{"id":125232,"date":"2025-04-15T16:11:42","date_gmt":"2025-04-15T21:11:42","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=series&p=125232"},"modified":"2025-11-17T05:27:49","modified_gmt":"2025-11-17T10:27:49","slug":"analyses-des-medias-canadiens","status":"publish","type":"series","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/series\/analyses-des-medias-canadiens\/","title":{"rendered":"Analyses des m\u00e9dias canadiens"},"content":{"rendered":"\n
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\n DAC<\/a>\"\"Perspectives<\/a>\"\"Series<\/a> <\/div>\n\n
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\n Innover au c\u0153ur de l\u2019environnement m\u00e9diatique en constante \u00e9volution du Canada <\/h1>\n\n

\n D\u00e9couvrez comment les m\u00e9dias canadiens \u00e9voluent, \u00e0 un rythme plus rapide et de fa\u00e7on plus fragment\u00e9e que jamais. Dans cette s\u00e9rie vid\u00e9o produite en partenariat avec le magazine Strategy, ainsi que Bell Media, Pelmorex et Rogers Sports & Media, DAC explore comment les marques peuvent s\u2019adapter \u00e0 la transformation des habitudes de consommation et aux nouvelles tendances du streaming gr\u00e2ce \u00e0 des strat\u00e9gies guid\u00e9es par les donn\u00e9es. <\/p>\n\n

\n \n \n \n <\/svg>\n <\/span>\n\n \n April 16, 2025 <\/span>\n <\/p>\n\n \n

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Regarder maintenant<\/div>\n\n \n \n \n \n \n \n <\/svg>\n\n \n\n \n <\/a>\n \n <\/div>\n \n
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Cette <\/span>s\u00e9rie<\/span> vid\u00e9o<\/span> propose <\/span>une<\/span> immersion <\/span>approfondie<\/span> dans les transformations <\/span>rapides<\/span> du <\/span>paysage<\/span> m\u00e9diatique<\/span> canadien<\/span>. \u00c0 travers des <\/span>\u00e9changes<\/span> enrichissants<\/span> avec des <\/span>acteurs<\/span> cl\u00e9s<\/span> de <\/span>l\u2019industrie<\/span>, <\/span>elle<\/span> met <\/span>en<\/span> lumi\u00e8re les <\/span>d\u00e9fis<\/span> et les <\/span>opportunit\u00e9s<\/span> li\u00e9s<\/span> \u00e0 <\/span>l\u2019\u00e9volution<\/span> des <\/span>comportements<\/span> des <\/span>consommateurs<\/span> et aux <\/span>avanc\u00e9es<\/span> technologiques<\/span>. <\/span>Appuyez-vous<\/span> sur des analyses <\/span>concr\u00e8tes<\/span> pour <\/span>orienter<\/span> votre<\/span> marque et assurer son succ\u00e8s dans un <\/span>environnement<\/span> en<\/span> constante<\/span> mutation.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n

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\n L\u2019avenir du streaming : donner aux marques les moyens de r\u00e9ussir dans la transition num\u00e9rique des m\u00e9dias au Canada <\/h2>\n\n
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Alors que le public canadien d\u00e9laisse de plus en plus la t\u00e9l\u00e9vision traditionnelle au profit des plateformes de streaming, les marques doivent repenser leurs strat\u00e9gies d\u2019engagement pour planifier, ex\u00e9cuter et optimiser efficacement leurs campagnes sur la t\u00e9l\u00e9vision connect\u00e9e et lin\u00e9aire. Cet \u00e9pisode explore :<\/span>\u00a0<\/span><\/p>\n

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  • Adopter une approche multiplateforme fond\u00e9e sur une planification intelligente et localis\u00e9e<\/span><\/li>\n
  • Tirer parti de solutions publicitaires avanc\u00e9es tout en pla\u00e7ant l\u2019exp\u00e9rience utilisateur au centre des priorit\u00e9s<\/span>\u00a0<\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n\n
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    \n \"Sabrina\n \n
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    Sabrina Segal<\/p>\n

    Directrice de la publicit\u00e9 avanc\u00e9e et des ventes nationales chez Bell Media<\/p>\n <\/div>\n <\/div>\n

    \n \"Melis\n \n
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    Melis Ciner<\/p>\n

    Vice-pr\u00e9sidente adjointe des m\u00e9dias payants chez DAC<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n\n

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