{"id":158767,"date":"2026-02-23T15:47:43","date_gmt":"2026-02-23T20:47:43","guid":{"rendered":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/none\/\/"},"modified":"2026-02-23T15:51:42","modified_gmt":"2026-02-23T20:51:42","slug":"publicites-chatgpt-guide-pour-les-marques","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/publicites-chatgpt-guide-pour-les-marques\/","title":{"rendered":"ChatGPT\u00a0ouvre la porte aux publicit\u00e9s : opportunit\u00e9s, limites et prochaines \u00e9tapes\u00a0"},"content":{"rendered":"\n<p>Nous suivons l\u2019\u00e9volution de&nbsp;ChatGPT&nbsp;depuis plusieurs semaines et c\u2019est maintenant officiel :&nbsp;<a href=\"https:\/\/searchengineland.com\/openai-starts-testing-chatgpt-ads-468593\" target=\"_blank\" rel=\"noreferrer noopener\">les publicit\u00e9s dans ChatGPT sont arriv\u00e9es<\/a>. M\u00eame si le d\u00e9ploiement n\u2019en est qu\u2019\u00e0 ses d\u00e9buts, la direction devient un peu plus claire.&nbsp;<\/p>\n\n\n\n<p>OpenAI&nbsp;a commenc\u00e9 \u00e0 tester des publicit\u00e9s directement dans&nbsp;ChatGPT: les premiers exemples&nbsp;r\u00e9els sont&nbsp;apparus le&nbsp;<strong>mardi 10 f\u00e9vrier 2026&nbsp;<\/strong>et ce sont mat\u00e9rialis\u00e9s sous la forme de&nbsp;messages commandit\u00e9s dans le fil de la conversation. Ceux-ci \u00e9taient cibl\u00e9s par rapport aux demandes concr\u00e8tes des utilisateurs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"525\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-32.png\" alt=\"\" class=\"wp-image-158770\" srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-32.png 936w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-32-300x168.png 300w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-32-768x431.png 768w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-32-480x269.png 480w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Source:&nbsp;<\/em><a href=\"https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>OpenAI<\/em><\/a>&nbsp;<\/p>\n\n\n\n<p>Ce ne sera pas une campagne display ou&nbsp;search&nbsp;comme les autres, mais plut\u00f4t de la publicit\u00e9 au sein d\u2019un environnement auquel les gens font d\u00e9j\u00e0 confiance pour r\u00e9fl\u00e9chir, d\u00e9cider et r\u00e9soudre des probl\u00e8mes. \u00c0 elle seule, cette r\u00e9alit\u00e9 rend ce moment \u00e0 la fois excitant et&nbsp;d\u00e9terminant.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Les mises \u00e0 jour en date du 10 f\u00e9vrier 2026&nbsp;<\/strong><\/p>\n\n\n\n<p>Les&nbsp;publicit\u00e9s&nbsp;sont&nbsp;maintenant&nbsp;en&nbsp;ligne&nbsp;pour les&nbsp;utilisateurs&nbsp;adultes&nbsp;connect\u00e9s&nbsp;aux \u00c9tats-Unis, sur les versions&nbsp;Free&nbsp;et&nbsp;Go&nbsp;de ChatGPT. Elles&nbsp;apparaissent&nbsp;clairement&nbsp;identifi\u00e9es&nbsp;comme&nbsp;du&nbsp;contenu&nbsp;commandit\u00e9&nbsp;et se&nbsp;placent&nbsp;sous la&nbsp;r\u00e9ponse&nbsp;de&nbsp;l\u2019IA, et non \u00e0&nbsp;l\u2019int\u00e9rieur&nbsp;de la&nbsp;r\u00e9ponse&nbsp;elle-m\u00eame. OpenAI a&nbsp;\u00e9t\u00e9&nbsp;explicite&nbsp;: les&nbsp;publicit\u00e9s&nbsp;n\u2019influencent&nbsp;pas la fa\u00e7on&nbsp;dont&nbsp;ChatGPT&nbsp;r\u00e9pond. Le&nbsp;ciblage&nbsp;est&nbsp;toutefois&nbsp;principalement&nbsp;conversationnel,&nbsp;en&nbsp;associant&nbsp;les&nbsp;publicit\u00e9s&nbsp;\u00e0&nbsp;ce&nbsp;avec quoi&nbsp;l\u2019utilisateur&nbsp;interagit&nbsp;en&nbsp;temps&nbsp;r\u00e9el,&nbsp;appuy\u00e9&nbsp;par des&nbsp;signaux&nbsp;contextuels&nbsp;limit\u00e9s.&nbsp;<\/p>\n\n\n\n<p>Une&nbsp;autre&nbsp;mise \u00e0 jour&nbsp;confirme&nbsp;que&nbsp;les&nbsp;utilisateurs&nbsp;gardent&nbsp;le&nbsp;contr\u00f4le&nbsp;complet&nbsp;de&nbsp;cet&nbsp;environnement,&nbsp;m\u00eame&nbsp;s\u2019il&nbsp;existe&nbsp;certains&nbsp;compromis. Les&nbsp;utilisateurs&nbsp;peuvent&nbsp;d\u00e9sactiver&nbsp;la&nbsp;personnalisation, limiter les&nbsp;publicit\u00e9s, masquer&nbsp;une&nbsp;publicit\u00e9&nbsp;en&nbsp;envoyant&nbsp;des&nbsp;commentaires,&nbsp;ou&nbsp;effacer&nbsp;compl\u00e8tement&nbsp;les donn\u00e9es&nbsp;publicitaires,&nbsp;mais&nbsp;les&nbsp;utilisateurs&nbsp;Free qui&nbsp;limitent&nbsp;les&nbsp;publicit\u00e9s&nbsp;pourraient&nbsp;voir&nbsp;diminuer&nbsp;le&nbsp;nombre&nbsp;de messages&nbsp;disponibles, \u00e0&nbsp;moins&nbsp;de passer \u00e0&nbsp;une&nbsp;offre&nbsp;payante.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"526\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-33.png\" alt=\"\" class=\"wp-image-158777\" srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-33.png 936w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-33-300x169.png 300w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-33-768x432.png 768w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-33-480x270.png 480w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Source:&nbsp;<\/em><a href=\"https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>OpenAI<\/em><\/a>&nbsp;<\/p>\n\n\n\n<p>Du c\u00f4t\u00e9 des annonceurs, l\u2019acc\u00e8s demeure pour l\u2019instant restreint.&nbsp;OpenAI&nbsp;n\u2019a pas de liste d\u2019attente officielle et contacte plut\u00f4t activement de grandes marques, mais les tests initiaux exigeraient, selon certaines sources, un investissement minimal d\u2019environ 200 000 $US et un CPM de 60 $US. L\u2019objectif est un d\u00e9ploiement premium afin de tirer des apprentissages, et ainsi maximiser les chances de succ\u00e8s lors du d\u00e9ploiement \u00e0 grande \u00e9chelle.&nbsp;<\/p>\n\n\n\n<p><strong>Pourquoi&nbsp;les marques s\u2019y int\u00e9ressent, et pourquoi la prudence est de mise&nbsp;<\/strong><\/p>\n\n\n\n<p>L\u2019attrait&nbsp;est&nbsp;\u00e9vident. L\u2019IA&nbsp;conversationnelle&nbsp;offre&nbsp;de la pertinence au moment&nbsp;exact&nbsp;de&nbsp;l\u2019intention,&nbsp;quelque chose&nbsp;que&nbsp;les&nbsp;sp\u00e9cialistes&nbsp;du marketing&nbsp;poursuivent&nbsp;depuis&nbsp;des&nbsp;ann\u00e9es. Bien&nbsp;ex\u00e9cut\u00e9es, les&nbsp;publicit\u00e9s&nbsp;dans&nbsp;cet&nbsp;environnement&nbsp;peuvent&nbsp;avoir&nbsp;le&nbsp;potentiel&nbsp;de&nbsp;s\u2019int\u00e9grer&nbsp;comme&nbsp;une&nbsp;valeur&nbsp;ajout\u00e9e&nbsp;plut\u00f4t&nbsp;que&nbsp;comme&nbsp;une&nbsp;interruption.&nbsp;<\/p>\n\n\n\n<p>En m\u00eame temps, l\u2019h\u00e9sitation est \u00e0 la fois attendue et saine. Plusieurs facteurs font de ce canal un espace qui porte \u00e0&nbsp;r\u00e9flexion :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Moments \u00e0 forte intention, attentes \u00e9lev\u00e9es :&nbsp;<\/strong>les utilisateurs viennent sur&nbsp;ChatGPT&nbsp;en s\u2019attendant \u00e0 des r\u00e9ponses cr\u00e9dibles et utiles, ce qui rel\u00e8ve la barre pour les marques. Les publicit\u00e9s doivent enrichir l\u2019exp\u00e9rience, pas la perturber.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La confiance et la s\u00e9curit\u00e9 de marque avant\u00a0tout:\u00a0<\/strong>la cr\u00e9dibilit\u00e9 est fondamentale en IA conversationnelle. Toute pr\u00e9sence de marque doit s\u2019aligner sur le ton, l\u2019exactitude et l\u2019utilit\u00e9 que les utilisateurs associent d\u00e9j\u00e0 \u00e0 la plateforme.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mesure&nbsp;et&nbsp;optimisation&nbsp;limit\u00e9es&nbsp;:<\/strong>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d2a023c50f5'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d2a023c50f5');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n&nbsp;les premiers retours&nbsp;sont&nbsp;surtout&nbsp;bas\u00e9s&nbsp;sur les impressions, sans la&nbsp;profondeur&nbsp;sur&nbsp;laquelle&nbsp;les \u00e9quipes performance&nbsp;s\u2019appuient&nbsp;habituellement&nbsp;pour&nbsp;\u00e9valuer&nbsp;l\u2019impact&nbsp;ou&nbsp;affiner&nbsp;les&nbsp;d\u00e9cisions&nbsp;d\u2019investissement.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contexte premium, mais \u00e9chelle limit\u00e9e :<\/strong>&nbsp;avec des investissements minimaux \u00e9lev\u00e9s et une participation restreinte, il s\u2019agit davantage d\u2019un terrain de test que d\u2019un canal con\u00e7u pour une exp\u00e9rimentation \u00e0 grande \u00e9chelle.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Pour l\u2019instant, les marques qui explorent la publicit\u00e9 dans&nbsp;ChatGPT&nbsp;doivent \u00eatre \u00e0 l\u2019aise de tester dans un environnement premium, \u00e0 forte intention, tout en acceptant que les apprentissages, l\u2019\u00e9chelle et le niveau de contr\u00f4le \u00e9volueront avec le temps.&nbsp;<\/p>\n\n\n\n<p><strong>Le point de vue DAC sur les publicit\u00e9s dans&nbsp;ChatGPT&nbsp;<\/strong><\/p>\n\n\n\n<p>Nous voyons&nbsp;dans l\u2019arriv\u00e9e des&nbsp;publicit\u00e9s dans&nbsp;ChatGPT&nbsp;un indicateur clair de l\u2019\u00e9volution des parcours de d\u00e9couverte des consommateurs.&nbsp;Les conversations deviennent un nouveau point d\u2019entr\u00e9e dans le tunnel de conversion, comme on l\u2019a observ\u00e9 avec l\u2019essor de l\u2019\u00e9cosyst\u00e8me LLM et l\u2019\u00e9volution constante de Google. Les marques qui comprennent l\u2019importance de s\u2019adapter et de faire \u00e9voluer leur \u00e9tat d\u2019esprit seront mieux positionn\u00e9es \u00e0 mesure que cet espace gagnera en maturit\u00e9.&nbsp;<\/p>\n\n\n\n<p>Avancer&nbsp;avec intention&nbsp;compte&nbsp;davantage&nbsp;qu\u2019avancer&nbsp;vite.&nbsp;M\u00eame&nbsp;si&nbsp;les marques&nbsp;peuvent&nbsp;\u00eatre&nbsp;tent\u00e9es&nbsp;d\u2019y&nbsp;aller&nbsp;le plus&nbsp;rapidement&nbsp;possible, il faut&nbsp;trouver&nbsp;un&nbsp;\u00e9quilibre&nbsp;entre&nbsp;agilit\u00e9&nbsp;et rigueur. En tant&nbsp;que&nbsp;pionnier&nbsp;et&nbsp;adopteur&nbsp;pr\u00e9coce,&nbsp;\u00eatre&nbsp;intelligent et&nbsp;strat\u00e9gique&nbsp;est&nbsp;essentiel.&nbsp;<\/p>\n\n\n\n<p>DAC est un partenaire actif d\u2019OpenAI&nbsp;et re\u00e7oit r\u00e9guli\u00e8rement des mises \u00e0 jour directement de ses \u00e9quipes. Cela nous donne une vision de pr\u00e8s de l\u2019\u00e9volution de la plateforme.&nbsp;<\/p>\n\n\n\n<p><strong>L\u2019impact&nbsp;pour les marques&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Pour les marques qui envisagent&nbsp;tester la publicit\u00e9 en contexte d\u2019IA conversationnelle, c\u2019est le moment de passer de la curiosit\u00e9 \u00e0 la planification. M\u00eame si une activation \u00e0 grande \u00e9chelle n\u2019est pas imminente, comprendre comment la publicit\u00e9 fonctionne dans des environnements&nbsp;comme&nbsp;ChatGPT&nbsp;sera d\u00e9terminant \u00e0 mesure que ce canal \u00e9volue. C\u2019est pourquoi, chez DAC, notre&nbsp;<a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/series\/la-serie-sur-lavenir-des-medias\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide m\u00e9dia et notre approche de planification<\/a>&nbsp;consid\u00e8rent l\u2019optimisation LLM\/IA et les tests comme un \u00e9l\u00e9ment critique et n\u00e9cessaire pour g\u00e9n\u00e9rer du succ\u00e8s pour nos clients dans un contexte en rapide transformation.&nbsp;<\/p>\n\n\n\n<p>Chez DAC, nous&nbsp;aidons&nbsp;d\u00e9j\u00e0&nbsp;nos&nbsp;clients \u00e0&nbsp;\u00e9valuer&nbsp;leur&nbsp;niveau&nbsp;de&nbsp;pr\u00e9paration, \u00e0 identifier les bons&nbsp;cas&nbsp;d\u2019usage&nbsp;et \u00e0&nbsp;concevoir&nbsp;des&nbsp;approches&nbsp;de test&nbsp;r\u00e9fl\u00e9chies&nbsp;qui&nbsp;\u00e9quilibrent&nbsp;innovation,&nbsp;confiance,&nbsp;s\u00e9curit\u00e9&nbsp;de marque et&nbsp;mesure.&nbsp;<\/p>\n\n\n\n<p>Si vous&nbsp;vous&nbsp;demandez&nbsp;si&nbsp;les&nbsp;publicit\u00e9s&nbsp;dans&nbsp;ChatGPT&nbsp;sont une bonne option&nbsp;pour&nbsp;votre&nbsp;marque,&nbsp;c\u2019est&nbsp;le bon moment&nbsp;pour&nbsp;amorcer&nbsp;la discussion.&nbsp;Contactez-nous pour&nbsp;en&nbsp;savoir plus.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous suivons l\u2019\u00e9volution de&nbsp;ChatGPT&nbsp;depuis plusieurs semaines et c\u2019est maintenant officiel :&nbsp;les publicit\u00e9s dans ChatGPT sont arriv\u00e9es. M\u00eame si le d\u00e9ploiement n\u2019en est qu\u2019\u00e0 ses d\u00e9buts, la direction devient un peu plus claire.&nbsp; OpenAI&nbsp;a commenc\u00e9 \u00e0 tester des publicit\u00e9s directement dans&nbsp;ChatGPT: les premiers exemples&nbsp;r\u00e9els sont&nbsp;apparus le&nbsp;mardi 10 f\u00e9vrier 2026&nbsp;et ce sont mat\u00e9rialis\u00e9s sous la forme de&nbsp;messages [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":158334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":1,"reading_level_needs_review":"0","footnotes":""},"categories":[2892],"tags":[],"class_list":["post-158767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ChatGPT\u00a0ouvre la porte aux publicit\u00e9s : opportunit\u00e9s, limites et prochaines \u00e9tapes\u00a0 | DAC<\/title>\n<meta name=\"description\" content=\"Les publicit\u00e9s dans ChatGPT sont officiellement arriv\u00e9es. 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