{"id":1562,"date":"2024-08-22T17:25:10","date_gmt":"2024-08-22T22:25:10","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=1562"},"modified":"2026-07-21T09:54:24","modified_gmt":"2026-07-21T14:54:24","slug":"creation-ideation","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr-ca\/services\/creative\/creation-ideation\/","title":{"rendered":"Id\u00e9ation cr\u00e9ative"},"content":{"rendered":"\n\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-creative-ideation.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-creative-ideation-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-m-creative-ideation.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/creative\/\">Cr\u00e9atif<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                                    Des cr\u00e9atifs qui attirent l&#8217;attention                             <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p><span class=\"NormalTextRun SCXW154380358 BCX0\">Nous combinons<\/span> e<span class=\"NormalTextRun SCXW154380358 BCX0\">xpertise num\u00e9rique<\/span> et <span class=\"NormalTextRun SCXW154380358 BCX0\">processus de cr\u00e9ation<\/span> <span class=\"NormalTextRun SCXW154380358 BCX0\">exclusif<\/span> <span class=\"NormalTextRun SCXW154380358 BCX0\">pour<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> cr\u00e9er <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">des moments de marque pertinent qui<\/span> <span class=\"NormalTextRun SCXW154380358 BCX0\">d\u00e9clenchent l\u2019engagement<\/span> <span class=\"NormalTextRun SCXW154380358 BCX0\">et <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">donnent <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">des r\u00e9sultats percutants.<\/span><\/p>            <\/div>\n        \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS D\u2019ID\u00c9ATION CR\u00c9ATIVE<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 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13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/creative\/\">Cr\u00e9atif<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                                    Des cr\u00e9atifs qui attirent l&#8217;attention                             <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p><span class=\"NormalTextRun SCXW154380358 BCX0\">Nous combinons<\/span> e<span class=\"NormalTextRun SCXW154380358 BCX0\">xpertise num\u00e9rique<\/span> et <span class=\"NormalTextRun SCXW154380358 BCX0\">processus de cr\u00e9ation<\/span> <span class=\"NormalTextRun SCXW154380358 BCX0\">exclusif<\/span> <span class=\"NormalTextRun SCXW154380358 BCX0\">pour<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> cr\u00e9er <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">des moments de marque pertinent qui<\/span> <span class=\"NormalTextRun SCXW154380358 BCX0\">d\u00e9clenchent l\u2019engagement<\/span> <span class=\"NormalTextRun SCXW154380358 BCX0\">et <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">donnent <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">des r\u00e9sultats percutants.<\/span><\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS D\u2019ID\u00c9ATION CR\u00c9ATIVE<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 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cr\u00e9atives                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#services-carousel\">\n                    Notre expertise                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#text-image\">\n                    Le r\u00f4le de l&#8217;IA                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#services-2\">\n                    Services DAC compl\u00e9mentaires                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#text-image-2\">\n                    L&#8217;id\u00e9ation cr\u00e9ative en action                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#faq\">\n                    Questions fr\u00e9quentes                <\/a>\n                <\/li>\n                    <\/ul>\n    <\/nav>\n<\/section>\n\n<section id=\"services\" class=\"services-section text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Recentrez votre cr\u00e9ativit\u00e9 \u00e0 travers le prisme de la marque<\/h2>\n\n                        <div class=\"large-description\"><p>Les audiences s\u2019attendent \u00e0 voir des cr\u00e9ations authentiques qui non seulement suscitent des \u00e9motions, mais qui correspondent aussi \u00e0 leurs intentions. Gr\u00e2ce \u00e0 notre cadre exclusif, le <strong>Brand Lens<\/strong>, qui adapte l\u2019essence de votre marque \u00e0 chaque audience et plateforme, nous veillons \u00e0 ce que chaque contenu, tactique et strat\u00e9gie r\u00e9sonne profond\u00e9ment et soutienne vos objectifs commerciaux.<\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" >\n                <div>PARLONS D\u2019ID\u00c9ATION CR\u00c9ATIVE  <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Marque                                  <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Nous plongeons profond\u00e9ment dans votre marque pour cr\u00e9er un fort sentiment d\u2019identit\u00e9, en tenant compte du contexte historique, du positionnement, de l\u2019essence, du ton, des actifs cl\u00e9s et des attributs qui vous distinguent.                              <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    + Audiences                                  <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Nous examinons les publics \u00e0 la fois de mani\u00e8re holistique et variable, en prenant le temps de comprendre les donn\u00e9es d\u00e9mographiques et psychographiques, l\u2019\u00e9tat d\u2019esprit, les consid\u00e9rations culturelles et g\u00e9ographiques, les besoins, les points faibles et les moteurs de plaidoyer, entre autres aspects.                              <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    + Objectif                                  <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Nous consid\u00e9rons comment votre marque r\u00e9sout les d\u00e9fis et r\u00e9pond aux besoins, comment vous vous rapportez \u00e0 votre public, comment vous cr\u00e9ez et favorisez des connexions tangibles et \u00e9motionnelles, et ce que vous aidez les utilisateurs \u00e0 r\u00e9aliser.\r\nC\u2019est l\u00e0 que nous d\u00e9couvrons les raisons de croire en votre marque.                               <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    = Magie adaptative                                  <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                La magie adaptative donne vie \u00e0 toutes ces id\u00e9es.\r\nDot\u00e9s d\u2019une compr\u00e9hension approfondie de la marque, des audiences et de l\u2019objectif, nous offrons une cr\u00e9ativit\u00e9 r\u00e9volutionnaire avec une personnalisation et une pertinence sans pr\u00e9c\u00e9dent dans les m\u00e9dias payants, d\u00e9tenus et gagn\u00e9s.                               <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section id=\"info-banner\" class=\"info-banner-block\" style=\"background-color:#EFF9FE;\">\n    <div class=\"info-banner-block__inner container padding60\">\n        <div class=\"info-banner-block__content\">\n                            <span class=\"info-banner-block__header\">G\u00e9n\u00e9ration d&#039;informations \u2022 D\u00e9veloppement de concepts \u2022 Direction cr\u00e9ative<\/span>\n            \n                            <h2 class=\"info-banner-block__title\">L\u2019IA acc\u00e9l\u00e8re le d\u00e9veloppement de concepts<\/h2>\n            \n                            <div class=\"info-banner-block__description\"><p>Gr\u00e2ce au processus d\u2019id\u00e9ation de DAC, l\u2019IA fait appara\u00eetre des informations et des orientations qui permettent une exploration cr\u00e9ative plus rapide et plus \u00e9clair\u00e9e.<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"info-banner-block__image\">\n                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Ai-banner-img-creative-1.png\" alt=\"\" \/>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n    <style>\n        :root {\n            --dots-color: #00aae7;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a64338cdf18c\"]\n        {\n            color:#00aae7 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Transformez votre <strong>histoire de<\/strong> marque avec une expertise cr\u00e9ative \u00e9prouv\u00e9e                      <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards-1.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards-1.jpg\"\n                alt=\"Organisme int\u00e9gr\u00e9 de l\u2019ann\u00e9e\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a64338cdf18c\" style=\"text-align: center\">Organisme int\u00e9gr\u00e9 de l\u2019ann\u00e9e<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">En reconnaissance de l\u2019obtention de r\u00e9sultats unifi\u00e9s \u00e0 travers les strat\u00e9gies et les plates-formes.  <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-ux-ui-solutions.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-ux-ui-solutions.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-ux-ui-solutions.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-ux-ui-solutions.jpg\"\n                alt=\"Solutions UX\/UI\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a64338cdf18c\" style=\"text-align: center\">Solutions UX\/UI<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Int\u00e9gration de la conception, des m\u00e9dias et de l\u2019analyse pour am\u00e9liorer l\u2019UX et g\u00e9n\u00e9rer du trafic.  <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-brand-lens-framework.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-brand-lens-framework.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-brand-lens-framework.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-brand-lens-framework.jpg\"\n                alt=\"Cadre de l\u2019objectif de marque\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a64338cdf18c\" style=\"text-align: center\">Cadre de l\u2019objectif de marque<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Capture l\u2019essence de votre marque et l\u2019adapte \u00e0 chaque public et plate-forme.  <\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"text-image\" class=\"text-image-block  light_blue image-full- layout-one\">\n    <div class=\"container max-1448 padding60\">\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\"\n                alt=\"Iris Laptop logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                        <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Exploiter la technologie pour des r\u00e9sultats cr\u00e9atifs pr\u00e9cis<\/h3>                <p><p><span class=\"TextRun Highlight SCXW188775331 BCX0\" lang=\"EN-CA\" data-contrast=\"none\" xml:lang=\"EN-CA\"><span class=\"NormalTextRun SCXW188775331 BCX0\" data-ccp-charstyle=\"normaltextrun\">Chez DAC, nous fusionnons la cr\u00e9ativit\u00e9 humaine avec l\u2019IA pour transformer <\/span><span class=\"NormalTextRun SCXW188775331 BCX0\" data-ccp-charstyle=\"normaltextrun\">les m\u00e9dias <\/span> cr\u00e9atifs <span class=\"NormalTextRun SCXW188775331 BCX0\" data-ccp-charstyle=\"normaltextrun\">la planification.<br \/> IRIS, notre suite marketing enti\u00e8rement int\u00e9gr\u00e9e et aliment\u00e9e par l\u2019IA, permet la personnalisation pr\u00e9cise des actifs de la marque pour chaque public, \u00e9tape du voyage et canal multim\u00e9dia.<br \/> Cette capacit\u00e9 garantit que chaque \u00e9l\u00e9ment cr\u00e9atif est parfaitement adapt\u00e9 \u00e0 son environnement pr\u00e9vu, maximisant <\/span><span class=\"NormalTextRun SCXW188775331 BCX0\" data-ccp-charstyle=\"normaltextrun\">l\u2019efficacit\u00e9<\/span><span class=\"NormalTextRun SCXW188775331 BCX0\" data-ccp-charstyle=\"normaltextrun\"> et <\/span><span class=\"NormalTextRun SCXW188775331 BCX0\" data-ccp-charstyle=\"normaltextrun\">le maintien de<\/span><span class=\"NormalTextRun SCXW188775331 BCX0\" data-ccp-charstyle=\"normaltextrun\"> la coh\u00e9rence de la marque sur tous les points de contact num\u00e9riques.<\/span><\/span><span class=\"TextRun SCXW188775331 BCX0\" lang=\"EN-CA\" data-contrast=\"none\" xml:lang=\"EN-CA\"><span class=\"NormalTextRun SCXW188775331 BCX0\" data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{\"ObjectId\":\"f7b04929-a044-420e-88ad-d0a54280bbe7|95\",\"ClassId\":1073872969,\"Properties\":[201342446,\"1\",201342447,\"5\",201342448,\"1\",201342449,\"1\",469777841,\"Calibri\",469777842,\"\",469777843,\"Calibri\",469777844,\"Calibri\",201341986,\"1\",469769226,\"Calibri\",268442635,\"22\",469775450,\"eop\",201340122,\"1\",134233614,\"true\",469778129,\"eop\",335572020,\"1\",469778324,\"Default Paragraph Font\"]}\">\u202f<\/span><\/span><\/p><\/p>\n\n                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/plateformes-technologiques\/iris\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>EXPLOREZ IRIS<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n    <style>\n        :root {\n            --dots-color: #00aae7;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a64338d0be95\"]\n        {\n            color:#00aae7 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel-2\" class=\"\">\n\n    <div class=\"services-carousel  light_blue small\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Des technologies exclusives con\u00e7ues pour des r\u00e9sultats puissants                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"blue\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\"\n                alt=\"Total SERP logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a64338d0be95\" style=\"text-align: left\">TotalSERP<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Orchestrez des strat\u00e9gies de recherche coh\u00e9rentes pour dominer les r\u00e9sultats payants, organiques et locaux. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\"\n                alt=\"transparensee logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a64338d0be95\" style=\"text-align: left\">TransparenSEE<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">G\u00e9rez, surveillez et optimisez facilement les donn\u00e9es de vos fiches locales sur toutes les plateformes. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\"\n                alt=\"gaurdrail\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a64338d0be95\" style=\"text-align: left\">Guardrail<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Boostez la productivit\u00e9 de l&#8217;IA en simplifiant les interactions et en maximisant l&#8217;efficacit\u00e9. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\"\n                alt=\"highlander\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a64338d0be95\" style=\"text-align: left\">Highlander<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Optimisez\u202fla cr\u00e9ation de rapports et l&#8217;analyse pour am\u00e9liorer la prise de d\u00e9cision \u00e0 travers tous les canaux marketing. <\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                            <div class=\"services-carousel__cta\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/plates-formes-technologiques\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>EXPLOREZ NOS TECHNOLOGIES<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                <\/div>\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"services-2\" class=\"services-section text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        \n                <div class=\"left-column\">\n\n                    <h2>Une int\u00e9gration fluide pour des r\u00e9sultats exceptionnels<\/h2>\n        \n                    <p>L\u2019id\u00e9ation cr\u00e9ative atteint son plein potentiel lorsqu\u2019elle est int\u00e9gr\u00e9e \u00e0 des initiatives de marketing plus larges.\r\nChez DAC, nous \u00e9levons vos efforts cr\u00e9atifs en les int\u00e9grant de mani\u00e8re transparente dans votre strat\u00e9gie marketing globale, en veillant \u00e0 ce que chaque id\u00e9e r\u00e9sonne profond\u00e9ment et s\u2019aligne sur les objectifs de votre marque.\r\n<\/p>\n            <\/div>\n    \n        \n        <div class=\"right-column\">\n\n                            <h3>SERVICES COMPL\u00c9MENTAIRES<\/h3>\n            \n            \n                <div class=\"services-accordion\" id=\"services-list-accordion\">\n\n                    \n                    <div class=\"service-item creative\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/production-creative\/\"\n                                        class=\"position-relative d-inline-flex creative\"\n                                        target=\"_self\"\n                                    >Production cr\u00e9ative  <\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item strategy\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/apercu-strategique-de-laudience-et-du-marche\/\"\n                                        class=\"position-relative d-inline-flex strategy\"\n                                        target=\"_self\"\n                                    >Recherche strat\u00e9gique<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item strategy\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/strategie-de-contenu\/\"\n                                        class=\"position-relative d-inline-flex strategy\"\n                                        target=\"_self\"\n                                    >Strat\u00e9gie de contenu  <\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                <\/div>\n\n            \n                            <a\n                    href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\"\n                    class=\"btn_primary-filled_white_hand\"\n                    target=\"\"\n                >\n                    <div>VOIR TOUS LES SERVICES<\/div>\n                    <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n<\/svg>                <\/a>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"text-image-2\" class=\"text-image-block  light_grey image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">L\u2019id\u00e9ation cr\u00e9ative en action  <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/whitepaper-creative.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/whitepaper-creative.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/whitepaper-creative.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/whitepaper-creative.png\"\n                alt=\"Whitepaper Creative\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                        <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Comment rendre les marques plus s\u00fbres et plus fortes dans un monde d\u2019IA ?<\/h3>                <p><p>Votre entreprise adopte-t-elle l\u2019IA pour l\u2019efficacit\u00e9 du marketing ou met-elle en place des garde-fous en raison de probl\u00e8mes de s\u00e9curit\u00e9 de la marque ? Gardez une longueur d\u2019avanceet trouvez le bon \u00e9quilibre entre les avantages de l\u2019IA et la s\u00e9curit\u00e9 de votre marque.<\/p><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/fr-ca\/rapport-ia-0\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>T\u00c9L\u00c9CHARGER LE LIVRE BLANC<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"faq\" class=\"faq-block\">\n    <div class=\"faq-block__inner\">\n        <div class=\"faq-block__heading-wrap\">\n            <h2 class=\"faq-block__heading\">FAQ<\/h2>\n        <\/div>\n\n        <div class=\"accordion faq-block__accordion\" id=\"faq-accordion-faq\">\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-1\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button \"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-1\"\n                            aria-expanded=\"true\"\n                            aria-controls=\"faq-accordion-faq-collapse-1\"\n                        >\n                            <span class=\"faq-block__question\">Dans un march\u00e9 satur\u00e9 d\u2019actifs assist\u00e9s par l\u2019IA, qu\u2019est-ce qui donne \u00e0 une id\u00e9e une valeur strat\u00e9gique ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-1\"\n                        class=\"accordion-collapse collapse show\"\n                        aria-labelledby=\"faq-accordion-faq-heading-1\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Les <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/strategy\/content-strategy\/\">id\u00e9es cr\u00e9atives assist\u00e9es par l&#8217;IA<\/a> deviennent strat\u00e9giquement utiles lorsqu&#8217;elles sont fond\u00e9es sur la v\u00e9rit\u00e9 sur l&#8217;audience, le contexte commercial et un r\u00f4le clair dans le mix de cha\u00eenes plut\u00f4t que g\u00e9n\u00e9r\u00e9es uniquement pour la nouveaut\u00e9. Les id\u00e9es les plus fortes cr\u00e9ent un message plus pr\u00e9cis ou une campagne plus efficace, et pas seulement davantage d&#8217;actifs.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-2\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-2\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-2\"\n                        >\n                            <span class=\"faq-block__question\">\u00c0 quoi ressemblerait un processus d\u2019id\u00e9ation moderne lorsque le contexte des m\u00e9dias, de l\u2019audience et du canal compte d\u00e8s le d\u00e9part ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-2\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-2\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Les processus modernes d&#8217;id\u00e9ation cr\u00e9ative, en particulier dans les <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/digital-media\/social-media\/\">m\u00e9dias sociaux<\/a>, devraient int\u00e9grer les informations sur l&#8217;audience, le contexte m\u00e9diatique, le comportement du canal et les objectifs commerciaux dans le d\u00e9veloppement du concept avant que les voies cr\u00e9atives ne soient choisies. Cela rend les id\u00e9es plus utiles car elles sont con\u00e7ues en fonction de la mani\u00e8re dont les gens les rencontreront et y r\u00e9agiront r\u00e9ellement.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-3\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-3\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-3\"\n                        >\n                            <span class=\"faq-block__question\">Une forte id\u00e9ation cr\u00e9ative peut-elle am\u00e9liorer l\u2019efficacit\u00e9 des m\u00e9dias, ou est-ce exag\u00e9r\u00e9 ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-3\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-3\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Une id\u00e9ation forte peut avoir un impact sur l&#8217;efficacit\u00e9 des m\u00e9dias et la <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/creative\/creative-production\/\">production cr\u00e9ative<\/a>, car de meilleurs concepts am\u00e9liorent l&#8217;attention, la pertinence et la qualit\u00e9 de la conversion, ce qui peut r\u00e9duire les d\u00e9penses inutiles et augmenter le retour sur tous les canaux. La cr\u00e9ativit\u00e9 ne remplace pas la strat\u00e9gie m\u00e9diatique, mais elle d\u00e9termine souvent si l\u2019investissement m\u00e9diatique peut \u00eatre plus efficace.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-4\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-4\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-4\"\n                        >\n                            <span class=\"faq-block__question\">Quel r\u00f4le les donn\u00e9es devraient-elles jouer dans l\u2019\u00e9laboration des concepts sans aplatir l\u2019originalit\u00e9 ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-4\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-4\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Les <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/analytics\/web-analytics\/\">Les concepts cr\u00e9atifs bas\u00e9s sur les donn\u00e9es<\/a> doivent utiliser les donn\u00e9es non seulement pour affiner le brief, mais aussi pour r\u00e9v\u00e9ler les tensions de l&#8217;audience et identifier les directions cr\u00e9atives prometteuses sans dicter un r\u00e9sultat st\u00e9r\u00e9otyp\u00e9. L\u2019objectif est l\u2019originalit\u00e9 inform\u00e9e, o\u00f9 les preuves am\u00e9liorent la pertinence mais n\u2019aplatissent pas l\u2019id\u00e9e dans un r\u00e9sum\u00e9 d\u2019un tableau de bord.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-5\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-5\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-5\"\n                        >\n                            <span class=\"faq-block__question\">Alors que l\u2019attention des consommateurs devient plus difficile \u00e0 gagner, quels types d\u2019id\u00e9es continuent de percer ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-5\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-5\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Les <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/our-work\/case-studies\/\">Les campagnes marketing qui attirent l&#8217;attention<\/a> et les id\u00e9es novatrices r\u00e9ussissent toujours \u00e0 percer lorsqu&#8217;elles sont culturellement conscientes, strat\u00e9giquement cibl\u00e9es et suffisamment distinctes sur le plan \u00e9motionnel ou intellectuel pour interrompre le d\u00e9filement de routine ou l&#8217;exposition passive. L\u2019attention est plus difficile \u00e0 gagner d\u00e9sormais, les id\u00e9es n\u00e9cessitent donc un point de vue clair et un r\u00f4le dans le voyage.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"featured-articles\" class=\"featured-articles-block layout-2\">\n    <div class=\"container\">\n    <h2><\/h2>        <div class=\"featured-articles-grid\">\n                            \n                                            <div class=\"featured-article\">\n                                                            <div class=\"featured-article-image\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/DALL\u00b7E-2024-11-08-12.00.12-A-digital-illustration-symbolizing-digital-transformation-featuring-a-bright-stylized-digital-brain-or-light-bulb-surrounded-by-technological-elem-1600x914.webp\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/DALL\u00b7E-2024-11-08-12.00.12-A-digital-illustration-symbolizing-digital-transformation-featuring-a-bright-stylized-digital-brain-or-light-bulb-surrounded-by-technological-elem-1024x585.webp\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/DALL\u00b7E-2024-11-08-12.00.12-A-digital-illustration-symbolizing-digital-transformation-featuring-a-bright-stylized-digital-brain-or-light-bulb-surrounded-by-technological-elem-768x439.webp\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/DALL\u00b7E-2024-11-08-12.00.12-A-digital-illustration-symbolizing-digital-transformation-featuring-a-bright-stylized-digital-brain-or-light-bulb-surrounded-by-technological-elem-480x274.webp\"\n                alt=\"L\u2019IA g\u00e9n\u00e9rative dans le marketing : prot\u00e9ger votre marque tout en adoptant l\u2019innovation\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                        <div class=\"featured-article-content\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/insights\/blog\/strategy\/generative-ai-in-marketing-safeguarding-your-brand-while-embracing-innovation\/\"\n                                       target=\"_self\">\n                                        <h3 class=\"ps-4 ps-lg-0\">L\u2019IA g\u00e9n\u00e9rative dans le marketing : prot\u00e9ger votre marque tout en adoptant l\u2019innovation<\/h3>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                    \n                                            <div class=\"featured-article\">\n                                                            <div class=\"featured-article-image\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        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                                                            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/insights\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/\"\n                                       target=\"_self\">\n                                        <h3 class=\"ps-4 ps-lg-0\">Comment cr\u00e9er le meilleur contenu pour votre entreprise<\/h3>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                    \n                                    \n                                                        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"phrase-carousel\" class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Amplifiez votre port\u00e9e via un m\u00e9dia plus efficace.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Attirez plus de clients avec une strat\u00e9gie locale.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Faites des choix plus \u00e9clair\u00e9s gr\u00e2ce \u00e0 la mesure.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Obtenez plus de succ\u00e8s en visant la performance.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Prenez plus d\u2019avance avec les bonnes solutions IA.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Gagnez en visibilit\u00e9 avec une marque plus forte.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/contactez-nous\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>Allons de l&#8217;avant<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 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14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n    <\/div>\n<\/section>","protected":false},"featured_media":950,"parent":92673,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-1562","services","type-services","status-publish","has-post-thumbnail","hentry"],"acf":{"tracking_category":"Creative"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Id\u00e9ation cr\u00e9ative | DAC<\/title>\n<meta name=\"description\" content=\"Stimuler l\u2019innovation et g\u00e9n\u00e9rer des r\u00e9sultats puissants gr\u00e2ce \u00e0 la planification des m\u00e9dias cr\u00e9atifs. 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