{"id":111242,"date":"2022-02-28T19:00:00","date_gmt":"2022-03-01T00:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/comment-generer-des-avis-google-et-renforcer-votre-e-reputation-simplement-grace-aux-codes-qr\/"},"modified":"2024-12-21T05:51:50","modified_gmt":"2024-12-21T10:51:50","slug":"comment-generer-des-avis-google-et-renforcer-votre-e-reputation-simplement-grace-aux-codes-qr","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/search-optimization\/comment-generer-des-avis-google-et-renforcer-votre-e-reputation-simplement-grace-aux-codes-qr\/","title":{"rendered":"Comment g\u00e9n\u00e9rer des avis Google et renforcer votre e-r\u00e9putation simplement gr\u00e2ce aux codes QR"},"content":{"rendered":"<p>Aujourd\u2019hui plus que jamais les avis des consommateurs jouent un grand r\u00f4le dans les d\u00e9cisions d\u2019achat; en effet, d\u2019apr\u00e8s un rapport de <a href=\"https:\/\/www.powerreviews.com\/wpe-content\/uploads\/2015\/08\/13185402\/ThePowerofReviews-Report.pdf\" target=\"_blank\" rel=\"noopener\">The power of reviews<\/a>, \u00abenviron 95 % des clients lisent les avis avant d&#8217;effectuer un achat\u00a0\u00bb.\u00a0Pr\u00e9senter des avis en quantit\u00e9 et de qualit\u00e9 vous permet de vous d\u00e9marquer et d\u2019avoir un bon positionnement sur le <a href=\"\/fr-ca\/blog\/quels-changements-dans-loptimisation-du-seo-sur-le-pack-local-google-en-2022\/\">pack local<\/a>, qui est le top 3 des r\u00e9sultats locaux de Google lors d\u2019une recherche locale. Les r\u00e9sultats d\u00e9montrent\u00a0que le taux de clic du top 3 est de 41% alors que pour les positions inf\u00e9rieures (4-6) il n\u2019est que de 19%, ce qui aura un impact important sur le nombre de consommateurs qui vous contacteront. En bref, une bonne r\u00e9putation en ligne est essentielle au d\u00e9veloppement et \u00e0 la croissance de votre entreprise.<\/p>\n<p>DAC \u00e0 l\u2019opportunit\u00e9 de travailler avec de nombreuses entreprises \u00e0 l\u2019\u00e9laboration de strat\u00e9gies pour augmenter le nombre et la qualit\u00e9 des avis. Nous avons remarqu\u00e9 que la plupart d&#8217;entre elles sont r\u00e9ticentes \u00e0 l\u2019id\u00e9e de demander des avis \u00e0 leurs clients, mais au contraire, il ne faut pas h\u00e9siter puisque lorsqu\u2019un client est satisfait, ce dernier laissera volontiers un avis et\/ou un commentaire. D\u2019apr\u00e8s <a href=\"https:\/\/www.qualtrics.com\/blog\/online-review-stats\/\" target=\"_blank\" rel=\"noopener\">Qualtrics<\/a>, \u00ab 68 % des consommateurs ont laiss\u00e9 un avis sur un commerce local apr\u00e8s avoir \u00e9t\u00e9 invit\u00e9s \u00e0 le faire \u00bb. Et ne vous en faites pas, la vaste majorit\u00e9 de ces nouveaux avis seront positifs!<\/p>\n<h2><span class=\"TextRun BCX2 SCXW265157615\" lang=\"FR-CA\" xml_lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX2 SCXW265157615\">Les codes QR\u202f: une tactique simple, rapide et efficace <\/span><\/span><span class=\"TextRun BCX2 SCXW265157615\" lang=\"FR-CA\" xml_lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX2 SCXW265157615\">\u2714<\/span><\/span><span class=\"TextRun BCX2 SCXW265157615\" lang=\"FR-CA\" xml_lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX2 SCXW265157615\">\ufe0f<\/span><\/span><\/h2>\n<p>Nous allons donc aujourd\u2019hui vous parler d\u2019une tactique particuli\u00e8rement simple et efficace, qui s\u2019\u00e9labore \u00e0 partir de simples codes QR. Nous allons voir comment les codes QR vous permettent de g\u00e9n\u00e9rer des avis, quelles tactiques peuvent \u00eatre utilis\u00e9es, et quels en sont les avantages.<\/p>\n<p>Nous pouvons en effet rejoindre le consommateur \u00e0 diff\u00e9rents niveaux de son parcours client afin d\u2019avoir son avis et il existe de nombreuses strat\u00e9gies num\u00e9riques pour les g\u00e9n\u00e9rer. Des sondages aux courriels, la plupart d&#8217;entre elles n\u00e9cessitent beaucoup de r\u00e9flexion, de temps et de mise en \u0153uvre puisqu\u2019elles n\u00e9cessitent l\u2019implantation d\u2019envoi de messages automatis\u00e9s \u00e0 la suite d\u2019un achat par exemple. La g\u00e9n\u00e9ration d&#8217;avis par courriel cr\u00e9e un contact personnel entre le client et l&#8217;entreprise et les sondages vous permettent d&#8217;obtenir des avis plus approfondis sur les questions pos\u00e9es.<\/p>\n<p>Les codes QR sont une autre alternative. Faciles \u00e0 cr\u00e9er, abordables et de plus en plus communs dans notre quotidien depuis l\u2019apparition de la COVID, ils permettent aux consommateurs de laisser un commentaire et une note en \u00e9tant redirig\u00e9 directement sur le profil Google du commerce. De plus, l\u2019adoption des codes QR est en pleine croissance. D\u2019apr\u00e8s Christoff, (principal fournisseur de codes QR pour les entreprises aux \u00c9tats-Unis), \u00ab <a href=\"https:\/\/www.emarketer.com\/content\/qr-codes-forecast-trends-2022\" target=\"_blank\" rel=\"noopener\">l\u2019utilisation des codes QR par les commer\u00e7ants am\u00e9ricains a tripl\u00e9 entre mars 2020 et avril 2021. Bitly a \u00e9galement enregistr\u00e9 son plus grand nombre de codes scann\u00e9s en octobre 2021.<\/a> \u00bb.<\/p>\n<h2><span class=\"TextRun BCX2 SCXW145459764\" lang=\"FR-CA\" xml_lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX2 SCXW145459764\">Codes QR et Google<\/span><span class=\"NormalTextRun BCX2 SCXW145459764\"> : le meilleur combo pour optimiser votre e-r\u00e9putation<\/span> <\/span><span class=\"TextRun BCX2 SCXW145459764\" lang=\"FR-CA\" xml_lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX2 SCXW145459764\">\u2b50<\/span> <\/span><\/h2>\n<p>La cr\u00e9ation des codes QR est tr\u00e8s simple. Google donne acc\u00e8s non seulement \u00e0 l&#8217;URL de votre fiche d\u2019\u00e9tablissement local, mais surtout \u00e0 l&#8217;URL qui am\u00e8ne l&#8217;utilisateur directement dans la section pour laisser un avis. Il suffit donc d\u2019entrer cet URL dans un g\u00e9n\u00e9rateur de codes QR qui produira un code QR unique \u00e0 chaque \u00e9tablissement et offrira une exp\u00e9rience sans friction \u00e0 vos clients.<\/p>\n<p>Plusieurs options s\u2019offrent ensuite \u00e0 vous afin d\u2019utiliser les codes QR dans vos magasins pour g\u00e9n\u00e9rer plus d\u2019avis. Les codes QR peuvent \u00eatre dispos\u00e9s sur le comptoir, gliss\u00e9s dans un sac de magasinage ou encore \u00eatre remis en mains propres par le personnel lui-m\u00eame. Ils peuvent \u00e9galement \u00eatre utilis\u00e9s dans le contexte de la livraison \u00e0 domicile. Personnalisez vos codes QR afin de vous d\u00e9marquer de la concurrence, incitez vos clients \u00e0 donner leur avis sur votre \u00e9tablissement de mani\u00e8re facile et efficace et assurez-vous d\u2019analyser ces retours dans le but de vous am\u00e9liorer, de renforcer votre r\u00e9putation en ligne et d\u2019am\u00e9liorer votre exp\u00e9rience client.<\/p>\n<p>Ayant sugg\u00e9r\u00e9 cette strat\u00e9gie et ces tactiques \u00e0 plusieurs de nos clients, nous avons constat\u00e9 non seulement une augmentation du volume moyen des avis de 79%, mais aussi une augmentation de la note moyenne de 0.4 \u00e9toiles, par rapport \u00e0 la m\u00eame p\u00e9riode de l&#8217;ann\u00e9e suivante.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e0247a8f8d2'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e0247a8f8d2');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2><span class=\"TextRun BCX2 SCXW145459764\" lang=\"FR-CA\" xml_lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX2 SCXW145459764\">L<\/span><span class=\"NormalTextRun BCX2 SCXW145459764\">es r\u00e9sultats de notre client<\/span> <\/span><span class=\"TextRun BCX2 SCXW145459764\" lang=\"FR-CA\" xml_lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX2 SCXW145459764\"> <\/span><\/span><\/h2>\n<p>Prenons le cas de notre client <a href=\"https:\/\/www.valentine.ca\/fr\/\" target=\"_blank\" rel=\"noopener\">Valentine<\/a>, cha\u00eenes de restauration rapide qu\u00e9b\u00e9coise offrant des frites fra\u00eeches, des hot dogs &#8220;steam\u00e9s&#8221; et des poutines. Nous avons envoy\u00e9 un code QR unique par \u00e9tablissement pour qu\u2019ils puissent les imprimer et d\u00e9cider de leur propre tactique pour recueillir plus d&#8217;avis.<\/p>\n<p>Ayant favoris\u00e9 les d\u00e9pliants remis au comptoir, entre fin juin et d\u00e9but septembre 2021, Valentine a vu son nombre d\u2019avis augmenter de 95% (passant \u00e0 un total de 833 avis). De plus, la grande majorit\u00e9 des avis re\u00e7us \u00e9taient de 4 ou de 5 \u00e9toiles, ce qui confirme bien que cette approche active et personnalis\u00e9e a d\u00e9finitivement eu du succ\u00e8s aupr\u00e8s de la client\u00e8le!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61493\" src=\"\/wpe-content\/uploads\/2022\/02\/qr-codes-1.jpg\" alt=\"QR code\" width=\"652\" height=\"511\" \/><br \/>\nExemple de d\u00e9pliant remis par Valentine<\/p>\n<h2><span class=\"TextRun BCX2 SCXW4926396\" lang=\"FR-CA\" xml_lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX2 SCXW4926396\">La voie \u00e9thique de Google pour les avis<\/span> <\/span><span class=\"TextRun BCX2 SCXW4926396\" lang=\"FR-CA\" xml_lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX2 SCXW4926396\"> <\/span><\/span><\/h2>\n<p>Introduire les codes QR dans votre strat\u00e9gie de marketing num\u00e9rique ne peut \u00eatre que b\u00e9n\u00e9fique \u00e0 votre entreprise surtout si vous avez plusieurs magasins ou \u00e9tablissements. \u00c9tant un moyen abordable pour g\u00e9n\u00e9rer des avis, ils vous permettent d\u2019avoir plus de visibilit\u00e9 en ligne, d\u2019attirer plus de clients et de vous d\u00e9marquer de la concurrence<\/p>\n<p>Cela dit, en terminant, nous nous devons de mentionner que la demande de commentaires aupr\u00e8s de vos clients doit \u00eatre faite de mani\u00e8re honn\u00eate et sans contrepartie. Il est contraire aux directives du profil d\u2019entreprise <a href=\"https:\/\/support.google.com\/contributionpolicy\/answer\/7411351?hl=fr&amp;ref_topic=7422769#zippy=%2Ctext-reviews-and-captions%2Ctexte-des-avis-et-sous-titres\" target=\"_blank\" rel=\"noopener\">Google<\/a> de soudoyer, d&#8217;inciter ou de payer pour obtenir des avis. Par exemple, Google interdit d\u2019offrir une promotion contre un avis positif, de demander des avis positifs seulement, ou encore de payer pour ces derniers. Si ces directives ne sont pas respect\u00e9es, Google peut en effet supprimer les avis ou m\u00eame bannir une entreprise de ses services. La seule alternative: demander \u00e0 vos clients de laisser un avis de mani\u00e8re sinc\u00e8re et faire le maximum au niveau service pour m\u00e9riter de bonnes notes!<\/p>\n<p>N\u2019h\u00e9sitez pas \u00e0 nous contacter pour discuter de la meilleure fa\u00e7on de g\u00e9rer la r\u00e9putation en ligne de votre entreprise.<\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTEZ-NOUS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"64e2ab4c-3875-4e0c-9163-ad6fe2da7e6f\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776297082000-8920514512\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776297082000-8920514512\"><\/div><\/div>\n<p><em>Merci \u00e0 Thomas Rainaud pour sa contribution \u00e0 cet article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui plus que jamais les avis des consommateurs jouent un grand r\u00f4le dans les d\u00e9cisions d\u2019achat; en effet, d\u2019apr\u00e8s un rapport de The power of reviews, \u00abenviron 95 % des clients lisent les avis avant d&#8217;effectuer un achat\u00a0\u00bb.\u00a0Pr\u00e9senter des avis en quantit\u00e9 et de qualit\u00e9 vous permet de vous d\u00e9marquer et d\u2019avoir un bon positionnement [&hellip;]<\/p>\n","protected":false},"author":285,"featured_media":111244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2899],"tags":[1758,2029,1147,1468],"class_list":["post-111242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization","tag-google-business-profile-4","tag-google-reviews-5","tag-online-reviews-2","tag-qr-codes-4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment g\u00e9n\u00e9rer des avis Google et renforcer votre e-r\u00e9putation simplement gr\u00e2ce aux codes QR | DAC<\/title>\n<meta name=\"description\" content=\"Nos experts DAC vous expliquent comment g\u00e9n\u00e9rer simplement des avis \u00e0 l&#039;aide des codes QR afin d&#039;am\u00e9liorer votre e-r\u00e9putation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/search-optimization\/comment-generer-des-avis-google-et-renforcer-votre-e-reputation-simplement-grace-aux-codes-qr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment g\u00e9n\u00e9rer des avis Google et renforcer votre e-r\u00e9putation simplement gr\u00e2ce aux codes QR | DAC\" \/>\n<meta property=\"og:description\" content=\"Nos experts DAC vous expliquent comment g\u00e9n\u00e9rer simplement des avis \u00e0 l&#039;aide des codes QR afin d&#039;am\u00e9liorer votre e-r\u00e9putation.\" \/>\n<meta property=\"og:url\" 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