{"id":107476,"date":"2019-09-03T20:00:00","date_gmt":"2019-09-04T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/la-course-cartographique-google-contre-apple\/"},"modified":"2024-12-20T09:23:09","modified_gmt":"2024-12-20T14:23:09","slug":"la-course-cartographique-google-contre-apple","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/la-course-cartographique-google-contre-apple\/","title":{"rendered":"La course cartographique : Google contre Apple"},"content":{"rendered":"<p>Toutes les entreprises ayant pignon sur rue le savent : les canaux de cartes g\u00e9ographiques deviennent rapidement le moteur de facto de la g\u00e9n\u00e9ration de leads \u00e0 l\u2019\u00e9chelle locale. Que vous ayez 12 ou 12 000 emplacements \u00e0 votre actif, vos clients locaux ne consultent pas seulement les cartes pour les trouver (et trouver ceux de vos concurrents) mais prennent leurs d\u00e9cisions d&#8217;achat enti\u00e8rement dans l\u2019application (\u00ab in-app \u00bb).<\/p>\n<p>Bien que ces applications aient \u00e9volu\u00e9 relativement lentement par rapport aux autres avanc\u00e9es num\u00e9riques dans le m\u00eame laps de temps, en ao\u00fbt 2019, Google et Apple ont commenc\u00e9 \u00e0 d\u00e9ployer des mises \u00e0 niveau significatives de leurs plateformes de cartes respectives. Pour Google, nous parlons d&#8217;un saut conceptuel en avant avec un facteur \u00ab wow \u00bb digne de mention. Pour Apple, il s&#8217;agit plut\u00f4t d&#8217;essayer de suivre le rythme d&#8217;un rival f\u00e9roce qui continue de d\u00e9finir la norme.<\/p>\n<h2>\u00ab Live View \u00bb de \u00ab Google Maps \u00bb est arriv\u00e9<\/h2>\n<p>Itin\u00e9raires de marche et r\u00e9alit\u00e9 augment\u00e9e, enfin r\u00e9unis ! Le nouveau \u00ab VPS \u00bb de Google (syst\u00e8me de positionnement visuel) est maintenant lanc\u00e9 sous le nom de Live View. Int\u00e9gr\u00e9e comme fonctionnalit\u00e9 native de l&#8217;application Google Maps pour les appareils iOS et Android, Live View offre des indications de progression \u00ab augment\u00e9es \u00bb \u00e0 l&#8217;\u00e9cran dans les zones urbaines.<\/p>\n<div id=\"attachment_44188\" style=\"width: 730px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44188\" class=\"wp-image-44188 size-full\" src=\"\/wpe-content\/uploads\/2019\/08\/arwn_paris_004_3_phone.gif\" alt=\"Un GIF montrant l'exp\u00e9rience Live View dans Google Maps pr\u00e8s de la Tour Eiffel \u00e0 Paris, en France.\" width=\"720\" height=\"720\" \/><p id=\"caption-attachment-44188\" class=\"wp-caption-text\">GIF gracieuset\u00e9 de <a href=\"https:\/\/support.google.com\/maps\/thread\/11554255?hl=en\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/p><\/div>\n<p>Live View \u00e9tait d\u00e9j\u00e0 disponible pour les propri\u00e9taires des nouveaux t\u00e9l\u00e9phones Pixel et pour un petit groupe de Guides locaux qui \u00e9taient essentiellement des cobayes dans la plus r\u00e9cente exp\u00e9rience de Google. La fonctionnalit\u00e9 Live View est maintenant pr\u00eate pour le grand d\u00e9ploiement alors que Google cherche \u00e0 consolider son statut \u00e9mergeant de guichet unique mondial de la planification de voyages.<\/p>\n<p>Pour le moment, les propri\u00e9taires d&#8217;entreprise ne peuvent rien faire pour tirer parti de cette nouvelle fonctionnalit\u00e9, mais vous pouvez \u00eatre s\u00fbr que Live View sera mon\u00e9tis\u00e9 \u00e0 un moment donn\u00e9. Nous suivrons de pr\u00e8s les efforts de Google pour int\u00e9grer la d\u00e9couverte locale et les annonces, et pour afficher les inscriptions locales, mais pour l&#8217;instant, profitons simplement d&#8217;une exp\u00e9rience utilisateur novatrice qui nous am\u00e8ne du point A au point B.<\/p>\n<h2>Le joueur 2 est entr\u00e9 dans le jeu<\/h2>\n<p>Apr\u00e8s une incursion d\u00e9sastreuse dans l\u2019univers des cartes en 2012 (d\u00e9crite par le Guardian comme une \u00ab <a href=\"https:\/\/www.theguardian.com\/technology\/blog\/2012\/oct\/01\/apple-30-billion-maps-mistake\" target=\"_blank\" rel=\"noopener\">erreur de 30 milliards de dollars<\/a>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d087d6228c9'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d087d6228c9');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n \u00bb), Apple offre \u00e0 son application Plans (Maps, en anglais) de plus en plus populaire, une mise \u00e0 niveau importante sous iOS 13. Combien importante, demandez-vous ? Eh bien, nous l&#8217;avons vu simplement d\u00e9sign\u00e9e comme une sorte de \u00ab relooking \u00bb, mais cette mise \u00e0 jour repr\u00e9sente la tentative la plus importante d\u2019Apple visant \u00e0 d\u00e9loger Google Maps en tant que service de cartographie de r\u00e9f\u00e9rence.<\/p>\n<div id=\"attachment_44219\" style=\"width: 581px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44219\" class=\"wp-image-44219 size-full\" src=\"\/wpe-content\/uploads\/2019\/08\/Apple-previews-ios-13-map-compare-06032019_inline.gif.large_.gif\" alt=\"Apple d\u00e9ploie une nouvelle carte avec des d\u00e9tails plus riches et une meilleure couverture routi\u00e8re.\" width=\"571\" height=\"322\" \/><p id=\"caption-attachment-44219\" class=\"wp-caption-text\">GIF gracieuset\u00e9 d\u2019<a href=\"https:\/\/www.apple.com\/newsroom\/2019\/06\/apple-previews-ios-13\/\" target=\"_blank\" rel=\"noopener\">Apple<\/a><\/p><\/div>\n<p>Plusieurs nouvelles fonctionnalit\u00e9s attireront imm\u00e9diatement votre attention, notamment \u00ab  Regardez autour de vous \u00bb, la r\u00e9ponse tardive d&#8217;Apple \u00e0 Google Street View, ainsi que :<\/p>\n<ul>\n<li>Une toute nouvelle interface cartographique avec des informations plus d\u00e9taill\u00e9es sur le terrain, y compris les routes, les plages, les parcs et les b\u00e2timents (qu&#8217;Apple a parcouru quatre millions de kilom\u00e8tres pour obtenir, apparemment)<\/li>\n<li>Possibilit\u00e9 de sauvegarder des adresses dans une liste de favoris qui sera affich\u00e9e sur l&#8217;\u00e9cran de lancement de l&#8217;application<\/li>\n<li>Possibilit\u00e9 de cr\u00e9er des collections partageables de lieux fr\u00e9quemment fr\u00e9quent\u00e9s, avec des photos de couverture personnalis\u00e9es<\/li>\n<\/ul>\n<p>Pour les propri\u00e9taires d&#8217;entreprise, une mise \u00e0 jour attendue depuis longtemps permet \u00e0 Apple Maps d&#8217;afficher des heures de fonctionnement sp\u00e9ciales (jours f\u00e9ri\u00e9s et autres \u00e9v\u00e9nements) plut\u00f4t que de revenir aux heures normales de fonctionnement. N&#8217;oubliez pas que Apple Maps tente de corroborer les donn\u00e9es avec d&#8217;autres sources en ligne. Si vos heures d&#8217;ouverture ou toute autre information transmise ne correspondent pas au site Web de votre entreprise, Apple peut s&#8217;en remettre au site Web.<\/p>\n<p>La nouvelle application Apple Maps devrait \u00eatre disponible pour tous les utilisateurs am\u00e9ricains d&#8217;ici \u00e0 fin 2019 et dans davantage de pays d&#8217;ici \u00e0 2020. Le moment est donc venu de se pr\u00e9parer. Enregistrez-vous aupr\u00e8s de nos experts en <a href=\"\/fr-ca\/services\/gestion-de-la-presence-locale\/\">Gestion de la pr\u00e9sence locale<\/a> pour d\u00e9finir votre strat\u00e9gie locale et tirer pleinement parti de chaque nouvelle fonctionnalit\u00e9 mise \u00e0 votre disposition. <a href=\"\/fr-ca\/entrez-en-contact\/\">Communiquez avec DAC d\u00e8s aujourd\u2019hui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toutes les entreprises ayant pignon sur rue le savent : les canaux de cartes g\u00e9ographiques deviennent rapidement le moteur de facto de la g\u00e9n\u00e9ration de leads \u00e0 l\u2019\u00e9chelle locale. Que vous ayez 12 ou 12 000 emplacements \u00e0 votre actif, vos clients locaux ne consultent pas seulement les cartes pour les trouver (et trouver ceux [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":107464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2906],"tags":[2127,2077,1633,2115,1580],"class_list":["post-107476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-apple-maps-4","tag-live-view-4","tag-local-listings-2-4","tag-maps-channel-2","tag-neighborhood-vibe-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La course cartographique : Google contre Apple | DAC<\/title>\n<meta name=\"description\" content=\"En ao\u00fbt 2019, Google et Apple ont commenc\u00e9 \u00e0 d\u00e9ployer des mises \u00e0 niveau importantes de leurs plateformes cartographiques respectives. Qu\u2019est-ce que cela signifie pour les entreprises locales?|En ao\u00fbt 2019, Google et Apple ont commenc\u00e9 \u00e0 d\u00e9ployer des mises \u00e0 niveau importantes de leurs plateformes cartographiques respectives. Qu\u2019est-ce que cela signifie pour les entreprises locales?|En ao\u00fbt 2019, Google et Apple ont commenc\u00e9 \u00e0 d\u00e9ployer des mises \u00e0 niveau importantes de leurs plateformes cartographiques respectives. Qu\u2019est-ce que cela signifie pour les entreprises locales?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/la-course-cartographique-google-contre-apple\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La course cartographique : Google contre Apple | DAC\" \/>\n<meta property=\"og:description\" content=\"En ao\u00fbt 2019, Google et Apple ont commenc\u00e9 \u00e0 d\u00e9ployer des mises \u00e0 niveau importantes de leurs plateformes cartographiques respectives. Qu\u2019est-ce que cela signifie pour les entreprises locales?|En ao\u00fbt 2019, Google et Apple ont commenc\u00e9 \u00e0 d\u00e9ployer des mises \u00e0 niveau importantes de leurs plateformes cartographiques respectives. Qu\u2019est-ce que cela signifie pour les entreprises locales?|En ao\u00fbt 2019, Google et Apple ont commenc\u00e9 \u00e0 d\u00e9ployer des mises \u00e0 niveau importantes de leurs plateformes cartographiques respectives. 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