{"id":108759,"date":"2022-07-29T18:53:00","date_gmt":"2022-07-29T23:53:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/attirez-plus-de-clients-grace-aux-google-posts\/"},"modified":"2024-12-20T09:25:05","modified_gmt":"2024-12-20T14:25:05","slug":"attirez-plus-de-clients-grace-aux-google-posts","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/attirez-plus-de-clients-grace-aux-google-posts\/","title":{"rendered":"Attirez plus de clients gr\u00e2ce aux Google Posts"},"content":{"rendered":"<p>Les <a href=\"https:\/\/support.google.com\/business\/answer\/7662907?hl=fr\" target=\"_blank\" rel=\"noopener\">Google Posts<\/a> sont une fonctionnalit\u00e9 gratuite de Google qui permet aux entreprises de partager directement avec des clients existants et potentiels des annonces, des offres ou des notifications concernant des \u00e9v\u00e9nements ou des articles nouveaux ou populaires en stock, en pla\u00e7ant des publications directement sur la fiche d\u2019un emplacement. Voici un exemple concret :<\/p>\n<p style=\"text-align: center;\"><a href=\"\/wpe-content\/uploads\/2022\/07\/Google-Posts-Example-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-64142\" src=\"\/wpe-content\/uploads\/2022\/07\/Google-Posts-Example-1.png\" alt=\"\" width=\"374\" height=\"406\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Exemple de Google Post sur la fiche Google du commerce<\/em><\/p>\n<p><a href=\"\/wpe-content\/uploads\/2022\/07\/Google-Posts-Example-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-64148\" src=\"\/wpe-content\/uploads\/2022\/07\/Google-Posts-Example-2.png\" alt=\"\" width=\"430\" height=\"418\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Exemple de Google Post apr\u00e8s clic<\/em><\/p>\n<p>En plus de vous permettre de communiquer directement des informations pertinentes \u00e0 vos clients et prospects, les Google Posts peuvent \u00e9galement contribuer \u00e0 l\u2019augmentation du trafic sur votre site web puisque les utilisateurs seront invit\u00e9s \u00e0 se diriger sur votre site pour en apprendre davantage sur les offres sp\u00e9ciales que vous communiquez via les Google Posts.<\/p>\n<p>Les Google Posts peuvent aussi vous aider \u00e0 obtenir un meilleur classement en <a href=\"\/fr-ca\/services\/referencement-naturel\/seo-local\/\">SEO local.<\/a> Comme ils ont tendance \u00e0 am\u00e9liorer le taux de clic sur votre fiche, il pourrait en d\u00e9couler un impact sur le positionnement organique. De plus, lorsque publi\u00e9s \u00e0 bonne fr\u00e9quence, ils font partie des mises \u00e0 jour de votre fiche locale dont Google se servira pour juger du niveau d\u2019activit\u00e9 de votre fiche et \u00e9ventuellement proposer votre fiche davantage qu\u2019une autre, moins \u00e0 jour.<\/p>\n<p>Enfin, \u00e9tant donn\u00e9 que les fiches Google mon entreprise (GBP) sont pens\u00e9es pour les appareils mobiles, elles vous permettront de maximiser votre r\u00e9f\u00e9rencement mobile.<\/p>\n<p>Voici les diff\u00e9rents types de Google Posts pr\u00e9sentement \u00e0 votre disposition :<\/p>\n<ul>\n<li><b>What\u2019s new :<\/b> une publication qui partage l\u2019actualit\u00e9 de votre marque ou d\u2019un magasin en particulier, que ce soit un nouveau produit, une nouvelle circulaire, ou tout simplement de l\u2019information sur les services offerts. Les publications <em>What\u2019s New<\/em> demeureront sur la fiche Google ind\u00e9finiment, \u00e0 la vue des utilisateurs, \u00e0 moins de supprimer manuellement la publication.<\/li>\n<p><\/p>\n<li><b>Event :<\/b> la diff\u00e9rence avec le type <em>What\u2019s new<\/em> est la plage de date de publication. Effectivement le type \u00ab Event \u00bb comprend une date de d\u00e9but et de fin. Cette publication permet de mettre en avant une p\u00e9riode de promotions (sans coupon) ou un \u00e9v\u00e9nement ayant lieu dans un emplacement pr\u00e9cis \u00e0 un moment donn\u00e9. \u00c0 noter : la publication disparaitra automatiquement, sans \u00eatre supprim\u00e9e manuellement, \u00e0 la date de fin sp\u00e9cifi\u00e9e.<\/li>\n<p><\/p>\n<li><b>Info Covid -19 :<\/b> une nouvelle cat\u00e9gorie de Post depuis l\u2019arriv\u00e9e de la Covid-19, ce Post est pour l\u2019indication des mesures sanitaires qui sont prises, les heures sp\u00e9ciales d\u2019ouverture, ou si un passeport vaccinal est n\u00e9cessaire pour entrer dans l\u2019\u00e9tablissement. Ce Post ne permet pas de mettre de visuel.<\/li>\n<p><\/p>\n<li><b>Offre :<\/b> vous pouvez fournir l\u2019information sur des offres spontan\u00e9es, promotionnelles, en indiquant les d\u00e9tails de l\u2019offre, le code rabais ou coupon de promotion, ainsi que les termes et conditions d\u2019utilisation.<\/li>\n<\/ul>\n<p>Les Google Posts doivent \u00eatre publi\u00e9s une fiche \u00e0 la fois, ce qui peut s&#8217;av\u00e9rer assez laborieux lorsque vous g\u00e9rez plusieurs emplacements. Notre plateforme propri\u00e9taire, <a href=\"\/fr-ca\/produits\/transparensee-plateforme-de-marketing-local\/\">TransparenSEE<\/a>, permet au contraire de publier sur plusieurs emplacements \u00e0 la fois. Un choix de filtres peut \u00eatre appliqu\u00e9, si la publication est d\u00e9di\u00e9e pour une marque du groupe ou si la publication concerne une d\u00e9limitation g\u00e9ographique. Le gain en efficacit\u00e9 est consid\u00e9rable.<\/p>\n<h2>Anatomie d\u2019un Google Post<\/h2>\n<p>Pour que les utilisateurs soient attir\u00e9s et cliquent sur votre Google Post, il est n\u00e9cessaire d&#8217;avoir un titre accrocheur de 58 caract\u00e8res maximum, un visuel attrayant et une description bien r\u00e9dig\u00e9e de 1500 caract\u00e8res. Les dates sont \u00e9galement un facteur n\u00e9cessaire lorsqu&#8217;il s&#8217;agit d&#8217;un \u00e9v\u00e9nement, comme une promotion en magasin. Les boutons d\u2019appel \u00e0 l&#8217;action (CTA) permettent au client d&#8217;interagir avec une action telle que l&#8217;achat, l&#8217;appel ou la commande en ligne &#8211; les utilisateurs sont alors redirig\u00e9s vers la bonne page, ce qui se traduit par une meilleure exp\u00e9rience utilisateur.<\/p>\n<p>Pour mettre toutes les chances de votre c\u00f4t\u00e9, il est conseill\u00e9 de publier des Google Posts aussi souvent que possible tout en restant dans les limites du raisonnable. Nous recommandons de poster une fois par semaine afin de maintenir une bonne visibilit\u00e9 et que les internautes soient au courant de toutes vos actualit\u00e9s. Un Google Post attractif mettra en valeur votre entreprise et augmentera le trafic vers celle-ci.<\/p>\n<p>Une bonne pratique recommand\u00e9e par nos experts DAC est l&#8217;utilisation de mots-cl\u00e9s sp\u00e9cifiques au secteur d&#8217;activit\u00e9 ou aux services propos\u00e9s par l&#8217;entreprise qui vont ainsi optimiser le r\u00e9f\u00e9rencement local et global de cette derni\u00e8re. Par exemple, si votre \u00e9picerie propose \u00e9galement un service de boulangerie, il est int\u00e9ressant pour vous de publier des Google Posts li\u00e9s \u00e0 ce service et d&#8217;utiliser le mot-cl\u00e9 \u00ab boulangerie \u00bb afin d\u2019optimiser votre r\u00e9f\u00e9rencement. Les mots cl\u00e9s peuvent \u00eatre utilis\u00e9s dans les titres lorsqu&#8217;il s&#8217;agit de Posts de type \u00ab Offre \u00bb et \u00ab Event \u00bb, pour tout autres Google Posts ils se trouveront dans la description.<\/p>\n<p>Autre conseil \u00e0 prendre en consid\u00e9ration, si vous disposez d\u2019un calendrier \u00e9ditorial pour les publications sur les r\u00e9seaux sociaux tels que Facebook, il est pr\u00e9f\u00e9rable d\u2019inclure les Google Posts dans ce calendrier \u00e9ditorial. De cette fa\u00e7on, vous serez \u00e0 m\u00eame de constater que plusieurs contenus que vous partagez d\u00e9j\u00e0 sur les r\u00e9seaux sociaux peuvent \u00eatre r\u00e9utilisables pour les publications sur vos fiches locales.<\/p>\n<p>Enfin, n\u2019oubliez pas de mesurer l\u2019activit\u00e9 des Google Posts et le trafic sur votre le site web provenant des publications en utilisant des <a href=\"\/fr-ca\/blog\/quest-ce-que-le-suivi-utm-et-comment-cela-ameliore-t-il-votre-marketing\/\">param\u00e8tres UTM<\/a>. Vous pouvez mesurer quelle publication est la plus performante, le nombre de visites sur la page, le temps de visite, le taux de conversion, le taux de rebond sur le site, ainsi que de nombreuses autres mesures utiles. Nous avons d\u2019ailleurs souvent pu observer que la port\u00e9e des Google Posts se compare avantageusement aux publications sur les m\u00e9dias sociaux.<\/p>\n<p>L\u2019analyse des donn\u00e9es est par ailleurs cruciale comme elle vous permettra de pr\u00e9parer des affichages de plus en plus performants. Voici quelques exemples tir\u00e9s de notre exp\u00e9rience :<\/p>\n<ul>\n<li>N\u2019h\u00e9sitez pas \u00e0 personnaliser vos publications, en cr\u00e9ant par exemple des Google Posts distincts par r\u00e9gion.<\/li>\n<li>Soulignez vos offres sp\u00e9ciales pour les grandes f\u00eates telles que la F\u00eate des m\u00e8res, le Jour de l\u2019An ou P\u00e2ques : nous avons observ\u00e9 sur ce type de publication un taux de clic \u00e9lev\u00e9 chez nos clients (environ 3%).<\/li>\n<li>Partagez vos promotions hebdomadaires, votre circulaire et vos offres d\u2019abonnement : la performance sur ce type de contenu est typiquement bonne.<\/li>\n<li>Si vous offrez des services particuliers qui vous distinguent de la concurrence, les Google Posts sont un bon moyen pour en faire la promotion.<\/li>\n<\/ul>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e01071091a7'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e01071091a7');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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En ciblant vos audiences, vous impactez votre classement de mani\u00e8re positive et vous augmentez votre trafic.<\/p>\n<p>Vous voulez en savoir plus sur les Google Posts et comment les mettre \u00e0 profit pour votre entreprise ? Parlons-en !<\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTEZ-NOUS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"64e2ab4c-3875-4e0c-9163-ad6fe2da7e6f\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776291953000-0115129533\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776291953000-0115129533\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les Google Posts sont une fonctionnalit\u00e9 gratuite de Google qui permet aux entreprises de partager directement avec des clients existants et potentiels des annonces, des offres ou des notifications concernant des \u00e9v\u00e9nements ou des articles nouveaux ou populaires en stock, en pla\u00e7ant des publications directement sur la fiche d\u2019un emplacement. Voici un exemple concret : [&hellip;]<\/p>\n","protected":false},"author":266,"featured_media":108761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2885],"tags":[1085,2096,1802,1641],"class_list":["post-108759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search","tag-google-5","tag-google-posts-3","tag-local-presence-management-6","tag-reputation-management-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Attirez plus de clients gr\u00e2ce aux Google Posts | DAC<\/title>\n<meta name=\"description\" content=\"Attirez plus de clients et une plus grande visibilit\u00e9 gr\u00e2ce \u00e0 une simple astuce : les Google Posts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/attirez-plus-de-clients-grace-aux-google-posts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attirez plus de clients gr\u00e2ce aux Google Posts | DAC\" \/>\n<meta property=\"og:description\" content=\"Attirez plus de clients et une plus grande visibilit\u00e9 gr\u00e2ce \u00e0 une simple astuce : les Google Posts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/attirez-plus-de-clients-grace-aux-google-posts\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" 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