{"id":127814,"date":"2025-05-22T16:52:55","date_gmt":"2025-05-22T21:52:55","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/blog\/none\/google-i-o-and-google-marketing-live-2025-key-takeaways-and-how-marketers-can-adapt\/"},"modified":"2025-05-23T19:29:49","modified_gmt":"2025-05-24T00:29:49","slug":"google-i-o-and-google-marketing-live-2025-key-takeaways-and-how-marketers-can-adapt","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/google-i-o-and-google-marketing-live-2025-key-takeaways-and-how-marketers-can-adapt\/","title":{"rendered":"Google I\/O et Google Marketing Live 2025 : ce que les marketeurs doivent retenir et comment rebondir"},"content":{"rendered":"\n<p>Les \u00e9v\u00e9nements incontournables de Google d\u00e9di\u00e9s aux d\u00e9veloppeurs et aux marketeurs, organis\u00e9s les 20 et 21 mai 2025, ont lev\u00e9 toute ambigu\u00eft\u00e9 : l\u2019intelligence artificielle est d\u00e9sormais au c\u0153ur de toutes les initiatives de Google. Gr\u00e2ce \u00e0 une int\u00e9gration pouss\u00e9e de Gemini dans la recherche, la publicit\u00e9, YouTube et le shopping, l\u2019IA ne se contente plus de faciliter les t\u00e2ches , elle devient le moteur central des strat\u00e9gies d\u2019ench\u00e8res, de l\u2019automatisation cr\u00e9ative, des exp\u00e9riences commerciales et de l\u2019analyse de la performance.<\/p>\n\n\n\n<p>Pour les marketeurs, la page de r\u00e9sultats de recherche ne se r\u00e9sume plus \u00e0 une simple liste de liens. Elle s\u2019est transform\u00e9e en un espace dynamique et immersif, o\u00f9 r\u00e9ponses g\u00e9n\u00e9ratives, publicit\u00e9s, cartes et galeries de produits rivalisent pour capter l\u2019attention. Retrouvez ci-dessous les annonces les plus marquantes et d\u00e9couvrez comment le cadre Total SERP permet aux marques de s\u2019adapter \u00e0 ce futur r\u00e9solument tourn\u00e9 vers l\u2019IA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Avanc\u00e9es majeures de Google I\/O : une nouvelle \u00e8re pour la strat\u00e9gie de recherche<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Voici un aper\u00e7u complet des annonces de Google \u00e0 l\u2019I\/O, qui vont red\u00e9finir en profondeur les contours de la recherche en ligne :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019IA entre dans une nouvelle dimension<\/strong><\/h3>\n\n\n\n<p>Les requ\u00eates en langage naturel sont d\u00e9sormais jusqu\u2019\u00e0 trois fois plus longues, et les r\u00e9ponses conversationnelles occupent des emplacements strat\u00e9giques. Pour pr\u00e9server leur visibilit\u00e9, les marques doivent obtenir une citation ou une insertion publicitaire pertinente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gemini 2.5 Pro + Deep Think<\/strong><\/h3>\n\n\n\n<p>Le mod\u00e8le le plus avanc\u00e9 de Google fournit des r\u00e9ponses encore plus riches et contextuelles. Pour optimiser sa d\u00e9couvrabilit\u00e9, il est devenu essentiel de proposer des donn\u00e9es structur\u00e9es, un contenu d\u2019expert et une pertinence th\u00e9matique irr\u00e9prochable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Agent Mode (Project Mariner)<\/strong><\/h3>\n\n\n\n<p>La recherche est d\u00e9sormais capable de planifier et d\u2019ex\u00e9cuter des t\u00e2ches complexes \u2014 comme la r\u00e9servation d\u2019un h\u00e9bergement. La pr\u00e9cision des flux d\u2019inventaire en temps r\u00e9el et la capacit\u00e9 \u00e0 remplir automatiquement les formulaires priment d\u00e9sormais sur l\u2019optimisation par mots-cl\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI Shopping Graph, essayage virtuel et suivi des prix<\/strong><\/h3>\n\n\n\n<p>Avec sa base de donn\u00e9es de 50 milliards de produits, Google permet un essayage photor\u00e9aliste et des alertes de prix en temps r\u00e9el. La qualit\u00e9 des images, les GTIN et les informations d\u00e9taill\u00e9es sur les variantes influencent directement la visibilit\u00e9 des produits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Moteurs cr\u00e9atifs Imagen 4 &amp; Veo 3<\/strong><\/h3>\n\n\n\n<p>Des visuels de qualit\u00e9 studio et des vid\u00e9os avec audio natif sont d\u00e9sormais g\u00e9n\u00e9r\u00e9s automatiquement pour les campagnes sur Ads, YouTube et Shopping. Les tests cr\u00e9atifs en temps r\u00e9el deviennent possibles \u00e0 co\u00fbt marginal quasi nul.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Beam avec traduction vocale en direct<\/strong><\/h3>\n\n\n\n<p>Google Meet peut d\u00e9sormais reproduire votre voix dans une autre langue. Une avanc\u00e9e prometteuse pour des campagnes publicitaires hyper-localis\u00e9es et une meilleure lecture des intentions utilisateur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>XR Android et recherche en direct avec Gemini<\/strong><\/h3>\n\n\n\n<p>Gr\u00e2ce aux lunettes AR, les requ\u00eates vocales et visuelles sans les mains donnent acc\u00e8s \u00e0 des r\u00e9ponses personnalis\u00e9es selon la localisation. L\u2019exactitude des avis, de l\u2019inventaire et des fiches locales devient un facteur cl\u00e9 de performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pourquoi c\u2019est d\u00e9terminant<\/strong><\/h3>\n\n\n\n<p>Les traditionnels liens bleus organiques c\u00e8dent progressivement la place \u00e0 des r\u00e9sum\u00e9s g\u00e9n\u00e9r\u00e9s, des visuels engageants et des fonctionnalit\u00e9s commerciales enrichies. Les \u00e9quipes SEO et SEA doivent d\u00e9sormais collaborer \u00e9troitement : pour s\u2019imposer dans un encart g\u00e9n\u00e9ratif, il ne s\u2019agit plus de rivaliser, mais de s\u2019aligner.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/adsonair.withgoogle.com\/events\/google-marketing-live-2025\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"430\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/Google-mareting-live-replay-banner-1.png\" alt=\"Google Marketing Live with a play button overlay, on a yellow background with abstract shapes.\" class=\"wp-image-127717\" style=\"width:524px;height:auto\" srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/Google-mareting-live-replay-banner-1.png 860w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/Google-mareting-live-replay-banner-1-300x150.png 300w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/Google-mareting-live-replay-banner-1-768x384.png 768w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/Google-mareting-live-replay-banner-1-480x240.png 480w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Marketing Live 2025 : des nouveaut\u00e9s qui red\u00e9finissent la strat\u00e9gie m\u00e9dia<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Lors de Google Marketing Live 2025, une s\u00e9rie de mises \u00e0 jour ambitieuses a \u00e9t\u00e9 d\u00e9voil\u00e9e, red\u00e9finissant en profondeur la mani\u00e8re dont les strat\u00e9gies m\u00e9dia sont planifi\u00e9es, d\u00e9ploy\u00e9es et mesur\u00e9es :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Publicit\u00e9s dans les aper\u00e7us IA et le mode IA (desktop et mobile)<\/strong><\/h3>\n\n\n\n<p>D\u00e9j\u00e0 disponibles pour Performance Max, Shopping et les correspondances larges. La performance repose d\u00e9sormais sur des flux de donn\u00e9es impeccables, une structuration rigoureuse et une mise \u00e0 jour en temps r\u00e9el.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI Max pour les campagnes Search<\/strong><\/h3>\n\n\n\n<p>Des campagnes propuls\u00e9es par Gemini, configurables en un clic, remplacent les listes de mots-cl\u00e9s. Elles captent des requ\u00eates conversationnelles et multimodales g\u00e9n\u00e9r\u00e9es par les nouvelles exp\u00e9riences IA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rapports de performance par canal pour PMax (b\u00eata)<\/strong><\/h3>\n\n\n\n<p>Identifient les canaux \u2014 Search, YouTube, Discover, etc. \u2014 qui g\u00e9n\u00e8rent le plus de conversions. Un outil essentiel pour ajuster les investissements payants en fonction du poids de la visibilit\u00e9 organique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exploration des ench\u00e8res intelligentes<\/strong><\/h3>\n\n\n\n<p>Des objectifs ROAS plus souples permettent de r\u00e9v\u00e9ler une demande incr\u00e9mentale souvent insoup\u00e7onn\u00e9e. Ils captent la valeur ajout\u00e9e sans passer par une expansion manuelle des mots-cl\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cinematic Creative Suite<\/strong><\/h3>\n\n\n\n<p>L\u2019IA transforme les visuels produits statiques en vid\u00e9os percutantes pour Search et Shopping. Les contenus sont automatiquement adapt\u00e9s \u00e0 tous les formats \u2014 vertical, carr\u00e9, TV connect\u00e9e \u2014 sans intervention humaine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Outils agents int\u00e9gr\u00e9s \u00e0 Ads, Analytics et Chrome Marketing Advisor<\/strong><\/h3>\n\n\n\n<p>Des copilotes IA auditent les balises, cr\u00e9ent des groupes d\u2019annonces et optimisent les campagnes en temps r\u00e9el. R\u00e9sultat : des configurations plus rapides et une agilit\u00e9 accrue, moteur de croissance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vid\u00e9o immersive, achat direct via Shorts et Meridian MMM<\/strong><\/h3>\n\n\n\n<p>Des vid\u00e9os YouTube interactives, inspir\u00e9es de TikTok, stimulent l\u2019engagement. De nouveaux outils permettent de lancer des tests d\u2019incr\u00e9ment \u00e0 moins de 5 000 $ gr\u00e2ce \u00e0 des pipelines de donn\u00e9es propri\u00e9taires.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Studio : suggestions de contenu bas\u00e9es sur les donn\u00e9es<\/h3>\n\n\n\n<p>G\u00e9n\u00e8re des id\u00e9es de campagnes, des offres et des titres en s\u2019appuyant sur les tendances en temps r\u00e9el. Parfait pour les marques \u00e0 forte rotation de produits et les campagnes \u00e0 rythme soutenu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Merchant Center : un hub strat\u00e9gique pour vos contenus de marque<\/h3>\n\n\n\n<p>Inclut d\u00e9sormais des profils de recherche personnalis\u00e9s, des contenus vid\u00e9o et des ajustements saisonniers pilot\u00e9s par l\u2019IA. Les flux produits deviennent un v\u00e9ritable \u00e9cosyst\u00e8me de contenu \u00e0 toutes les \u00e9tapes du parcours client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nouveau format publicitaire immersif<\/strong><\/h3>\n\n\n\n<p>Google teste aux \u00c9tats-Unis des vid\u00e9os interactives inspir\u00e9es de TikTok. Le format vid\u00e9o devient un canal \u00e0 la fois narratif et directement orient\u00e9 conversion.<\/p>\n\n\n\n<p><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d05002e7623'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d05002e7623');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Pour rester comp\u00e9titives, les marques doivent miser sur la propret\u00e9 des donn\u00e9es, la richesse cr\u00e9ative et des mod\u00e8les de mesure capables de suivre l\u2019\u00e9volution rapide des performances en temps r\u00e9el.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TotalSERP : une strat\u00e9gie unifi\u00e9e pour un paysage de recherche Google en pleine transformation<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Les approches classiques consid\u00e8rent encore le SEO et le SEM comme deux disciplines s\u00e9par\u00e9es. Or, cette distinction ne tient plus dans un environnement o\u00f9 les r\u00e9ponses g\u00e9n\u00e9ratives peuvent rel\u00e9guer les r\u00e9sultats organiques sous des r\u00e9sum\u00e9s sans clic.<\/p>\n\n\n\n<p>Aujourd\u2019hui, les publicit\u00e9s partagent le m\u00eame espace que les citations \u2014 parfois m\u00eame au sein d\u2019un m\u00eame paragraphe g\u00e9n\u00e9r\u00e9 par l\u2019IA ou d\u2019une m\u00eame fonctionnalit\u00e9 de la SERP.<\/p>\n\n\n\n<p>L\u2019intention locale influence d\u00e9sormais chaque page de r\u00e9sultats, non pas selon l\u2019autorit\u00e9 de votre domaine, mais en fonction de la position GPS de l\u2019utilisateur.<\/p>\n\n\n\n<p><strong>TotalSERP<\/strong> est le processus exclusif de DAC, activ\u00e9 par l\u2019IA et soutenu par la technologie, qui consid\u00e8re la page de r\u00e9sultats comme un \u00e9cosyst\u00e8me interconnect\u00e9. Il r\u00e9unit :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les donn\u00e9es<\/strong> : requ\u00eates, Search Console, Ads, Analytics, flux produits, positionnements, etc.<\/li>\n\n\n\n<li><strong>Les signaux<\/strong> : suivi des fonctionnalit\u00e9s SERP, visibilit\u00e9 locale, part de voix.<\/li>\n\n\n\n<li><strong>Les actions<\/strong> : g\u00e9n\u00e9ration d\u2019analyses IA permettant d\u2019orienter l\u2019optimisation, les tests et les corrections de contenu.<\/li>\n<\/ul>\n\n\n\n<p>TotalSERP fournit un cadre de collaboration entre les \u00e9quipes payantes, organiques, locales et cr\u00e9atives, afin de concevoir des strat\u00e9gies de recherche v\u00e9ritablement int\u00e9gr\u00e9es \u2014 parfaitement adapt\u00e9es \u00e0 un paysage de recherche aussi riche que fragment\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi DAC est taill\u00e9 pour r\u00e9ussir dans un avenir domin\u00e9 par l\u2019IA<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Con\u00e7u pour r\u00e9pondre aux besoins de toutes les entreprises, des multinationales aux acteurs locaux<\/strong><\/h3>\n\n\n\n<p>Nous concevons des programmes marketing complets qui relient le renforcement de la marque \u00e0 l\u2019\u00e9chelle nationale \u00e0 la performance au niveau local. Qu\u2019il s\u2019agisse d\u2019une promotion \u00e0 l\u2019\u00e9chelle d\u2019un r\u00e9seau ou d\u2019une activation hyperlocale, notre priorit\u00e9 est de g\u00e9n\u00e9rer des r\u00e9sultats l\u00e0 o\u00f9 ils comptent le plus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une approche fond\u00e9e sur l\u2019IA<\/strong><\/h3>\n\n\n\n<p>Nous ne faisons pas que parler d\u2019IA, nous l\u2019int\u00e9grons concr\u00e8tement dans toutes les dimensions de notre travail. De la publicit\u00e9 payante au SEO, en passant par la strat\u00e9gie, la cr\u00e9ation et l\u2019analytique, nos \u00e9quipes explorent en permanence de nouvelles fa\u00e7ons d\u2019y insuffler intelligence et efficacit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un \u00e9<strong>cosyst\u00e8me technologique int\u00e9gr\u00e9<\/strong><\/h3>\n\n\n\n<p>IRIS, notre suite marketing int\u00e9gr\u00e9e, connecte m\u00e9dias, cr\u00e9ation et mesure au sein d\u2019une plateforme unifi\u00e9e, offrant aux \u00e9quipes une vision compl\u00e8te pour prendre des d\u00e9cisions \u00e9clair\u00e9es avec agilit\u00e9. TransparenSEE vient enrichir cette approche en r\u00e9v\u00e9lant des informations cl\u00e9s \u00e0 l\u2019\u00e9chelle locale, souvent sous-estim\u00e9es, pour assurer une coh\u00e9rence parfaite entre la performance terrain et la strat\u00e9gie globale. Ensemble, ces outils nous permettent d\u2019harmoniser strat\u00e9gie et ex\u00e9cution, y compris \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une expertise activable imm\u00e9diatement<\/h3>\n\n\n\n<p>Chez nous, les \u00e9quipes ne travaillent pas en silos. Nous r\u00e9unissons des sp\u00e9cialistes de diff\u00e9rents domaines pour r\u00e9soudre les probl\u00e8mes rapidement et transformer les id\u00e9es en actions concr\u00e8tes. Cette collaboration interdisciplinaire est la cl\u00e9 qui permet \u00e0 nos clients de rester r\u00e9actifs dans un paysage de recherche en perp\u00e9tuelle \u00e9volution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ce qu\u2019il faut retenir<\/strong><\/h3>\n\n\n\n<p>La recherche n\u2019a plus rien \u00e0 voir avec ce qu\u2019elle \u00e9tait. La liste famili\u00e8re de liens bleus s\u2019est transform\u00e9e en une conversation aliment\u00e9e par l\u2019IA, ponctu\u00e9e de publicit\u00e9s, de r\u00e9ponses g\u00e9n\u00e9r\u00e9es, de visuels et de signaux locaux. Le prochain clic peut mener vers une annonce, une \u00e9pingle sur une carte, une galerie de produits\u2026 ou ne pas avoir lieu du tout.<\/p>\n\n\n\n<p>Dans ce contexte, la r\u00e9ussite ne se mesure plus \u00e0 la position d\u2019un lien ou au montant d\u2019une ench\u00e8re. Elle repose sur la capacit\u00e9 \u00e0 \u00eatre pr\u00e9sent de mani\u00e8re pertinente tout au long de l\u2019exp\u00e9rience de recherche, qu\u2019elle soit organique, payante, locale ou hybride.<\/p>\n\n\n\n<p>C\u2019est l\u00e0 que l\u2019approche <strong>TotalSERP<\/strong> prend tout son sens. Et c\u2019est pourquoi il est plus essentiel que jamais de pouvoir compter sur un partenaire capable d\u2019aligner strat\u00e9gie, ex\u00e9cution et analyses sur l\u2019ensemble des points de contact.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Si vous \u00eates pr\u00eat \u00e0 sortir d\u2019une logique en silos pour prendre pleinement possession de la page de r\u00e9sultats, parlons-en.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9v\u00e9nements incontournables de Google d\u00e9di\u00e9s aux d\u00e9veloppeurs et aux marketeurs, organis\u00e9s les 20 et 21 mai 2025, ont lev\u00e9 toute ambigu\u00eft\u00e9 : l\u2019intelligence artificielle est d\u00e9sormais au c\u0153ur de toutes les initiatives de Google. Gr\u00e2ce \u00e0 une int\u00e9gration pouss\u00e9e de Gemini dans la recherche, la publicit\u00e9, YouTube et le shopping, l\u2019IA ne se contente [&hellip;]<\/p>\n","protected":false},"author":358,"featured_media":127703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2892],"tags":[],"class_list":["post-127814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google I\/O et Google Marketing Live 2025 : ce que les marketeurs doivent retenir et comment rebondir | DAC<\/title>\n<meta name=\"description\" content=\"Les mises \u00e0 jour IA de Google en 2025 red\u00e9finissent les codes de la recherche et des m\u00e9dias. 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