{"id":112274,"date":"2023-06-30T18:00:00","date_gmt":"2023-06-30T23:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/loptimisation-des-moteurs-de-recherche-internes-aux-sites-internet-le-tresor-qui-se-trouve-juste-sous-notre-nez\/"},"modified":"2024-12-30T07:08:38","modified_gmt":"2024-12-30T12:08:38","slug":"loptimisation-des-moteurs-de-recherche-internes-aux-sites-internet-le-tresor-qui-se-trouve-juste-sous-notre-nez","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/search-optimization\/loptimisation-des-moteurs-de-recherche-internes-aux-sites-internet-le-tresor-qui-se-trouve-juste-sous-notre-nez\/","title":{"rendered":"L\u2019optimisation des moteurs de recherche internes aux sites internet : le tr\u00e9sor qui se trouve juste sous notre nez"},"content":{"rendered":"<p>Bien que l&#8217;expression &#8220;le savoir, c&#8217;est le pouvoir&#8221; ait probablement \u00e9t\u00e9 invent\u00e9e par Sir Francis Bacon en 1597, elle a \u00e9t\u00e9 reprise dans de nombreux \u00e9crits tout au long de l&#8217;histoire et continue de r\u00e9sonner aujourd&#8217;hui, en particulier chez Google&#8230;<\/p>\n<p>Depuis la cr\u00e9ation du g\u00e9ant de la recherche en 1999, ses dirigeants ont acquis des tonnes de connaissances sur l&#8217;humanit\u00e9, g\u00e9n\u00e9ralement sans m\u00eame le demander. En d\u00e9pensant des milliards pour d\u00e9velopper un moteur de recherche, Google est devenu le lieu o\u00f9 nous partageons nos espoirs, nos craintes, notre curiosit\u00e9 et nos d\u00e9sirs plus que nous ne le faisons entre nous. Gr\u00e2ce \u00e0 cette contribution des utilisateurs, Google a construit un empire de services &#8211; Google Maps, Google News, les voitures autonomes, YouTube, Shopping, AI, Gmail, Google Docs et bien d&#8217;autres, qui \u00e9voluent chaque jour pour satisfaire les besoins et les d\u00e9sirs de milliards de personnes.<\/p>\n<p style=\"text-align: left;\">Mais cet article de blog ne traite pas de Google, qui ne constitue en aucun cas la seule source d&#8217;information.<\/p>\n<h2><span class=\"eop\"> L&#8217;essor in\u00e9vitable des moteurs de recherche internes <\/span><\/h2>\n<p>Les moteurs de recherche interne sont des outils importants pour les utilisateurs qui ont des difficult\u00e9s \u00e0 naviguer \u00e0 travers l&#8217;architecture d&#8217;un site, qu&#8217;ils soient \u00e0 la recherche d&#8217;un contenu plus ancien ou d&#8217;un contenu qui n&#8217;a pas de chemin \u00e9vident. Selon une \u00e9tude de Forrester, <a href=\"https:\/\/www.forrester.com\/report\/MustHave-eCommerce-Features\/RES89561\"> jusqu&#8217;\u00e0 43 % des utilisateurs essaieront de trouver des produits ou du contenu \u00e0 l&#8217;aide de la barre de recherche d\u2019un site <\/a>. Malheureusement, contrairement \u00e0 Google, la plupart des moteurs de recherche internes ont tendance \u00e0 \u00eatre mis en place \u00e0 la h\u00e2te, \u00e0 ne pas \u00eatre suffisamment test\u00e9s et par cons\u00e9quent, \u00e0 \u00eatre sous-utilis\u00e9s. Les r\u00e9sultats des moteurs de recherche sur les sites ne sont donc pas toujours pertinents, ce qui peut amener les utilisateurs \u00e0 les \u00e9viter compl\u00e8tement, \u00e0 utiliser Google (ou un autre moteur de rechercher) plut\u00f4t que de naviguer sur le site. Il s&#8217;agit l\u00e0 d&#8217;une occasion manqu\u00e9e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-70501 aligncenter\" src=\"\/wpe-content\/uploads\/2023\/06\/Internal-site-search-engine-optimization-300x150.png\" alt=\"\" width=\"720\" height=\"360\" \/><\/p>\n<p>Si les sp\u00e9cialistes du r\u00e9f\u00e9rencement passent le plus clair de leur temps \u00e0 <a href=\"\/fr-ca\/services\/search-engine-optimization\/\">analyser les donn\u00e9es des utilisateurs provenant des principaux moteurs de recherche tels que Google et Bing<\/a>, ils devraient \u00e9galement utiliser ces comp\u00e9tences pour analyser les moteurs de recherche internes de leurs sites. S&#8217;il est correctement configur\u00e9, le moteur de recherche interne peut fournir une mine d&#8217;informations sur les clients et les utilisateurs d&#8217;un site web, comme par exemple :<\/p>\n<ul>\n<li>Langage client (terminologies utilis\u00e9es)<\/li>\n<li>Les besoins des clients, leurs probl\u00e8mes, leurs frustrations (FAQ)<\/li>\n<li>Les probl\u00e8mes de navigation (contenu fr\u00e9quemment recherch\u00e9 qui devrait \u00eatre plus facile \u00e0 trouver)<\/li>\n<li>Les opportunit\u00e9s dans le contenu du site (les utilisateurs recherchent un contenu qui n&#8217;existe pas encore)<\/li>\n<li>Les utilisateurs trouvent-ils les r\u00e9sultats utiles ?<\/li>\n<li>Quels sont les sujets les plus fr\u00e9quemment abord\u00e9s ?<\/li>\n<\/ul>\n<p>Ces donn\u00e9es doivent \u00eatre extraites et analys\u00e9es chaque ann\u00e9e pour suivre les tendances, le comportement des utilisateurs et l&#8217;\u00e9volution de leurs besoins; ces donn\u00e9es permettront ainsi de modifier le site et d&#8217;\u00e9tayer les d\u00e9cisions commerciales.<\/p>\n<p>En plus de ces atouts, les sp\u00e9cialistes en SEO peuvent tester le moteur de recherche et travailler avec les d\u00e9veloppeurs pour ajuster l&#8217;algorithme du moteur de recherche afin de rendre les r\u00e9sultats plus accessibles et plus pr\u00e9cis, d&#8217;aider \u00e0 r\u00e9duire la frustration des utilisateurs et d&#8217;augmenter le trafic interne.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d04dab8059f'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d04dab8059f');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); 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Voil\u00e0 toutes les informations dont vous avez besoin pour cr\u00e9er un meilleur site web et g\u00e9n\u00e9rer plus de conversions.<\/p>\n<p>Vous ne savez pas par o\u00f9 commencer ? Prenez rendez-vous avec nos experts en SEO et commencez \u00e0 exploiter le plein potentiel de votre moteur de recherche interne.<\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTEZ-NOUS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"64e2ab4c-3875-4e0c-9163-ad6fe2da7e6f\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775259051000-0361975060\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775259051000-0361975060\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bien que l&#8217;expression &#8220;le savoir, c&#8217;est le pouvoir&#8221; ait probablement \u00e9t\u00e9 invent\u00e9e par Sir Francis Bacon en 1597, elle a \u00e9t\u00e9 reprise dans de nombreux \u00e9crits tout au long de l&#8217;histoire et continue de r\u00e9sonner aujourd&#8217;hui, en particulier chez Google&#8230; Depuis la cr\u00e9ation du g\u00e9ant de la recherche en 1999, ses dirigeants ont acquis des [&hellip;]<\/p>\n","protected":false},"author":189,"featured_media":112251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.8,"reading_level_needs_review":"0","footnotes":""},"categories":[2899],"tags":[],"class_list":["post-112274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;optimisation des moteurs de recherche internes aux sites internet : le tr\u00e9sor qui se trouve juste sous notre nez | DAC<\/title>\n<meta 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