{"id":107559,"date":"2019-11-12T19:00:00","date_gmt":"2019-11-13T00:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/3-facons-que-google-posts-peut-vous-aider-a-mieux-vous-classer-durant-la-periode-des-fetes\/"},"modified":"2024-12-20T09:23:18","modified_gmt":"2024-12-20T14:23:18","slug":"3-facons-que-google-posts-peut-vous-aider-a-mieux-vous-classer-durant-la-periode-des-fetes","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/3-facons-que-google-posts-peut-vous-aider-a-mieux-vous-classer-durant-la-periode-des-fetes\/","title":{"rendered":"3 fa\u00e7ons que Google Posts peut vous aider \u00e0 mieux vous classer durant la p\u00e9riode des F\u00eates"},"content":{"rendered":"<p>L\u2019hiver est la saison de pr\u00e9dilection pour de nombreuses entreprises. En fait, certaines entreprises, locales et nationales, g\u00e9n\u00e9reront plus de la moiti\u00e9 de leur chiffre d\u2019affaires annuel au cours des seuls mois de novembre et d\u00e9cembre. Cela fait de la publicit\u00e9 du quatri\u00e8me trimestre une initiative d\u2019importance critique.<\/p>\n<p>Mais ce n\u2019est pas tous les jours la joie des F\u00eates. La publicit\u00e9 pay\u00e9e devient beaucoup plus concurrentielle (et co\u00fbteuse) durant cette p\u00e9riode, mettant bien des joueurs hors comp\u00e9tition. Dans ce cas, il peut \u00eatre pr\u00e9f\u00e9rable de se concentrer plut\u00f4t sur des promotions \u00ab\u2009organiques\u2009\u00bb. Voil\u00e0 pourquoi nous braquons aujourd\u2019hui le projecteur sur une tactique de marketing qui offre un retour incroyable sur un minimum d\u2019effort : Google Posts.<\/p>\n<h2>Qu\u2019est-ce que Google Posts\u2009?<\/h2>\n<p>Google Posts permet aux entreprises de microbloguer sur des \u00e9v\u00e9nements, des ventes et des promotions directement dans leur profil publique Google Mon entreprise (GMB). C\u2019est une fonctionnalit\u00e9 relativement nouvelle, qui a \u00e9t\u00e9 cr\u00e9\u00e9e sp\u00e9cifiquement pour Google Maps en 2017, mais dont l\u2019adoption est encore \u00e9tonnamment faible.<\/p>\n<p>Si vous voulez vous offrir un avantage au cours de la saison des F\u00eates qui s\u2019amorce (et qui ne le veut pas\u2009?), ce produit Google tout \u00e0 fait gratuit et sous-utilis\u00e9 pourrait \u00eatre votre meilleur outil pour engager la conversation non seulement avec vos clients existants, mais aussi de donner un coup de pouce significatif \u00e0 votre r\u00e9f\u00e9rencement\u2009; et tout cela passera bien au-dessus de la t\u00eate de vos concurrents. Voici comment.<\/p>\n<ol>\n<li>\n<h3>Offrez-vous davantage d\u2019espace sur les SERP, gratuitement\u2009!<\/h3>\n<p>Les Google Posts peuvent avoir un impact significatif, car ils occupent une quantit\u00e9 importante d\u2019espace Google de grande valeur dans le panneau de connaissances de Google Maps et des r\u00e9sultats de recherche standard. Ils sont difficiles \u00e0 manquer, ce qui les rend id\u00e9aux pour publier des annonces au moment opportun comme des heures d\u2019ouverture, surtout pour les acheteurs d\u2019impulsion qui recherchent des cadeaux de derni\u00e8re minute et qui h\u00e9siteraient \u00e0 se diriger vers un magasin sans savoir s\u2019il est ouvert.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-46128 size-full\" src=\"\/wpe-content\/uploads\/2019\/11\/Ashley-Furniture-Google-Posts-3.jpg\" alt=\"R\u00e9sultat de recherche Google montrant des commentaires et des Google Posts pour Ashley Homestore\" width=\"652\" height=\"647\"\/><\/p>\n<p>Rappelez-vous que m\u00eame lorsque vous d\u00e9finissez des heures saisonni\u00e8res dans GMB, la redout\u00e9e mention \u00ab Les heures peuvent diff\u00e9rer \u00bb peut appara\u00eetre, dissuadant les acheteurs potentiels. Tout ce que vous devez faire est de publier un billet Google d\u00e9taillant vos heures de saison pour donner aux clients la confiance dont ils ont besoin pour rendre visite \u00e0 votre magasin.<\/li>\n<li>\n<h3>Apparaissez au classement dans plus de recherches<\/h3>\n<p>Une autre excellente utilisation de Google Posts est de mousser vos promotions des F\u00eates. Si vous mettez des produits sp\u00e9cifiques en vente ou que vous offrez des rabais des F\u00eates \u00e0 l\u2019\u00e9chelle du magasin, vous pouvez les mettre bien en vue. Il y a aussi un avantage secondaire \u00e0 faire de la publicit\u00e9 au moyen de Google Post du fait que Google utilise ce contenu comme <a href=\"\/fr-ca\/services\/referencement-organique\/\">facteur de classement<\/a>. En utilisant cette fonction, vous augmenterez la probabilit\u00e9 que Google inclura votre entreprise dans une plus vaste gamme de requ\u00eates de recherche.<\/p>\n<div id=\"attachment_46154\" style=\"width: 660px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-46154\" class=\"wp-image-46154 size-full\" src=\"\/wpe-content\/uploads\/2019\/11\/Posts-in-the-3-pack-2.jpg\" alt=\"Des Google Posts dans le 3-pack local mettant en vedette Hawley Lane Dental, Brush &#038; Floss Dental Center LLC, et Dr Dental\" width=\"650\" height=\"675\" \/><p id=\"caption-attachment-46154\" class=\"wp-caption-text\">Image source: <a href=\"https:\/\/www.localsearchforum.com\/threads\/google-posts-showing-in-the-local-finder.53852\/\" target=\"_blank\" rel=\"noopener\">Local Search Forum<\/a><\/p><\/div>\n<p>Google le fait en tirant des extraits de Google Posts afin de d\u00e9cider quelles entreprises locales mettre au classement dans le convoit\u00e9 3-pack. Par exemple, un Google Post qui fait la promotion d\u2019un \u00ab\u2009rabais de 25 % sur les montres pour hommes en d\u00e9cembre\u2009\u00bb sera susceptible d\u2019appara\u00eetre dans le 3-pack local pour les requ\u00eates de recherche \u00ab\u2009montres pour hommes\u2009\u00bb. Il s\u2019agit d\u2019une m\u00e9thode d\u2019optimisation des mots cl\u00e9s qui est au-del\u00e0 de votre site Web, et Google semble la favoriser pour le r\u00e9f\u00e9rencement local.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69ede81fc0298'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69ede81fc0298');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Ce n\u2019est que la troisi\u00e8me fin d\u2019ann\u00e9e o\u00f9 la fonction Google Posts est en place, et peu d\u2019entreprises en connaissent les avantages. Faites quelque chose que vos concurrents ne font pas et, de faisant, am\u00e9liorez votre pr\u00e9sence dans Google pour para\u00eetre plus professionnel que tous vos concurrents locaux.<\/p>\n<p>Avec le coup de pouce de r\u00e9f\u00e9rencement mentionn\u00e9 ci-dessus, il n\u2019est pas impossible qu\u2019un message Google Post bien con\u00e7u puisse \u00eatre le facteur d\u00e9terminant dans la d\u00e9cision d\u2019achat d\u2019un client. Apr\u00e8s tout, ce n\u2019est pas un secret que Google pr\u00e9f\u00e8re les entreprises qui utilisent tous les produits disponibles. Si deux d\u00e9taillants locaux vendent des montres pour hommes et seulement l\u2019un d\u2019entre eux a publi\u00e9 un Google Post pour le promouvoir, \u00e0 qui pensez-vous que Google accordera la priorit\u00e9\u2009? Tout \u00e0 fait. <\/li>\n<\/ol>\n<p>Bien s\u00fbr, Google Posts comporte son lot de d\u00e9fis. Par exemple, les messages doivent \u00eatre remplac\u00e9s ou renouvel\u00e9s tous les sept jours. Google ajoute une difficult\u00e9 suppl\u00e9mentaire au processus en ne permettant pas aux entreprises ayant plus de 10 emplacements de t\u00e9l\u00e9charger en vrac des messages.<\/p>\n<p>Si vous avez besoin d\u2019un partenaire d\u2019affaires qui peut vous aider \u00e0 r\u00e9ussir dans le monde du r\u00e9f\u00e9rencement local au cours de la p\u00e9riode des f\u00eates qui s\u2019amorce \u2014 et de profiter pleinement de la strat\u00e9gie hyperlocale qu\u2019est Google Posts \u2014 il suffit de contacter <a href=\"\/fr-ca\/entrez-en-contact\/\">DAC d\u00e8s aujourd\u2019hui.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019hiver est la saison de pr\u00e9dilection pour de nombreuses entreprises. En fait, certaines entreprises, locales et nationales, g\u00e9n\u00e9reront plus de la moiti\u00e9 de leur chiffre d\u2019affaires annuel au cours des seuls mois de novembre et d\u00e9cembre. Cela fait de la publicit\u00e9 du quatri\u00e8me trimestre une initiative d\u2019importance critique. Mais ce n\u2019est pas tous les jours [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":107543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2871],"tags":[2096,2104,1802,946,2064],"class_list":["post-107559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","tag-google-posts-3","tag-holiday-marketing-3","tag-local-presence-management-6","tag-seo-4","tag-serps-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 fa\u00e7ons que Google Posts peut vous aider \u00e0 mieux vous classer durant la p\u00e9riode des F\u00eates | DAC<\/title>\n<meta name=\"description\" content=\"Ce produit Google tout \u00e0 fait gratuit et sous-utilis\u00e9 vous aide \u00e0 vous engager aupr\u00e8s de vos clients existants et de booster votre r\u00e9f\u00e9rencement. 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