{"id":111381,"date":"2023-02-16T01:03:00","date_gmt":"2023-02-16T06:03:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/"},"modified":"2024-12-21T05:52:07","modified_gmt":"2024-12-21T10:52:07","slug":"comment-creer-le-meilleur-contenu-pour-votre-entreprise-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/","title":{"rendered":"Comment cr\u00e9er le meilleur contenu pour votre entreprise"},"content":{"rendered":"<p>N&#8217;importe qui peut cr\u00e9er du contenu, mais tout le monde ne sait pas comment cr\u00e9er un contenu qui a un r\u00e9el impact sur le public qu\u2019il cible. La cl\u00e9 est de parler <em>avec<\/em> votre public, et non pas seulement de vous <em>adresser<\/em> \u00e0 eux. En \u00e9changeant avec votre audience et en apprenant \u00e0 la conna\u00eetre, vous comprendrez quel est le contenu qui attirera leur int\u00e9r\u00eat.<\/p>\n<p>Cr\u00e9er le bon contenu pour votre entreprise consiste en fait \u00e0 aligner vos produits et services sur les besoins et les int\u00e9r\u00eats de votre audience. Faire de votre audience le h\u00e9ros de votre contenu garantit la r\u00e9sonance de votre message et, en int\u00e9grant la mani\u00e8re dont votre entreprise peut contribuer \u00e0 r\u00e9soudre ses probl\u00e8mes individuels ou \u00e0 leur offrir des opportunit\u00e9s, le contenu devient plus pertinent et plus susceptible de susciter de l&#8217;int\u00e9r\u00eat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-67924 aligncenter\" src=\"\/wpe-content\/uploads\/2023\/02\/FR_Your-audience-is-the-hero-of-your-story-300x210.png\" alt=\"\" width=\"650\" height=\"455\" \/><\/p>\n<ol>\n<li>\n<h2>Comprenez votre audience et faites-en le h\u00e9ros de vos contenus<\/h2>\n<p>Quels sont leurs habitudes, leurs r\u00eaves, leurs besoins et leurs objectifs ? O\u00f9 passent-ils leur temps en ligne et hors ligne, et quelles sont leurs valeurs ? Qu&#8217;est-ce qui suscite l&#8217;affinit\u00e9 pour une marque et qu&#8217;est-ce qui les aide \u00e0 prendre des d\u00e9cisions d&#8217;achat pertinentes ?<\/li>\n<li>\n<h2>O\u00f9 en sont-ils dans leur parcours utilisateur avec votre marque ?<\/h2>\n<p>Sont-ils des nouveaux clients qui ont besoin de plus de contexte ? Des habitu\u00e9s qui ont besoin d&#8217;informations plus d\u00e9taill\u00e9es pour les aider \u00e0 prendre une d\u00e9cision finale ? Ou sont-ils des clients fid\u00e8les \u00e0 la marque qui ont des raisons pour rester engag\u00e9s ? La cr\u00e9ation d&#8217;une multitude de <a href=\"\/fr-ca\/services\/content-strategy\/\">contenus qui permettent de r\u00e9pondre aux utilisateurs \u00e0 chaque \u00e9tape du parcours utilisateur<\/a> est un \u00e9l\u00e9ment du processus de cr\u00e9ation de contenu qui ne doit pas \u00eatre n\u00e9glig\u00e9.<\/li>\n<li>\n<h2>Quels sont vos objectifs commerciaux pour cette audience ?<\/h2>\n<p>En identifiant comment votre proposition de valeur est pertinente pour votre audience, vous d\u00e9couvrirez les meilleures opportunit\u00e9s pour engager la conversation. Explorez des sujets pertinents qui permettront de faire le lien entre l&#8217;histoire de votre public et la v\u00f4tre et, surtout, de leur donner de la valeur tout au long de leur parcours.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-67511\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/content-planning.jpg\" alt=\"A team of marketers planning content strategy in a meeting.\" width=\"612\" height=\"306\" \/><\/li>\n<li>\n<h2>Parlez la langue de votre audience<\/h2>\n<p>Effectuez des <a href=\"\/fr-ca\/services\/search-engine-optimization\/\">recherches en mati\u00e8re de r\u00e9f\u00e9rencement<\/a> qui vous permettront d&#8217;en savoir plus sur la fa\u00e7on de parler la langue de votre cible, et nous ne parlons pas seulement de contenu multilingue. La recherche de mots-cl\u00e9s pour le r\u00e9f\u00e9rencement permet aux marques d&#8217;\u00e9valuer comment les utilisateurs recherchent des informations relatives \u00e0 leur marque, service ou secteur d&#8217;activit\u00e9. La mise en \u0153uvre de ce type de recherche est essentielle pour comprendre non seulement ce qu&#8217;ils recherchent, mais aussi <em>comment<\/em> ils se renseignent ou demandent des services sur ce sujet.<\/li>\n<li>\n<h2>Tenez compte du format<\/h2>\n<p>Comment ce contenu est-il diffus\u00e9 au cours de l&#8217;exp\u00e9rience omnicanale de votre audience avec votre marque ? Gr\u00e2ce aux \u00e9tudes d&#8217;audience, savons-nous si les utilisateurs pr\u00e9f\u00e8rent les vid\u00e9os, le contenu des posts sociaux ou les articles web plus longs ? La fa\u00e7on dont les utilisateurs consomment le contenu doit influencer la fa\u00e7on dont nous cr\u00e9ons pour eux. Les histoires percutantes prennent vie de plusieurs fa\u00e7ons, et planifier le d\u00e9veloppement d&#8217;un contenu de qualit\u00e9 vous permet de disposer d&#8217;une vari\u00e9t\u00e9 qui r\u00e9pondra \u00e0 leurs besoins sur le site web, sur les m\u00e9dias sociaux ou m\u00eame par e-mail.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d4b8c8e7e74'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d4b8c8e7e74');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>Mesurez et optimisez<\/h2>\n<p>Il ne sert pas \u00e0 grand-chose de cr\u00e9er du contenu juste pour le cr\u00e9er. Tout contenu doit \u00eatre cr\u00e9\u00e9 avec un but et un objectif, et doit \u00eatre mesur\u00e9 en cons\u00e9quence. En identifiant l&#8217;objectif du contenu et en attribuant des indicateurs cl\u00e9s de performance, vous saurez si votre contenu atteint vos utilisateurs et trouve un \u00e9cho aupr\u00e8s d&#8217;eux. Vous avez d\u00e9j\u00e0 d\u00e9termin\u00e9 l&#8217;objectif de votre contenu ? R\u00e9fl\u00e9chissez \u00e0 ce qui serait consid\u00e9r\u00e9 comme une victoire, qu&#8217;il s&#8217;agisse de l&#8217;engagement, du taux de clic, du suivi, de l&#8217;appr\u00e9ciation, voire du t\u00e9l\u00e9chargement ou de l&#8217;abonnement. \u00c9laborez votre contenu et votre CTA de mani\u00e8re \u00e0 aider les utilisateurs \u00e0 comprendre comment le fait de passer \u00e0 l&#8217;action les aidera \u00e0 atteindre leurs propres objectifs et \u00e0 r\u00e9pondre \u00e0 leurs besoins.<\/p>\n<ul>\n<li>Par exemple, apr\u00e8s avoir partag\u00e9 un nouvel article qui pr\u00e9sentait un livre blanc t\u00e9l\u00e9chargeable gratuitement avec votre liste d&#8217;abonn\u00e9s \u00e0 votre courriel, les utilisateurs ont-ils cliqu\u00e9 pour t\u00e9l\u00e9charger le contenu annonc\u00e9 ?li&gt;<\/li>\n<li>Si votre marque a publi\u00e9 un contenu accompagn\u00e9 d&#8217;un sondage, les utilisateurs ont-ils particip\u00e9 \u00e0 votre sondage pour permettre de recueillir davantage d&#8217;informations, ou ont-ils survol\u00e9 la question?<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>N&#8217;oubliez pas que les internautes viennent consulter le site de votre marque \u00e0 la recherche de contenu. Mais tous les autres aspects de votre site ou de votre page, tels que <a href=\"\/fr-ca\/services\/design\/\">la conception et l&#8217;interface utilisateur<\/a>, sont \u00e9galement essentiels et compl\u00e8tent votre contenu pour offrir \u00e0 vos visiteurs une exp\u00e9rience de qualit\u00e9 et utile.<\/p>\n<p>Vous ne savez pas par o\u00f9 commencer ? Notre \u00e9quipe de strat\u00e9gie de contenu est l\u00e0 pour vous aider &#8211; et tout commence par une conversation conviviale. Discutons-en !<\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTEZ-NOUS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"64e2ab4c-3875-4e0c-9163-ad6fe2da7e6f\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775548616000-5995047943\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775548616000-5995047943\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>N&#8217;importe qui peut cr\u00e9er du contenu, mais tout le monde ne sait pas comment cr\u00e9er un contenu qui a un r\u00e9el impact sur le public qu\u2019il cible. La cl\u00e9 est de parler avec votre public, et non pas seulement de vous adresser \u00e0 eux. En \u00e9changeant avec votre audience et en apprenant \u00e0 la conna\u00eetre, [&hellip;]<\/p>\n","protected":false},"author":386,"featured_media":111364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2871],"tags":[],"class_list":["post-111381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment cr\u00e9er le meilleur contenu pour votre entreprise | DAC<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er le bon contenu pour votre entreprise signifie aligner votre offre sur les besoins et les int\u00e9r\u00eats de votre audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment cr\u00e9er le meilleur contenu pour votre entreprise | DAC\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9er le bon contenu pour votre entreprise signifie aligner votre offre sur les besoins et les int\u00e9r\u00eats de votre audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-16T06:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:52:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/content-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosalind Kinder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosalind Kinder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/\"},\"author\":{\"name\":\"Rosalind Kinder\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/2d9837be0b05fed4fa6775da2beff1b8\"},\"headline\":\"Comment cr\u00e9er le meilleur contenu pour votre entreprise\",\"datePublished\":\"2023-02-16T06:03:00+00:00\",\"dateModified\":\"2024-12-21T10:52:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/\"},\"wordCount\":917,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/content-cover.jpg\",\"articleSection\":[\"Cr\u00e9ative\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/\",\"name\":\"Comment cr\u00e9er le meilleur contenu pour votre entreprise | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/content-cover.jpg\",\"datePublished\":\"2023-02-16T06:03:00+00:00\",\"dateModified\":\"2024-12-21T10:52:07+00:00\",\"description\":\"Cr\u00e9er le bon contenu pour votre entreprise signifie aligner votre offre sur les besoins et les int\u00e9r\u00eats de votre audience.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/content-cover.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/content-cover.jpg\",\"width\":860,\"height\":430,\"caption\":\"|||||||||\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/fr-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment cr\u00e9er le meilleur contenu pour votre entreprise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/fr-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/2d9837be0b05fed4fa6775da2beff1b8\",\"name\":\"Rosalind Kinder\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed20bf6a1a5f2a75de0aa96798be84ad0479130d853783770b21dc0c7dbaa14a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed20bf6a1a5f2a75de0aa96798be84ad0479130d853783770b21dc0c7dbaa14a?s=96&d=mm&r=g\",\"caption\":\"Rosalind Kinder\"},\"description\":\"Rosalind Kinder is a highly skilled Content Strategy Team Lead who has been with DAC since April of 2021, and is responsible for overseeing an exceptional team of content strategists across North America and Europe. Since beginning her career in journalism, Rosalind has since gained over 10 years of industry experience working with a variety of clients, including non-profit organizations, educational institutions, and Global 500 clients in Agriculture, Life Sciences, and Electronics\/Tech. Thanks to her diverse background, she brings a wealth of knowledge to her role, and thoroughly enjoys navigating the dynamic nature of Content Strategy. She appreciates how it engages both analytical and creative thinking to solve problems, which allows her to leverage both sides of the brain to deliver creative and smart solutions that work both in the physical and digital worlds.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/rosalind-kinder-49009124\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment cr\u00e9er le meilleur contenu pour votre entreprise | DAC","description":"Cr\u00e9er le bon contenu pour votre entreprise signifie aligner votre offre sur les besoins et les int\u00e9r\u00eats de votre audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/","og_locale":"fr_CA","og_type":"article","og_title":"Comment cr\u00e9er le meilleur contenu pour votre entreprise | DAC","og_description":"Cr\u00e9er le bon contenu pour votre entreprise signifie aligner votre offre sur les besoins et les int\u00e9r\u00eats de votre audience.","og_url":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2023-02-16T06:03:00+00:00","article_modified_time":"2024-12-21T10:52:07+00:00","og_image":[{"width":860,"height":430,"url":"http:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/content-cover.jpg","type":"image\/jpeg"}],"author":"Rosalind Kinder","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Rosalind Kinder","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/"},"author":{"name":"Rosalind Kinder","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/2d9837be0b05fed4fa6775da2beff1b8"},"headline":"Comment cr\u00e9er le meilleur contenu pour votre entreprise","datePublished":"2023-02-16T06:03:00+00:00","dateModified":"2024-12-21T10:52:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/"},"wordCount":917,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/content-cover.jpg","articleSection":["Cr\u00e9ative"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/","url":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/","name":"Comment cr\u00e9er le meilleur contenu pour votre entreprise | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/content-cover.jpg","datePublished":"2023-02-16T06:03:00+00:00","dateModified":"2024-12-21T10:52:07+00:00","description":"Cr\u00e9er le bon contenu pour votre entreprise signifie aligner votre offre sur les besoins et les int\u00e9r\u00eats de votre audience.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/content-cover.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/content-cover.jpg","width":860,"height":430,"caption":"|||||||||"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/comment-creer-le-meilleur-contenu-pour-votre-entreprise-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/fr-ca\/"},{"@type":"ListItem","position":2,"name":"Comment cr\u00e9er le meilleur contenu pour votre entreprise"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#website","url":"https:\/\/www.dacgroup.com\/fr-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/fr-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/fr-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/2d9837be0b05fed4fa6775da2beff1b8","name":"Rosalind Kinder","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ed20bf6a1a5f2a75de0aa96798be84ad0479130d853783770b21dc0c7dbaa14a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ed20bf6a1a5f2a75de0aa96798be84ad0479130d853783770b21dc0c7dbaa14a?s=96&d=mm&r=g","caption":"Rosalind Kinder"},"description":"Rosalind Kinder is a highly skilled Content Strategy Team Lead who has been with DAC since April of 2021, and is responsible for overseeing an exceptional team of content strategists across North America and Europe. Since beginning her career in journalism, Rosalind has since gained over 10 years of industry experience working with a variety of clients, including non-profit organizations, educational institutions, and Global 500 clients in Agriculture, Life Sciences, and Electronics\/Tech. Thanks to her diverse background, she brings a wealth of knowledge to her role, and thoroughly enjoys navigating the dynamic nature of Content Strategy. She appreciates how it engages both analytical and creative thinking to solve problems, which allows her to leverage both sides of the brain to deliver creative and smart solutions that work both in the physical and digital worlds.","sameAs":["https:\/\/www.linkedin.com\/in\/rosalind-kinder-49009124\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts\/111381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/users\/386"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/comments?post=111381"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts\/111381\/revisions"}],"predecessor-version":[{"id":111382,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts\/111381\/revisions\/111382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/media\/111364"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/media?parent=111381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/categories?post=111381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/tags?post=111381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}