{"id":157945,"date":"2026-02-09T13:00:47","date_gmt":"2026-02-09T18:00:47","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/mesure-optimisation\/mmm\/"},"modified":"2026-04-01T16:14:56","modified_gmt":"2026-04-01T21:14:56","slug":"modelisation-du-mix-marketing","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/mesure-optimisation\/modelisation-du-mix-marketing\/","title":{"rendered":"Media Mix Modeling (MMM)"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/conversion-and-experience-optimization.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/conversion-and-experience-optimization.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-28.jpg');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/mesure-optimisation\/\">Mesure Optimisation<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Mod\u00e9lisation du mix m\u00e9dia (MMM) acc\u00e9l\u00e9r\u00e9e par l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>La mod\u00e9lisation du mix m\u00e9dia de Proove combine une technologie exclusive, des flux de mod\u00e9lisation intelligents et une it\u00e9ration rapide pour r\u00e9v\u00e9ler rapidement ce qui stimule la croissance, et comment en faire davantage.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>DISCUTONS MOD\u00c9LISATION DU MIX MARKETING<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 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                                         <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/mesure-optimisation\/\">Mesure Optimisation<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Mod\u00e9lisation du mix m\u00e9dia (MMM) acc\u00e9l\u00e9r\u00e9e par l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>La mod\u00e9lisation du mix m\u00e9dia de Proove combine une technologie exclusive, des flux de mod\u00e9lisation intelligents et une it\u00e9ration rapide pour r\u00e9v\u00e9ler rapidement ce qui stimule la croissance, et comment en faire davantage.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>DISCUTONS MOD\u00c9LISATION DU MIX MARKETING<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect 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14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_e6de98937084be2dd9316b00ff9a3533\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Mod\u00e9lisez plus intelligemment.                                     <span class=\"section-header-block__accent\">Investissez mieux.<\/span>\n                                                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Contrairement au MMM conventionnel, les mod\u00e8les de Proove sont con\u00e7us pour l\u2019action, pas seulement pour l\u2019analyse. Nous travaillons directement avec les experts m\u00e9dias de DAC pour nous assurer que la mesurabilit\u00e9 est int\u00e9gr\u00e9e \u00e0 la conception des campagnes, transformant les insights en d\u00e9cisions \u00e9clair\u00e9es et confiantes qui orientent vos investissements m\u00e9dias en temps r\u00e9el et alimentent des syst\u00e8mes d\u2019optimisation plus intelligents.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_33b12a21811bf37f9950db42fbbe39c6\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Acc\u00e9l\u00e9rez l\u2019acc\u00e8s aux enseignements <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Nos outils propri\u00e9taires g\u00e9n\u00e8rent rapidement un mod\u00e8le de base, puis l\u2019am\u00e9liorent gr\u00e2ce \u00e0 des tests structur\u00e9s afin d\u2019en accro\u00eetre la pr\u00e9cision et la performance. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Un graphique \u00e0 barres bleu de mod\u00e9lisation du mix m\u00e9dia (MMM), avec des ic\u00f4nes de m\u00e9dias sociaux et de technologies sur un arri\u00e8re-plan sombre quadrill\u00e9.\"  aria-label=\"Un graphique \u00e0 barres bleu de mod\u00e9lisation du mix m\u00e9dia (MMM), avec des ic\u00f4nes de m\u00e9dias sociaux et de technologies sur un arri\u00e8re-plan sombre quadrill\u00e9.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/a00cc384b4abebcb2041b966a65bb012ebf24c48-1.jpg');\" role=\"img\" aria-label=\"Un graphique \u00e0 barres bleu de mod\u00e9lisation du mix m\u00e9dia (MMM), avec des ic\u00f4nes de m\u00e9dias sociaux et de technologies sur un arri\u00e8re-plan sombre quadrill\u00e9.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Mod\u00e9lisez pour l\u2019action<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Nos mod\u00e8les sont con\u00e7us avec un biais vers l\u2019action, chaque r\u00e9sultat alimente des d\u00e9cisions de planification m\u00e9dia qui m\u00e8nent \u00e0 un impact r\u00e9el. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A person holding a smartphone displaying an online shopping app with a cart icon and a &quot;Buy Now&quot; button.\"  aria-label=\"A person holding a smartphone displaying an online shopping app with a cart icon and a &quot;Buy Now&quot; button.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Rectangle-59-480x482-1.png');\" role=\"img\" aria-label=\"A person holding a smartphone displaying an online shopping app with a cart icon and a &quot;Buy Now&quot; button.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Concevez pour la mesurabilit\u00e9 <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Nous collaborons \u00e9troitement avec les \u00e9quipes m\u00e9dia de DAC afin de garantir que les variations de diffusion et de d\u00e9penses g\u00e9n\u00e8rent des insights clairs et concluants. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Adaptez-vous \u00e0 chaque march\u00e9 <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">\u00c9tendez le mod\u00e8le de base avec des ajustements localis\u00e9s qui refl\u00e8tent les dynamiques r\u00e9gionales, la concurrence et les comportements des audiences. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Pr\u00e9voir l\u2019impact de chaque euro<\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW66812069 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66812069 BCX0\">Le MMM offre une perspective descendante sur la fa\u00e7on dont les canaux <\/span><span class=\"NormalTextRun SCXW66812069 BCX0\">digitaux<\/span><span class=\"NormalTextRun SCXW66812069 BCX0\">, traditionnels et \u00e9mergents travaillent ensemble pour g\u00e9n\u00e9rer des r\u00e9sultats. L\u2019approche <\/span><span class=\"NormalTextRun SCXW66812069 BCX0\">de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66812069 BCX0\">Proove<\/span><span class=\"NormalTextRun SCXW66812069 BCX0\"> ajoute agilit\u00e9 et profondeur, <\/span><span class=\"NormalTextRun SCXW66812069 BCX0\">vous permettant de passer plus rapidement de l\u2019analyse \u00e0 l\u2019action.<\/span><\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>DISCUTONS MOD\u00c9LISATION DU MIX MARKETING <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Mod\u00e9lisation de l\u2019impact des canaux                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Identifiez comment chaque canal contribue aux r\u00e9sultats business au fil du temps, individuellement et combin\u00e9s. Nous isolons l\u2019influence m\u00e9dia du bruit externe, vous aidant \u00e0 comprendre le ROI r\u00e9el des plateformes digitales, traditionnelles et \u00e9mergentes.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Courbes de rendement d\u00e9croissant                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Plus n\u2019est pas toujours mieux. Nous mod\u00e9lisons la fa\u00e7on dont l\u2019efficacit\u00e9 \u00e9volue \u00e0 mesure que les investissements augmentent, r\u00e9v\u00e9lant les points de saturation qui vous permettent d\u2019ajuster plus finement vos d\u00e9penses et \u00e9viter les gaspillages budg\u00e9taires.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Sc\u00e9narios et r\u00e9allocation budg\u00e9taire                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Testez des sc\u00e9narios \u00ab what-if \u00bb li\u00e9s aux plans m\u00e9dias, aux budgets et aux strat\u00e9gies de planning. Nos mod\u00e8les vous aident \u00e0 r\u00e9allouer les d\u00e9penses vers les combinaisons les plus performantes sans attendre les r\u00e9sultats post-campagne.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Analyses temporelles et r\u00e9gionales                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Comprenez comment la performance des campagnes varie selon les p\u00e9riodes et les march\u00e9s. Des effets saisonniers aux dynamiques locales, notre analyse aide les marques \u00e0 adapter leurs strat\u00e9gies pour optimiser le ciblage et am\u00e9liorer les r\u00e9sultats.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Int\u00e9gr\u00e9e de bout en bout pour maximiser l\u2019impact <\/h2>\n            <p>La mod\u00e9lisation du mix m\u00e9dia n\u2019est pas un exercice isol\u00e9, elle est plus efficace lorsqu\u2019elle est int\u00e9gr\u00e9e \u00e0 l\u2019ensemble de votre \u00e9cosyst\u00e8me de planification, d\u2019activation et de mesure. Chez Proove, nous int\u00e9grons le MMM \u00e0 des cadres de performance plus larges pour aligner les d\u00e9cisions d\u2019investissement sur les r\u00e9sultats r\u00e9els, renfor\u00e7ant ainsi les strat\u00e9gies m\u00e9dias sur l\u2019ensemble du parcours. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>AMPLIFIEZ LA PERFORMANCE AVEC\u2026<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/proove.dacgroup.com\/fr-ca\/services\/mesure-optimisation\/incrementalite\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Tests d\u2019incr\u00e9mentalit\u00e9<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/proove.dacgroup.com\/fr-ca\/services\/attribution\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Mod\u00e9lisation d\u2019attribution<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/medias-digitaux\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">M\u00e9dias digitaux<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>VOIR TOUS LES SERVICES <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Encore une Proove <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Rectangle-59-480x482-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Rectangle-59-480x482-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Rectangle-59-480x482-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Rectangle-59-480x482-1.png\"\n                alt=\"A person holding a smartphone displaying an online shopping app with a cart icon and a &quot;Buy Now&quot; button.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">D\u00e9mystifier les mythes de la mod\u00e9lisation du mix marketing<\/h3>                <p><ul><li><span class=\"TextRun SCXW82134829 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW82134829 BCX0\">La<\/span><span class=\"NormalTextRun SCXW82134829 BCX0\"> majorit\u00e9 des marques consid\u00e8rent aujourd\u2019hui la mod\u00e9lisation du mix m\u00e9dia (MMM) comme un \u00e9l\u00e9ment essentiel de leur<\/span><span class=\"NormalTextRun SCXW82134829 BCX0\">s <\/span><span class=\"NormalTextRun SCXW82134829 BCX0\">outils <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW82134829 BCX0\">analytics<\/span><span class=\"NormalTextRun SCXW82134829 BCX0\">, mais elles sont souvent mal inform\u00e9es sur ce qu\u2019elle peut ou ne peut pas<\/span><span class=\"NormalTextRun SCXW82134829 BCX0\">,<\/span><span class=\"NormalTextRun SCXW82134829 BCX0\"> accomplir.<\/span><\/span><span class=\"EOP SCXW82134829 BCX0\" data-ccp-props=\"{\"335559685\":2160}\"> <\/span><\/li><li><span class=\"TextRun SCXW33086431 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW33086431 BCX0\">D\u00e9mystifiez<\/span><span class=\"NormalTextRun SCXW33086431 BCX0\"> les id\u00e9es re\u00e7ues sur le MMM et <\/span><span class=\"NormalTextRun SCXW33086431 BCX0\">prenez de l\u2019avance <\/span><span class=\"NormalTextRun SCXW33086431 BCX0\">gr\u00e2ce \u00e0 notre livre blanc exclusif (et gratuit).<\/span><\/span><span class=\"EOP SCXW33086431 BCX0\" data-ccp-props=\"{\"335559685\":2160}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>T\u00c9L\u00c9CHARGER LE LIVRE BLANC <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_92320222e0001dd4317ba059a0f5a032\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" aria-label=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?                    <\/a>\n                <\/p>\n            <\/div>\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/the-full-funnel-media-approach\/\" aria-label=\"Associez m\u00e9dias traditionnels et num\u00e9riques pour booster chaque \u00e9tape de votre parcours client\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-articles-Banners-1-300x150.png\" alt=\"Person typing on a laptop with digital marketing icons overlayed, including email and advertising symbols.\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/the-full-funnel-media-approach\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Associez m\u00e9dias traditionnels et num\u00e9riques pour booster chaque \u00e9tape de votre parcours client                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_9f53409f9d0b89d703d019da9bd5aaa4\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Notre stack performance                                                     <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = false;\n    <\/script>\n\n    <section 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