{"id":157851,"date":"2026-02-09T12:10:28","date_gmt":"2026-02-09T17:10:28","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=157851"},"modified":"2026-04-01T16:40:26","modified_gmt":"2026-04-01T21:40:26","slug":"mesure-optimisation","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr-ca\/services\/proove\/mesure-optimisation\/","title":{"rendered":"Measurement Optimization"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Measurement-Optimization.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Measurement-Optimization-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Measurement-Optimization.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Mesure et optimisation \u00e9clair\u00e9es par l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Dotez votre marque des outils, mod\u00e8les et strat\u00e9gies n\u00e9cessaires pour \u00e9valuer l\u2019efficacit\u00e9 marketing, aligner les investissements m\u00e9dias et alimenter des d\u00e9cisions plus intelligentes, le tout fond\u00e9 sur des donn\u00e9es de performance, des visualisations claires et des insights exploitables.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>DISCUTONS STRAT\u00c9GIE DE MESURE <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n               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14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Mesure et optimisation \u00e9clair\u00e9es par l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Dotez votre marque des outils, mod\u00e8les et strat\u00e9gies n\u00e9cessaires pour \u00e9valuer l\u2019efficacit\u00e9 marketing, aligner les investissements m\u00e9dias et alimenter des d\u00e9cisions plus intelligentes, le tout fond\u00e9 sur des donn\u00e9es de performance, des visualisations claires et des insights exploitables.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>DISCUTONS STRAT\u00c9GIE DE MESURE <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 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id=\"block_40031e187bf38bb19bca004eb4bda7fd\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Sachez ce qui fonctionne,                                    <span class=\"section-header-block__accent\"> et pourquoi<\/span>\n                                                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Dans un monde ax\u00e9 sur la performance, comprendre ce qui fonctionne, et pourquoi, est la base d\u2019un succ\u00e8s \u00e9volutif. Nous relions les m\u00e9dias aux r\u00e9sultats d\u2019affaires gr\u00e2ce \u00e0 la mod\u00e9lisation analytique, \u00e0 l\u2019exp\u00e9rimentation, \u00e0 la logique d\u2019attribution et aux tableaux de bord. Que vous optimisiez des budgets ou validiez des tactiques, nous aidons les \u00e9quipes \u00e0 r\u00e9pondre avec confiance \u00e0 leurs questions de performance les plus importantes tout en cr\u00e9ant des signaux plus solides pour l\u2019optimisation assist\u00e9e par l\u2019IA.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_053733a73f70d0a24436e0f7b9163595\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Prouvez le ROI avec confiance <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Alignez les \u00e9quipes et justifiez les investissements gr\u00e2ce \u00e0 des cadres de mesure cr\u00e9dibles, ax\u00e9s sur les r\u00e9sultats. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Deux personnes assises discutant d\u2019un tableau de bord de visualisation de donn\u00e9es affich\u00e9 sur l\u2019\u00e9cran d\u2019un ordinateur portable dans un environnement de bureau.\"  aria-label=\"Deux personnes assises discutant d\u2019un tableau de bord de visualisation de donn\u00e9es affich\u00e9 sur l\u2019\u00e9cran d\u2019un ordinateur portable dans un environnement de bureau.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/02e58b3b03576d550bd62da44ad548949d639914-2.jpg');\" role=\"img\" aria-label=\"Deux personnes assises discutant d\u2019un tableau de bord de visualisation de donn\u00e9es affich\u00e9 sur l\u2019\u00e9cran d\u2019un ordinateur portable dans un environnement de bureau.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Prenez des d\u00e9cisions fond\u00e9es sur les donn\u00e9es en temps r\u00e9el <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Les tableaux de bord et visualisations en temps r\u00e9el permettent d\u2019ajuster les budgets et de r\u00e9orienter les campagnes de mani\u00e8re agile. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A person browsing a shopping website on a smartphone.\"  aria-label=\"A person browsing a shopping website on a smartphone.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/e38040f1ac5705e88c357eb8ed5c2af3f09a679c-1.jpg');\" role=\"img\" aria-label=\"A person browsing a shopping website on a smartphone.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Allez au-del\u00e0 des m\u00e9triques superficielles <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">D\u00e9placez l\u2019attention des indicateurs superficiels vers les signaux qui r\u00e9v\u00e8lent le v\u00e9ritable impact d\u2019affaires. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Optimisez pour un impact durable <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Utilisez la mod\u00e9lisation, l\u2019incr\u00e9mentalit\u00e9 et les tests pour d\u00e9terminer quelles strat\u00e9gies g\u00e9n\u00e8rent une croissance soutenue. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Acc\u00e9l\u00e9rez vos r\u00e9sultats<\/h2>\n\n                        <div class=\"large-description\"><p>Gr\u00e2ce \u00e0 notre vaste exp\u00e9rience en analytique et en cr\u00e9ation de rapports, nous savons exactement comment interroger vos bases de donn\u00e9es. Nos capacit\u00e9s strat\u00e9giques vous permettent de vous concentrez sur les donn\u00e9es qui r\u00e9v\u00e8lent vos v\u00e9ritables progr\u00e8s, et non sur les m\u00e9triques qui masquent la r\u00e9alit\u00e9.<\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>DISCUTONS STRAT\u00c9GIE DE MESURE <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Mod\u00e9lisation d\u2019attribution                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Attribuez le m\u00e9rite aux points de contact et aux canaux avec lesquels un consommateur interagit tout au long de son parcours. Comprenez quelles campagnes ou actions g\u00e9n\u00e8rent r\u00e9ellement des conversions gr\u00e2ce \u00e0 une <a href=\"\/fr-ca\/services\/mesure-optimisation\/attribution\/\">mod\u00e9lisation d\u2019attribution<\/a> d\u00e9taill\u00e9e et utilisez ces insights pour affiner vos strat\u00e9gies et amplifier ce qui fonctionne.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Mod\u00e9lisation du mix marketing (MMM)                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Estimez l\u2019impact de diverses tactiques marketing \u00e0 l\u2019aide de donn\u00e9es chronologiques et de mod\u00e8les statistiques. Avec les quatre \u201cP\u201d\u202f: produit, prix, place et promotion, comme fondation, la <a href=\"\/fr-ca\/services\/mesure-optimisation\/modelisation-du-mix-marketing\/\">mod\u00e9lisation du mix m\u00e9dia<\/a> permet de prendre des d\u00e9cisions marketing plus intelligentes et fond\u00e9es sur des donn\u00e9es, \u00e0 grande \u00e9chelle. \r\n\r\n                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Tests d\u2019incr\u00e9mentalit\u00e9                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Dans un environnement multicanal, isoler l\u2019impact r\u00e9el est essentiel. Les  <a href=\"\/fr-ca\/services\/mesure-optimisation\/incrementalite\/\">tests d\u2019incr\u00e9mentalit\u00e9<\/a> comparent les groupes expos\u00e9s et t\u00e9moins pour mesurer l\u2019effet associ\u00e9 \u00e0 des publicit\u00e9s ou \u00e0 des canaux pr\u00e9cis, id\u00e9al pour tester de nouvelles tactiques avec confiance.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Optimisation budg\u00e9taire                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Une fois que vous savez ce qui fonctionne \u2014 et pourquoi \u2014 vous pouvez aligner les budgets pour maximiser l\u2019efficacit\u00e9. Proove aide les \u00e9quipes \u00e0 mesurer, mod\u00e9liser et r\u00e9allouer en continu les investissements pour tirer plus de valeur de chaque dollar.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Int\u00e9gr\u00e9e de bout en bout pour maximiser l\u2019impact<\/h2>\n            <p>La mesure est plus puissante lorsqu\u2019elle fait partie int\u00e9grante de tout ce que vous faites. Chez Proove, nous int\u00e9grons la mesure et l\u2019optimisation \u00e0 l\u2019ensemble de l\u2019offre de DAC \u2014 transformant les donn\u00e9es issues de l\u2019analytique Web, de la performance m\u00e9dia et du comportement client en insights strat\u00e9giques qui g\u00e9n\u00e8rent des r\u00e9sultats sur chaque canal. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>AMPLIFIEZ LA PERFORMANCE AVEC\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/proove.dacgroup.com\/fr-ca\/services\/ai-data-conversational-intelligence\/intelligence-d-affaires\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Intelligence d\u2019affaires <\/a>                                                    <\/li>\n                                            <li  >\n                            \n   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height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                       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    <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">D\u00e9mystifier les mythes de la mod\u00e9lisation du mix marketing<\/h3>                <p><ul><li>La majorit\u00e9 des marques consid\u00e8rent aujourd\u2019hui la mod\u00e9lisation du mix m\u00e9dia (MMM) comme un \u00e9l\u00e9ment essentiel de leur bo\u00eete \u00e0 outils analytique, mais elles sont souvent mal inform\u00e9es sur ce qu\u2019elle peut \u2014 ou ne peut pas \u2014 accomplir.<\/li><li> D\u00e9mystifiez les id\u00e9es re\u00e7ues sur le MMM et prenez une longueur d\u2019avance gr\u00e2ce \u00e0 notre livre blanc exclusif (et gratuit).<\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>T\u00c9L\u00c9CHARGER LE LIVRE BLANC  <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_394e0a5158c305e3ff0e08dcc60b9977\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" aria-label=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?                    <\/a>\n                <\/p>\n            <\/div>\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/cro-in-2025-how-ai-personalization-and-micro-conversions-are-changing-the-game\/\" aria-label=\"L\u2019optimisation du taux de conversion en 2025 : comment l\u2019IA, la personnalisation et les micro-conversions changent la donne\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Blog-banner-CRO-in-2025-300x150.png\" alt=\"L\u2019optimisation du taux de conversion en 2025 : comment l\u2019IA, la personnalisation et les micro-conversions changent la donne\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/cro-in-2025-how-ai-personalization-and-micro-conversions-are-changing-the-game\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        L\u2019optimisation du taux de conversion en 2025 : comment l\u2019IA, la personnalisation et les micro-conversions changent la donne                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_950c522fcda18c56ffff90a748cb3095\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Notre pile de performance                                                    <\/h2>\n\n        \n         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n\u00e9glig\u00e9es en leviers d\u2019impact. Parlons-en et cr\u00e9ons un changement concret. <\/p>\n            \n                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/\" \n                   class=\"proove-cta-button btn_primary-filled_white_hand\" \n                   target=\"_blank\">\n                    <div>COLLABOREZ AVEC PROOVE<\/div>\n                    <svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M27.694 20.6003C27.589 20.7165 27.463 20.8106 27.322 20.877C25.861 21.5251 22.021 23.2382 17.914 25.1598C16.428 25.8705 14.877 26.428 13.282 26.8237C12.214 27.0754 11.102 27.0574 10.043 26.7706C8.983 26.4839 8.009 25.9374 7.204 25.1788C6.431 24.4539 5.831 23.5563 5.454 22.5563C5.077 21.5563 4.932 20.4806 5.03 19.414L6.145 8.0738C6.193 7.5824 6.438 7.1326 6.821 6.83C7.204 6.5277 7.692 6.3989 8.171 6.4741C8.614 6.5445 9.014 6.7842 9.291 7.1446C9.567 7.505 9.698 7.9592 9.658 8.4146L9.201 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