tablir vos priorit\u00e9s entre le SEO et la recherche par IA<\/a>\n                                                            <div class=\"additional-info\">\n                                    <div class=\"info-item\" id=\"publish-date\">\n                                        <span>\n                                            <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                            <\/svg>\n                                        <\/span>\n                                        <span>Wednesday, March 25<\/span>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/ne-courez-pas-aveuglement-apres-lia-un-cadre-pour-etablir-vos-priorites-entre-le-seo-et-la-recherche-par-ia\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                            <article class=\"insight-item\">\n                    <div class=\"title-row\">\n                        <span class=\"d-inline-block\">Webinar<\/span>\n                    <\/div>\n\n                                            <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/JanuarySEOWebinar-CategoryCard1-1.jpg\" alt=\"SEO for AI search webinar\" \/>\n                        <\/div>\n                    \n                    <div class=\"content-holder\">\n                        <span class=\"badge\">regarder \u00e0 la demande<\/span>\n                        <div class=\"pre-button-content\">\n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search\/\">Red\u00e9finir le succ\u00e8s en SEO \u00e0 l\u2019\u00e8re de la recherche propuls\u00e9e par l\u2019IA<\/a>\n                                                            <div class=\"additional-info\">\n                                    <div class=\"info-item\" id=\"publish-date\">\n                                        <span>\n                                            <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                            <\/svg>\n                                        <\/span>\n                                        <span>Jeudi 29 janvier<\/span>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        <a class=\"btn_primary-filled_black_arrow\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/webinaires\/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search\/\">\n                            ACC\u00c8S WEBINAR                            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/article>\n\n                     <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section data-role=\"webinar-awards\">\n    <div class=\"content\">\n        <h2>\n         Awards and accolades        <\/h2>\n\n        <div class=\"awards-row\">\n                            <div class=\"award\">\n                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/sa-logo-award.png\" alt=\"award\">\n                <\/div>\n                            <div class=\"award\">\n                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/esa-logo-award.png\" alt=\"award\">\n                <\/div>\n                            <div 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