{"id":129178,"date":"2025-06-04T16:54:57","date_gmt":"2025-06-04T21:54:57","guid":{"rendered":"https:\/\/www.dacgroup.com\/es\/insights\/blog\/none\/lere-de-lia-chez-meta-ce-que-les-publicites-threads-les-collaborations-avec-des-createurs-et-les-mises-a-jour-reels-signifient-pour-votre-marque\/"},"modified":"2025-06-04T17:06:48","modified_gmt":"2025-06-04T22:06:48","slug":"lere-de-lia-chez-meta-ce-que-les-publicites-threads-les-collaborations-avec-des-createurs-et-les-mises-a-jour-reels-signifient-pour-votre-marque","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/lere-de-lia-chez-meta-ce-que-les-publicites-threads-les-collaborations-avec-des-createurs-et-les-mises-a-jour-reels-signifient-pour-votre-marque\/","title":{"rendered":"L\u2019\u00e8re de l\u2019IA chez Meta : les nouveaut\u00e9s cl\u00e9s pour votre marque"},"content":{"rendered":"\n<p>L\u2019IA ne frappe pas \u00e0 la porte, elle est d\u00e9j\u00e0 bien l\u00e0, transformant la fa\u00e7on dont nous cr\u00e9ons, communiquons et convertissons sur les plateformes num\u00e9riques. Lors du dernier IAB NewFronts de Meta, le message \u00e9tait clair : l\u2019automatisation s\u2019impose, et les marques doivent s\u2019y pr\u00e9parer. Entre l\u2019arriv\u00e9e tant attendue des publicit\u00e9s sur Threads (bonjour, nouveaux emplacements !) et l\u2019int\u00e9gration de l\u2019IA au c\u0153ur de la cr\u00e9ation, Meta propose une toute nouvelle bo\u00eete \u00e0 outils pour les marketeurs en qu\u00eate d\u2019impact sur les r\u00e9seaux sociaux.<br>Si votre strat\u00e9gie de paid social n\u2019int\u00e8gre pas encore l\u2019IA, vous n\u2019avez pas juste un train de retard, vous vivez encore en 2022. Alors, \u00e0 quoi votre marque doit-elle pr\u00eater attention ? D\u00e9cryptage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Innovation en mati\u00e8re de cr\u00e9ation et de contenu<\/h2>\n\n\n\n<p>Les derniers outils IA de Meta promettent de transformer la fa\u00e7on dont les marques cr\u00e9ent, collaborent et diffusent du contenu \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019IA g\u00e9n\u00e9rative : votre nouveau stagiaire cr\u00e9atif<\/strong><\/h3>\n\n\n\n<p>Meta int\u00e8gre l\u2019IA directement dans les outils des marketeurs : r\u00e9daction automatis\u00e9e de messages publicitaires, arri\u00e8re-plans vid\u00e9o dynamiques&#8230; L\u2019objectif n\u2019est pas de remplacer la cr\u00e9ativit\u00e9 humaine, mais de la d\u00e9cupler. Ces fonctionnalit\u00e9s permettent de tester plus d\u2019id\u00e9es, plus rapidement, sans recruter davantage. L\u2019IA prend en charge le volume pour laisser les \u00e9quipes se concentrer sur la vision et le storytelling de marque.<\/p>\n\n\n\n<div style=\"text-align: center;\">\n  <img decoding=\"async\" \n    src=\"https:\/\/scontent.fymq3-1.fna.fbcdn.net\/v\/t39.8562-6\/495518465_1208029907787418_2711818781208175959_n.gif?_nc_cat=105&amp;ccb=1-7&amp;_nc_sid=f537c7&amp;_nc_ohc=5cEtTZXkhGMQ7kNvwHxwAXk&amp;_nc_oc=AdnRkU-AVazbKCotbWJrBuTc1FLoLr9qpL0I3kV2NqF7G6MLXgF-6_XjNAK3Oeo5VkY&amp;_nc_zt=14&amp;_nc_ht=scontent.fymq3-1.fna&amp;_nc_gid=UiF05CmZyKxWsMopsap5GQ&amp;oh=00_AfKPWqxvgCpDjLlWmdH7umjD5igOV2NWaUmG36JKIqkR8A&amp;oe=683FD8EF\" \n    alt=\"Animation\" \n    style=\"max-width: 300px; width: 100%; height: auto; display: inline-block;\"\n  \/>\n<\/div>\n\n\n\n<div style=\"text-align: center;\">\n  <img decoding=\"async\" \n    src=\"https:\/\/scontent.fymq3-1.fna.fbcdn.net\/v\/t39.8562-6\/494707766_1210841224048060_786678975306837241_n.gif?_nc_cat=103&amp;ccb=1-7&amp;_nc_sid=f537c7&amp;_nc_ohc=Go-Gl5wE5PQQ7kNvwGp3Sd1&amp;_nc_oc=Adn2Zcsd1OGWd5rEGH4NvgYpcvt8DIZDNfrGmM4MhOrbumhc7ndklEXD_zKfqP64NbA&amp;_nc_zt=14&amp;_nc_ht=scontent.fymq3-1.fna&amp;_nc_gid=UiF05CmZyKxWsMopsap5GQ&amp;oh=00_AfLiO84molynYdjSONb3boW413yZgQjMoYn5h4X_248Nxw&amp;oe=683FDFE6\" \n    alt=\"Animation\" \n    style=\"max-width: 300px; width: 100%; height: auto; display: inline-block;\"\n  \/>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les Reels passent \u00e0 l\u2019IA<\/strong><\/h3>\n\n\n\n<p>Le format phare de Meta, les Reels, \u00e9volue. Recadrage automatique, placements pr\u00e9dictifs, superpositions intelligentes : autant de nouveaut\u00e9s qui r\u00e9duisent le travail manuel et am\u00e9liorent la performance d\u00e8s le d\u00e9part. D\u00e9j\u00e0 roi de la d\u00e9couverte, le Reel devient aussi plus simple \u00e0 optimiser, un levier incontournable pour allier rapidit\u00e9 et port\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Publicit\u00e9s collaboratives multi-cr\u00e9ateurs<\/strong><\/h3>\n\n\n\n<p>Les marques travaillant avec plusieurs cr\u00e9ateurs peuvent d\u00e9sormais amplifier leur port\u00e9e via une seule campagne. Ce format, parfait pour les lancements, les partenariats ou le storytelling communautaire, permet de gagner en visibilit\u00e9 sans efforts suppl\u00e9mentaires.<\/p>\n\n\n\n<p>Il ne s\u2019agit pas de suivre une tendance passag\u00e8re, mais bien d\u2019optimiser la cr\u00e9ativit\u00e9 et d\u2019acc\u00e9l\u00e9rer le rythme d\u2019exp\u00e9rimentation. Avec l\u2019IA, cr\u00e9er du bon contenu devient plus rapide, plus strat\u00e9gique et plus fluide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9volution des emplacements et de l\u2019exp\u00e9rience<\/h3>\n\n\n\n<p>L\u2019\u00e9largissement des emplacements chez Meta illustre un virage clair : les publicit\u00e9s deviennent plus conversationnelles, contextuelles et orient\u00e9es performance.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d07bc00399e'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d07bc00399e');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Des publicit\u00e9s arrivent sur Threads<\/strong><\/h3>\n\n\n\n<p>Threads, jusque-l\u00e0 sans publicit\u00e9, accueille d\u00e9sormais des vid\u00e9os natives d\u00e9filantes. C\u2019est encore le d\u00e9but, mais c\u2019est une occasion unique pour les marques de se positionner dans un environnement moins satur\u00e9, ax\u00e9 sur l\u2019\u00e9change. L\u2019opportunit\u00e9 : cr\u00e9er un storytelling qui s\u2019aligne naturellement avec le ton de la plateforme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Publicit\u00e9s dans les notifications<\/strong><\/h3>\n\n\n\n<p>Meta teste aussi les publicit\u00e9s dans l\u2019onglet notifications. Un pari audacieux, mais potentiellement efficace pour les campagnes urgentes (relance, ventes flash). Attention toutefois \u00e0 la subtilit\u00e9 : le message doit rester pertinent et non intrusif.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Messagerie connect\u00e9e \u00e0 l\u2019achat<\/strong><\/h3>\n\n\n\n<p>L\u2019IA alimente d\u00e9sormais des exp\u00e9riences de messagerie enrichies, int\u00e9grant support client et achat direct. Ce parcours fluide, entre d\u00e9couverte et conversion, s\u2019adapte aux jeunes publics pour qui la messagerie est un canal privil\u00e9gi\u00e9. R\u00e9activit\u00e9 et conversation deviennent les moteurs d\u2019une conversion sans friction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimisation des performances<\/h2>\n\n\n\n<p>Meta mise sur des outils qui permettent de mieux planifier, prot\u00e9ger la marque et maximiser l\u2019efficacit\u00e9 d\u00e8s la phase de conception de campagne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pr\u00e9visions de performance bas\u00e9es sur l\u2019IA<\/strong><\/h3>\n\n\n\n<p>Avant m\u00eame le lancement, les marketeurs peuvent \u00e9valuer l\u2019impact probable de leurs choix cr\u00e9atifs, formats et budgets gr\u00e2ce \u00e0 l\u2019IA pr\u00e9dictive. C\u2019est la fin de l\u2019instinct approximatif et le d\u00e9but d\u2019une planification \u00e9clair\u00e9e.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"431\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/image.jpeg\" alt=\"alt=&quot;A smartphone screen showing a social media feed with posts. One post debates pineapple on pizza, another is a sponsored ad from a market promoting organic food, and the last post reminisces about ice cream trucks.&quot;\" class=\"wp-image-128880\" srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/image.jpeg 367w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/image-255x300.jpeg 255w\" sizes=\"auto, (max-width: 367px) 100vw, 367px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Contr\u00f4le renforc\u00e9 de la s\u00e9curit\u00e9 de marque<\/strong><\/h3>\n\n\n\n<p>Les nouveaux param\u00e8tres permettent un contr\u00f4le plus pr\u00e9cis des contextes de diffusion sur le Feed, les Reels ou les Stories. \u00c0 mesure que les emplacements se multiplient, prot\u00e9ger l\u2019image de marque devient crucial.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"474\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/image-4.png\" alt=\"Alt text: Two smartphone screens displaying a notifications page and an online shop with a spring sale advertisement.\" class=\"wp-image-128900\" srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/image-4.png 470w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/image-4-297x300.png 297w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/image-4-150x150.png 150w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Planification strat\u00e9gique intelligente<\/strong><\/h3>\n\n\n\n<p>Meta pousse l\u2019IA en amont du processus. D\u00e9sormais, les outils peuvent g\u00e9n\u00e9rer des briefs \u00e0 partir du profil d\u2019entreprise et des performances pass\u00e9es, sugg\u00e9rant audiences, formats et objectifs. Pour les petites \u00e9quipes ou les projets rapides, c\u2019est un atout majeur.<\/p>\n\n\n\n<p>Il ne s\u2019agit pas de remplacer la strat\u00e9gie, mais de l\u2019acc\u00e9l\u00e9rer. L\u2019IA se charge des bases, laissant plus de temps \u00e0 l\u2019alignement narratif et aux objectifs business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Et maintenant ?<\/h2>\n\n\n\n<p>L\u2019IA ne remplace pas les marketeurs : elle les renforce. Les marques qui r\u00e9ussiront sur Meta en 2025 ne seront pas celles qui d\u00e9pensent le plus, mais celles qui agissent plus intelligemment.<br>Planifier mieux, produire plus vite, collaborer efficacement : voil\u00e0 les cl\u00e9s.<br>Vous ne savez pas par o\u00f9 commencer ? On est l\u00e0. Que ce soit pour tester Threads, b\u00e2tir une strat\u00e9gie Reels ou faire de l\u2019IA le pilier de vos campagnes, DAC est pr\u00eat \u00e0 vous aider \u00e0 aller toujours plus loin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019IA ne frappe pas \u00e0 la porte, elle est d\u00e9j\u00e0 bien l\u00e0, transformant la fa\u00e7on dont nous cr\u00e9ons, communiquons et convertissons sur les plateformes num\u00e9riques. Lors du dernier IAB NewFronts de Meta, le message \u00e9tait clair : l\u2019automatisation s\u2019impose, et les marques doivent s\u2019y pr\u00e9parer. Entre l\u2019arriv\u00e9e tant attendue des publicit\u00e9s sur Threads (bonjour, nouveaux [&hellip;]<\/p>\n","protected":false},"author":419,"featured_media":128912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.82,"reading_level_needs_review":"0","footnotes":""},"categories":[2892],"tags":[],"class_list":["post-129178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019\u00e8re de l\u2019IA chez Meta : les nouveaut\u00e9s cl\u00e9s pour votre marque | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/lere-de-lia-chez-meta-ce-que-les-publicites-threads-les-collaborations-avec-des-createurs-et-les-mises-a-jour-reels-signifient-pour-votre-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019\u00e8re de l\u2019IA chez Meta : les nouveaut\u00e9s cl\u00e9s pour votre marque | DAC\" \/>\n<meta property=\"og:description\" content=\"L\u2019IA ne frappe pas \u00e0 la porte, elle est d\u00e9j\u00e0 bien l\u00e0, transformant la fa\u00e7on dont nous cr\u00e9ons, communiquons et convertissons sur les plateformes num\u00e9riques. Lors du dernier IAB NewFronts de Meta, le message \u00e9tait clair : l\u2019automatisation s\u2019impose, et les marques doivent s\u2019y pr\u00e9parer. 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