{"id":1118,"date":"2024-08-22T13:52:17","date_gmt":"2024-08-22T18:52:17","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=1118"},"modified":"2026-07-21T09:35:17","modified_gmt":"2026-07-21T14:35:17","slug":"medias-sociaux","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/medias-numeriques\/medias-sociaux\/","title":{"rendered":"M\u00e9dias sociaux"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-social-media.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-social-media-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-m-social-media.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/\">M\u00e9dias Payants<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/medias-numeriques\/\">Medias Numeriques<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                Des solutions de m\u00e9dias sociaux performantes            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Transformez les likes, les partages et les votes en de puissants r\u00e9sultats commerciaux \u2013 de la prise de conscience \u00e0 la consid\u00e9ration, \u00e0 la conversion et, enfin, \u00e0 la fid\u00e9lisation.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/contact\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS M\u00c9DIAS SOCIAUX<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 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3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/\">M\u00e9dias Payants<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/medias-numeriques\/\">Medias Numeriques<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                Des solutions de m\u00e9dias sociaux performantes            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Transformez les likes, les partages et les votes en de puissants r\u00e9sultats commerciaux \u2013 de la prise de conscience \u00e0 la consid\u00e9ration, \u00e0 la conversion et, enfin, \u00e0 la fid\u00e9lisation.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/contact\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS M\u00c9DIAS SOCIAUX<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 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                            <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"abm-jump-to-list\" class=\"abm-jump-to-list-container abm-jump-to-list-container--dark\">\n    <nav class=\"abm-jump-to-list\">\n        <label class=\"abm-jump-to-list__label\">Jump to:<\/label>\n        <select class=\"abm-jump-to-list__select\">\n                            <option value=\"#services\">\n                    <span class=\"abm-jump-to-list__option-label\">Nos capacit\u00e9s en mati\u00e8re de m\u00e9dias sociaux<\/span>\n                <\/option>\n                            <option value=\"#services-carousel\">\n                    <span class=\"abm-jump-to-list__option-label\">Notre expertise<\/span>\n                <\/option>\n                            <option value=\"#text-image\">\n                    <span class=\"abm-jump-to-list__option-label\">Le r\u00f4le de l&#8217;IA<\/span>\n                <\/option>\n                            <option value=\"#services-2\">\n                    <span class=\"abm-jump-to-list__option-label\">Services DAC compl\u00e9mentaires<\/span>\n                <\/option>\n                            <option value=\"#text-image-2\">\n                    <span class=\"abm-jump-to-list__option-label\">Les r\u00e9seaux sociaux en action<\/span>\n                <\/option>\n                            <option value=\"#faq\">\n                    <span class=\"abm-jump-to-list__option-label\">Questions fr\u00e9quentes<\/span>\n                <\/option>\n                    <\/select>\n\n        <ul class=\"abm-jump-to-list__values\">\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#services\">\n                    Nos capacit\u00e9s en mati\u00e8re de m\u00e9dias sociaux                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#services-carousel\">\n                    Notre expertise                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#text-image\">\n                    Le r\u00f4le de l&#8217;IA                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#services-2\">\n                    Services DAC compl\u00e9mentaires                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#text-image-2\">\n                    Les r\u00e9seaux sociaux en action                <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#faq\">\n                    Questions fr\u00e9quentes                <\/a>\n                <\/li>\n                    <\/ul>\n    <\/nav>\n<\/section>\n\n<section id=\"services\" class=\"services-section text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Lib\u00e9rez le potentiel social de votre marque<\/h2>\n\n                        <div class=\"large-description\"><p>Une bonne approche des m\u00e9dias sociaux favorise des liens durables qui simplifient le parcours client. Voil\u00e0 pourquoi nos strat\u00e9gies sociales sont con\u00e7ues pour trouver \u00e9cho aupr\u00e8s de vos publics cibles et g\u00e9n\u00e9rer des progr\u00e8s mesurables vers les objectifs d\u2019affaires, que vous cherchiez \u00e0 revoir votre approche sur Meta, \u00e0 donner un nouvel \u00e9lan \u00e0 une campagne YouTube, \u00e0 vous lancer sur TikTok ou Reddit, ou \u00e0 mobiliser des audiences B2B sur LinkedIn.<\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/contact\/\" class=\"btn_primary-filled_white_hand\" >\n                <div>PARLONS M\u00c9DIAS SOCIAUX<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Campagnes payantes sur les m\u00e9dias sociaux                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Pour tirer le meilleur parti des r\u00e9seaux sociaux, il faut une approche globale. C&#8217;est pourquoi nos campagnes int\u00e9gr\u00e9es exploitent tous les aspects des r\u00e9seaux sociaux, y compris les tactiques payantes, afin de maximiser votre engagement aupr\u00e8s des bonnes audiences. Cette approche stimule la notori\u00e9t\u00e9, favorise la fid\u00e9lit\u00e9 et g\u00e9n\u00e8re un retour sur investissement mesurable gr\u00e2ce \u00e0 un contenu cibl\u00e9 et \u00e0 des placements publicitaires pr\u00e9cis.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    D\u00e9veloppement d&#039;une strat\u00e9gie pour les m\u00e9dias sociaux                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Qu\u2019il s\u2019agisse d\u2019un programme complet ou d\u2019une campagne cibl\u00e9e, les r\u00e9sultats sociaux les plus puissants r\u00e9sultent de strat\u00e9gies bien d\u00e9finies. Nous savons arrimer vos objectifs d&#8217;affaires avec les pr\u00e9f\u00e9rences et les comportements de votre audience, veillant ainsi \u00e0 ce que chaque campagne contribue \u00e0 g\u00e9n\u00e9rer de la croissance pour votre entreprise.                              <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    D\u00e9veloppement de contenu social et cr\u00e9ation d&#039;actifs                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Un contenu convaincant est au c\u0153ur de toute campagne sociale r\u00e9ussie. DAC se sp\u00e9cialise dans la cr\u00e9ation de contenu strat\u00e9gique et visuellement captivant qui r\u00e9sonne avec vos audiences. Nos visuels sont dynamiques et notre contenu texte, captivant: vous \u00eates donc certains de convaincre plusieurs utilisateurs de cesser de faire d\u00e9filer le contenu pour plut\u00f4t interagir avec le v\u00f4tre.                               <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Gestion des influenceurs et des cr\u00e9ateurs                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Les influenceurs et les cr\u00e9ateurs de contenu sont des voix puissantes dans l\u2019\u00e9cosyst\u00e8me des m\u00e9dias sociaux d\u2019aujourd\u2019hui, et vous pouvez compter sur DAC pour vous mettre en contact avec les bonnes personnes. Nous favorisons les collaborations authentiques qui am\u00e9liorent votre port\u00e9e et votre cr\u00e9dibilit\u00e9. Nous g\u00e9rons tous les aspects de ces relations, de la v\u00e9rification \u00e0 l\u2019ex\u00e9cution de la campagne, en veillant \u00e0 ce que votre message r\u00e9sonne vraiment avec les clients et les prospects.                              <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section id=\"info-banner\" class=\"info-banner-block\" style=\"background-color:rgb(239,249,254);\">\n    <div class=\"info-banner-block__inner container padding60\">\n        <div class=\"info-banner-block__content\">\n                            <span class=\"info-banner-block__header\">Signaux d&#039;engagement \u2022 Segmentation dynamique \u2022 Port\u00e9e \u00e9volutive<\/span>\n            \n                            <h2 class=\"info-banner-block__title\">L\u2019IA renforce l\u2019engagement \u00e0 grande \u00e9chelle avec pr\u00e9cision<\/h2>\n            \n                            <div class=\"info-banner-block__description\"><p>DAC applique l&#8217;IA dans son cadre d&#8217;activation sociale pour analyser les signaux d&#8217;engagement, affiner la segmentation de l&#8217;audience et optimiser la diffusion cr\u00e9ative pour des performances \u00e9volutives.<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"info-banner-block__image\">\n                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Ai-banner-img-paid-media-1.png\" alt=\"\" \/>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n    <style>\n        :root {\n            --dots-color: #fff;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a5fa00221ce7\"]\n        {\n            color:#fff !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Propulsez vos m\u00e9dias sociaux avec une agence prim\u00e9e                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-forrester.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-forrester.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-forrester.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-forrester.jpg\"\n                alt=\"Forrester\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a5fa00221ce7\" style=\"text-align: center\">Rapport Forrester<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">DAC est cit\u00e9 pour son offre unique pour les marques multi-sites.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-globee-awards.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-globee-awards.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-globee-awards.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-globee-awards.jpg\"\n                alt=\"globee award logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a5fa00221ce7\" style=\"text-align: center\">Globee Awards<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Le prix du d\u00e9partement \u00e0 direction f\u00e9minine de l&#8217;ann\u00e9e a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Jenna Watson, vice-pr\u00e9sidente principale des m\u00e9dias de DAC. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-search-engine-land.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-search-engine-land.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-search-engine-land.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-search-engine-land.jpg\"\n                alt=\"Search engine land award logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a5fa00221ce7\" style=\"text-align: center\">Search Engine Land Awards<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Meilleure initiative de marketing local (PPC) avec notre client The Fresh Market. <\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"text-image\" class=\"text-image-block  light_blue image-full- layout-one\">\n    <div class=\"container max-1448 padding60\">\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\"\n                alt=\"Iris Laptop logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                        <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Les donn\u00e9es sont votre moteur d&#039;action<\/h3>                <p><p>Les r\u00e9seaux sociaux constituent un riche r\u00e9servoir de donn\u00e9es sur les campagnes et sur vos audiences. Avec IRIS, notre plateforme de marketing enti\u00e8rement int\u00e9gr\u00e9e, vous pouvez utiliser ces donn\u00e9es pour extraire des informations et prendre des d\u00e9cisions, \u00e0 la fois audacieuses et it\u00e9ratives, dans l\u2019ensemble de votre entreprise.<\/p><\/p>\n\n                                    <a href=\"https:\/\/www.dacgroup.com\/tech-platforms\/iris\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>EXPLOREZ IRIS <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n    <style>\n        :root {\n            --dots-color: #fff;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a5fa00230f10\"]\n        {\n            color:#fff !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel-2\" class=\"\">\n\n    <div class=\"services-carousel  light_blue small\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Des technologies exclusives con\u00e7ues pour des r\u00e9sultats puissants                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"blue\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\"\n                alt=\"Total SERP logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a5fa00230f10\" style=\"text-align: left\">TotalSERP<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Orchestrez des strat\u00e9gies de recherche coh\u00e9rentes pour dominer les r\u00e9sultats payants, organiques et locaux. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-motive.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-motive.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-motive.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-motive.svg\"\n                alt=\"Motive logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a5fa00230f10\" style=\"text-align: left\">Motive<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Prenez le contr\u00f4le de vos m\u00e9dias avec des informations, une planification, une activation et des rapports ax\u00e9s sur l\u2019audience. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\"\n                alt=\"gaurdrail\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a5fa00230f10\" style=\"text-align: left\">Guardrail<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Boostez la productivit\u00e9 de l\u2019IA en simplifiant les interactions et en maximisant l\u2019efficacit\u00e9.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\"\n                alt=\"highlander\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a5fa00230f10\" style=\"text-align: left\">Highlander<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Optimisez\u202fla cr\u00e9ation de rapports et l&#8217;analyse pour am\u00e9liorer la prise de d\u00e9cision \u00e0 travers tous les canaux marketing. <\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                            <div class=\"services-carousel__cta\">\n                    <a href=\"https:\/\/www.dacgroup.com\/tech-platforms\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>EXPLOREZ NOS TECHNOLOGIES<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                <\/div>\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"services-2\" class=\"services-section text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        \n                <div class=\"left-column\">\n\n                    <h2>Optimisez votre impact social<\/h2>\n        \n                    <p>Nous sommes en mesure de multiplier ces r\u00e9sultats dans le cadre d&#8217;une approche coh\u00e9rente et multidisciplinaire propre \u00e0 DAC. Le r\u00e9sultat ? Des r\u00e9sultats plus importants obtenus plus rapidement. <\/p>\n            <\/div>\n    \n        \n        <div class=\"right-column\">\n\n                            <h3>SERVICES COMPL\u00c9MENTAIRES<\/h3>\n            \n            \n                <div class=\"services-accordion\" id=\"services-list-accordion\">\n\n                    \n                    <div class=\"service-item full_funnel_media\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/services\/content-strategy\/\"\n                                        class=\"position-relative d-inline-flex full_funnel_media\"\n                                        target=\"_self\"\n                                    >Contenu<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item full_funnel_media\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/services\/creative-ideation\/\"\n                                        class=\"position-relative d-inline-flex full_funnel_media\"\n                                        target=\"_self\"\n                                    >Id\u00e9ation cr\u00e9ative<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item full_funnel_media\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/services\/strategic-audience-market-insight\/\"\n                                        class=\"position-relative d-inline-flex full_funnel_media\"\n                                        target=\"_self\"\n                                    >Analyse des audiences<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                <\/div>\n\n            \n                            <a\n                    href=\"https:\/\/www.dacgroup.com\/services\/\"\n                    class=\"btn_primary-filled_white_hand\"\n                    target=\"\"\n                >\n                    <div>VOIR TOUS LES SERVICES<\/div>\n                    <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n<\/svg>                <\/a>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"text-image-2\" class=\"text-image-block  light_grey image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Les m\u00e9dias sociaux en action <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-articles-Banners-2-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-articles-Banners-2-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-articles-Banners-2-1-768x384.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-articles-Banners-2-1-480x240.png\"\n                alt=\"\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                        <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">10 cl\u00e9s incontournables pour r\u00e9ussir vos campagnes m\u00e9dia pendant les f\u00eates 2024<\/h3>                <p><p>Des id\u00e9es cl\u00e9s pour booster votre strat\u00e9gie m\u00e9dia des f\u00eates 2024. Entre personnalisation gr\u00e2ce \u00e0 l\u2019IA et optimisation budg\u00e9taire, gardez une longueur d\u2019avance en pleine saison de comp\u00e9tition.<\/p><\/p>\n\n                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/insights\/blog\/paid-media\/10-cles-incontournables-pour-reussir-vos-campagnes-media-pendant-les-fetes-2024\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>LIRE L&#039;ARTICLE<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"faq\" class=\"faq-block\">\n    <div class=\"faq-block__inner\">\n        <div class=\"faq-block__heading-wrap\">\n            <h2 class=\"faq-block__heading\">FAQ<\/h2>\n        <\/div>\n\n        <div class=\"accordion faq-block__accordion\" id=\"faq-accordion-faq\">\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-1\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button \"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-1\"\n                            aria-expanded=\"true\"\n                            aria-controls=\"faq-accordion-faq-collapse-1\"\n                        >\n                            <span class=\"faq-block__question\">Quel devrait \u00eatre le r\u00f4le des campagnes payants sur les r\u00e9seaux sociaux lorsque les dirigeants souhaitent \u00e0 la fois une acquisition efficace et une demande de marque plus forte ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-1\"\n                        class=\"accordion-collapse collapse show\"\n                        aria-labelledby=\"faq-accordion-faq-heading-1\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>La <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/strategy\/content-strategy\/\">La responsabilit\u00e9 sociale payante<\/a> devrait couvrir ensemble l&#8217;acquisition rentable et la cr\u00e9ation de demande, et pas seulement les conversions signal\u00e9es par la plateforme ou le trafic bon march\u00e9. Le bon tableau de bord relie l&#8217;investissement social \u00e0 la port\u00e9e suppl\u00e9mentaire, \u00e0 la qualit\u00e9 des prospects, \u00e0 la contribution aux revenus et au d\u00e9veloppement de l&#8217;audience afin que les dirigeants voient \u00e0 la fois la valeur imm\u00e9diate et future.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-2\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-2\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-2\"\n                        >\n                            <span class=\"faq-block__question\">\u00c0 quoi devrait ressembler une strat\u00e9gie sociale payante pour une marque confront\u00e9e \u00e0 l\u2019incertitude et aux changements rapides de plateforme ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-2\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-2\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Une strat\u00e9gie sociale payante moderne doit rester flexible \u00e0 mesure que les plateformes, les formats, les signaux de confidentialit\u00e9 et les co\u00fbts \u00e9voluent rapidement. Cela signifie que les d\u00e9cisions doivent \u00eatre fond\u00e9es sur des <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/analytics\/web-analytics\/\">analyses Web<\/a>, des informations sur l&#8217;audience, des tests cr\u00e9atifs, une planification de sc\u00e9narios et des mesures permettant de distinguer le bruit temporaire de la plate-forme des v\u00e9ritables changements de performances.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-3\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-3\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-3\"\n                        >\n                            <span class=\"faq-block__question\">Quels signaux sont les plus importants lors de l\u2019\u00e9valuation des conversions sociales au-del\u00e0 des conversions signal\u00e9es par la plateforme ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-3\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-3\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>La <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/analytics\/data-science\/\">La mesure des m\u00e9dias sociaux au-del\u00e0 des donn\u00e9es de la plateforme<\/a> inclut l&#8217;incr\u00e9mentalit\u00e9, la qualit\u00e9 des clients, l&#8217;influence assist\u00e9e et les signaux commerciaux en aval que les plateformes ne peuvent pas enti\u00e8rement valider par elles-m\u00eames. Les marques ont besoin de donn\u00e9es CRM, analytiques ou commerciales pour comprendre si les r\u00e9seaux sociaux cr\u00e9ent une demande int\u00e9ressante ou s&#8217;ils la revendiquent simplement.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-4\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-4\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-4\"\n                        >\n                            <span class=\"faq-block__question\">Alors que l\u2019IA remod\u00e8le la production et l\u2019optimisation, que doivent attendre les marques d\u2019une agence sociale qui veut garder une longueur d\u2019avance ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-4\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-4\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>L&#8217;<a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/creative\/creative-production\/\">IA dans le marketing social payant<\/a> devrait am\u00e9liorer la vitesse, l&#8217;\u00e9tendue des tests et la qualit\u00e9 de l&#8217;optimisation sans abaisser la r\u00e9flexion strat\u00e9gique ou les normes cr\u00e9atives. Une agence solide utilise l\u2019IA pour faire \u00e9voluer la production et l\u2019analyse, puis applique le jugement humain \u00e0 la strat\u00e9gie d\u2019audience, \u00e0 l\u2019ad\u00e9quation de la marque et \u00e0 l\u2019interpr\u00e9tation des performances.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-5\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-5\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-5\"\n                        >\n                            <span class=\"faq-block__question\">Quel r\u00f4le les donn\u00e9es internes et l&#039;intelligence CRM devraient-elles jouer dans l&#039;activation sociale ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-5\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-5\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Les <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/services\/paid-media\/digital-media\/\">Les donn\u00e9es CRM pour les r\u00e9seaux sociaux payants<\/a> devraient am\u00e9liorer la cr\u00e9ation et la suppression d&#8217;audience, le s\u00e9quen\u00e7age et l&#8217;optimisation bas\u00e9e sur la valeur afin que les campagnes refl\u00e8tent de v\u00e9ritables relations clients. Lorsque l\u2019activation sociale utilise des signaux de cycle de vie et de revenus, les marques peuvent d\u00e9penser plus intelligemment en mati\u00e8re d\u2019acquisition, de fid\u00e9lisation et de r\u00e9engagement.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"featured-articles\" class=\"featured-articles-block layout-2\">\n    <div class=\"container\">\n    <h2><\/h2>        <div class=\"featured-articles-grid\">\n                            \n                                            <div class=\"featured-article\">\n                                                            <div class=\"featured-article-image\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-banner-_By-the-numbers-Generational-media-habits-and-shifts-in-search-behavior.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-banner-_By-the-numbers-Generational-media-habits-and-shifts-in-search-behavior.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-banner-_By-the-numbers-Generational-media-habits-and-shifts-in-search-behavior-768x384.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-banner-_By-the-numbers-Generational-media-habits-and-shifts-in-search-behavior-480x240.png\"\n                alt=\"G\u00e9n\u00e9rations et m\u00e9dias : quand les habitudes de consommation red\u00e9finissent la recherche\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                        <div class=\"featured-article-content\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/insights\/blog\/paid-media\/generations-et-medias-quand-les-habitudes-de-consommation-redefinissent-la-recherche\/\"\n                                       target=\"_self\">\n                                        <h3 class=\"ps-4 ps-lg-0\">G\u00e9n\u00e9rations et m\u00e9dias : quand les habitudes de consommation red\u00e9finissent la recherche<\/h3>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                    \n                                            <div class=\"featured-article\">\n                                                            <div class=\"featured-article-image\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Banner-Live-Streaming-Ecommerce-blog-article-article.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Banner-Live-Streaming-Ecommerce-blog-article-article.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Banner-Live-Streaming-Ecommerce-blog-article-article.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Banner-Live-Streaming-Ecommerce-blog-article-article.png\"\n                alt=\"Banner\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                        <div class=\"featured-article-content\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/insights\/blog\/paid-media\/linfluence-de-la-musique-sur-les-reseaux-sociaux-tendances-et-impact-sur-les-consommateurs\/\"\n                                       target=\"_self\">\n                                        <h3 class=\"ps-4 ps-lg-0\">L\u2019influence de la musique sur les r\u00e9seaux sociaux : tendances et impacts sur les consommateurs<\/h3>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                    \n                                    \n                                                        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"phrase-carousel\" class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Amplifiez votre port\u00e9e via un m\u00e9dia plus efficace.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Attirez plus de clients avec une strat\u00e9gie locale.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Faites des choix plus \u00e9clair\u00e9s gr\u00e2ce \u00e0 la mesure.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Obtenez plus de succ\u00e8s en visant la performance.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Prenez plus d\u2019avance avec les bonnes solutions IA.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Gagnez en visibilit\u00e9 avec une marque plus forte.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/contact\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>Allons de l&#8217;avant<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n    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