{"id":107447,"date":"2019-07-09T20:00:00","date_gmt":"2019-07-10T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/les-pages-de-destination-locales-sont-dimportance-critique-pour-les-restaurants-5-raisons-dimportance\/"},"modified":"2024-12-20T09:23:02","modified_gmt":"2024-12-20T14:23:02","slug":"les-pages-de-destination-locales-sont-dimportance-critique-pour-les-restaurants-5-raisons-dimportance","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/les-pages-de-destination-locales-sont-dimportance-critique-pour-les-restaurants-5-raisons-dimportance\/","title":{"rendered":"Les pages de destination locales sont d\u2019importance critique pour les restaurants : 5 raisons d\u2019importance"},"content":{"rendered":"<p>\u00c0 mesure qu\u2019une entreprise de restauration prend de l\u2019expansion et exploite un nombre croissant d\u2019\u00e9tablissements, il devient de plus en plus important que chaque emplacement ait sa propre page de destination. Apr\u00e8s tout, les petites entreprises peuvent peut-\u00eatre s\u2019en sortir avec une seule page desservant l\u2019ensemble de leurs \u00e9tablissements, mais ce n\u2019est tout simplement pas pratique pour les grandes cha\u00eenes de restauration, en particulier lorsque cela offre des avantages importants en mati\u00e8re de r\u00e9f\u00e9rencement et d\u2019exp\u00e9rience utilisateur.<\/p>\n<p>Voici donc les cinq principales raisons pour lesquelles nous croyons que les pages de destination locales sont essentielles pour toute entreprise ayant une empreinte locale distribu\u00e9e, notamment les restaurants, les caf\u00e9s et autres \u00e9tablissements de restauration.<\/p>\n<ol>\n<li>\n<h2>Coh\u00e9sion dans les citations = classement am\u00e9lior\u00e9<\/h2>\n<p>Les r\u00e9f\u00e9rences en ligne au nom, \u00e0 l\u2019adresse et au num\u00e9ro de t\u00e9l\u00e9phone de votre entreprise, g\u00e9n\u00e9ralement appel\u00e9es citations, constituent l\u2019un des facteurs de classement les plus importants de Google. En reliant chacune de vos inscriptions \u00e0 une page de destination correspondante, vous montrez \u00e0 Google que les informations sont exactes et fiables. Mais le contraire est \u00e9galement vrai : les informations contradictoires sont connues pour \u00eatre un facteur de r\u00e9f\u00e9rencement n\u00e9gatif d\u2019importance.<\/li>\n<li>\n<h2>Mesurez vos efforts de marketing<\/h2>\n<p>Une fois que chaque emplacement a une page de destination, les param\u00e8tres UTM et d\u2019autres m\u00e9thodes de suivi peuvent \u00eatre appliqu\u00e9s pour mieux comprendre vos sources d\u2019achalandage. En effectuant un suivi sur des pages d\u2019emplacement individuelles, vous serez en mesure de distinguer comment et pourquoi les gens recherchent et cliquent sur votre entreprise. Cela accro\u00eet le niveau de pr\u00e9cision dans l\u2019attribution.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43070\" src=\"\/wpe-content\/uploads\/2019\/07\/FR-CA-19Q3-Creative-Blog-DAC-Restaurant-Landing-Page-Body-Image-1.jpg\" alt=\"\" width=\"860\" height=\"430\" \/><\/p>\n<p>Par exemple, si un utilisateur suit une <a href=\"\/fr-ca\/services\/referencement-payant\/\"> publicit\u00e9 pay\u00e9e <\/a> vers votre localisateur de magasin, puis demande son itin\u00e9raire, vous pouvez \u00eatre certain que l\u2019int\u00e9r\u00eat est un r\u00e9sultat de vos efforts de marketing payant et n\u2019\u00e9tait pas simplement le r\u00e9sultat d\u2019une requ\u00eate organique.<\/li>\n<li>\n<h2>R\u00e9duire les rebonds<\/h2>\n<p>Il peut \u00eatre acceptable pour une petite entreprise d\u2019avoir une seule page couvrant sa demi-douzaine d\u2019emplacements, mais les grandes marques ne doivent pas diriger le trafic local qualifi\u00e9 vers une page g\u00e9n\u00e9rique au niveau de la marque. De par la nature de leurs recherches, ces utilisateurs s\u2019int\u00e9ressent \u00e0 un \u00e9tablissement sp\u00e9cifique et quitteront une page de marque qui ne r\u00e9pond pas \u00e0 leur requ\u00eate. Cela peut vous co\u00fbter un client potentiel maintenant <em> et <\/em> \u00e0 l\u2019avenir. Sachez que des taux de rebond \u00e9lev\u00e9s nuisent \u00e9galement \u00e0 votre r\u00e9f\u00e9rencement organique.<\/li>\n<li>\n<h2>R\u00e9pondez \u00e0 l\u2019intention du client<\/h2>\n<p>Lorsqu\u2019un utilisateur recherche une entreprise locale sur un site tel que Google Maps, il manifeste une <em>intention localis\u00e9e<\/em> pour cet emplacement particulier. L\u00e0 encore, une <a href=\"\/fr-ca\/produits\/pages-de-lieux\/\">page de destination locale<\/a> leur fournira les informations pertinentes et \u00e0 jour qu\u2019ils recherchent beaucoup plus efficacement qu\u2019une page de marque.<\/p>\n<p>Par exemple, un automobiliste qui cherche un endroit o\u00f9 s\u2019arr\u00eater pour le lunch voudra certainement savoir s\u2019il y a un stationnement \u00e0 cet endroit. Un simple clic sur la page de destination de ce restaurant lui fournira les renseignements dont il a besoin pour poursuivre sa route.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42709\" src=\"\/wpe-content\/uploads\/2019\/07\/Example-of-a-local-landing-page-for-a-restaurant.jpg\" alt=\"\" width=\"860\" height=\"430\" \/><\/p>\n<p>Fait important, ce type d\u2019information ne peut pas toujours \u00eatre uniforme d\u2019un endroit \u00e0 l\u2019autre. Le stationnement, l\u2019accessibilit\u00e9 en fauteuil roulant, la disponibilit\u00e9 de chaises hautes et d\u2019autres commodit\u00e9s sont tous des facteurs d\u00e9terminants dans le choix de restaurant des clients, et ils peuvent tous varier d\u2019un \u00e9tablissement \u00e0 l\u2019autre.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69dea488c49d5'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69dea488c49d5');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>Scellez l\u2019accord avec un appel \u00e0 l\u2019action<\/h2>\n<p>Il faut savoir que les utilisateurs souhaitant voir une page de destination locale souhaitent \u00e9galement <em>r\u00e9pondre aux appels \u00e0 l\u2019action (CTA) directement sur cette page<\/em>. Apr\u00e8s avoir trouv\u00e9 les renseignements recherch\u00e9s sur les commodit\u00e9s ou les menus, les usagers doivent pouvoir passer directement de l\u2019\u00e9valuation \u00e0 la d\u00e9cision.<\/p>\n<p>Besoin d\u2019un itin\u00e9raire\u2009? Vous n\u2019\u00eates pas oblig\u00e9 de revenir aux r\u00e9sultats de votre recherche : il est l\u00e0. Vous voulez effectuer une r\u00e9servation\u2009? Cliquez pour appeler (ou <a href=\"\/fr-ca\/blog\/une-table-pour-deux-personnes%e2%80%89-lassistant-google-prend-desormais-en-charge-les-reservations-de-restaurants\/\">demandez \u00e0 l\u2019Assistant Google de r\u00e9server une table pour vous<\/a>). Vous voulez commander de la nourriture \u00e0 cet endroit\u2009? Allez-y\u2009!<\/p>\n<p>Une page de destination locale doit fid\u00e9liser les utilisateurs \u00e0 votre marque. Lorsque tous les appels \u00e0 l\u2019action pertinents sont disponibles sur vos pages de destination locales ainsi que sur vos inscriptions d\u2019entreprise en ligne, les taux d\u2019engagement et de r\u00e9tention \u00e9lev\u00e9s de ces deux points de contact client entra\u00eeneront une croissance mesurable et <a href=\"\/fr-ca\/services\/referencement-organique\/\"> am\u00e9lioreront consid\u00e9rablement votre r\u00e9f\u00e9rencement<\/a>.<\/li>\n<\/ol>\n<p>Vous voulez cr\u00e9er des pages de destination locales efficaces\u2009? Nos pages d\u2019\u00e9tablissements et nos localisateurs de magasins sont con\u00e7us sur mesure pour des entreprises comme la v\u00f4tre. Nous pouvons anticiper la formulation des requ\u00eates, servir le contenu de mani\u00e8re \u00e0 assurer l\u2019indexation par les principaux moteurs de recherche et simplifier plus que jamais la gestion des heures, des commodit\u00e9s, des menus, etc. de vos lieux d\u2019affaires.<\/p>\n<p>Tout commence par une conversation amicale. <a href=\"\/fr-ca\/entrez-en-contact\/\">Contactez DAC d\u00e8s aujourd\u2019hui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 mesure qu\u2019une entreprise de restauration prend de l\u2019expansion et exploite un nombre croissant d\u2019\u00e9tablissements, il devient de plus en plus important que chaque emplacement ait sa propre page de destination. Apr\u00e8s tout, les petites entreprises peuvent peut-\u00eatre s\u2019en sortir avec une seule page desservant l\u2019ensemble de leurs \u00e9tablissements, mais ce n\u2019est tout simplement pas [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":107419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2885],"tags":[2125,1633,2007,2109],"class_list":["post-107447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search","tag-local-landing-pages-3","tag-local-listings-2-4","tag-local-seo-3","tag-location-pages-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les pages de destination locales sont d\u2019importance critique pour les restaurants : 5 raisons d\u2019importance | DAC<\/title>\n<meta name=\"description\" content=\"Voici 5 raisons pour lesquelles les pages de destination locales sont essentielles pour les entreprises \u00e0 empreinte locale distribu\u00e9e, notamment les restaurants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/les-pages-de-destination-locales-sont-dimportance-critique-pour-les-restaurants-5-raisons-dimportance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les pages de destination locales sont d\u2019importance critique pour les restaurants : 5 raisons d\u2019importance | DAC\" \/>\n<meta property=\"og:description\" content=\"Voici 5 raisons pour lesquelles les pages de destination locales sont essentielles pour les entreprises \u00e0 empreinte locale distribu\u00e9e, notamment les restaurants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/les-pages-de-destination-locales-sont-dimportance-critique-pour-les-restaurants-5-raisons-dimportance\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T14:23:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/19Q3-Creative-Blog-DAC-Restaurant-Landing-Page-Cover-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zoran Dobrijevic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zoran Dobrijevic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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