{"id":56191,"date":"2024-08-21T20:55:55","date_gmt":"2024-08-22T01:55:55","guid":{"rendered":"https:\/\/www.dacgroup.com\/tech-platforms\/iris\/"},"modified":"2026-08-20T08:39:28","modified_gmt":"2026-08-20T13:39:28","slug":"iris","status":"publish","type":"tech-platforms","link":"https:\/\/www.dacgroup.com\/fr-ca\/plateformes-technologiques\/iris\/","title":{"rendered":"IRIS"},"content":{"rendered":"\n            <style>\n        .hero-internal-title-image {\n            display: inline-block;\n            max-width: 100%;\n            height: auto;\n            vertical-align: middle;\n        }\n    <\/style>\n\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-tech-IRIS.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-xl-tech-IRIS.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-m-tech-IRIS.png');\n                height: 320px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"320px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/plateformes-technologiques\/\">Plateformes Technologiques<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Iris-Logo-rgb-reverse-1.svg\" class=\"hero-internal-title-image\" alt=\"IRIS\" \/>                            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>De l\u2019analyse \u00e0 l\u2019action, IRIS combine des donn\u00e9es riches, une IA int\u00e9gr\u00e9e et l\u2019expertise humaine pour apporter plus de clart\u00e9 au marketing moderne. Cette approche nous permet d\u2019aider les marques \u00e0 naviguer le changement avec confiance et \u00e0 saisir de nouvelles occasions de croissance.<\/p>            <\/div>\n        \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS IRIS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/plateformes-technologiques\/\">Plateformes Technologiques<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Iris-Logo-rgb-reverse-1.svg\" class=\"hero-internal-title-image\" alt=\"IRIS\" \/>                            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>De l\u2019analyse \u00e0 l\u2019action, IRIS combine des donn\u00e9es riches, une IA int\u00e9gr\u00e9e et l\u2019expertise humaine pour apporter plus de clart\u00e9 au marketing moderne. Cette approche nous permet d\u2019aider les marques \u00e0 naviguer le changement avec confiance et \u00e0 saisir de nouvelles occasions de croissance.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS IRIS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 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              <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n    <style>\n        :root {\n            --dots-color: #00aae7;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a8747eaaa2e3\"]\n        {\n            color:#00aae7 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Fond\u00e9e sur l&#8217;innovation. <strong>Test\u00e9e sur le terrain. <\/strong>                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/aipartners.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/aipartners.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/aipartners.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/aipartners.jpeg\"\n                alt=\"Partenaires IA\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a8747eaaa2e3\" style=\"text-align: center\">Partenaires IA<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Exploitez les principaux mod\u00e8les d&#8217;IA pour obtenir des analyses plus approfondies, automatiser les flux de travail et favoriser des d\u00e9cisions marketing plus rapides et plus \u00e9clair\u00e9es. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/snowflake.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/snowflake.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/snowflake.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/snowflake.jpeg\"\n                alt=\"Donn\u00e9es de calibre entreprise\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a8747eaaa2e3\" style=\"text-align: center\">Donn\u00e9es de calibre entreprise<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Con\u00e7ue sur Snowflake pour unifier les donn\u00e9es de premi\u00e8re partie, de tierce partie et les donn\u00e9es marketing dans une base s\u00e9curis\u00e9e et \u00e9volutive favorisant une intelligence connect\u00e9e. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\"\n                alt=\"S\u00e9curit\u00e9 des donn\u00e9es\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a8747eaaa2e3\" style=\"text-align: center\">S\u00e9curit\u00e9 des donn\u00e9es<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">H\u00e9berg\u00e9e sur Microsoft Azure afin d&#8217;offrir une s\u00e9curit\u00e9, une fiabilit\u00e9 et une \u00e9volutivit\u00e9 de calibre entreprise qui prot\u00e8gent les donn\u00e9es et optimisent les performances. <\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"services\" class=\"services-section\">\n\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n\n                        <h2>Con\u00e7ues pour acc\u00e9l\u00e9rer un marketing plus intelligent <\/h2>\n            \n                        <div><p>Les \u00e9quipes marketing n&#8217;ont pas besoin de plus de donn\u00e9es. Elles ont besoin de plus de clart\u00e9. C&#8217;est l\u00e0 qu&#8217;IRIS intervient, en aidant les marques \u00e0 d\u00e9couvrir des opportunit\u00e9s et \u00e0 progresser dans un environnement qui \u00e9volue rapidement. Gr\u00e2ce \u00e0 une suite connect\u00e9e d&#8217;outils sp\u00e9cialis\u00e9s, IRIS aide les pros du marketing \u00e0 faire le pont entre les canaux, les audiences et les campagnes, cr\u00e9ant un cycle continu d&#8217;information, d&#8217;action et d&#8217;optimisation. <\/p>\n<\/div>\n            \n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/fr-ca\/contactez-nous\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>PARLONS D&#8217;IRIS<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n        <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-1\">\n                        <button class=\"accordion-button \" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-1\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-1\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"true\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"IRIS M\u00e9dia section - 1\">\n                            IRIS M\u00e9dia                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Chaque campagne g\u00e9n\u00e8re plus de donn\u00e9es que jamais. IRIS Media transforme cette complexit\u00e9 en clart\u00e9, permettant \u00e0 nos experts de rep\u00e9rer les occasions les plus porteuses et de les exploiter plus rapidement afin d\u2019obtenir de meilleurs r\u00e9sultats d\u2019affaires. <\/p>\n\n                            \n                                <div class=\"ctas\">\n                                                                        \n                                    \n                    \n<div class=\"  \">\n\n        <a href=\"\/fr-ca\/plateformes-technologiques\/iris\/media\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Explorer IRIS Media<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                                                    <\/div>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-2\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-2\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-2\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"IRIS Pulse section - 2\">\n                            IRIS Pulse                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Voyez les changements avant qu\u2019ils n\u2019aient un impact sur la performance. IRIS Pulse surveille continuellement les donn\u00e9es pour faire ressortir les nouvelles occasions, rep\u00e9rer les \u00e9l\u00e9ments moins performants et fournir une r\u00e9troaction rapide afin d\u2019optimiser les campagnes en temps r\u00e9el. <\/p>\n\n                            \n                                <div class=\"ctas\">\n                                                                        \n                                    \n                    \n<div class=\"  \">\n\n        <a href=\"\/fr-ca\/plateformes-technologiques\/iris\/pulse\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Explorer IRIS Pulse<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                                                    <\/div>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-3\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-3\" \n                                aria-expanded=\"true\" \n                                aria-controls=\"collapse-3\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"IRIS Labs section - 3\">\n                            IRIS Labs                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Chaque organisation d\u00e9finit le succ\u00e8s \u00e0 sa fa\u00e7on. IRIS Labs regroupe des sources de donn\u00e9es disparates pour cr\u00e9er des tableaux de bord et des rapports personnalis\u00e9s, permettant \u00e0 nos experts de tester des id\u00e9es, de valider de nouvelles occasions et d\u2019am\u00e9liorer continuellement la performance. <\/p>\n\n                            \n                                <div class=\"ctas\">\n                                                                        \n                                    \n                    \n<div class=\"  \">\n\n        <a href=\"\/fr-ca\/plateformes-technologiques\/iris\/labs\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Explorer IRIS Labs<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                                                    <\/div>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-4\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-4\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-4\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"TotalSERP section - 4\">\n                            TotalSERP                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>La recherche \u00e9volue rapidement. IRIS Search aide les marques \u00e0 comprendre comment elles sont d\u00e9couvertes dans les moteurs de recherche et les exp\u00e9riences propuls\u00e9es par l\u2019IA, afin de r\u00e9v\u00e9ler de nouvelles occasions d\u2019accro\u00eetre leur visibilit\u00e9 et de garder une longueur d\u2019avance sur l\u2019\u00e9volution des comportements des consommateurs. <\/p>\n\n                            \n                                <div class=\"ctas\">\n                                                                        \n                                    \n                    \n<div class=\"  \">\n\n        <a href=\"\/fr-ca\/tech-platforms\/totalserp\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Explorer TotalSERP<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                                                    <\/div>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"image-text-row-block\" class=\"image-text-row-block\">\n    <div class=\"content\">\n        \n        <div class=\"img-content\">\n            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/iris-banner.jpeg\" aria-hidden=\"true\" alt=\"\">\n        <\/div>\n\n        <div class=\"text-content\">\n            <h2>Une intelligence v\u00e9ritablement connect\u00e9e<\/h2>\n            <p>\n                Reposant sur une infrastructure s\u00e9curis\u00e9e et \u00e9volutive, enrichie par une IA int\u00e9gr\u00e9e, IRIS r\u00e9unit les donn\u00e9es primaires, tertiaires et marketing dans un environnement unique. En connectant ces signaux entre les canaux, les audiences et les zones g\u00e9ographiques, IRIS r\u00e9v\u00e8le des informations plus approfondies et des opportunit\u00e9s inexploit\u00e9es, transformant les impasses en actions d\u00e9cisives et en un avantage strat\u00e9gique majeur.             <\/p>\n        <\/div>\n    \n    <\/div>\n<\/section>\n\n\n<section id=\"services-2\" class=\"services-section text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        \n                <div class=\"left-column\">\n\n                    <h2>La diff\u00e9rence DAC<\/h2>\n        \n                    <p>La technologie n&#8217;a de valeur que par l&#8217;expertise qui la soutient. C&#8217;est pourquoi IRIS combine l&#8217;IA int\u00e9gr\u00e9e \u00e0 l&#8217;exp\u00e9rience des sp\u00e9cialistes de DAC, aidant les marques \u00e0 transformer les renseignements en actions et la strat\u00e9gie en r\u00e9sultats d&#8217;affaires mesurables. <\/p>\n            <\/div>\n    \n        \n        <div class=\"right-column\">\n\n                            <h3>OFFRES COMPLEMENTAIRES<\/h3>\n            \n            \n                <div class=\"services-accordion\" id=\"services-list-accordion\">\n\n                    \n                    <div class=\"service-item strategy\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/strategy\/apercu-strategique-de-laudience-et-du-marche\/\"\n                                        class=\"position-relative d-inline-flex strategy\"\n                                        target=\"_self\"\n                                    >Renseignements sur les audiences<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item development\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/development\/integration-des-donnees\/\"\n                                        class=\"position-relative d-inline-flex development\"\n                                        target=\"_self\"\n                                    >Int\u00e9gration des donn\u00e9es<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item analytics\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/analytics\/intelligence-daffaires\/\"\n                                        class=\"position-relative d-inline-flex analytics\"\n                                        target=\"_self\"\n                                    >Intelligence d&#039;affaires<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                <\/div>\n\n            \n                            <a\n                    href=\"\/fr\/services\/\"\n                    class=\"btn_primary-filled_black_arrow\"\n                    target=\"\"\n                >\n                    <div>VOIR TOUS LES SERVICES<\/div>\n                    <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n<\/svg>                <\/a>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"phrase-carousel\" class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Amplifiez votre port\u00e9e via un m\u00e9dia plus efficace.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Attirez plus de clients avec une strat\u00e9gie locale.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Faites des choix plus \u00e9clair\u00e9s gr\u00e2ce \u00e0 la mesure.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Obtenez plus de succ\u00e8s en visant la performance.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Prenez plus\u00a0d\u2019avance avec les bonnes solutions IA.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Gagnez en visibilit\u00e9 avec une marque plus forte.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"\/fr\/contactez-nous\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>Allons de l&#8217;avant<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<style>\n    .services-section div.container>div:nth-of-type(2)>div .accordion-item img {\r\n   display: none !important;\r\n}\r\n\r\n\r\n\r\n@media (min-width: 992px) {\r\n    .services-section div.container>div:nth-of-type(2)>div .accordion-item .accordion-body 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