{"id":111236,"date":"2022-01-20T19:00:00","date_gmt":"2022-01-21T00:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/metavers-101-l-avenir-du-marketing-numerique-2\/"},"modified":"2024-12-21T05:51:47","modified_gmt":"2024-12-21T10:51:47","slug":"metavers-101-l-avenir-du-marketing-numerique-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/metavers-101-l-avenir-du-marketing-numerique-2\/","title":{"rendered":"M\u00e9tavers 101 : l\u2019avenir du marketing num\u00e9rique ?"},"content":{"rendered":"<p>\u00c0 la fin du mois d&#8217;octobre de l&#8217;ann\u00e9e derni\u00e8re, Facebook a annonc\u00e9 qu&#8217;il changeait son nom \u00e0 Meta afin de mieux refl\u00e9ter tout ce qu&#8217;il englobe. Lors de cette annonce, Mark Zuckerberg a parl\u00e9 du r\u00f4le qu&#8217;ils pr\u00e9voyaient de jouer dans le m\u00e9tavers. Maintenant que la poussi\u00e8re commence \u00e0 s\u2019estomper, il est temps de se demander \u00ab qu&#8217;est-ce que le m\u00e9tavers ? \u00bb et d&#8217;explorer comment les entreprises et les marques cherchent \u00e0 s&#8217;adapter et \u00e0 capitaliser. <\/p>\n<p>Au sens le plus fondamental, le m\u00e9tavers est un ensemble de mondes virtuels en 3D con\u00e7us pour favoriser l&#8217;interaction sociale. Le mot est fr\u00e9quemment utilis\u00e9 dans le futurisme et la science-fiction pour repr\u00e9senter une manifestation potentielle de l&#8217;internet en tant qu&#8217;environnement unique et universel accessible \u00e0 travers la r\u00e9alit\u00e9 virtuelle (VR) et la r\u00e9alit\u00e9 augment\u00e9e (AR). Le terme a \u00e9t\u00e9 utilis\u00e9 pour la premi\u00e8re fois dans le roman de science-fiction Snow Crash, de Neal Stephenson, en 1992.<\/p>\n<p>Aujourd&#8217;hui, 30 ans apr\u00e8s l&#8217;\u00e9criture de ce livre, nous voyons certains aspects r\u00e9els du m\u00e9tavers commencer \u00e0 prendre forme. L&#8217;une des industries les plus \u00e9videntes touch\u00e9es par le m\u00e9tavers est celle des services financiers. Nous voyons les premi\u00e8res communaut\u00e9s du m\u00e9tavers introduire de nouvelles crypto-monnaies comme Decantraland (MANA), Solana (SOL) et Sandbox (SAND). Ces crypto-monnaies, parmi d&#8217;autres, ont une capitalisation boursi\u00e8re de plusieurs milliards, ce qui d\u00e9montre l&#8217;impact r\u00e9el de la crypto sur les march\u00e9s financiers d&#8217;aujourd&#8217;hui &#8211; et sur l&#8217;avenir du m\u00e9tavers \u00e9galement. Ces monnaies donnent m\u00eame du fil \u00e0 retordre aux autres crypto-monnaies comme le Bitcoin et l&#8217;Ethereum.<\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/Ch7bEcIsZJHWxTClUl\" width=\"652\" height=\"366\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\"><\/span><\/iframe> <a href=\"https:\/\/giphy.com\/gifs\/facebook-meta-metaverse-Ch7bEcIsZJHWxTClUl\">via GIPHY<\/a><\/p>\n<p>Certaines marques grand public ont commenc\u00e9 leur entr\u00e9e dans le m\u00e9tavers, avec des niveaux de profondeur variables, Nike a commenc\u00e9 son exp\u00e9rimentation \u00e0 travers le jeu populaire Roblox, en cr\u00e9ant l&#8217;environnement <a href=\"https:\/\/news.nike.com\/news\/http-news-nike-com-how-nikes-turning-play-into-a-lifestyle-for-kids\" target=\"_blank\" rel=\"noopener\">NIKELAND<\/a>. Adidas a mis en place un <a href=\"https:\/\/www.adidas.com\/us\/metaverse\">march\u00e9 de JNF (jetons non fongibles)<\/a> proposant des produits et des exp\u00e9riences \u00e0 la fois num\u00e9riques et physiques. Le d\u00e9taillant de mode H&#038;M, quant \u00e0 lui, pourrait \u00e9galement avoir ouvert son premier magasin dans le m\u00e9tavers CEEK City, bien que cela ait \u00e9t\u00e9 rapidement d\u00e9menti quelques jours plus tard.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69dd117c03d7a'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69dd117c03d7a');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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L&#8217;annonce a \u00e9t\u00e9 accompagn\u00e9e d&#8217;une soir\u00e9e dansante en r\u00e9alit\u00e9 virtuelle, et Samsung est en train de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re exacte de raconter l&#8217;histoire de sa marque de fa\u00e7on toujours plus innovante et engageante. En effet, de nombreuses marques commencent \u00e0 r\u00e9aliser l&#8217;int\u00e9r\u00eat de m\u00ealer le monde r\u00e9el au m\u00e9tavers &#8211; et pas seulement dans les cryptos et les JNFs :<\/p>\n<ul>\n<li>Le m\u00e9tavers semble pr\u00eat \u00e0 transformer plusieurs secteurs gr\u00e2ce aux accessoires num\u00e9riques (wearables), des accessoires qui transportent les utilisateurs dans un monde virtuel distinct depuis le confort de leur maison. \u00c0 l&#8217;avenir, ces mondes num\u00e9riques deviendront de plus en plus immersifs, mais ils sont d\u00e9j\u00e0 utilisables aujourd&#8217;hui avec des dispositifs portables tels qu&#8217;Oculus.<\/li>\n<li>L&#8217;enseignement prendra des formes nouvelles et plus interactives. Les \u00e9tudiants pourront suivre des cours et des modules \u00e0 leur propre rythme, interagir avec leurs tuteurs et leurs pairs de mani\u00e8re plus significative et \u00e9largir leurs horizons au-del\u00e0 de ce qui est actuellement r\u00e9alisable avec les programmes standard.<\/li>\n<li>Les activit\u00e9s apr\u00e8s le travail, comme aller au cin\u00e9ma ou simplement passer du temps avec des amis, seront possibles dans le monde virtuel. Des concerts virtuels et d&#8217;autres \u00e9v\u00e9nements \u00e0 participation massive sont d\u00e9j\u00e0 en cours d&#8217;exp\u00e9rimentation.<\/li>\n<\/ul>\n<p>En bref, le potentiel du m\u00e9tavers pour influencer vos strat\u00e9gies de marketing est infini. Il deviendra un lieu o\u00f9 coexisteront un large \u00e9ventail d&#8217;activit\u00e9s, d&#8217;entreprises et m\u00eame d&#8217;\u00e9conomies enti\u00e8res, m\u00ealant le monde r\u00e9el \u00e0 un monde num\u00e9rique et virtuel qui \u00e9voluera en permanence vers sa prochaine version. <\/p>\n<p>Vous voulez en savoir plus ? Ne manquez pas l&#8217;\u00e9pisode notre balado sur le m\u00e9tavers  <a href=\"\/fr-ca\/blog\/revue-du-balado-4-lecons-a-tirer-de-cette-revelation-du-metavers\/\" target=\"_blank\" rel=\"noopener\">Into the Metaverse of Madness<\/a>, dans lequel nous examinons de plus pr\u00e8s les implications de l&#8217;annonce de Meta.<\/p>\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.captivate.fm\/episode\/a2972f82-f990-43a8-8c0f-dae30a2510fd\" frameborder=\"no\" scrolling=\"no\" seamless=\"\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 la fin du mois d&#8217;octobre de l&#8217;ann\u00e9e derni\u00e8re, Facebook a annonc\u00e9 qu&#8217;il changeait son nom \u00e0 Meta afin de mieux refl\u00e9ter tout ce qu&#8217;il englobe. Lors de cette annonce, Mark Zuckerberg a parl\u00e9 du r\u00f4le qu&#8217;ils pr\u00e9voyaient de jouer dans le m\u00e9tavers. Maintenant que la poussi\u00e8re commence \u00e0 s\u2019estomper, il est temps de se [&hellip;]<\/p>\n","protected":false},"author":302,"featured_media":111224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2906],"tags":[990,2411,1895,1984,2118,2394],"class_list":["post-111236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-digital-marketing-6","tag-facebook-5","tag-marketing-podcast-5","tag-marketing-strategy-2-2","tag-meta-4","tag-metaverse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9tavers 101 : l&#039;avenir du marketing num\u00e9rique ? | DAC<\/title>\n<meta name=\"description\" content=\"Maintenant que la poussi\u00e8re commence \u00e0 s\u2019estomper, il est temps de se demander &quot;Qu&#039;est-ce que le m\u00e9tavers ?&quot; et d&#039;explorer comment les marques cherchent \u00e0 s&#039;adapter et \u00e0 capitaliser.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/metavers-101-l-avenir-du-marketing-numerique-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9tavers 101 : l&#039;avenir du marketing num\u00e9rique ? | DAC\" \/>\n<meta property=\"og:description\" content=\"Maintenant que la poussi\u00e8re commence \u00e0 s\u2019estomper, il est temps de se demander &quot;Qu&#039;est-ce que le m\u00e9tavers ?&quot; et d&#039;explorer comment les marques cherchent \u00e0 s&#039;adapter et \u00e0 capitaliser.\" \/>\n<meta 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