{"id":152762,"date":"2025-11-14T13:38:12","date_gmt":"2025-11-14T18:38:12","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/series\/the-media-forward-series\/"},"modified":"2025-12-03T17:15:15","modified_gmt":"2025-12-03T22:15:15","slug":"la-serie-sur-lavenir-des-medias","status":"publish","type":"series","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/series\/la-serie-sur-lavenir-des-medias\/","title":{"rendered":"La\u00a0s\u00e9rie\u00a0sur\u00a0l\u2019avenir\u00a0des\u00a0m\u00e9dias\u00a0"},"content":{"rendered":"\n
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\n DAC<\/a>\"\"Perspectives<\/a>\"\"Series<\/a> <\/div>\n\n
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\n \n SERIES <\/span>\n

\n La s\u00e9rie sur l\u2019avenir des m\u00e9dias <\/h1>\n\n

\n Prenez une longueur d\u2019avance ou regardez les opportunit\u00e9s vous filer entre les doigts. La seule s\u00e9rie qui d\u00e9crypte les grandes tendances \u00e0 venir en mati\u00e8re de m\u00e9dias, d\u2019IA et de croissance. <\/p>\n\n

\n \n \n \n <\/svg>\n <\/span>\n\n \n Le 13 novembre 2025 <\/span>\n <\/p>\n\n \n

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\n \"DAC\n\n
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Les\u00a0fronti\u00e8res\u00a0entre\u00a0m\u00e9dias, technologies et\u00a0comportements\u00a0consommateurs\u00a0s\u2019estompent, et le marketing entre dans\u00a0une\u00a0nouvelle\u00a0\u00e8re\u00a0en\u00a0constante\u00a0\u00e9volution.<\/span><\/b>\u00a0<\/span>L\u2019IA\u00a0red\u00e9finit\u00a0la\u00a0d\u00e9couverte, la\u00a0vid\u00e9o\u00a0capte\u00a0l\u2019attention\u00a0autrement, la\u00a0strat\u00e9gie\u00a0exige\u00a0une\u00a0agilit\u00e9\u00a0constante, et la\u00a0mesure\u00a0ne se\u00a0limite\u00a0plus aux simples\u00a0indicateurs\u00a0de performance.<\/span>\u00a0<\/span>Dans\u00a0cette\u00a0s\u00e9rie\u00a0sur\u00a0l\u2019avenir\u00a0des\u00a0m\u00e9dias<\/span><\/b>, nous\u00a0faisons\u00a0le lien entre\u00a0ces\u00a0grandes\u00a0\u00e9volutions\u00a0<\/span>en\u00a0proposant quatre analyses\u00a0essentielles\u00a0pour\u00a0repenser\u00a0la\u00a0croissance\u00a0des marques \u00e0\u00a0l\u2019\u00e8re\u00a0de\u00a0l\u2019IA.<\/span>\u00a0<\/span><\/p>\n <\/div>\n<\/section>\n\n\n

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\n 1. L\u2019avenir de la recherche : quand la recherche devient conversationnelle <\/h2>\n\n
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Plongez<\/span>\u00a0dans les bouleversements de la recherche,\u00a0<\/span>port\u00e9s<\/span>\u00a0par\u00a0<\/span>l\u2019IA<\/span>\u00a0et\u00a0<\/span>l\u2019\u00e9volution<\/span>\u00a0des usages.\u00a0<\/span>D\u00e9couvrez<\/span>\u00a0comment\u00a0<\/span>ces<\/span>\u00a0<\/span>changements<\/span>\u00a0<\/span>red\u00e9finissent<\/span>\u00a0<\/span>en<\/span>\u00a0<\/span>profondeur<\/span>\u00a0<\/span>notre<\/span>\u00a0mani\u00e8re\u00a0<\/span>d\u2019interagir<\/span>\u00a0avec\u00a0<\/span>l\u2019information<\/span>.<\/span><\/span><\/p>\n