{"id":158122,"date":"2026-02-09T14:26:15","date_gmt":"2026-02-09T19:26:15","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/segmentation\/segmentation-de-donnees-classification\/"},"modified":"2026-02-10T12:44:42","modified_gmt":"2026-02-10T17:44:42","slug":"segmentation-de-donnees-classification","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/segmentation\/segmentation-de-donnees-classification\/","title":{"rendered":"Data\u00a0segmentation\u00a0and\u00a0clustering\u00a0"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Data-Segmentation.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Data-Segmentation-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Data-Segmentation.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/segmentation\/\">Segmentation<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Segmentation et clustering de data            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Plut\u00f4t que de partir d\u2019hypoth\u00e8ses, nous laissons les donn\u00e9es parler gr\u00e2ce \u00e0 des solutions de segmentation et de clustering qui r\u00e9v\u00e8lent des sch\u00e9mas et regroupements naturels \u2014 vous permettant d\u2019ex\u00e9cuter avec plus de pr\u00e9cision. <\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>PARLONS SEGMENTATION DE DATA<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 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21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/segmentation\/\">Segmentation<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Segmentation et clustering de data            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Plut\u00f4t que de partir d\u2019hypoth\u00e8ses, nous laissons les donn\u00e9es parler gr\u00e2ce \u00e0 des solutions de segmentation et de clustering qui r\u00e9v\u00e8lent des sch\u00e9mas et regroupements naturels \u2014 vous permettant d\u2019ex\u00e9cuter avec plus de pr\u00e9cision. <\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>PARLONS SEGMENTATION DE DATA<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 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13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_0e814be8c1eaa02a0f996a2900095227\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Imposez                                     <span class=\"section-header-block__accent\">structure et &lt;br&gt; sens <\/span>\n                                \u00e0 des data dispers\u00e9es                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Le clustering ne concerne pas seulement les personas, il concerne la clart\u00e9. Chez Proove, nous utilisons la segmentation de data pour faire \u00e9merger une structure significative dans des ensembles volumineux et h\u00e9t\u00e9rog\u00e8nes. Que vous analysiez des ensembles de produits, des parcours de conversion ou la performance des campagnes, notre approche simplifie la mod\u00e9lisation, alimente l\u2019automatisation et \u00e9claire de meilleures d\u00e9cisions \u00e0 tous les niveaux de votre stack technologique. <\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_9494ecb0567219bacdebedb6e0a4c71b\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Simplifiez des donn\u00e9es complexes <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Apportez de la clart\u00e9 \u00e0 des ensembles de data volumineux et h\u00e9t\u00e9rog\u00e8nes \u00e0 travers canaux, outils et \u00e9quipes. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A chart plotting colored dots into clusters that outlined by large circles, representing the discipline of data segmentation and clustering.\"  aria-label=\"A chart plotting colored dots into clusters that outlined by large circles, representing the discipline of data segmentation and clustering.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Rectangle-309-1.png');\" role=\"img\" aria-label=\"A chart plotting colored dots into clusters that outlined by large circles, representing the discipline of data segmentation and clustering.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Acc\u00e9l\u00e9rez la mod\u00e9lisation et l\u2019analyse <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Alimentez les mod\u00e8les en aval avec des donn\u00e9es plus propres et regroup\u00e9es pour am\u00e9liorer la performance et capacit\u00e9 d\u2019interpr\u00e9tation. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A hand manipulating a series of floating, augmented reality charts.\"  aria-label=\"A hand manipulating a series of floating, augmented reality charts.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/c5a9a9570ee2756aed4998704db7068cfe13a5f1.jpg');\" role=\"img\" aria-label=\"A hand manipulating a series of floating, augmented reality charts.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Alimentez l\u2019automatisation et la personnalisation <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Permettez aux syst\u00e8mes bas\u00e9s sur des r\u00e8gles ou sur l\u2019IA d\u2019agir selon les comportements, zones g\u00e9ographiques ou types de contenu segment\u00e9s. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">R\u00e9v\u00e9lez des opportunit\u00e9s strat\u00e9giques <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Identifiez des regroupements cach\u00e9s et des anomalies qui m\u00e8nent \u00e0 un ciblage plus intelligent, une meilleure allocation des ressources et une innovation plus rapide. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Des techniques qui m\u00e8nent \u00e0 des r\u00e9sultats<\/h2>\n\n                        <div class=\"large-description\"><p>Nous appliquons des m\u00e9thodes statistiques avanc\u00e9es et des techniques de Machine Learning pour vous aider \u00e0 organiser, simplifier et activer vos donn\u00e9es. De la segmentation non supervis\u00e9e \u00e0 la r\u00e9duction dimensionnelle, ces techniques r\u00e9v\u00e8lent structure et enseignements, m\u00eame dans les ensembles de donn\u00e9es les plus complexes. <\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>PARLONS SEGMENTATION DE DATA<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Mod\u00e8les Machine Learning non supervis\u00e9                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Nous appliquons des algorithmes de clustering comme k-means, DBSCAN et les mod\u00e8les hi\u00e9rarchiques pour r\u00e9v\u00e9ler des regroupements naturels au sein de vos data, sans \u00e9tiquetage pr\u00e9alable ni hypoth\u00e8ses, vous permettant de cr\u00e9er des segments qui refl\u00e8tent r\u00e9ellement les comportements.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Clustering multi-ensembles                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Lorsque vos audiences interagissent \u00e0 travers plusieurs domaines ou ensembles de donn\u00e9es, nous les connectons et les regroupons dans diff\u00e9rents environnements, r\u00e9v\u00e9lant des sch\u00e9mas li\u00e9s aux contenus, aux produits, au temps ou aux unit\u00e9s d\u2019affaires.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    R\u00e9duction dimensionnelle et filtrage du bruit                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Les ensembles de donn\u00e9es \u00e0 haute dimension incluent souvent des caract\u00e9ristiques redondantes ou non pertinentes qui obscurcissent les insights et freinent la performance. Nous appliquons des techniques comme l\u2019analyse en composantes principales (ACP) et t-SNE pour compresser les donn\u00e9es en leurs composantes les plus significatives, \u00e9liminant le bruit, mettant en \u00e9vidence les facteurs cl\u00e9s et am\u00e9liorant la performance et l\u2019interpr\u00e9tabilit\u00e9 des mod\u00e8les en aval.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Normalisation multiplateforme                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Les diverses plateformes suivent le comportement utilisateur de diff\u00e9rentes mani\u00e8res, menant souvent \u00e0 des donn\u00e9es fragment\u00e9es ou incoh\u00e9rentes. Nous normalisons la structure, l\u2019\u00e9chelle et la taxonomie \u00e0 travers les ensembles de donn\u00e9es pour garantir que les clusters refl\u00e8tent le comportement r\u00e9el des utilisateurs, permettant une segmentation pr\u00e9cise sur l\u2019ensemble des canaux, appareils et environnements.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Int\u00e9gr\u00e9e de bout en bout pour maximiser l\u2019impact <\/h2>\n            <p>La segmentation est la plus puissante lorsqu\u2019elle se traduit directement dans l\u2019ex\u00e9cution. C\u2019est pourquoi nous int\u00e9grons les r\u00e9sultats de clustering dans les strat\u00e9gies \u00e9largies de m\u00e9dias, contenus et personnalisation de DAC, afin que les enseignements d\u00e9couverts se transforment en meilleur ciblage, cr\u00e9ations plus efficaces et optimisation plus efficace. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>AMPLIFIEZ LA PERFORMANCE AVEC\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/segmentation\/segmentation-client-personnalisation\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Segmentation client &#038; personnalisation<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/optimisation-conversion-experience\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Optimisation de la conversion et de l&#8217;exp\u00e9rience<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/strategy\/apercu-strategique-de-laudience-et-du-marche\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Insights sur les audiences et les march\u00e9s<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>VOIR TOUS LES SERVICES <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Encore une Proove\u202f\u202f<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">D\u00e9mystifier les mythes de la mod\u00e9lisation du mix marketing\u202f<\/h3>                <p><ul><li><span class=\"TextRun SCXW51431305 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW51431305 BCX0\">La<\/span><span class=\"NormalTextRun SCXW51431305 BCX0\"> majorit\u00e9 des marques consid\u00e8rent aujourd\u2019hui la <\/span><span class=\"NormalTextRun SCXW51431305 BCX0\">mod\u00e9lisation du mix marketing (MMM)<\/span><span class=\"NormalTextRun SCXW51431305 BCX0\"> comme un \u00e9l\u00e9ment essentiel de leur<\/span><span class=\"NormalTextRun SCXW51431305 BCX0\">s <\/span><span class=\"NormalTextRun SCXW51431305 BCX0\">outils <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW51431305 BCX0\">analytics<\/span><span class=\"NormalTextRun SCXW51431305 BCX0\">, mais elles sont souvent mal inform\u00e9es sur ce qu\u2019elle peut ou ne peut pas accomplir.<\/span><\/span><span class=\"EOP SCXW51431305 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/li><li>D\u00e9mystifiez les id\u00e9es re\u00e7ues sur le MMM et prenez de l\u2019avance gr\u00e2ce \u00e0 notre livre blanc exclusif (et gratuit).<\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>T\u00c9L\u00c9CHARGER LE LIVRE BLANC\u202f <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_72e01e06f608d273ed148b78e8b9decc\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" aria-label=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?                    <\/a>\n                <\/p>\n            <\/div>\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/think-leads-2025-de-google-lavenir-de-la-generation-de-prospects-a-lere-de-lia-et-des-donnees-proprietaires\/\" aria-label=\"Think Leads 2025 de Google : l\u2019avenir de la g\u00e9n\u00e9ration de prospects \u00e0 l\u2019\u00e8re de l\u2019IA et des donn\u00e9es propri\u00e9taires\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/20-300x150.png\" alt=\"Think Leads 2025 de Google : l\u2019avenir de la g\u00e9n\u00e9ration de prospects \u00e0 l\u2019\u00e8re de l\u2019IA et des donn\u00e9es propri\u00e9taires\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/think-leads-2025-de-google-lavenir-de-la-generation-de-prospects-a-lere-de-lia-et-des-donnees-proprietaires\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Think Leads 2025 de Google : l\u2019avenir de la g\u00e9n\u00e9ration de prospects \u00e0 l\u2019\u00e8re de l\u2019IA et des donn\u00e9es propri\u00e9taires                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_a6cad50f3514f2e0d7a4612b9199ca8f\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Notre stack performance                                                    <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = false;\n    <\/script>\n\n    <section id=\"brands-carousel\" class=\"\">\n        <div class=\"brand-carousel-wrapper\">\n            <div class=\"brand-carousel\">\n                <div class=\"carousel-wrapper\">\n                                                                        <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Episode2-BlogBanner-1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                            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src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Artwork-Final-FR-1-1.jpg\" alt=\"Portrait d&#039;un homme chauve avec des lunettes, souriant l\u00e9g\u00e8rement, sur un fond orange avec le texte &quot;Shift Happens, anim\u00e9 par Nasser Sahlool&quot;.\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/Jose-Parrado-e1767788848327.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" 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