{"id":92679,"date":"2024-10-31T13:30:40","date_gmt":"2024-10-31T18:30:40","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=92679"},"modified":"2025-02-19T07:40:29","modified_gmt":"2025-02-19T12:40:29","slug":"paid-media","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/","title":{"rendered":"Cat\u00e9gorie M\u00e9dias payants"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-paid-media.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-paid-media-2.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-m-paid-media.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\">Services<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                Des strat\u00e9gies int\u00e9gr\u00e9es de m\u00e9dias payants            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Nos programmes de strat\u00e9gie m\u00e9dia couvrent chaque \u00e9tape du parcours client, alliant parfaitement image de marque et performance pour g\u00e9n\u00e9rer des r\u00e9sultats transformateurs tout au long du processus de d\u00e9cision.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS M\u00c9DIAS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 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mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\">Services<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                Des strat\u00e9gies int\u00e9gr\u00e9es de m\u00e9dias payants            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Nos programmes de strat\u00e9gie m\u00e9dia couvrent chaque \u00e9tape du parcours client, alliant parfaitement image de marque et performance pour g\u00e9n\u00e9rer des r\u00e9sultats transformateurs tout au long du processus de d\u00e9cision.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS M\u00c9DIAS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 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                                          <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section class=\"banner\" style=\"background:#030303\" data-ptd=\"120\" data-pbd=\"120\" data-ptm=\"80\" data-pbm=\"80\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#ffffff;  max-width:920px\">\n                Stimulez la croissance \u00e0 chaque \u00e9tape du parcours client\n            <\/h2>\n\n                        <div class=\"description\" style=\"color:#ffffff; max-width:920px\">\n                <p>Des canaux ax\u00e9s sur la notori\u00e9t\u00e9 aux tactiques \u00e0 forte intention d&#8217;achat, les campagnes de m\u00e9dia payant de DAC renforcent la reconnaissance de marque et stimulent les conversions. En suivant notre approche unique \u2014 <strong>R\u00e9fl\u00e9chir, Planifier, Agir, Ressentir<\/strong> \u2014 nous harmonisons les messages et les supports pour accompagner les prospects de la d\u00e9couverte jusqu&#8217;au passage \u00e0 l\u2019action, am\u00e9liorant la perception de la marque tout en g\u00e9n\u00e9rant des r\u00e9sultats concrets pour la performance de l\u2019entreprise.<\/p>\n            <\/div>\n            \n            \n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"70px\" data-mobile=\"40px\" aria-hidden=\"true\"  ><\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"20px\" aria-hidden=\"true\"  ><\/section>\n\n\n    <section id=\"services_internal_menu\" class=\"\">\n\n        <div class=\"container max-1448 padding60\">\n\n            \n                \n                    <p id=\"services-heading\">SERVICES DE M\u00c9DIAS PAYANTS<\/p>\n\n                \n            \n\n            \n                <div class=\"menu max-1448\" role=\"navigation\" aria-labelledby=\"services-heading\">\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#medias-numeriques\" tabindex=\"0\" role=\"button\">M\u00e9dias num\u00e9riques<span style=\"background: #acd8f3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#marketing-pour-les-moteurs-de-recherche\" tabindex=\"0\" role=\"button\">Marketing pour les moteurs de recherche<span style=\"background: #c7f2b3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#medias-programmatiques-et-daffichage\" tabindex=\"0\" role=\"button\">M\u00e9dias programmatiques et d\u2019affichage<span style=\"background: #fcd48d;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#medias-sociaux\" tabindex=\"0\" role=\"button\">M\u00e9dias sociaux<span style=\"background: #acd8f3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#medias-traditionnels-et-hors-ligne\" tabindex=\"0\" role=\"button\">M\u00e9dias traditionnels et hors ligne<span style=\"background: #fabfbf;\"><\/span><\/h2>\n\n                    \n                <\/div>\n\n            \n            <div class=\"list\">\n\n                \n                    <div id=\"medias-numeriques\" class=\"item odd\" role=\"region\" aria-labelledby=\"medias-numeriques-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"medias-numeriques-heading\">\n                                                                                    M\u00e9dias num\u00e9riques                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Les solutions de m\u00e9dias num\u00e9riques payants de DAC engagent clients et prospects \u00e0 chaque \u00e9tape du parcours, en int\u00e9grant donn\u00e9es, analyses et technologies de pointe pour g\u00e9n\u00e9rer des r\u00e9sultats tant en notori\u00e9t\u00e9 qu&#8217;en performance.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/medias-numeriques\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>M\u00e9dias num\u00e9riques<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-digital-media.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-digital-media.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-digital-media.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-digital-media-480x376.jpg\"\n                alt=\"M\u00e9dias num\u00e9riques\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"marketing-pour-les-moteurs-de-recherche\" class=\"item even\" role=\"region\" aria-labelledby=\"marketing-pour-les-moteurs-de-recherche-heading\">\n\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-search-engine-marketing.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-search-engine-marketing.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-search-engine-marketing.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-search-engine-marketing-480x376.jpg\"\n                alt=\"Marketing pour les moteurs de recherche\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"marketing-pour-les-moteurs-de-recherche-heading\">\n                                                                                    Marketing pour les moteurs de recherche                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Alors que l\u2019IA g\u00e9n\u00e9rative \u00e9tend la port\u00e9e des strat\u00e9gies m\u00e9dias compl\u00e8tes aux recherches en amont du parcours, nous utilisons le SEM non seulement comme un outil de performance, mais aussi comme un canal strat\u00e9gique pour accompagner les prospects tout au long du parcours client.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/medias-numeriques\/moteur-de-recherche-marketing\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Marketing pour les moteurs de recherche<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"medias-programmatiques-et-daffichage\" class=\"item odd\" role=\"region\" aria-labelledby=\"medias-programmatiques-et-daffichage-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"medias-programmatiques-et-daffichage-heading\">\n                                                                                    M\u00e9dias programmatiques et d\u2019affichage                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Nous utilisons les m\u00e9dias programmatiques et d&#8217;affichage, notamment le CTV et le DOOH, pour stimuler la notori\u00e9t\u00e9, l&#8217;engagement et la conversion.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/medias-numeriques\/affichage-programmatique\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>M\u00e9dias programmatiques et d\u2019affichage<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path 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srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-programmatic-display.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-programmatic-display.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-programmatic-display.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-programmatic-display-480x376.jpg\"\n                alt=\"M\u00e9dias programmatiques et d\u2019affichage\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"medias-sociaux\" class=\"item even\" role=\"region\" aria-labelledby=\"medias-sociaux-heading\">\n\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-social-media.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-social-media.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-social-media.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-social-media-480x376.jpg\"\n                alt=\"M\u00e9dias sociaux\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"medias-sociaux-heading\">\n                                                                                    M\u00e9dias sociaux                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Les signaux sp\u00e9cifiques des m\u00e9dias sociaux \u2014 comportements, int\u00e9r\u00eats et interactions avec la marque \u2014 permettent \u00e0 DAC de d\u00e9velopper la notori\u00e9t\u00e9 et d\u2019engager les utilisateurs \u00e0 chaque \u00e9tape, de la d\u00e9couverte au reciblage pr\u00e9cis.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/medias-numeriques\/medias-sociaux\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>M\u00e9dias sociaux<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"medias-traditionnels-et-hors-ligne\" class=\"item odd\" role=\"region\" aria-labelledby=\"medias-traditionnels-et-hors-ligne-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"medias-traditionnels-et-hors-ligne-heading\">\n                                                                                    M\u00e9dias traditionnels et hors ligne                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Nous int\u00e9grons les m\u00e9dias traditionnels et hors ligne aux efforts num\u00e9riques pour favoriser un engagement multicanal, en soutenant les actions de conversion par le renforcement de la m\u00e9morisation du message et de la cr\u00e9dibilit\u00e9 de la marque.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/medias-traditionnels\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>M\u00e9dias traditionnels et hors ligne<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-traditional-offline-media.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-traditional-offline-media.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-traditional-offline-media.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-paid-media-traditional-offline-media-480x376.jpg\"\n                alt=\"M\u00e9dias traditionnels et hors ligne\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/section>\n\n\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"20px\" aria-hidden=\"true\"  ><\/section>\n\n\n<section class=\"powered\" style=\"background:#eff9fe\" data-ptd=\"60\" data-pbd=\"60\" data-ptm=\"40\" data-pbm=\"50\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        \n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#363534;  \">\n                Propuls\u00e9 par une technologie innovante\n            <\/h2>\n\n                        <div class=\"description\" style=\"color:#363534; \">\n                <p><br data-mce-bogus=\"1\"><\/p>\n            <\/div>\n            \n\n                        <div class=\"techs\">\n            \n                <div class=\"tech\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\"\n                alt=\"tech logo transparensee\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                            <div>\n                        <h3>TransparenSEE<\/h3>\n                        <div><p>G\u00e9rez, surveillez et optimisez facilement les donn\u00e9es de fiches locales sur tous les sites.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"tech\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\"\n                alt=\"tech logo iris\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                            <div>\n                        <h3>IRIS<\/h3>\n                        <div><p>Synchronisez les flux de travail, d\u00e9couvrez des insights et exploitez les donn\u00e9es pour une optimisation continue.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n\n                            <\/div>\n            \n            \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/plateformes-technologiques\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>D\u00c9COUVREZ NOS PLATEFORMES <\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 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                  <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Amplifiez votre port\u00e9e via un m\u00e9dia plus efficace.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Attirez plus de clients avec une strat\u00e9gie locale.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Faites des choix plus \u00e9clair\u00e9s gr\u00e2ce \u00e0 la mesure.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Obtenez plus de succ\u00e8s en visant la performance.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Prenez plus\u00a0d\u2019avance avec les bonnes solutions IA.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Gagnez en visibilit\u00e9 avec une marque plus forte.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" >\n    \n        <div>Allons de l&#8217;avant<\/div>\n\n        \n            \n\t\t    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" >\n\t\t\t    <g clip-path=\"url(#clip0_2625_299)\">\n\t\t\t    <rect width=\"24\" height=\"24\" \/>\n\t\t\t    <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 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<\/div>\n<\/section>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-92679","services","type-services","status-publish","hentry"],"acf":{"tracking_category":"Default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cat\u00e9gorie M\u00e9dias payants | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cat\u00e9gorie M\u00e9dias payants | DAC\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta 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